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SUMMARY:Insights\, Strategy\, Action!
DESCRIPTION:Turn customer understanding into business growth. In today’s data-rich world\, the real competitive edge doesn’t come from more information – it comes from the ability to turn data into insights that spark strategy and action. \nInsights\, Strategy\, Action! is an immersive\, hands-on program that equips marketers\, researchers and business leaders with the tools to transform customer understanding into growth-driving outcomes.\n\n\nWhat you’ll learn \n\nBy the end of the course\, participants will be able to: \n\nDistinguish between data\, knowledge\, and insight.\nIdentify roles of different sources of information\, including market research and brand tracking\nApply AI tools to optimise insights\, strategy\, and action outcomes\nLink brand knowledge with customer behaviour understanding to uncover patterns that lead to insight\nBuild insights that reveal customer motivations and unlock business opportunities.\nTranslate insights into marketing strategies\, goals and programs aligned with business priorities.\nApply insights to targeting\, segmentation\, personas\, and customer journeys.\nWrite insight-driven briefs and use them as catalysts for innovation and creative activation.\nCraft and deliver compelling growth stories that inspire stakeholder engagement.\n\n\n\n\n\n\nIs this course for me? This course is for… \n\nMarketing\, brand\, and innovation professionals seeking to strengthen their strategic toolkit.\nB2B\, B2C\, retail\, service and consumer marketers\nInsights and research teams who want to see their work have greater business impact.\nBusiness leaders who need to connect customer understanding to growth agendas.\nResearch specialists who want to understand the organisational application of research\nAnyone responsible for shaping marketing plans\, creative development\, or stakeholder engagement.
URL:https://marketing.com.au/event/insights-strategy-action/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Copywriting,Data,Design,Digital Marketing,Sydney
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