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DTSTART;TZID=Australia/Melbourne:20210420T090000
DTEND;TZID=Australia/Melbourne:20210420T170000
DTSTAMP:20260415T111831
CREATED:20210321T082014Z
LAST-MODIFIED:20210410T092333Z
UID:18778-1618909200-1618938000@marketing.com.au
SUMMARY:Power BI Fundamentals Masterclass Live Webinar
DESCRIPTION:This one-day masterclass will guide you through what you need to stand up a Power BI analytics capability in your organisation. It will be ideal for anyone in a management role who has been tasked with modernising organisational reporting or dashboards\, creating an investigative analytics capability\, or team leaders asked to plan or support such a rollout. The course will cover what business needs Power BI can meet\, the things that you need to have in place to be ready to start a roll out of the capability\, what skills you need to have on your team\, and how to choose and develop some initial proofs of concept that will realise business value and demonstrate the utility of the capability. The final part of the masterclass will cover how to move from the initial demonstration into integrating an analytics capability into the day to day operations of your organisation\, both through production level reporting and by enabling business users to perform their own analytics using standardised and reliable data models.
URL:https://marketing.com.au/event/power-bi-fundamentals-masterclass-live-webinar/
LOCATION:Queensland\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Workshop
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20210316
DTEND;VALUE=DATE:20210318
DTSTAMP:20260415T111831
CREATED:20210214T093337Z
LAST-MODIFIED:20210410T092340Z
UID:18515-1615852800-1616025599@marketing.com.au
SUMMARY:MarTech: Free\, Expert-Led Training For Senior Marketers
DESCRIPTION:The events of 2020 were the catalyst for\, among other things\, profound and permanent changes in customer behavior. Seamless digital experiences\, contextually relevant messages and offers\, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. \nRapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got their start. \nMarketers at those brands are turning to industry experts\, peers and solution providers for education (and inspiration) that will enable them to implement marketing technologies and practices that satisfy customer demands. \nJoin us online for FREE\, March 16-17\, to unlock two days of actionable tactics and proven strategies\, empowering\, forward-thinking keynotes\, and engaging events designed to grow your professional network. \nExpert-led sessions will focus on evolving customer behavior and the implications for marketers and marketing operations. After attending\, you’ll be able to: \n\nUse CDPs to enable a data-driven culture and decisions\nEmploy attribution and predictive analytics technology to understand what’s attracting customers to your company or brand\nAchieve efficiencies with asset management\, project management and workflow technologies\nMaximize the expanding capabilities and uses of marketing automation\nContinue your learning initiatives\, engage with solution providers\, and connect with the marketing technology community — all for free\, and all from the comfort of your own computer.
URL:https://marketing.com.au/event/martech-free-expert-led-training-for-senior-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210226
DTSTAMP:20260415T111831
CREATED:20210118T085045Z
LAST-MODIFIED:20210410T092342Z
UID:18207-1614124800-1614297599@marketing.com.au
SUMMARY:B2B Online
DESCRIPTION:This February\, you’re invited to kick off 2021 at the B2B Online Virtual Event\, where we’ll be laying out timely strategies and emerging best practices to help you grow your digital business. \nWe’ll be bringing together speakers with deep digital and omnichannel expertise from a range of manufacturing and distribution companies. These digital leaders will shed light on 2021 strategy\, opportunities for the industry\, and the big wins and lessons learned from the last year. Bring your burning questions to our real-time Q&A to get a leg up on your strategy for 2021. \nFind out how to: \n\nQuickly capitalize on changes in B2B buyer behavior\nLeverage a marketplace strategy to grow your B2B business\nDevelop a customer centric data strategy\nImprove customer retention in a changing environment\nCreate a multi-year roadmap for a large scale digital transformation\n\n\n\n\nA Unique Experience\n\n\nThe B2B Online Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.\n\nHere’s what you get when you attend:\n\n\n\n\n\n\n\n\n\n\nLearn From A Variety of  Experts\, Debating Together\n\n\n\n\n\n\n\n\n\n\n\nLearn from multiple\, live conversations so you gain unbiased perspectives on what’s working right now. (They might even disagree on some points – but you’ll get the full picture.)\n\n\n\n\n\n\n\n\nExecutive-Level Content \n\n\n\n\n\n\n\n\n\n\n\nSince 2013\, we’ve connected over 1\,000 manufacturers and distributors. We provide custom-made\, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how senior executives are leading the charge\, to provide you with a rare chance to benchmark against the biggest brands in the country.\n\nFinally\, a Virtual Event Where You Can INTERACT  \n\n\n\n\n\n\n\n\n\n\nJoin our virtual roundtable discussions where you’ll get face-to-face interaction with speakers\, sponsors and your peers!
URL:https://marketing.com.au/event/b2b-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210223
DTEND;VALUE=DATE:20210224
DTSTAMP:20260415T111831
CREATED:20210118T074323Z
LAST-MODIFIED:20210410T092343Z
UID:18182-1614038400-1614124799@marketing.com.au
SUMMARY:SMX Report: Analytics Training For Search Marketers
DESCRIPTION:Search marketing is a science. It takes research\, testing\, and measurement to get it right. Successful marketers know that data-driven decisions are actionable only when sound analytics practices are at their foundation.After attending SMX Report\, you’ll be able to implement proven strategies and tactics for measuring search marketing success. \nTraining topics will include: \n\nConfiguring dashboards in Google Data Studio\nLeveraging new features in Google Search Console and Bing Webmaster Tools\nMeasuring ad profitability and performance with Google Ads reporting\n\nYou’ll also take a deep dive into Google Analytics 4’s new capabilities\, featuring its sophisticated cross-channel view into the customer life cycle. \nAll sessions will be available for viewing live or on-demand\, so you can train at your convenience.
URL:https://marketing.com.au/event/smx-report-analytics-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210217
DTEND;VALUE=DATE:20210220
DTSTAMP:20260415T111831
CREATED:20210118T082225Z
LAST-MODIFIED:20210410T092343Z
UID:18198-1613520000-1613779199@marketing.com.au
SUMMARY:DeveloperWeek
DESCRIPTION:Each year\, 8\,000+ developers\, engineers\, software architects\, dev teams\, managers and executives from 70+ countries gather for DeveloperWeek (Feb 17-19\, 2021) to discover the latest in developer technologies\, languages\, platforms\, and tools. \nDeveloperWeek 2021 is the largest developer conference & event series including the DeveloperWeek 2021 Conference & Expo\, 1\,000+ attendee hackathon\, 800+ attendee tech hiring expo\, and a series of workshops\, technical talks\, and keynotes. This year\, the entire DeveloperWeek Events Series will be hosted online! \nBecause DeveloperWeek covers all new technologies\, our conference and workshops invite you to get intro lessons (or advanced tips and tricks) on technologies like VR Dev\, Artificial Intelligence Dev\, Blockchain Dev\, IoT Dev\, Serverless technology\, Microservices technology\, new JavaScript frameworks\, and more. \nThis year\, DeveloperWeek will have an expanded DevExec World\, which is 2 days of roundtable talks\, educational talks\, and networking events for engineering managers\, tech executives\, and lead developers. Additionally\, DeveloperWeek will be co-located with ProductWorld and CloudWorld. \nDeveloperWeek puts the spotlight on new technologies. Companies that participated in past DeveloperWeek events include Google\, Facebook\, Yelp\, Rackspace\, IBM\, Cloudera\, Red Hat\, Optimizely\, SendGrid\, Blackberry\, Microsoft\, Neo Technology\, Eventbrite\, Klout\, Built.io\, Ripple\, GNIP\, Tagged\, HackReactor\, and 30+ more here! \nWhen it comes to technology\, there’s incremental change\, and then there’s fundamental innovation. Developer technology\, from blockchain and artificial intelligence to big data and quantum computing represents fundamental innovation that people can build on for years. We are in the DevTech Age\, where developer technologies and tools are now the most disruptive and fundamental technology innovation in the marketplace. When you build tools for developers\, you are not just implementing a small incremental use case\, you are building platforms\, frameworks\, and APIs that will enable entirely new web\, mobile\, and IoT innovation.
URL:https://marketing.com.au/event/developerweek/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,eCommerce,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210111T090000
DTEND;TZID=Australia/Melbourne:20210111T130000
DTSTAMP:20260415T111831
CREATED:20201222T034544Z
LAST-MODIFIED:20210118T073244Z
UID:17975-1610355600-1610370000@marketing.com.au
SUMMARY:Power BI - Deep Dive Sales Analytics and Visualisation
DESCRIPTION:Empowering Finance and Accounting Professional to Learn Power BI and Design Financial Reports with Basic Analysis \n\n\nAbout the training\n \n\n\n\nInstructor led online training\n8 hours session\nInteractive Q & A\n\nLearning Outcomes \n\nCreate an in-depth analysis and dynamic visualizations on sales data\nDiscover advanced DAX functions to create measures and calculations to perform advanced analysis\nDiscover buying patterns\, profit margins and other useful insights into sales\, customer and inventory transactions\n\nWhat We Cover \n\nStep by step instruction from start to end on designing a comprehensive cash flow forecasting report and dashboards in Power BI.\nHow to Install and Get Started with Power BI.\nData Preparation in Excel for your sales data model.\nImporting your sales data from Excel into Power Query Editor.\nData Preparation (Cleaning and Transformation) in Power Query Editor.\nCreate your Data Model for your Sales\, Customer and Inventory analytics\nUse DAX functions to create measures for various calculations\nCreate Visualisations for insights on Sales\, Customers and Inventory\nApply Time Intelligence to make reports dynamic\n\nPrerequisites \n\nDelegates need to have Power BI Desktop application installed onto their machines – the app is free to download and activate (instructions will be emailed before the training commences)\nResource files for the training will be sent to delegates prior to training\nDelegates are advise to use two monitors during the training session – one to view what the instructor is doing and the other to follow the instructions on their own\n\nInstructor – Arno Wakfer CA\, FMVA\, CBCA\nCareer Experience \n\n5 yrs Commercial Finance\nInternational Exp in South Africa & Australia\nCFO at Top rated Business School in Africa (GIBS)\nLed Finance teams at global giants like Dimension Data & Autodesk\nGeneral Management exp having managed two businesses in Australia\n\n2 Years Experience in Power BI (DA-100 Exam Microsoft Certification in progress) \nQualification and Education \n\nChartered Accountant with CA ANZ\nCertified Financial Modeller and Valuation Analyst with CFI\nCertified Banking and Credit Analyst with CFI
URL:https://marketing.com.au/event/power-bi-deep-dive-sales-analytics-and-visualisation/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201210T090000
DTEND;TZID=Australia/Melbourne:20201210T100000
DTSTAMP:20260415T111831
CREATED:20201115T101335Z
LAST-MODIFIED:20210118T073331Z
UID:17679-1607590800-1607594400@marketing.com.au
SUMMARY:Restart Your Career: Data Science
DESCRIPTION:Data Scientists are one of the hottest properties in technology. Skills are in high demand and a lack of skilled professionals is driving salaries and consultancy fees higher than ever before. Curious about the role of Tech’s Most Wanted role\, Data Scientists at different companies? Wondering where and how most data scientists start their careers & why they hold the highest demand tech job? Interested in hearing the diversity of paths & experiences data scientists take? \nIn this special edition of Restart Your Career event\, we will cover the steps that you need to take to get into the Data Science industry\, what you can expect to be paid throughout your career and key areas of growth within the industry. \n\n\nTakeaways\nIn this session\, we will cover: \n\nThe current landscape of data science and available opportunities\nPossible career paths and roles in data science\nSkills required to land a job in data science\nMisconceptions about software engineers\nUseful resources and materials for aspiring data scientists
URL:https://marketing.com.au/event/restart-your-career-data-science/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201120
DTSTAMP:20260415T111831
CREATED:20200804T101930Z
LAST-MODIFIED:20201010T112001Z
UID:16358-1605571200-1605830399@marketing.com.au
SUMMARY:DigiMarCon Latin America 2020 Online
DESCRIPTION:Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!\nDigiMarCon Latin America 2020 is your chance to …\n\n\nHear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nDigiMarCon Latin America 2020 Digital Marketing\, Media and Advertising Conference will take place November 17th to 19th\, 2020\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2020-online/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201024
DTEND;VALUE=DATE:20201025
DTSTAMP:20260415T111831
CREATED:20200906T063510Z
LAST-MODIFIED:20201010T112047Z
UID:16662-1603497600-1603583999@marketing.com.au
SUMMARY:Measure Camp 2020 - Sydney
DESCRIPTION:MeasureCamp is an open\, free-to-attend unconference\, different to any other web analytics conference held around the world. MeasureCamp may be landing again in Sydney on October (as a virtual event). \nThe fifth Sydney MeasureCamp might take place in Sydney in October 2020. \nMeasureCamp is an unconference\, the schedule is created on the day and speakers are fellow attendees.  Everyone is encouraged to discuss and participate in sessions\, even to lead sessions themselves. You focus on what YOU find most interesting and useful. \nAs a concept unconferences are designed to encourage discussions and exchange of ideas and have proven to be extremely popular in recent years. They provide an alternative to the traditional one-way conferences through a more collaborative social framework for knowledge sharing. With its small discussion group format and the schedule defined and curated by attendees\, MeasureCamp provides participants with the ultimate opportunity to learn\, develop and network with peers\, consultants and vendors.
URL:https://marketing.com.au/event/measure-camp-2020-sydney/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201001
DTEND;VALUE=DATE:20201003
DTSTAMP:20260415T111831
CREATED:20200906T053340Z
LAST-MODIFIED:20201010T112338Z
UID:16628-1601510400-1601683199@marketing.com.au
SUMMARY:International Search Summit
DESCRIPTION:Global ideas – Global people – Accessible virtually\nThe International Search Summit (ISS)\, the only event dedicated entirely to international search marketing topics and challenges\, is going global! \nThis fully interactive virtual event will feature a range of speakers\, with expertise in managing international websites and running global campaigns. They will share tips\, tactics and advice for improving your online presence in international markets and how to overcome common challenges. \nWith the ability to join virtual tables on different international topics\, plenty of live Q&A and dedicated networking opportunities\, attendees will have the chance to ask the questions that matter to them and their business and leave with the answers they need to drive online global performance – all whilst experiencing a virtual event like no other! \n\n\n\n\nWhy attend ISS\n\n\n\n\n\n\nThe International Search Summit remains the only event dedicated specifically to the challenges\, twists and turns of managing international websites and running global campaigns. \nKey benefits include: \n\nTruly internationally-focused topics\nTactics for expanding your SEO and SEM strategies\nTechnical insights on how to position your brand in international markets\nHands-on knowledge from seasoned marketers\nReal-time networking with other industry professionals\nLive Q&A sessions
URL:https://marketing.com.au/event/international-search-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,eCommerce,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200813T123000
DTEND;TZID=Australia/Melbourne:20200813T160000
DTSTAMP:20260415T111831
CREATED:20200712T070704Z
LAST-MODIFIED:20201002T014755Z
UID:15807-1597321800-1597334400@marketing.com.au
SUMMARY:Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Workshop is designed for digital marketers\, all-rounders\, and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand. \nTopics Covered  \n\nLatest tools and techniques brands are using to intimately understand their customers and their online behaviour\nHow to balance smart data insights and inspired strategy to drive competitive marketing strategies\nHow to increase a company’s customer orientation through better understanding of customer’s online behaviour\nEffectiveness of digital marketing tactics and evidence-based understanding of customer behavioural patterns\nOptimising digital marketing strategies by taking personal opinions out of the discussion and using data to drive decision-making\nExtracting meaningful insights and build actionable strategies that will dominate the competition
URL:https://marketing.com.au/event/conversion-optimisation-reaching-your-full-digital-potential-using-customer-data/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Market Research
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