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DTSTART;TZID=Australia/Melbourne:20141125T090000
DTEND;TZID=Australia/Melbourne:20141125T170000
DTSTAMP:20260425T035704
CREATED:20141030T035932Z
LAST-MODIFIED:20201002T050715Z
UID:6073-1416906000-1416934800@marketing.com.au
SUMMARY:IAB Training: Social Advertising
DESCRIPTION:This event focuses on social advertising and takes deeper look into social media best practice for advertising. The event is ideal for media publishers\, agencies and advertisers who are looking for new ays to engage new and existing audiences through conversation and recommendation. From this event you’ll gain a deeper understanding and confidence with social platforms\, how to ensure better engagement and how they can be applied to advertising.
URL:https://marketing.com.au/event/iab-training-social-advertising/
LOCATION:TP3\, Level 21\, 580 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Social Media,Sydney,Workshop
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DTSTART;TZID=Australia/Melbourne:20141111T180000
DTEND;TZID=Australia/Melbourne:20141111T210000
DTSTAMP:20260425T035704
CREATED:20141030T033820Z
LAST-MODIFIED:20141030T033820Z
UID:6067-1415728800-1415739600@marketing.com.au
SUMMARY:EMV Event - Get Ahead in Your Career
DESCRIPTION:If you are looking to get ahead in your career\, this event will help you to improve your study and career prospects to stand out from the crowd. You will learn some tools to help you shape your career and have the opportunity to network with new and experienced marketers from a range of different industries. \nSpeakers: John Hall – Professor of Marketing\, and Wayne Binney – Course Director Master of Marketing & Associate Professor of Marketing Shelia Allen\, Principal Consultant Gregory Allen\, Founder of NotedCareers Amie Wood\, Senior Brand Manager – Shelf Sauces\, Simplot
URL:https://marketing.com.au/event/emv-event-get-ahead-career/
LOCATION:Deakin Prime\, Level 3\, 550 Bourke Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Graphic Design,Market Research,Marketing,Melbourne,Presentation,Public Relations,SEO,Social Media,Workshop
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DTSTART;TZID=Australia/Melbourne:20141107T083000
DTEND;TZID=Australia/Melbourne:20141107T141500
DTSTAMP:20260425T035704
CREATED:20141030T034837Z
LAST-MODIFIED:20141030T034837Z
UID:6071-1415349000-1415369700@marketing.com.au
SUMMARY:2014 ADMA WA Conference
DESCRIPTION:It is time to immerse yourself in the art of Customer Engagement with four workshops: \n\nWorkshop 1 – Jodie Sangster\, CEO\, ADMA\nWorkshop 2 – Ben Purcell\, Managing Director\, Brownes Dairy\nWorkshop 3 – Doni Savvides\, Business Director JWT and Mark Kerrigan\, General Manager Member and Product Services\, RAC\nWorkshop 4 – Es Chandra\, CEO\, Glide Agency\n\nWhich are then followed by a luncheon presentation by Dr Kathy Alexander\, CEO of City of Melbourne.
URL:https://marketing.com.au/event/2014-adma-wa-conference/
LOCATION:Perth Convention and Exhibition Centre (PCEC)\, 21 Mounts Bay Rd\, Perth\, Western Australia\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Perth,Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141030T083000
DTEND;TZID=Australia/Melbourne:20141030T130000
DTSTAMP:20260425T035704
CREATED:20141001T224906Z
LAST-MODIFIED:20141001T224906Z
UID:5985-1414657800-1414674000@marketing.com.au
SUMMARY:The Future of Digital Publishing
DESCRIPTION:The premier event for publishers\, agencies\, content producers and brands returns for 2014! \nThe Future of Digital Publishing will once again be showcasing industry leading case studies and the most successful commercial models for creating\, managing and commercialising online content. \nDigital Publishing is entering a golden era of possibility\, with online content\, both text and video\, maturing from the mainstay of publishing to the forefront of revenue generation for almost all publishers. \nLower price points are now more than compensated for by significantly higher profit margins and a previously unattainable consumer reach\, providing both long form and short form content to the masses anytime\, anywhere. \nSo what are the opportunities and challenges a multi-platform\, cross-channel world presents? How are digital publishers leveraging this proliferation in consumption? What monetisation models will be working in 2015 and beyond? How is the publishing world leveraging the strengths of both print and digital? \nAll these questions and more will be answered at this year’s Future of Digital Publishing. \n\nContent is still King (and SO much more)\nThe rise and roll of short form content and what it means for long form in both text and video\nLeveraging and monetising the rise of communities\nHow to commoditise and repurpose your content\nThe “Socialisation” of content – Where will social media sit in 2015?\nHow to successfully enter a virtual\, global newsstand\nWhere is branded content & custom publishing in 2014?\nYour Toolkit for Producing and Distributing Content in a Multi-Platform Environment\nDesigning for a mobile generation\nDistribution and integration – What are the most successful models?\nThe role of personalisation and what it means for content and advertising\nUnderstanding responsive and adaptive layouts\nNative Vs. Hybrid Apps\nFunding the Revolution – Monetising Digital\nThe role of native advertising\nAre metred paywalls and subscription services really the best option?\nDigital ad spending the driving force for digital publishing\nInteractive advertising – the clickable actions print can’t touch\nMigrating to Digital – The Latest Need to Know Information\nWhat is Agile Publishing?\nCreating a sustainable digital publishing model\nShifting to a digital centric environment\nGetting your digital offering to market
URL:https://marketing.com.au/event/future-digital-publishing/
LOCATION:State Library of Victoria\, 328 Swanston Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Melbourne
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
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DTSTART;TZID=Australia/Melbourne:20141008T080000
DTEND;TZID=Australia/Melbourne:20141008T103000
DTSTAMP:20260425T035704
CREATED:20141001T231111Z
LAST-MODIFIED:20141001T231111Z
UID:5996-1412755200-1412764200@marketing.com.au
SUMMARY:Exploiting Video in Your Content Strategy
DESCRIPTION:It is widely accepted that video can work as a strategic marketing and sales tool by improving conversion rates\, increasing user engagement and providing an opportunity for user-generated content. \nAt this event we will consider the role of video and how organisations are leveraging the opportunities that video provides. \nSpeakers will discuss how to best use relevant videos and what you can do to achieve a balance between production quality and cost. Speakers include: \n\nJames Johnson\, Group Digital Manager\, Michael Hill\nDouglas Nicol\, Partner\, The Works\nMark Blair\, Vice President Australia & New Zealand\, Brightcove\nFarhad Meher-Homji\, Founder at Changer Studios
URL:https://marketing.com.au/event/exploiting-video-content-strategy/
LOCATION:Mirra\, 86 Bridge Street\, Brisbane\, Queensland\, 4006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
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