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DTSTART;TZID=Australia/Melbourne:20210818T093000
DTEND;TZID=Australia/Melbourne:20210818T123000
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SUMMARY:Writing For The Web (August 2021)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-august-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Online
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DTSTART;TZID=Australia/Melbourne:20210826T120000
DTEND;TZID=Australia/Melbourne:20210826T123000
DTSTAMP:20260516T170545
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LAST-MODIFIED:20211204T072950Z
UID:19702-1629979200-1629981000@marketing.com.au
SUMMARY:Digital Fundraising – Next Level
DESCRIPTION:Writing copy for digital fundraising is very different to direct mail. Learn smart tactics to advance your digital fundraising copy skills. \n\n\nOnce you’ve got the basics of copywriting for digital\, this free 30-minute webinar will help you reach the next level. \nLearn the important differences you need to master when writing for digital appeals rather than direct mail – and tips to convince donors to open\, read and respond to your online appeals. \nWe’ll also discuss how to take your DM packs online\, including smart tactics for repurposing content across multiple channels to boost your engagement with a digital audience. \nAbout heart for causes\nheart for causes is a team of strategists\, wordsmiths\, and fundraising specialists with passion and heart for the causes we support. \nPresenter Dominique Antarakis is CEO and head of content strategy at heart for causes. She has more than 23 years’ experience as a journalist and copywriter and is one of Australia’s most successful fundraising copywriters.
URL:https://marketing.com.au/event/digital-fundraising-next-level/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Digital Marketing,Online
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DTSTART;TZID=Australia/Melbourne:20210831T083000
DTEND;TZID=Australia/Melbourne:20210831T163000
DTSTAMP:20260516T170545
CREATED:20210705T230015Z
LAST-MODIFIED:20211204T072953Z
UID:19815-1630398600-1630427400@marketing.com.au
SUMMARY:Queensland Business Writers Conference 2021
DESCRIPTION:Live and online!! The Queensland Business Writers Conference is our one-day training event for corporate and government communications professionals. \nThis year we’re live and online – so you can join us in person at the fabulous Emporium Hotel South Brisbane or online from the comfort of your home or office. \nSince 2012\, this event has helped people who write as part of their job to increase their skills and knowledge of best practice. \nThis year\, we’ll answer the question ‘What is best practice in a landscape that is constantly changing?’ \nIt’s been a whirlwind 18 months of pivots and Zoom meetings after years of nonstop technological change. So let’s catch our breath a moment and see where we’re at now.
URL:https://marketing.com.au/event/queensland-business-writers-conference-2021/
LOCATION:Emporium Hotel South Bank\, 267 Grey Street\, South Brisbane\, Queensland\, 4101\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Copywriting
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