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DTSTART;VALUE=DATE:20150527
DTEND;VALUE=DATE:20150530
DTSTAMP:20260425T000349
CREATED:20150429T073705Z
LAST-MODIFIED:20150429T073705Z
UID:6676-1432684800-1432943999@marketing.com.au
SUMMARY:PeSA Internet Conference
DESCRIPTION:The PeSA Internet Conference is Australia’s longest running eCommerce event\, run by sellers\, for sellers. This event brings together hundreds of Australian online retailers who look to stay at the forefront of eCommerce developments. This eCommerce focused event will help both established and new online retailers with strategies involved in creating and excelling in the online retail world and how to increase turnover and profit. The PeSA Internet Conference will showcase more that 80+ Local and International speakers as well as 60+ exhibitors to learn from. \n 
URL:https://marketing.com.au/event/pesa-internet-conference/
LOCATION:Gold Coast Convention and Exhibition Centre\, 2684-2690 Gold Coast Highway\, Broadbeach\, QLD\, 4218\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brisbane,Conference,Content Marketing,Digital Marketing,Marketing,Presentation,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150520
DTEND;VALUE=DATE:20150521
DTSTAMP:20260425T000349
CREATED:20150420T072526Z
LAST-MODIFIED:20150420T072526Z
UID:6647-1432080000-1432166399@marketing.com.au
SUMMARY:Multi-Screen Engagement: The Secrets Behind the New Golden Age of Hollywood
DESCRIPTION:Everything you need to know to create effective media content and distribution strategies presented by leading Hollywood media advisor and “The Emmys” television academy “Interactive Media” governor Seth Shapiro. \nThis Masterclass will give executives\, creators and producers the strategies and techniques used by the new generation of media leaders in Hollywood in four key areas: \n– Cross-platform Development\n– Original Online Programming\n– Social Media and Screen Content\n– Distribution and Marketing \nThe Masterclass will be followed by a Networking Reception. \n  \n 
URL:https://marketing.com.au/event/multi-screen-engagement-the-secrets-behind-the-new-golden-age-of-hollywood/
LOCATION:TBA
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Public Relations,Social Media,Workshop
ORGANIZER;CN="X MEDIA LAB":MAILTO:megan(at)xmedialab.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150519
DTEND;VALUE=DATE:20150521
DTSTAMP:20260425T000349
CREATED:20150322T062721Z
LAST-MODIFIED:20150322T062721Z
UID:6512-1431993600-1432166399@marketing.com.au
SUMMARY:Content Strategy Masterclass - May 2015
DESCRIPTION:This 2-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing\, documenting\, implementing and improving a content strategy.
URL:https://marketing.com.au/event/content-strategy-masterclass-may-2015/
LOCATION:Karstens Sydney\, 111 Harrington Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Meetup,Sydney
ORGANIZER;CN="Progress Media":MAILTO:davidl@progressmedia.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150519
DTEND;VALUE=DATE:20150520
DTSTAMP:20260425T000349
CREATED:20150514T065302Z
LAST-MODIFIED:20150514T065302Z
UID:6738-1431993600-1432079999@marketing.com.au
SUMMARY:Social Media Evolution
DESCRIPTION:With the digital industry forever evolving\, it’s never been more important to keep up with the latest in social media. Digital has become an integral component of any media communications strategy
URL:https://marketing.com.au/event/social-media-evolution/
LOCATION:Unnamed Venue\, 24 York Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Social Media,Sydney,Workshop
ORGANIZER;CN="Double Edge PR":MAILTO:simone(at)doubleedge.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150515T083000
DTEND;TZID=Australia/Melbourne:20150515T113000
DTSTAMP:20260425T000349
CREATED:20150427T080236Z
LAST-MODIFIED:20150427T080236Z
UID:6665-1431678600-1431689400@marketing.com.au
SUMMARY:Facebook ROI: Why it Matters
DESCRIPTION:This event brings together a panel of digital thought leaders with years of experience in Facebook marketing to help build your understanding of Facebook marketing ROI. Most companies are now finding it critically important to invest in marketing through Facebook\, but very little know and understand if their efforts are successful as it’s hard to measure the effects of social media marketing directly\, this event will help attendees understand how to create and see their ROI through Facebook marketing. \n  \n 
URL:https://marketing.com.au/event/facebook-roi-why-it-matters/
LOCATION:Unnamed Venue\, Level 2\, 125 Flinders Lane\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150430T163000
DTEND;TZID=Australia/Melbourne:20150430T183000
DTSTAMP:20260425T000349
CREATED:20150413T065345Z
LAST-MODIFIED:20150413T065345Z
UID:6627-1430411400-1430418600@marketing.com.au
SUMMARY:ADMA Town Hall: Technology
DESCRIPTION:The first ADMA “Technology Town Hall” – A new series of events where the following will be addressed: \n\nDiscover what technology stack will work for your business.\nExecution and implementation challenges of the business and change management requirements.\nWhat technologies will we be looking at utilizing next?\nHow to deal with the shortage of experienced marketers and analysts\n\n 
URL:https://marketing.com.au/event/adma-town-hall-technology/
LOCATION:Unnamed Venue\, Level 23\, Westpac\, 275 Kent Street \, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150429T063000
DTEND;TZID=Australia/Melbourne:20150429T170000
DTSTAMP:20260425T000349
CREATED:20150304T042034Z
LAST-MODIFIED:20150304T042034Z
UID:6470-1430289000-1430326800@marketing.com.au
SUMMARY:Online Marketing Sydney: Advanced Content Marketing Event - News Corp Australia & Prosperity Media
DESCRIPTION:At this month’s meetup\, Brad Forster from News Corp Australia will discuss how News Corp Australia optimizes their Content Marketing assets for news portals like News.com.au. \nAlso\, a presentation from James Norquay who is the Director at Prosperity Media that works with well known startups & ASX listed companies to expand SEO and Content Marketing efforts in the Australian market.
URL:https://marketing.com.au/event/online-marketing-sydney-advanced-content-marketing-event-news-corp-australia-prosperity-media/
LOCATION:Saxons Training Centre\, Level 6\, 10 Barrack Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Meetup,SEO,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150428T080000
DTEND;TZID=Australia/Melbourne:20150428T130000
DTSTAMP:20260425T000349
CREATED:20150415T071557Z
LAST-MODIFIED:20150415T071557Z
UID:6631-1430208000-1430226000@marketing.com.au
SUMMARY:The Future of Digital Advertising
DESCRIPTION:This event will discuss various topics and cover what is shaping\, influencing and driving digital advertising and marketing through this year and the next. \nWhat if advertisers and marketers stop caring about the what pipeline should they advertise through and started caring about the quality of the message they’re sending. In 2015\, consumers don’t “go online” anymore\, we are all online\, moving towards a world of total connectivity. With the ever growing and evolving technologies that allow us to connect to one and another\, marketers need to more efficiently connect with consumers\, this presentation will address many of the issues around “spray and pray” advertising and how to effectively get the attention of your target market through quality over quantity marketing. \n  \n 
URL:https://marketing.com.au/event/the-future-of-digital-advertising/
LOCATION:RMIT City Campus – Storey Hall\, Building 16\, Level 7\, "Green Brain". 342 Swanston Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation,Social Media
ORGANIZER;CN="AIMIA":MAILTO:info(at)aimia.com.au 
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150428T073000
DTEND;TZID=Australia/Melbourne:20150428T090000
DTSTAMP:20260425T000349
CREATED:20150402T002445Z
LAST-MODIFIED:20150402T002445Z
UID:6604-1430206200-1430211600@marketing.com.au
SUMMARY:AMI: Customer Centric Marketing
DESCRIPTION:The most effective way to build company value and deliver sustainable growth is through creating a unique customer experience. This breakfast is a close and personal seminar and chance to interact and network with two leading marketing minds\, Mathew Tice\, founding partner and managing director for Asia-Pacific at the Palladium Group\, and Katharina Kuehn\, a Consumer Neuroscientist and professional speaker and director at RDG Insights.
URL:https://marketing.com.au/event/ami-customer-centric-marketing/
LOCATION:MGSM Executive Conference Centre\, Level 7\, 37 Pitt Street\, Sydney\, NSW\, 2000 \, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Dinner,Marketing,Meetup,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150423T123000
DTEND;TZID=Australia/Melbourne:20150423T133000
DTSTAMP:20260425T000349
CREATED:20150413T071028Z
LAST-MODIFIED:20150413T071028Z
UID:6629-1429792200-1429795800@marketing.com.au
SUMMARY:April Lunch n' Learn 2015
DESCRIPTION:The April Lunch n’ Learn 2015 is a lunch meet up covering the topic of “Technology: Could vs Should”. This lunch will discuss the endless technological opportunities we “could” use\, and what we “should” use to help drive our business. This Lunch will allow participants to discuss with the MD of the digital agency\, Tribal Sydney\, on how he has managed to navigate through the “could” and “should” of technologies and where they have proven successful for driving his business. \n 
URL:https://marketing.com.au/event/april-lunch-n-learn-2015/
LOCATION:Australia Post\, Level 10\, 111 Bourke Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Dinner,Market Research,Marketing,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150421T180000
DTEND;TZID=Australia/Melbourne:20150421T203000
DTSTAMP:20260425T000349
CREATED:20150409T070132Z
LAST-MODIFIED:20150409T070132Z
UID:6617-1429639200-1429648200@marketing.com.au
SUMMARY:Email marketing - Why it still works
DESCRIPTION:Our 21 April Networx looks at Email Marketing – Why it still works! Our panel includes Email Marketing and CRM professionals and practitioners across banking\, wellness and not for profit.
URL:https://marketing.com.au/event/email-marketing-why-it-still-works/
LOCATION:Unnamed Venue\, 9 Bayswater Road\, Potts Point\, NSW\, 2011\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Presentation,Sydney
ORGANIZER;CN="Double Edge PR":MAILTO:simone(at)doubleedge.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150421T090000
DTEND;TZID=Australia/Melbourne:20150421T110000
DTSTAMP:20260425T000349
CREATED:20150401T102525Z
LAST-MODIFIED:20150401T102525Z
UID:6610-1429606800-1429614000@marketing.com.au
SUMMARY:IAB Mobile Landscape 2015 Results
DESCRIPTION:IAB Mobile Landscape 2015 Results – Melbourne\nThis event will reveal the findings from IAB Australia’s 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting\, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in what has shown to work in mobile creativity to help marketers stretch their current thinking on how mobile advertising can help grow their brand.
URL:https://marketing.com.au/event/iab-mobile-landscape-2015-results/
LOCATION:VIC
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150420T073000
DTEND;TZID=Australia/Melbourne:20150420T094000
DTSTAMP:20260425T000349
CREATED:20150409T064414Z
LAST-MODIFIED:20210131T055701Z
UID:6616-1429515000-1429522800@marketing.com.au
SUMMARY:Sydney Breakfast Seminar - Mobile Opportunities
DESCRIPTION:Sydney Breakfast Seminar – Mobile Opportunities – 4 Industry Leading Speakers – Tickets Only $15
URL:https://marketing.com.au/event/sydney-breakfast-seminar-mobile-opportunities/
LOCATION:Mitchell Theatre\, Sydney Mechanics’ School of Arts\, Level 1\, 280 Pitt Street\, \, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150415
DTEND;VALUE=DATE:20150416
DTSTAMP:20260425T000349
CREATED:20150324T031636Z
LAST-MODIFIED:20150324T031636Z
UID:6551-1429056000-1429142399@marketing.com.au
SUMMARY:Content Creation Day: Melbourne
DESCRIPTION:Content Creation Day is a workshop designed to teach marketers to design\, create\, use and upload content for social media using the latest content generating tools with the help of 4 leading content creation experts. \nThe workshop will allow participants to interact with and learn from 4 social media and content creation experts on various topics\, from: \n\nCreating engaging visual content for social media\nCreating video content on a small budget\nBranding and strategy related to AV content\nCreating content using mobile phones and devices.
URL:https://marketing.com.au/event/content-creation-day-melbourne/
LOCATION:Rydges Melbourne\, 186 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Topics,All Event Types,Content Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150327
DTEND;VALUE=DATE:20150328
DTSTAMP:20260425T000349
CREATED:20150302T051534Z
LAST-MODIFIED:20150302T051534Z
UID:6445-1427414400-1427500799@marketing.com.au
SUMMARY:Online Writing Fundamentals Workshop
DESCRIPTION:This one day intensive workshop aims to equip participants with particular writing skills to enhance their ability to produce engaging online copy. Most people find themselves needing to write for an online medium and the demand for web based copy is on the rise. This can mean producing engaging copy for your company’s website\, creating interesting articles for a blog or meaningful e-newsletters to your stakeholders.  \nWriting engaging copy for online mediums involves skill\, thought and planning as well as technique. Web-based writing does differ from writing for print and is something we all increasingly need to be able to produce. Through this workshop\, you will learn a variety of writing techniques and skills that will help transform your words from drab to fab and engage your target audience.
URL:https://marketing.com.au/event/online-writing-fundamentals-workshop/
LOCATION:Cliftons Brisbane\, Level 3\, 288 Edward Street\, Brisbane\, Queensland\, 5000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Digital Marketing,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150324
DTEND;VALUE=DATE:20150325
DTSTAMP:20260425T000349
CREATED:20141230T140400Z
LAST-MODIFIED:20201002T005441Z
UID:6311-1427155200-1427241599@marketing.com.au
SUMMARY:ADMA Data Day - Sydney
DESCRIPTION:ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year\, Data Day will provide a world class list of speakers\, delivering real insights into how companies are winning with data. \nYour competitors are planning to make more of data. Make sure you’re ahead of them. Register today. \nTHE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES \n\nUnlock data success for your business by using it as an asset.\nLearn how to find real insights to derive deeper relationships with your customers.\nDiscover how to influence behavioUr in real-time.\nFind out how to manage data talent and integrate IT into your organisation.\n\nRegister today at www.admadataday.com.au
URL:https://marketing.com.au/event/adma-data-day/
LOCATION:Sofitel Sydney Wentworth Hotel\, 61-101 Philip Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150320
DTEND;VALUE=DATE:20150321
DTSTAMP:20260425T000349
CREATED:20150302T050510Z
LAST-MODIFIED:20150302T050510Z
UID:6443-1426809600-1426895999@marketing.com.au
SUMMARY:Content Marketing Fundamental Workshop
DESCRIPTION:“Content marketing is a marketing technique concerned with creating and distributing relevant and valuable content to attract\, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action” (The Content Marketing Institute 2013).  \nIn this one day intensive workshop participants will learn the principles and methodology of content marketing\, including how to develop a content marketing strategy\, writing a content marketing plan\, and how to develop your content machine to realise results. Participants will also gain an understanding of how to optimise content to generate leads.  \nInformation presented includes case studies\, current research\, and practical hands-on tips. Participants have the opportunity to learn from each other with discussion of experiences encouraged by the facilitator.  \nPlease bring your laptop computer
URL:https://marketing.com.au/event/content-marketing-fundamental-workshop/
LOCATION:Cliftons Sydney\, Level 13\, 60 Margaret Street\, Sydney\, Victoria\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150319
DTEND;VALUE=DATE:20150320
DTSTAMP:20260425T000349
CREATED:20150302T054032Z
LAST-MODIFIED:20150302T054032Z
UID:6449-1426723200-1426809599@marketing.com.au
SUMMARY:Tinderbox - The Art of Digital Conversation
DESCRIPTION:Humans exist through their community and their conversation. Brands are no different\, and particularly brand that have been created through the Brand Storytelling process. Conversation is the oxygen that sustains great\, human brands\, and done well\, creates tribes of customers and fans. \nThe art of digital conversation teaches you how to take that authentic story you have developed for your brand\, and expressing it in a way that triggers deep emotional responses. It’s about discovering a language that shapes the content you create or curate online\, forming it into a natural expression of your brand.
URL:https://marketing.com.au/event/tinderbox-art-digital-conversation/
LOCATION:Unnamed Venue\, Perth\, Western Australia\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Perth,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150225
DTEND;VALUE=DATE:20150226
DTSTAMP:20260425T000349
CREATED:20150116T042226Z
LAST-MODIFIED:20150116T042226Z
UID:6350-1424822400-1424908799@marketing.com.au
SUMMARY:NET-WORK-PLAY
DESCRIPTION:From the big names in broadcasting\, technology\, and top­-end production companies\, to content creatives and innovative startups\, NET-WORK-PLAY connects you with the best minds in the factual content creation and content delivery industries today. \nNET-WORK-PLAY is presented by AIDC Ltd\, a 27 year old peak organisation for the factual film and television industries. AIDC’s annual events have a strong reputation for bringing the Australian and international factual content industry together for an extensive conference program and marketplace. \nLeading up to the 2015 event the direction of the event is changing to stay current in an era of media convergence\, with a focus on content\, technology and entrepreneurship. AIDC defines ‘content’ as television and streaming product\, with an emphasis on documentary\, specialist factual\, factual entertainment and unscripted programs. AIDC’s 2015 event is called NET-WORK-PLAY.
URL:https://marketing.com.au/event/net-work-play/
LOCATION:Adelaide Convention Centre\, North Terrace\, Adelaide \, South Australia\, 5000\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150217
DTEND;VALUE=DATE:20150219
DTSTAMP:20260425T000349
CREATED:20150116T041338Z
LAST-MODIFIED:20150116T041338Z
UID:6346-1424131200-1424303999@marketing.com.au
SUMMARY:Content Strategy Masterclass
DESCRIPTION:93% of Australian marketers claim to use content marketing. Yet only 52% have a documented content strategy\, and only 33% say they are effective at content marketing.1 \nWith brands publishing so much content every day\, the question is no longer whether you should be creating content\, but how to make your content more effective in achieving your business goals. \nThis two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing\, documenting\, implementing and improving a content strategy\, including: \n\nStep by step processes to create customer profiles\, identify content goals and structure a content journey from first awareness to final sale\nApplying storytelling theory to make your content more effective\nCreating effective workflows to turn your documented strategy and editorial calendar into reality\nSetting appropriate KPIs your CEO and CFO will value\nDeveloping a clear plan to test\, measure and improve your content strategy\n\nAll attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse\, adapt and refine for the specific needs of your final strategy.
URL:https://marketing.com.au/event/content-strategy-masterclass/
LOCATION:Cliftons Sydney\, Level 13\, 60 Margaret Street\, Sydney\, Victoria\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141125T090000
DTEND;TZID=Australia/Melbourne:20141125T170000
DTSTAMP:20260425T000349
CREATED:20141030T035932Z
LAST-MODIFIED:20201002T050715Z
UID:6073-1416906000-1416934800@marketing.com.au
SUMMARY:IAB Training: Social Advertising
DESCRIPTION:This event focuses on social advertising and takes deeper look into social media best practice for advertising. The event is ideal for media publishers\, agencies and advertisers who are looking for new ays to engage new and existing audiences through conversation and recommendation. From this event you’ll gain a deeper understanding and confidence with social platforms\, how to ensure better engagement and how they can be applied to advertising.
URL:https://marketing.com.au/event/iab-training-social-advertising/
LOCATION:TP3\, Level 21\, 580 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Social Media,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141111T180000
DTEND;TZID=Australia/Melbourne:20141111T210000
DTSTAMP:20260425T000349
CREATED:20141030T033820Z
LAST-MODIFIED:20141030T033820Z
UID:6067-1415728800-1415739600@marketing.com.au
SUMMARY:EMV Event - Get Ahead in Your Career
DESCRIPTION:If you are looking to get ahead in your career\, this event will help you to improve your study and career prospects to stand out from the crowd. You will learn some tools to help you shape your career and have the opportunity to network with new and experienced marketers from a range of different industries. \nSpeakers: John Hall – Professor of Marketing\, and Wayne Binney – Course Director Master of Marketing & Associate Professor of Marketing Shelia Allen\, Principal Consultant Gregory Allen\, Founder of NotedCareers Amie Wood\, Senior Brand Manager – Shelf Sauces\, Simplot
URL:https://marketing.com.au/event/emv-event-get-ahead-career/
LOCATION:Deakin Prime\, Level 3\, 550 Bourke Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Graphic Design,Market Research,Marketing,Melbourne,Presentation,Public Relations,SEO,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141107T083000
DTEND;TZID=Australia/Melbourne:20141107T141500
DTSTAMP:20260425T000349
CREATED:20141030T034837Z
LAST-MODIFIED:20141030T034837Z
UID:6071-1415349000-1415369700@marketing.com.au
SUMMARY:2014 ADMA WA Conference
DESCRIPTION:It is time to immerse yourself in the art of Customer Engagement with four workshops: \n\nWorkshop 1 – Jodie Sangster\, CEO\, ADMA\nWorkshop 2 – Ben Purcell\, Managing Director\, Brownes Dairy\nWorkshop 3 – Doni Savvides\, Business Director JWT and Mark Kerrigan\, General Manager Member and Product Services\, RAC\nWorkshop 4 – Es Chandra\, CEO\, Glide Agency\n\nWhich are then followed by a luncheon presentation by Dr Kathy Alexander\, CEO of City of Melbourne.
URL:https://marketing.com.au/event/2014-adma-wa-conference/
LOCATION:Perth Convention and Exhibition Centre (PCEC)\, 21 Mounts Bay Rd\, Perth\, Western Australia\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Perth,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141030T083000
DTEND;TZID=Australia/Melbourne:20141030T130000
DTSTAMP:20260425T000349
CREATED:20141001T224906Z
LAST-MODIFIED:20141001T224906Z
UID:5985-1414657800-1414674000@marketing.com.au
SUMMARY:The Future of Digital Publishing
DESCRIPTION:The premier event for publishers\, agencies\, content producers and brands returns for 2014! \nThe Future of Digital Publishing will once again be showcasing industry leading case studies and the most successful commercial models for creating\, managing and commercialising online content. \nDigital Publishing is entering a golden era of possibility\, with online content\, both text and video\, maturing from the mainstay of publishing to the forefront of revenue generation for almost all publishers. \nLower price points are now more than compensated for by significantly higher profit margins and a previously unattainable consumer reach\, providing both long form and short form content to the masses anytime\, anywhere. \nSo what are the opportunities and challenges a multi-platform\, cross-channel world presents? How are digital publishers leveraging this proliferation in consumption? What monetisation models will be working in 2015 and beyond? How is the publishing world leveraging the strengths of both print and digital? \nAll these questions and more will be answered at this year’s Future of Digital Publishing. \n\nContent is still King (and SO much more)\nThe rise and roll of short form content and what it means for long form in both text and video\nLeveraging and monetising the rise of communities\nHow to commoditise and repurpose your content\nThe “Socialisation” of content – Where will social media sit in 2015?\nHow to successfully enter a virtual\, global newsstand\nWhere is branded content & custom publishing in 2014?\nYour Toolkit for Producing and Distributing Content in a Multi-Platform Environment\nDesigning for a mobile generation\nDistribution and integration – What are the most successful models?\nThe role of personalisation and what it means for content and advertising\nUnderstanding responsive and adaptive layouts\nNative Vs. Hybrid Apps\nFunding the Revolution – Monetising Digital\nThe role of native advertising\nAre metred paywalls and subscription services really the best option?\nDigital ad spending the driving force for digital publishing\nInteractive advertising – the clickable actions print can’t touch\nMigrating to Digital – The Latest Need to Know Information\nWhat is Agile Publishing?\nCreating a sustainable digital publishing model\nShifting to a digital centric environment\nGetting your digital offering to market
URL:https://marketing.com.au/event/future-digital-publishing/
LOCATION:State Library of Victoria\, 328 Swanston Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Melbourne
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141008T080000
DTEND;TZID=Australia/Melbourne:20141008T103000
DTSTAMP:20260425T000349
CREATED:20141001T231111Z
LAST-MODIFIED:20141001T231111Z
UID:5996-1412755200-1412764200@marketing.com.au
SUMMARY:Exploiting Video in Your Content Strategy
DESCRIPTION:It is widely accepted that video can work as a strategic marketing and sales tool by improving conversion rates\, increasing user engagement and providing an opportunity for user-generated content. \nAt this event we will consider the role of video and how organisations are leveraging the opportunities that video provides. \nSpeakers will discuss how to best use relevant videos and what you can do to achieve a balance between production quality and cost. Speakers include: \n\nJames Johnson\, Group Digital Manager\, Michael Hill\nDouglas Nicol\, Partner\, The Works\nMark Blair\, Vice President Australia & New Zealand\, Brightcove\nFarhad Meher-Homji\, Founder at Changer Studios
URL:https://marketing.com.au/event/exploiting-video-content-strategy/
LOCATION:Mirra\, 86 Bridge Street\, Brisbane\, Queensland\, 4006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
END:VCALENDAR