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X-WR-CALDESC:Events for Marketing.com.au
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DTSTART;VALUE=DATE:20260505
DTEND;VALUE=DATE:20260506
DTSTAMP:20260414T181119
CREATED:20260403T055850Z
LAST-MODIFIED:20260403T065232Z
UID:27401-1777939200-1778025599@marketing.com.au
SUMMARY:Privacy and Compliance for Marketers
DESCRIPTION:Get up to speed with the Privacy Act 1988 (Cth) and Australian Privacy Principles – and what they mean for you. \n\nPrivacy compliance today is a non-negotiable for protecting your brand and building customer trust. It’s also your legal obligation. \nThis short course unpacks the Privacy Act 1988 (Cth)\, the Australian Privacy Principles and the latest privacy law reforms – so you know exactly how they apply to your marketing activities. \nFrom CRM platforms and cookie tracking to email campaigns and audience segmentation\, you’ll learn how to stay compliant without sacrificing performance. \nBy the end of this course\, you’ll feel confident running lead gen\, personalising ads and using customer data the right way. \n\n\n\nWhat you’ll learn\n\n\nYou’ll gain a strong understanding of the current privacy laws in Australia. \nBy the end of this course\, you’ll be able to: \n\nUnderstand the key pillars of the Privacy Act 1988 (Cth) and how they apply to your work\nNavigate the Australian Privacy Principles (APPs) with confidence\nIdentify and mitigate privacy risks in marketing activities – from CRMs to cookie tracking\nApply privacy best practice to everyday activities such as lead gen and personalisation\nBuild campaigns that are legally compliant and privacy-respecting\nStay ahead of upcoming reforms and what they mean for your role
URL:https://marketing.com.au/event/privacy-and-compliance-for-marketers/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Email marketing,Online
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DTSTART;TZID=Australia/Melbourne:20260512T080000
DTEND;TZID=Australia/Melbourne:20260616T170000
DTSTAMP:20260414T181119
CREATED:20260403T060047Z
LAST-MODIFIED:20260403T065232Z
UID:27403-1778572800-1781629200@marketing.com.au
SUMMARY:Digital Analytics for Marketers
DESCRIPTION:Want to feel confident with data and analytics? Learn how to decode your marketing data with this accessible\, expert-led course.  \n\nReady to make data your superpower? \nThis course breaks down the complex world of digital analytics into straightforward strategies you can use to boost performance. \nFrom metrics and media attribution to Google Analytics\, you’ll explore the key tools and frameworks that help marketers measure their impact. And learn how to turn raw numbers into clear\, actionable insights. \nWith data informing your strategy\, you’re not just guessing – you’re growing. \n\n\n\nWhat you’ll learn \n\n\nYou’ll learn how to measure\, analyse and optimise your digital performance\, building practical skills you can apply right away. By the end of this course\, you’ll be able to: \n\nIdentify the metrics that matter and align them with your business goals\nUse Google Analytics and other tools to spot patterns in audience behaviour\nUncover key insights hiding in your content\, campaigns and customer journeys\nTrack and attribute conversions accurately across multiple channels\nOptimise targeting to reduce media waste and improve ROI\nTurn complex data sets into smart\, actionable marketing decisions
URL:https://marketing.com.au/event/digital-analytics-for-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260616
DTEND;VALUE=DATE:20260617
DTSTAMP:20260414T181119
CREATED:20260403T060435Z
LAST-MODIFIED:20260403T065232Z
UID:27407-1781568000-1781654399@marketing.com.au
SUMMARY:Email Marketing Strategy
DESCRIPTION:Want to make your emails impossible to ignore? Learn how to plan\, create and optimise email campaigns that convert. \n\nThink email marketing is past its prime? Think again. \nEmail is one of the most effective and profitable digital channels. But only when used strategically. \nThis course will show you how to plan and execute campaigns that cut through the clutter and deliver value for your customers. \nYou’ll learn to write compelling copy\, build effective layouts and segment your audiences for maximum relevance. \nYou’ll also master key testing and optimisation tactics to help refine your campaigns – boosting engagement\, inbox placement and conversions across every send. \n\n\n\nWhat you’ll learn \n\n\nYou’ll gain the practical skills to plan and execute impactful\, results-driven email campaigns. By the end of this course\, you’ll be able to: \n\nDevelop a customer-centric email strategy that supports your marketing goals\nWrite\, design and structure emails that drive engagement and conversion\nUse data to segment audiences and personalise content for maximum impact\nEnsure every campaign is compliant with current spam and privacy regulations\nTest\, measure and optimise campaigns to improve performance over time
URL:https://marketing.com.au/event/email-marketing-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260617
DTEND;VALUE=DATE:20260618
DTSTAMP:20260414T181119
CREATED:20260403T060720Z
LAST-MODIFIED:20260403T065232Z
UID:27409-1781654400-1781740799@marketing.com.au
SUMMARY:Insights\, Strategy\, Action!
DESCRIPTION:Turn customer understanding into business growth. In today’s data-rich world\, the real competitive edge doesn’t come from more information – it comes from the ability to turn data into insights that spark strategy and action. \nInsights\, Strategy\, Action! is an immersive\, hands-on program that equips marketers\, researchers and business leaders with the tools to transform customer understanding into growth-driving outcomes.\n\n\nWhat you’ll learn \n\nBy the end of the course\, participants will be able to: \n\nDistinguish between data\, knowledge\, and insight.\nIdentify roles of different sources of information\, including market research and brand tracking\nApply AI tools to optimise insights\, strategy\, and action outcomes\nLink brand knowledge with customer behaviour understanding to uncover patterns that lead to insight\nBuild insights that reveal customer motivations and unlock business opportunities.\nTranslate insights into marketing strategies\, goals and programs aligned with business priorities.\nApply insights to targeting\, segmentation\, personas\, and customer journeys.\nWrite insight-driven briefs and use them as catalysts for innovation and creative activation.\nCraft and deliver compelling growth stories that inspire stakeholder engagement.\n\n\n\n\n\n\nIs this course for me? This course is for… \n\nMarketing\, brand\, and innovation professionals seeking to strengthen their strategic toolkit.\nB2B\, B2C\, retail\, service and consumer marketers\nInsights and research teams who want to see their work have greater business impact.\nBusiness leaders who need to connect customer understanding to growth agendas.\nResearch specialists who want to understand the organisational application of research\nAnyone responsible for shaping marketing plans\, creative development\, or stakeholder engagement.
URL:https://marketing.com.au/event/insights-strategy-action/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Copywriting,Data,Design,Digital Marketing,Sydney
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