BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20250405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20251004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20260404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20261003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20270403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20271002T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260505
DTEND;VALUE=DATE:20260506
DTSTAMP:20260420T033906
CREATED:20260403T055850Z
LAST-MODIFIED:20260403T065232Z
UID:27401-1777939200-1778025599@marketing.com.au
SUMMARY:Privacy and Compliance for Marketers
DESCRIPTION:Get up to speed with the Privacy Act 1988 (Cth) and Australian Privacy Principles – and what they mean for you. \n\nPrivacy compliance today is a non-negotiable for protecting your brand and building customer trust. It’s also your legal obligation. \nThis short course unpacks the Privacy Act 1988 (Cth)\, the Australian Privacy Principles and the latest privacy law reforms – so you know exactly how they apply to your marketing activities. \nFrom CRM platforms and cookie tracking to email campaigns and audience segmentation\, you’ll learn how to stay compliant without sacrificing performance. \nBy the end of this course\, you’ll feel confident running lead gen\, personalising ads and using customer data the right way. \n\n\n\nWhat you’ll learn\n\n\nYou’ll gain a strong understanding of the current privacy laws in Australia. \nBy the end of this course\, you’ll be able to: \n\nUnderstand the key pillars of the Privacy Act 1988 (Cth) and how they apply to your work\nNavigate the Australian Privacy Principles (APPs) with confidence\nIdentify and mitigate privacy risks in marketing activities – from CRMs to cookie tracking\nApply privacy best practice to everyday activities such as lead gen and personalisation\nBuild campaigns that are legally compliant and privacy-respecting\nStay ahead of upcoming reforms and what they mean for your role
URL:https://marketing.com.au/event/privacy-and-compliance-for-marketers/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20260512T080000
DTEND;TZID=Australia/Melbourne:20260616T170000
DTSTAMP:20260420T033906
CREATED:20260403T060047Z
LAST-MODIFIED:20260403T065232Z
UID:27403-1778572800-1781629200@marketing.com.au
SUMMARY:Digital Analytics for Marketers
DESCRIPTION:Want to feel confident with data and analytics? Learn how to decode your marketing data with this accessible\, expert-led course.  \n\nReady to make data your superpower? \nThis course breaks down the complex world of digital analytics into straightforward strategies you can use to boost performance. \nFrom metrics and media attribution to Google Analytics\, you’ll explore the key tools and frameworks that help marketers measure their impact. And learn how to turn raw numbers into clear\, actionable insights. \nWith data informing your strategy\, you’re not just guessing – you’re growing. \n\n\n\nWhat you’ll learn \n\n\nYou’ll learn how to measure\, analyse and optimise your digital performance\, building practical skills you can apply right away. By the end of this course\, you’ll be able to: \n\nIdentify the metrics that matter and align them with your business goals\nUse Google Analytics and other tools to spot patterns in audience behaviour\nUncover key insights hiding in your content\, campaigns and customer journeys\nTrack and attribute conversions accurately across multiple channels\nOptimise targeting to reduce media waste and improve ROI\nTurn complex data sets into smart\, actionable marketing decisions
URL:https://marketing.com.au/event/digital-analytics-for-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
END:VCALENDAR