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Traffic and Conversion Summit Australia 2015
2015-07-10 - 2015-07-12 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
This 3 day event focuses on marketing, traffic conversion and everything in between. Showcasing a mentoring panel of advisers, speakers and experts, this event is sure to be packed with marketing information and resources that should not be passed up on.

Profile, Publicity & Profits
2015-06-20 | Unnamed Venue, 489 Elizabeth St, Melbourne, VIC, 3000, Australia
One day marketing intensive. Learn how to out-shine & out-sell your competition at this one day marketing intensive with bestselling author, Ben Angel. Limited tickets left!

Connected consumer: The future of digital retail experience (VIC)
2015-06-18 08:00 - 13:00 (Australia/Melbourne) | RMIT Design Hub Lecture Theatre, Building 100, Corner Victoria and Swanston Street, Carlton, VIC, 3053, Australia
In a changing customer world, where technology is evolving and the consumer is demanding a more personal touch to their relationship with brands,‘always on’ technology makes it possible for consumers to interact with brands in new ways, and whenever they want.

Joining Forces
2015-06-16 18:00 - 20:30 | New Hampton Hotel, 9-15 Bayswater Road, Potts Point, NSW, 2011, Australia
From celebrity ambassadors and sponsorship, to product placement and events, Networx looks at brand partnerships. Join us on 16 June to make ‘Joining Forces’ a winning strategy for your brand.

IAB Training: Digital Landscape and Digital Trends
2015-06-15 | AdRoll, Level 5, 88 George Street, The Rocks, Sydney, NSW, 2000, Australia
Digital marketing is a world that is evolving faster than most can keep up, every year we have a new platform in which consumers are communicating through. This training module aims to identify how Australian’s are using the internet and through what devices, as this has an affect on how to allocate your marketing budget and plan for the future. Attending will be expert trainers and speakers to help guide new and old marketers through the new landscapes that are digital marketing and the trends of the digital world.

Fundamental Workshop - Marketing Essentials
2015-06-05 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
This one day workshop introduces attendees to the concepts of basic marketing elements and how marketers use communication techniques to bring together an exchange between an organization or business, and its consumers. Completing this workshop will give participants an understanding of how to define products and services for each respective market while also examining the key principles of branding and target marketing.

2015 AMI Marketing Summit
2015-06-04 | Rydges Southbank, 9 Glenelg Street, South Brisbane, QLD, 4101, Australia
Now in its 13th successive year, this event is set to deliver a line up of speakers including Gruen Transfer veteran Dan Gregory, along with some of Australia’s leading and most loved brands.
Join us at this event to get exclusive information and insight from some of Australia’s top brands including Woolworths, Youngcare, Publicis Worldwide Australia, SEMA, Bendigo Bank and more. This even will help expand your professional development and allow you to network with Australia’s top marketers.

Marketing In a Connected World: What you need to know
2015-06-02 08:00 - 10:30 | Mirra, 86 Bridge Street, Brisbane, Queensland, 4006, Australia
In this Dive Dive event we will explore how connected devices and technology advances are evolving marketing as we know it and what you need to know to ensure your business has considered its approach

Branding a Moment
2015-06-01 14:00 - 16:00 | Museum of Contemporary Art, 140 George Street, The Rocks, Sydney, NSW, 2000, Australia
This event is your chance to learn from academics, artists, creatives, marketers and clients alike in solving marketing’s biggest challenges: creating memorable experiences that will move audiences while earning results.
The “Branding a Moment” event will take attendees through the key principles and theories to successful marketing in the digital world. Learn how to capture your audience’s attention, tell stories that engage their senses and drive your brand into the spotlight to maximize customer engagement

PeSA Internet Conference
2015-05-27 - 2015-05-29 | Gold Coast Convention and Exhibition Centre, 2684-2690 Gold Coast Highway, Broadbeach, QLD, 4218, Australia
The PeSA Internet Conference is Australia’s longest running eCommerce event, run by sellers, for sellers. This event brings together hundreds of Australian online retailers who look to stay at the forefront of eCommerce developments. This eCommerce focused event will help both established and new online retailers with strategies involved in creating and excelling in the online retail world and how to increase turnover and profit. The PeSA Internet Conference will showcase more that 80+ Local and International speakers as well as 60+ exhibitors to learn from.

Multi-Screen Engagement: The Secrets Behind the New Golden Age of Hollywood
2015-05-20 | TBA
Everything you need to know to create effective media content and distribution strategies presented by leading Hollywood media advisor and “The Emmys” television academy “Interactive Media” governor Seth Shapiro.
This Masterclass will give executives, creators and producers the strategies and techniques used by the new generation of media leaders in Hollywood in four key areas:
– Cross-platform Development
– Original Online Programming
– Social Media and Screen Content
– Distribution and Marketing
The Masterclass will be followed by a Networking Reception.

Content Strategy Masterclass - May 2015
2015-05-19 - 2015-05-20 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
This 2-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing, documenting, implementing and improving a content strategy.

Social Media Evolution
2015-05-19 | Unnamed Venue, 24 York Street, Sydney, NSW, 2000, Australia
With the digital industry forever evolving, it’s never been more important to keep up with the latest in social media. Digital has become an integral component of any media communications strategy

Facebook ROI: Why it Matters
2015-05-15 08:30 - 11:30 | Unnamed Venue, Level 2, 125 Flinders Lane, Melbourne, VIC, 3000, Australia
This event brings together a panel of digital thought leaders with years of experience in Facebook marketing to help build your understanding of Facebook marketing ROI. Most companies are now finding it critically important to invest in marketing through Facebook, but very little know and understand if their efforts are successful as it’s hard to measure the effects of social media marketing directly, this event will help attendees understand how to create and see their ROI through Facebook marketing.

ADMA Town Hall: Technology
2015-04-30 16:30 - 18:30 | Unnamed Venue, Level 23, Westpac, 275 Kent Street , Sydney, NSW, 2000, Australia
The first ADMA “Technology Town Hall” – A new series of events where the following will be addressed:

Discover what technology stack will work for your business.
Execution and implementation challenges of the business and change management requirements.
What technologies will we be looking at utilizing next?
How to deal with the shortage of experienced marketers and analysts

Online Marketing Sydney: Advanced Content Marketing Event - News Corp Australia & Prosperity Media
2015-04-29 06:30 - 17:00 | Saxons Training Centre, Level 6, 10 Barrack Street, Sydney, NSW, 2000, Australia
At this month’s meetup, Brad Forster from News Corp Australia will discuss how News Corp Australia optimizes their Content Marketing assets for news portals like News.com.au.
Also, a presentation from James Norquay who is the Director at Prosperity Media that works with well known startups & ASX listed companies to expand SEO and Content Marketing efforts in the Australian market.

The Future of Digital Advertising
2015-04-28 08:00 - 13:00 | RMIT City Campus – Storey Hall, Building 16, Level 7, "Green Brain". 342 Swanston Street, Melbourne, VIC, 3000, Australia
This event will discuss various topics and cover what is shaping, influencing and driving digital advertising and marketing through this year and the next.
What if advertisers and marketers stop caring about the what pipeline should they advertise through and started caring about the quality of the message they’re sending. In 2015, consumers don’t “go online” anymore, we are all online, moving towards a world of total connectivity. With the ever growing and evolving technologies that allow us to connect to one and another, marketers need to more efficiently connect with consumers, this presentation will address many of the issues around “spray and pray” advertising and how to effectively get the attention of your target market through quality over quantity marketing.

AMI: Customer Centric Marketing
2015-04-28 07:30 - 09:00 | MGSM Executive Conference Centre, Level 7, 37 Pitt Street, Sydney, NSW, 2000 , Australia
The most effective way to build company value and deliver sustainable growth is through creating a unique customer experience. This breakfast is a close and personal seminar and chance to interact and network with two leading marketing minds, Mathew Tice, founding partner and managing director for Asia-Pacific at the Palladium Group, and Katharina Kuehn, a Consumer Neuroscientist and professional speaker and director at RDG Insights.

April Lunch n' Learn 2015
2015-04-23 12:30 - 13:30 | Australia Post, Level 10, 111 Bourke Street, Melbourne, VIC, 3000, Australia
The April Lunch n’ Learn 2015 is a lunch meet up covering the topic of “Technology: Could vs Should”. This lunch will discuss the endless technological opportunities we “could” use, and what we “should” use to help drive our business. This Lunch will allow participants to discuss with the MD of the digital agency, Tribal Sydney, on how he has managed to navigate through the “could” and “should” of technologies and where they have proven successful for driving his business.

Email marketing - Why it still works
2015-04-21 18:00 - 20:30 | Unnamed Venue, 9 Bayswater Road, Potts Point, NSW, 2011, Australia
Our 21 April Networx looks at Email Marketing – Why it still works! Our panel includes Email Marketing and CRM professionals and practitioners across banking, wellness and not for profit.

IAB Mobile Landscape 2015 Results
2015-04-21 09:00 - 11:00 | VIC
IAB Mobile Landscape 2015 Results – Melbourne
This event will reveal the findings from IAB Australia’s 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in what has shown to work in mobile creativity to help marketers stretch their current thinking on how mobile advertising can help grow their brand.

Sydney Breakfast Seminar - Mobile Opportunities
2015-04-20 07:30 - 09:40 | Mitchell Theatre, Sydney Mechanics’ School of Arts, Level 1, 280 Pitt Street, , Sydney, NSW, 2000, Australia
Sydney Breakfast Seminar – Mobile Opportunities – 4 Industry Leading Speakers – Tickets Only $15

Content Creation Day: Melbourne
2015-04-15 | Rydges Melbourne, 186 Exhibition Street, Melbourne, VIC, 3000, Australia
Content Creation Day is a workshop designed to teach marketers to design, create, use and upload content for social media using the latest content generating tools with the help of 4 leading content creation experts.
The workshop will allow participants to interact with and learn from 4 social media and content creation experts on various topics, from:

Creating engaging visual content for social media
Creating video content on a small budget
Branding and strategy related to AV content
Creating content using mobile phones and devices.

Online Writing Fundamentals Workshop
2015-03-27 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
This one day intensive workshop aims to equip participants with particular writing skills to enhance their ability to produce engaging online copy. Most people find themselves needing to write for an online medium and the demand for web based copy is on the rise. This can mean producing engaging copy for your company’s website, creating interesting articles for a blog or meaningful e-newsletters to your stakeholders.
Writing engaging copy for online mediums involves skill, thought and planning as well as technique. Web-based writing does differ from writing for print and is something we all increasingly need to be able to produce. Through this workshop, you will learn a variety of writing techniques and skills that will help transform your words from drab to fab and engage your target audience.

ADMA Data Day - Sydney
2015-03-24 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year, Data Day will provide a world class list of speakers, delivering real insights into how companies are winning with data.
Your competitors are planning to make more of data. Make sure you’re ahead of them. Register today.
THE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES

Unlock data success for your business by using it as an asset.
Learn how to find real insights to derive deeper relationships with your customers.
Discover how to influence behavioUr in real-time.
Find out how to manage data talent and integrate IT into your organisation.

Register today at www.admadataday.com.au

Content Marketing Fundamental Workshop
2015-03-20 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
“Content marketing is a marketing technique concerned with creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action” (The Content Marketing Institute 2013).
In this one day intensive workshop participants will learn the principles and methodology of content marketing, including how to develop a content marketing strategy, writing a content marketing plan, and how to develop your content machine to realise results. Participants will also gain an understanding of how to optimise content to generate leads.
Information presented includes case studies, current research, and practical hands-on tips. Participants have the opportunity to learn from each other with discussion of experiences encouraged by the facilitator.
Please bring your laptop computer

Tinderbox - The Art of Digital Conversation
2015-03-19 | Unnamed Venue, Perth, Western Australia, 6000, Australia
Humans exist through their community and their conversation. Brands are no different, and particularly brand that have been created through the Brand Storytelling process. Conversation is the oxygen that sustains great, human brands, and done well, creates tribes of customers and fans.
The art of digital conversation teaches you how to take that authentic story you have developed for your brand, and expressing it in a way that triggers deep emotional responses. It’s about discovering a language that shapes the content you create or curate online, forming it into a natural expression of your brand.

NET-WORK-PLAY
2015-02-25 | Adelaide Convention Centre, North Terrace, Adelaide , South Australia, 5000, Australia
From the big names in broadcasting, technology, and top-end production companies, to content creatives and innovative startups, NET-WORK-PLAY connects you with the best minds in the factual content creation and content delivery industries today.
NET-WORK-PLAY is presented by AIDC Ltd, a 27 year old peak organisation for the factual film and television industries. AIDC’s annual events have a strong reputation for bringing the Australian and international factual content industry together for an extensive conference program and marketplace.
Leading up to the 2015 event the direction of the event is changing to stay current in an era of media convergence, with a focus on content, technology and entrepreneurship. AIDC defines ‘content’ as television and streaming product, with an emphasis on documentary, specialist factual, factual entertainment and unscripted programs. AIDC’s 2015 event is called NET-WORK-PLAY.

Content Strategy Masterclass
2015-02-17 - 2015-02-18 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
93% of Australian marketers claim to use content marketing. Yet only 52% have a documented content strategy, and only 33% say they are effective at content marketing.1
With brands publishing so much content every day, the question is no longer whether you should be creating content, but how to make your content more effective in achieving your business goals.
This two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing, documenting, implementing and improving a content strategy, including:

Step by step processes to create customer profiles, identify content goals and structure a content journey from first awareness to final sale
Applying storytelling theory to make your content more effective
Creating effective workflows to turn your documented strategy and editorial calendar into reality
Setting appropriate KPIs your CEO and CFO will value
Developing a clear plan to test, measure and improve your content strategy

All attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse, adapt and refine for the specific needs of your final strategy.

IAB Training: Social Advertising
2014-11-25 09:00 - 17:00 | TP3, Level 21, 580 George Street, Sydney, NSW, 2000, Australia
This event focuses on social advertising and takes deeper look into social media best practice for advertising. The event is ideal for media publishers, agencies and advertisers who are looking for new ays to engage new and existing audiences through conversation and recommendation. From this event you’ll gain a deeper understanding and confidence with social platforms, how to ensure better engagement and how they can be applied to advertising.
