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SUMMARY:Improve your ROI with Predictive Marketing
DESCRIPTION:Even though marketers have more data than ever\, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data\, activities\, and teams. With that\, you’ll be able to ‘speak c-suite’\, and never be lost in an ROI conversation again. \nTopics covered \n\nIdentifying your north star: the metric that best predicts your growth\nBuilding your qualitative model: which levers drive your north star?\nMapping existing data to your qualitative model\nModelling funnels vs loops\nBeyond business as usual: developing your marketing idea backlog\nBuilding your quantitative model: top down vs bottom up forecasts\nDeveloping and implementing actionable insights every week.
URL:https://marketing.com.au/event/improve-your-roi-with-predictive-marketing-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Data
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