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DTSTART;TZID=Australia/Melbourne:20210826T120000
DTEND;TZID=Australia/Melbourne:20210826T123000
DTSTAMP:20260420T174423
CREATED:20210625T075806Z
LAST-MODIFIED:20211204T072950Z
UID:19702-1629979200-1629981000@marketing.com.au
SUMMARY:Digital Fundraising – Next Level
DESCRIPTION:Writing copy for digital fundraising is very different to direct mail. Learn smart tactics to advance your digital fundraising copy skills. \n\n\nOnce you’ve got the basics of copywriting for digital\, this free 30-minute webinar will help you reach the next level. \nLearn the important differences you need to master when writing for digital appeals rather than direct mail – and tips to convince donors to open\, read and respond to your online appeals. \nWe’ll also discuss how to take your DM packs online\, including smart tactics for repurposing content across multiple channels to boost your engagement with a digital audience. \nAbout heart for causes\nheart for causes is a team of strategists\, wordsmiths\, and fundraising specialists with passion and heart for the causes we support. \nPresenter Dominique Antarakis is CEO and head of content strategy at heart for causes. She has more than 23 years’ experience as a journalist and copywriter and is one of Australia’s most successful fundraising copywriters.
URL:https://marketing.com.au/event/digital-fundraising-next-level/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210818T093000
DTEND;TZID=Australia/Melbourne:20210818T123000
DTSTAMP:20260420T174423
CREATED:20210622T100750Z
LAST-MODIFIED:20211204T072954Z
UID:19642-1629279000-1629289800@marketing.com.au
SUMMARY:Writing For The Web (August 2021)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-august-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210712T080000
DTEND;TZID=Australia/Melbourne:20210714T170000
DTSTAMP:20260420T174423
CREATED:20210321T073347Z
LAST-MODIFIED:20210410T092208Z
UID:18765-1626076800-1626282000@marketing.com.au
SUMMARY:MozCon Virtual
DESCRIPTION:Not Your Typical Marketing Conference. \nBy popular demand\, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. \n\n\nConnect virtually with the MozCon community\, speakers and Moz staff. Discover new tools to add to your marketing stack\, and even receive a virtual hug from our friendly Ringmaster\, Roger Mozbot. \n\n\n\n\n\n\nWho you’ll meet at MozCon Virtual\n\n\n\n\n\n\n\nSEO\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage. \nAgencies \nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!). \nContent marketers \nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners. \nMarketers of all stripes \nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you! \nMarketing executives \nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Market Research,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210518T093000
DTEND;TZID=Australia/Melbourne:20210518T123000
DTSTAMP:20260420T174423
CREATED:20210410T054320Z
LAST-MODIFIED:20210410T092234Z
UID:19024-1621330200-1621341000@marketing.com.au
SUMMARY:Writing for the web (webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n\nhow to write short\, sharp and snappy sentences\ncreating great headlines and intros\nformatting to improve readability\nusing links and subheads properly\nsearch engine optimisation (SEO) tips\nimproving email newsletters/EDMs\nwriting for social media\nusability and accessibility tips.\n\nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar-4/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210505
DTEND;VALUE=DATE:20210508
DTSTAMP:20260420T174423
CREATED:20210214T092054Z
LAST-MODIFIED:20210410T092237Z
UID:18509-1620172800-1620431999@marketing.com.au
SUMMARY:Confab - The Content Strategy Conference
DESCRIPTION:From UX to accessibility\, structure to storytelling\, Confab brings content strategy to life like no other event. Join smart\, curious folks from around the world who care about making content more useful and usable for all. We’ll all be together—virtually! \nWhat is the virtual Confab experience like?\nYou’ve never attended an online event like this before! The camaraderie you’ll feel with speakers and attendees alike is hard to describe—real-time connections play out over three days of learning and fun. \nFor an up-close look at how the three days of the virtual Confab experience are structured\, check out the Confab 2021 schedule. \nThe main components of the conference are: \n\nA three-day live broadcast featuring keynotes\, panel discussions\, fireside chats\, and various virtual antics\nSmall-group discussions and watch parties throughout the event\, moderated by speakers and attendees\nThe exclusive Confab Slack workspace where you’ll engage in ongoing conversations about the program; meet new friends with common interests; and reconnect with old pals\nThe on-demand video library featuring dozens of pre-recorded talks by new voices and experts across many industries and specializations; you’ll also have access to full recordings of the live broadcast after the event—unlimited viewing for 365 days\n\nWhat is content strategy?\nAt Confab\, content strategy is a big tent! We welcome anyone who practices (or wants to learn more about) the design\, creation\, management\, and governance of useful\, usable content—across websites\, apps\, AI\, marketing\, technical documents\, and everywhere else users experience content. \nWhat is the focus of Confab?\nThe program spans several areas related to content strategy\, including: \n\nResearch\, analysis\, and strategy\nContent design and UX writing\nAnalytics and performance\nAccessibility and inclusivity\nWorkflows and stakeholders\nTeams and leadership\n\nWho attends Confab?\nConfab 2021 will welcome attendees logging in from all over the world! You’ll meet folks who work at Fortune 500 brands\, retailers\, nonprofits\, government institutions\, and agencies of every size. Attendee job titles have included (but are certainly not limited to): \n\nContent strategists\nContent designers\nUX writers\nContent engineers\nContent marketers\nWriters and editors\nTechnical communicators\nContent managers
URL:https://marketing.com.au/event/confab-the-content-strategy-conference-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Design,Graphic Design,Marketing,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260420T174423
CREATED:20210321T081257Z
LAST-MODIFIED:20210410T092339Z
UID:18775-1616313600-1616346000@marketing.com.au
SUMMARY:online MASTERCLASS: Content Marketing
DESCRIPTION:In many of our projects\, we have learned to work on a shoestring budget. We know how vital a proper strategy is to achieve goals effectively. Especially in marketing\, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to make an impact while improving the bottom line. \n\n\n\n\n\n\nContent marketing is more relevant than ever before. As more people are searching online for ways to solve their problems you want to make sure that your service is effectively represented online. Instead of pitching and selling your services\, you need to provide genuinely relevant and valuable content to your prospects and customers to help them solve their most pressing issues. \nContent marketing has proven to increase sales\, save costs and attract more loyal customers. You need great content to implement your digital marketing strategy and in this masterclass we teach you how to produce content fast on a shoe string budget. \nThis masterclass caters to all industries and is suitable for: \n\nContent Marketing professionals\nSocial Media Marketing professionals\nMarketing professionals\nBrand managers\nPublic Relations professionals\nCommunications professionals\nDigital marketing professionals\nCustomer service professionals\n\nWhile all role levels are welcome\, this masterclass has been designed for those positioned at a manager or executive level.
URL:https://marketing.com.au/event/online-masterclass-content-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210317T093000
DTEND;TZID=Australia/Melbourne:20210317T123000
DTSTAMP:20260420T174423
CREATED:20210130T122455Z
LAST-MODIFIED:20210410T092339Z
UID:18333-1615973400-1615984200@marketing.com.au
SUMMARY:Writing for the web (March webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n\nhow to write short\, sharp and snappy sentences\ncreating great headlines and intros\nformatting to improve readability\nusing links and subheads properly\nsearch engine optimisation (SEO) tips\nimproving email newsletters/EDMs\nwriting for social media\nusability and accessibility tips\n\nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-march-webinar/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210114T070000
DTEND;TZID=Australia/Melbourne:20210114T080000
DTSTAMP:20260420T174423
CREATED:20201222T030822Z
LAST-MODIFIED:20210118T073244Z
UID:17956-1610607600-1610611200@marketing.com.au
SUMMARY:What Entrepreneurs Should Know About Intellectual Property Rights
DESCRIPTION:One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property\, which refers to creations of the human mind\, includes patents\, trademarks\, copyrights\, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive\, there are low-cost strategies that new entrepreneurs should consider using.  \nIn this live webinar\, Kanika Tolver (author of Career Rehab) is joined by Shontavia Johnson\, an industry expert\, consultant\, and twice named as one of the best lawyers in the U.S. by the American Bar Association and the National Bar Association.  \nThey’ll discuss what new entrepreneurs need to know about intellectual property—no matter their budget or company size. Shontavia will share best practices on the following topics:  \n– Creating a trademark strategy for names\, logos\, and brands.  \n– Using copyrights to protect works and combat copycats online and elsewhere.  \n– Deciding how to protect your inventions with patents.  \n– Determining when to use trade secrets to protect confidential information.  \n– Finding intellectual property lawyers at any budget level.  \nKanika Tolver is the CEO and founder of Career Rehab\, LLC in Washington\, DC\, where she helps clients transform their careers with coaching programs\, events\, webinars\, and digital resources to help people reach their career goals. An in-demand coach\, consultant\, speaker\, and thought leader\, she has been featured on CNN\, CNBC\, CBS Radio\, Yahoo!\, Black Enterprise\, Glassdoor.com\, Entrepreneur.com\, The Washington Post\, and a variety of radio interviews and podcasts.
URL:https://marketing.com.au/event/what-entrepreneurs-should-know-about-intellectual-property-rights/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210112T140000
DTEND;TZID=Australia/Melbourne:20210112T150000
DTSTAMP:20260420T174423
CREATED:20201222T041044Z
LAST-MODIFIED:20210118T073244Z
UID:17988-1610460000-1610463600@marketing.com.au
SUMMARY:How to Move From Pitching Products to Marketing Your Point of View
DESCRIPTION:Join April Dunford Backstage for a lively 20-minute “how-to” presentation\, followed by 40 minutes of Q&A\, to discover how to develop a “Point of View” narrative that will give your prospects and customers a clear way to think about their choices in the market\, and make it clear that your brand is the superior choice. \nIn this follow-up to April Dunford’s B2B Forum Online keynote\, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome\, she’ll dive deeper into the “how-to’s” of product positioning. (You don’t need to have attended the keynote to benefit from this webinar.) \nIn 20 jam-packed minutes\, April will show you how to build a “Point of View” narrative to help overwhelmed customers and prospects understand their choices in the market\, while positioning your offerings as the superior option. \nFollowing the presentation\, April will open up the floor for 40 minutes of Q&A. \nYou’ll learn: \n\nHow positioning forms the underpinning of a good Point of View narrative\nHow to structure a narrative around your Point of View that helps customers make informed purchase choices\nHow to execute on that Point of View across both sales and marketing
URL:https://marketing.com.au/event/how-to-move-from-pitching-products-to-marketing-your-point-of-view/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T130000
DTEND;TZID=Australia/Melbourne:20201208T170000
DTSTAMP:20260420T174423
CREATED:20201115T102133Z
LAST-MODIFIED:20210118T073333Z
UID:17683-1607432400-1607446800@marketing.com.au
SUMMARY:Humor\, Empathy\, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing
DESCRIPTION:The world of B2B marketing is undergoing a creative storytelling renaissance. No longer can we simply wax poetic about features\, stats\, and benefits\, our audiences now demand more! And it’s not just about unlocking the power of storytelling for top-of-funnel ad campaigns; video-based stories have a role to play throughout the entire buyer’s journey. Join Tyler Lessard\, host of the Creating Connections show and VP Marketing at Vidyard\, to learn how to unlock the power of video-based stories to pique curiosity\, build rapport\, and create a sense of urgency to act. See real examples of amazing video-based storytelling used throughout the B2B customer lifecycle and walk away inspired to create your own masterpiece.
URL:https://marketing.com.au/event/humor-empathy-and-human-connection-the-rise-of-video-based-storytelling-in-b2b-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201120
DTSTAMP:20260420T174423
CREATED:20200804T101930Z
LAST-MODIFIED:20201010T112001Z
UID:16358-1605571200-1605830399@marketing.com.au
SUMMARY:DigiMarCon Latin America 2020 Online
DESCRIPTION:Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!\nDigiMarCon Latin America 2020 is your chance to …\n\n\nHear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nDigiMarCon Latin America 2020 Digital Marketing\, Media and Advertising Conference will take place November 17th to 19th\, 2020\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2020-online/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201104T080000
DTEND;TZID=Australia/Melbourne:20201106T170000
DTSTAMP:20260420T174423
CREATED:20200906T062401Z
LAST-MODIFIED:20201010T112043Z
UID:16653-1604476800-1604682000@marketing.com.au
SUMMARY:Content Marketing Summit - Asia
DESCRIPTION:Content Marketing Summit\, as the name suggests\, is a premier event where some of the greatest minds\, savvy brands\, renowned publishers\, innovative technology enablers and leading practitioners from across the world come together to explore the exciting world of content marketing. \nWhile the discipline itself isn’t anything new\, the rapid expansion of digital media and the growing clout of social media have altered Content Marketing in unexpected ways. This metamorphosis presents exciting new opportunities for brands\, publishers\, agency partners and independent creators alike.
URL:https://marketing.com.au/event/content-marketing-summit-asia/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201028
DTEND;VALUE=DATE:20201029
DTSTAMP:20260420T174423
CREATED:20200801T110016Z
LAST-MODIFIED:20201010T112045Z
UID:16286-1603843200-1603929599@marketing.com.au
SUMMARY:Queensland Business Writers Conference
DESCRIPTION:The Queensland Business Writers Conference is our annual training event for corporate and government communications professionals. \nSince 2012\, this event has helped people who write as part of their job to increase their skills and knowledge of best practice. \nAnd\, this year\, we’re live streaming the whole event – so you can join us online from the comfort of your home or office. \nThe events of 2020 have shown how essential our role as communicators really is. It’s not an easy job to provide clear messages in uncertain times\, but it’s an important one. \nAnd it’s essential that everyone gets the message. This is challenging in a country with a diverse population that may be isolated\, elderly or multicultural\, or have limited digital literacy. \nSo\, this year\, we’ll focus on the skills we need to ensure that\, when we develop communications for the people\, it’s all the people. \nIt’s all happening on Wednesday 28 October 2020.
URL:https://marketing.com.au/event/queensland-business-writers-conference-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Online,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201014
DTEND;VALUE=DATE:20201016
DTSTAMP:20260420T174423
CREATED:20200906T055314Z
LAST-MODIFIED:20201010T112337Z
UID:16638-1602633600-1602806399@marketing.com.au
SUMMARY:SocialAtHome
DESCRIPTION:The conference that keeps Canadian digital marketers and communications professionals ahead of the trends and at the top of their game… is moving online.\nAfter an incredibly successful online conference in June\, SocialAtHome returns for our second online event! This will be your opportunity to ensure your company’s digital voice is ready for whatever 2021 might bring. It’s time we look forward. Let’s do it together. Tap into your audiences\, dig into your analytics\, and push beyond your comfort zone to power your strategies\, up your tactical game\, and deliver results. \nFor the past five years\, SocialWest\, SocialEast and SocialCentral have brought thousands of people together\, and with SocialAtHome Summit\, we’ll be continuing to offer unprecedented opportunities for networking and professional development\, just from the safety of your home. \nWhat to Expect \n\nTwo days of 25+ exceptional and tailored speaker sessions and workshops.\nA choice of three different speaker experiences every 45 minutes.\nAdvanced virtual conference experience with online networking and community-building.\nAccess to recorded sessions for 30 days\, so you don’t miss a moment (available as an optional add-on).\n\nDynamic Speakers\, Cutting-Edge Insights\nOur presenters have done the work — the budgeting\, strategizing\, management\, and reporting — so they know what it takes to build a successful social media and digital marketing strategy. Their experience\, enthusiasm\, and commitment to elevating the Canadian digital marketing industry is what sets SocialAtHome speakers apart. \nSocialAtHome will feature 30+ expert speakers. We announced the first 13 speakers below. Watch for more announcements in the coming weeks. \n 
URL:https://marketing.com.au/event/socialathome/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201013
DTEND;VALUE=DATE:20201017
DTSTAMP:20260420T174424
CREATED:20200712T070155Z
LAST-MODIFIED:20201010T112338Z
UID:15803-1602547200-1602892799@marketing.com.au
SUMMARY:Content Marketing World Conference and Expo
DESCRIPTION:Join us for the one event where you can learn from the best in the content marketing community and spend four days with our #CMWorld community.\nOur speakers will arm you with materials and knowledge you need to take a content marketing strategy back to your team and to implement a content marketing plan that will grow your business and inspire your audience. \n\n\n\nYou will grow:\nYou want to create epic content marketing and network with some of the brightest in the business. You want to build your team\, systems and processes\, and focus on your personal skills. \n\n\nYou will experience:\nOver 100 sessions\, workshops\, and industry forums presented by the leading brand marketers and experts from around the world are customized to you\, our attendees. We have an agenda covering every aspect of content marketing so your experience can be customized to you. \n\n\nYou will be inspired:\nJoin thousands of marketers from all over the world in our 2020 virtual experience. We have networking time and additional opportunities to connect before and after the event\, so we can spend time learning and connecting with each other. \n\n\n\nThe largest content marketing event on the planet – now virtual! \nWe’re looking forward to bringing you a digital event like you’ve never seen! The dates will remain the same: October 13-16\, 2020. Having spent the past year preparing for the event with our speakers\, exhibitors and event partners\, we’re genuinely disappointed not to be able to host you in person\, but the experience and safety of our community and everyone involved in the event continues to be our top priority. We’re looking through our orange-colored glasses at the great opportunities this virtual environment will provide to our amazing community. We’re hard at work on our end creating the epic CMI experience we’ve given our community for the past 10 years\, and this year will be no different. From the best speakers covering every aspect of content marketing\, to opportunities to network with our technology sponsors and event partners who may be the perfect solution for your needs in 2020 and beyond\, we think you’ll love what we’re putting together.
URL:https://marketing.com.au/event/content-marketing-world-conference-and-expo/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Online,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200930T123000
DTEND;TZID=Australia/Melbourne:20200930T160000
DTSTAMP:20260420T174424
CREATED:20200712T071523Z
LAST-MODIFIED:20201010T112339Z
UID:15817-1601469000-1601481600@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Improve your content strategy and copywriting with an award-winning marketer\, Christopher Melotti from Melotti Media.\nContent strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively.  \nParticipants will gain knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200928T190000
DTEND;TZID=Australia/Melbourne:20200928T193000
DTSTAMP:20260420T174424
CREATED:20200712T075422Z
LAST-MODIFIED:20201010T112339Z
UID:15845-1601319600-1601321400@marketing.com.au
SUMMARY:Writing Compelling Creative Briefs for Better Advertising
DESCRIPTION:In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target\, inspiring and drives business objectives. \nWe will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. \nWe will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve\, when. \n\n\nTakeaways\n\nWhat are the essential elements of a creative brief\nWhere to find the information needed to complete the essential elements\nHow to write those elements in a clear succinct way\nWhen to involve others in the process of writing the brief
URL:https://marketing.com.au/event/writing-compelling-creative-briefs-for-better-advertising/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Graphic Design,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200902
DTEND;VALUE=DATE:20200904
DTSTAMP:20260420T174424
CREATED:20200719T034834Z
LAST-MODIFIED:20201010T112427Z
UID:15894-1599004800-1599177599@marketing.com.au
SUMMARY:Writing for the web (webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200623
DTEND;VALUE=DATE:20200625
DTSTAMP:20260420T174424
CREATED:20200519T104052Z
LAST-MODIFIED:20201002T004025Z
UID:15293-1592870400-1593043199@marketing.com.au
SUMMARY:Writing for the web (webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200519
DTEND;VALUE=DATE:20200521
DTSTAMP:20260420T174424
CREATED:20200503T012905Z
LAST-MODIFIED:20200808T045322Z
UID:15177-1589846400-1590019199@marketing.com.au
SUMMARY:SMX London
DESCRIPTION:Join the biggest Search Marketing Conference Series worldwide – Programme by Search Engine Land\, the leading Source of Search Marketing News. \nSearch marketing is by far the biggest area of digital marketing. You can’t afford to waste time or money getting it wrong. Attend SMX\, and you’ll get it right! \nImmerse yourself in three days of SEO\, SEM and Online Marketing sessions and you’re guaranteed to leave with practical tips and techniques to immediately improve your search marketing efforts. SMX also has strategic sessions to help you with what’s coming over the horizon. \nWith sessions designed to serve a diverse search marketing audience\, you’ll discover topics tailored for your needs — whether you’re into SEO or SEM\, whether you’re an advanced search marketing veteran or are a beginner just learning the ropes. \nPlus — if you work at an agency or as part of an in-house team\, SMX team rates let you divide and conquer to attend multiple tracks simultaneously. \nFeatured 2020 SMX London Sessions:\n\nSEO \n\nCreating Blockbuster Content\nKeywords Are Dead — Long Live Concepts\, Entities & Audiences!\nThe Most Common SEO Mistakes\, And How to Fix Them\nMeet The Search Engines\nSEO Success Without Link Building\nPenguin Prevention: Link Acquisition & Audit Techniques You Need To Know\n\n\nSEM/Paid Search \n\nAmazing Paid Search Tactics & Tools\nDeep Dive: Ad Bidding Strategies & Bid Modifiers\nConversion Rate Rockstars\nTaking Retargeting To The Next Level\n\n\n\nSearch & Social \n\nBetter Together: Search and Social\nWinning Strategies With Facebook Ads\nFaceoff: Adwords\, Linkedin & Twitter Compared\nMeasuring Up With Social Analytics\n\n\n\n 
URL:https://marketing.com.au/event/smx-london/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Email marketing,Graphic Design,Marketing,Online,Public Relations,SEO,Social Media,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200421
DTEND;VALUE=DATE:20200424
DTSTAMP:20260420T174424
CREATED:20200422T080815Z
LAST-MODIFIED:20200808T045436Z
UID:15097-1587427200-1587686399@marketing.com.au
SUMMARY:Discover MarTech
DESCRIPTION:A Virtual Event For Strategies & Solutions\n\n\nTues. April 21 – 1:00pm – 5:00pm ET\n\n\nWeds. April 22 – 1:00pm – 5:00pm ET\n\n\nThurs. April 23 – 1:00pm – 3:00pm ET\n\nDiscover MarTech: A Virtual Event For Strategies & Solutions is a free educational experience for senior-level marketers who need to stay up-to-speed on the latest developments in modern marketing and identify\, evaluate\, and implement time-saving\, profit-generating marketing technologies. \nThe all-new program will kick off with exclusive keynote presentations from MarTech program chair Scott Brinker and Real Story Group’s Tony Byrne. \nTopics include… \n\n\nWhat marketing might look like in a post-coronavirus world: What can you be doing to prepare? How will you adapt and thrive when the dust settles?\nFour archetypes of marketing technologists and a look at their roles and responsibilities\nThe current state of marketing technology and operations careers\, featuring insights from the latest chiefmartec.com/MarTech Today Career Survey\nA state-of-the-art martech stack: What does it look like? How does it work?\nHow you can manage change and uncertainty in marketing — in a changing and uncertain world\nPractical advice for vetting and buying marketing technology so you get the right fit for your specific enterprise needs\n\n\nDon’t miss this exciting opportunity to continue your learning initiatives\, engage with solution providers\, and connect with the MarTech community — all from the comfort and safety of your home or office. \n\n\n\n\n…with job titles like… \n\n\n\n\n\n\n\n\n\nChief Analytics Officer\nCreative Director\nDigital Marketing Director\nDirector of Data Engineering\, Marketing Technology\nDirector of Marketing\nDirector of MarTech\nDirector Software Development\nGlobal CRM Solutions Lead\nGlobal Marketing Technology Manager\nLead Developer\n\n\n\n\n\nMarketing Director\nMarketing Engineering Lead\nMarketing Technology Architect\nPrincipal IT Engineer\nPrincipal Solution Architect\nSenior Data Analyst\nSenior Manager\, Marketing Technology\nSVP Marketing Analytics\nVP Customer Engagement\nVP Marketing Technology
URL:https://marketing.com.au/event/discover-martech/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200312T093000
DTEND;TZID=Australia/Melbourne:20200312T163000
DTSTAMP:20260420T174424
CREATED:20200122T224707Z
LAST-MODIFIED:20200808T045552Z
UID:14789-1584005400-1584030600@marketing.com.au
SUMMARY:Writing for the web one-day short course – Melbourne
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-melbourne-2/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Melbourne
END:VEVENT
END:VCALENDAR