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SUMMARY:International Search Summit
DESCRIPTION:Global ideas – Global people – Accessible virtually\nThe International Search Summit (ISS)\, the only event dedicated entirely to international search marketing topics and challenges\, is going global! \nThis fully interactive virtual event will feature a range of speakers\, with expertise in managing international websites and running global campaigns. They will share tips\, tactics and advice for improving your online presence in international markets and how to overcome common challenges. \nWith the ability to join virtual tables on different international topics\, plenty of live Q&A and dedicated networking opportunities\, attendees will have the chance to ask the questions that matter to them and their business and leave with the answers they need to drive online global performance – all whilst experiencing a virtual event like no other! \n\n\n\n\nWhy attend ISS\n\n\n\n\n\n\nThe International Search Summit remains the only event dedicated specifically to the challenges\, twists and turns of managing international websites and running global campaigns. \nKey benefits include: \n\nTruly internationally-focused topics\nTactics for expanding your SEO and SEM strategies\nTechnical insights on how to position your brand in international markets\nHands-on knowledge from seasoned marketers\nReal-time networking with other industry professionals\nLive Q&A sessions
URL:https://marketing.com.au/event/international-search-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,eCommerce,Online,SEO,Website
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UID:15807-1597321800-1597334400@marketing.com.au
SUMMARY:Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Workshop is designed for digital marketers\, all-rounders\, and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand. \nTopics Covered  \n\nLatest tools and techniques brands are using to intimately understand their customers and their online behaviour\nHow to balance smart data insights and inspired strategy to drive competitive marketing strategies\nHow to increase a company’s customer orientation through better understanding of customer’s online behaviour\nEffectiveness of digital marketing tactics and evidence-based understanding of customer behavioural patterns\nOptimising digital marketing strategies by taking personal opinions out of the discussion and using data to drive decision-making\nExtracting meaningful insights and build actionable strategies that will dominate the competition
URL:https://marketing.com.au/event/conversion-optimisation-reaching-your-full-digital-potential-using-customer-data/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Market Research
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