BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20200404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20201003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20210403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20211002T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20220402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20221001T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210112T140000
DTEND;TZID=Australia/Melbourne:20210112T150000
DTSTAMP:20260517T011831
CREATED:20201222T041044Z
LAST-MODIFIED:20210118T073244Z
UID:17988-1610460000-1610463600@marketing.com.au
SUMMARY:How to Move From Pitching Products to Marketing Your Point of View
DESCRIPTION:Join April Dunford Backstage for a lively 20-minute “how-to” presentation\, followed by 40 minutes of Q&A\, to discover how to develop a “Point of View” narrative that will give your prospects and customers a clear way to think about their choices in the market\, and make it clear that your brand is the superior choice. \nIn this follow-up to April Dunford’s B2B Forum Online keynote\, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome\, she’ll dive deeper into the “how-to’s” of product positioning. (You don’t need to have attended the keynote to benefit from this webinar.) \nIn 20 jam-packed minutes\, April will show you how to build a “Point of View” narrative to help overwhelmed customers and prospects understand their choices in the market\, while positioning your offerings as the superior option. \nFollowing the presentation\, April will open up the floor for 40 minutes of Q&A. \nYou’ll learn: \n\nHow positioning forms the underpinning of a good Point of View narrative\nHow to structure a narrative around your Point of View that helps customers make informed purchase choices\nHow to execute on that Point of View across both sales and marketing
URL:https://marketing.com.au/event/how-to-move-from-pitching-products-to-marketing-your-point-of-view/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210114T070000
DTEND;TZID=Australia/Melbourne:20210114T080000
DTSTAMP:20260517T011831
CREATED:20201222T030822Z
LAST-MODIFIED:20210118T073244Z
UID:17956-1610607600-1610611200@marketing.com.au
SUMMARY:What Entrepreneurs Should Know About Intellectual Property Rights
DESCRIPTION:One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property\, which refers to creations of the human mind\, includes patents\, trademarks\, copyrights\, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive\, there are low-cost strategies that new entrepreneurs should consider using.  \nIn this live webinar\, Kanika Tolver (author of Career Rehab) is joined by Shontavia Johnson\, an industry expert\, consultant\, and twice named as one of the best lawyers in the U.S. by the American Bar Association and the National Bar Association.  \nThey’ll discuss what new entrepreneurs need to know about intellectual property—no matter their budget or company size. Shontavia will share best practices on the following topics:  \n– Creating a trademark strategy for names\, logos\, and brands.  \n– Using copyrights to protect works and combat copycats online and elsewhere.  \n– Deciding how to protect your inventions with patents.  \n– Determining when to use trade secrets to protect confidential information.  \n– Finding intellectual property lawyers at any budget level.  \nKanika Tolver is the CEO and founder of Career Rehab\, LLC in Washington\, DC\, where she helps clients transform their careers with coaching programs\, events\, webinars\, and digital resources to help people reach their career goals. An in-demand coach\, consultant\, speaker\, and thought leader\, she has been featured on CNN\, CNBC\, CBS Radio\, Yahoo!\, Black Enterprise\, Glassdoor.com\, Entrepreneur.com\, The Washington Post\, and a variety of radio interviews and podcasts.
URL:https://marketing.com.au/event/what-entrepreneurs-should-know-about-intellectual-property-rights/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
END:VCALENDAR