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DTSTART;TZID=Australia/Melbourne:20191205T083000
DTEND;TZID=Australia/Melbourne:20191205T173000
DTSTAMP:20260420T001813
CREATED:20191116T225437Z
LAST-MODIFIED:20200222T051739Z
UID:14437-1575534600-1575567000@marketing.com.au
SUMMARY:Video Strategy Workshop for Marketing and Business Leaders - Melbourne
DESCRIPTION:IDEO STRATEGY WORKSHOP – MELBOURNE \nEARLY BIRD TICKETS AVAILABLE – LIMITED SEATS \nThe Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness\, lead generation and conversion rate using the power of video. You will develop a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team. Delivered by the expert video strategist and producer Cristian Trujillo\, ex-PWC\, engineer and videographer. \nContent Structure | 4 Parts: \n\nIntroduction to Video.\nVideo Framework for Marketing.\nLead Generation Using Video on Social Media.\nTechniques and Tips to Film Video.\n\nPart 1: Introduction to Video \n\nLearn how video works and why it’s the most effective tool to promote your business\nDemystify video as a tool and learn why quality is vital to an effective video\nRedefine the buying process and learn why it’s an emotional process 100% of the time\nLearn the three components of video and their importance: Message\, Look & Feel and Quality\nIdentify your ideal client’s needs\, values and standards and discover their importance when producing video\nUnderstand the psychology of video and how it communicates on Auditory\, Visual and Kinaesthetic levels\nDiscover the difference between animation videos and videos with real people\nLearn why animations videos are not an effective selling tool\nLearn other applications of video and how it can support your entire organisation – not just marketing and sales\nLearn how to brief a videographer and what to consider when evaluating the quality and effectiveness of a video\n\nPart 2: Video Framework for Marketing  \n\nLearn a unique framework to use video strategically in your marketing and sales\nUnderstand how video can help you:\n\n\nIncrease Brand Awareness\nIncrease Conversion Rate\nIncrease Lead Generation\n\n\nUnderstand the client’s journey and the steps required to buy from you\nLearn about the different types of video productions and their specific use:\n\n\nProfile Videos\nCase Studies (Client Testimonials)\nEducational Videos (How to Videos)\n\n\nReceive a step by step guide to ensure these videos are produced effectively and achieve their purpose according to your business needs\nLearn how to prepare your scripts and what to consider when creating your videos\n\nPart 3: Lead Generation Using Video on Social Media \n\nLearn the basics of an effective Social Media Strategy\nLearn how educational videos can position you as the expert in your industry\nDesign and plan a 12-month video content strategy for social media\nIdentify 52 videos to produce for the next 12 months to increase lead generation\nLearn how to write your scripts for educational content\nReceive a guide on effective scriptwriting for educational content\nWrite your first script from start to finish\n\nPart 4: Techniques and Tips to Film Educational Videos \n\nLearn what’s required to film your videos\nLearn about the available equipment\, the different options and the costs:\n\n\nCameras\nTripods\nLights\nMicrophones\nTeleprompter\nEditing Software\n\n\nLearn how to put together a filming kit for under $500\nLearn how to achieve the best quality when filming videos\nLearn how to get the best sound with affordable equipment\nUnderstand how light works and how to get the most out of it\nLearn the basics of presenting in front of the camera\, body language\, preparation\, dress and make up\nLearn about the different editing software available\n\nYou will receive a book written by Cristian that contains all the content described above. You can use this book to produce your own videos\, to brief your marketing team and implement this strategy or to engage the right videographer to do all of this for you.
URL:https://marketing.com.au/event/video-strategy-workshop-for-marketing-and-business-leaders-melbourne/
LOCATION:The Cluster\, 31 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191120
DTEND;VALUE=DATE:20191122
DTSTAMP:20260420T001813
CREATED:20190922T061007Z
LAST-MODIFIED:20191020T054257Z
UID:14261-1574208000-1574380799@marketing.com.au
SUMMARY:FINCX2019
DESCRIPTION:FINCX2019 Future Digital Marketing Strategies\, Member Engagement & Customer Experience (CX) for Financial Services 2019 Forum \nReasons to attend: \n\nHear how the best in your sector across Australia are achieving substantial results through\ndeveloping the most effective digital marketing roadmap to fit their target market\nUnderstand how to innovate and create a shift in digital content to sustain impressive ROI\nLearn how to boost engagement and CX using personalisation and a blend of technology\,\nprocess and people\nImprove the efficiency and cost-effectiveness of your marketing initiatives through operational\ninnovation\nLeverage the experience of those who have created and seamlessly executed a holistic and\neffective digital marketing strategy
URL:https://marketing.com.au/event/fincx2019/
LOCATION:Grace Hotel\, Sydney\, 77 York street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191112T180000
DTEND;TZID=Australia/Melbourne:20191112T210000
DTSTAMP:20260420T001813
CREATED:20190922T033147Z
LAST-MODIFIED:20191020T054257Z
UID:14222-1573581600-1573592400@marketing.com.au
SUMMARY:SEMrush Australian Search Awards
DESCRIPTION:The SEMrush Australian Search Awards will be proudly presented by industry leaders at a gala dinner at Sydney Opera House on November 12\, 2019. Companies that have significantly improved their online presence in Australia in the past 18 months are welcome to enter. The awards are now open for entry\, and the deadline for submissions is 6 September 2019. \nThis year’s awards feature more than 20 categories\, and entries are open to anyone in the marketing sector in Australia and New Zealand\, including those working for brands and agencies. \nThe judging panel includes Lyndon Barnett (Vodafone)\, Shefali Joshi (Monash University)\, Jeremy Cabral (Finder) and Jeremy Brook (Deliveroo) – all esteemed senior executives in the marketing\, advertising\, digital and search space from Australia and all over the world. The award finalists and winners will be selected after a rigorous two-stage judging process\, including pre-scoring to determine the finalists and a judging meeting\, where entries will be discussed and evaluated in detail to decide the winning entries. A shortlist of finalists will be announced on 9 October.
URL:https://marketing.com.au/event/semrush-australian-search-awards/
LOCATION:Sydney Opera House
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Content Marketing,SEO,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191029T093000
DTEND;TZID=Australia/Melbourne:20191029T163000
DTSTAMP:20260420T001813
CREATED:20190907T130252Z
LAST-MODIFIED:20191020T054258Z
UID:14160-1572341400-1572366600@marketing.com.au
SUMMARY:Writing for the Web One-Day Short Course – Melbourne
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly nine places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-melbourne/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191010
DTEND;VALUE=DATE:20191012
DTSTAMP:20260420T001813
CREATED:20190922T040650Z
LAST-MODIFIED:20201002T005629Z
UID:14250-1570665600-1570838399@marketing.com.au
SUMMARY:Click Engage Convert
DESCRIPTION:Australia’s premier social media & digital marketing conference. \nIf your goal is to build brand awareness\, generate engagement\, drive traffic\, gain more leads\, increase sales or improve customer loyalty\, then join us for Click Engage Convert! \nClick Engage Convert will demonstrate how you can deploy the latest best-practice digital marketing and social media strategies\, tips and tools that will allow you to turn your digital marketing into a reliable and predictable revenue generating machine. \nClick Engage Convert takes a strategic approach to digital marketing\, exploring the opportunities and highlighting best-practice approaches to using social media\, social advertising\, email marketing\, messenger marketing\, video marketing\, content creation\, story telling\, SEO\, website optimisation\, artificial intelligence\, analytics and other digital marketing strategies\, to help generate more leads and sales for your businesses. \nYou’ll leave with ideas\, insights and inspiration that you can implement immediately that will transform your digital marketing practices and achieve measurable results for your business.
URL:https://marketing.com.au/event/click-engage-convert-2/
LOCATION:NAB\, 700 Bourke St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191008T180000
DTEND;TZID=Australia/Melbourne:20191008T200000
DTSTAMP:20260420T001813
CREATED:20190919T111403Z
LAST-MODIFIED:20191020T054325Z
UID:14198-1570557600-1570564800@marketing.com.au
SUMMARY:Intentional content: Pleasing humans and the Google Gods with Kate Toon
DESCRIPTION:These days the Google gods aren’t satisfied with basic blog posts. They want intelligent\, engaging\, well written\, problem-solving content that matches the searchers intent. And guess what\, humans want this too.\n* So what are the different types of search intent?\n* How do these fit into the brand awareness cycle?\n* What role does conversational search play?\n* And how can we ensure our post grabs the coveted position zero in the search results? \n_____________ \nKATE TOON\nSEO Lover\, Copywriter\, Speaker\, Author\, Hula Hooper\, Kate Toon Copywriter \nKate Toon is a writing entrepreneur\, as well as a popular coach\, speaker\, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content. \nNominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year\, 2 years running\, Kate runs Australia’s only dedicated copywriting conference COPYCON. Kate is also the author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself.
URL:https://marketing.com.au/event/intentional-content-pleasing-humans-and-the-google-gods-with-kate-toon/
LOCATION:CoWork Me\, 245 St Kilda Rd\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191002T093000
DTEND;TZID=Australia/Melbourne:20191002T163000
DTSTAMP:20260420T001813
CREATED:20190922T032235Z
LAST-MODIFIED:20191020T054325Z
UID:14217-1570008600-1570033800@marketing.com.au
SUMMARY:Sub-Editing and Proofreading One-Day Short Course
DESCRIPTION:Who can benefit from this sub-editing and proofreading workshop? \nThis subbing course will help anyone improve their editing skills\, regardless of whether they’re new to editing or are an experienced editor who wants a refresher. \nPeople who usually attend are often involved in: \n\ncommunications\npublishing\njournalism\nmarketing\npublic relations (PR)\nblogging.\n\nTaught by a former Sydney Morning Herald editor\, this practical course covers: \n\ntightening sentences\nwriting in the active voice\nusing positive phrasing\nwriting strong intros\nconnecting paragraphs\nmaking sure the lead isn’t buried\nrestructuring articles\ngrammar and punctuation tips\nmaintaining consistency\nfact checking\nproofreading mark-up symbols\nwriting strong headlines for both print and online\n\nOnly nine places are available to ensure every participant receives personalised attention. \nEditing exercises are included throughout the class so you can immediately practise what you’ve learnt. \nHandbooks and certificates will be handed out to each participant.
URL:https://marketing.com.au/event/sub-editing-and-proofreading-one-day-short-course/
LOCATION:North Sydney Training Rooms\, Level 2\, 80 Mount Street\, North Sydney\, NSW\, 2060\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190919T080000
DTEND;TZID=Australia/Melbourne:20190922T170000
DTSTAMP:20260420T001813
CREATED:20190711T104611Z
LAST-MODIFIED:20190711T104611Z
UID:13875-1568880000-1569171600@marketing.com.au
SUMMARY:VidCon Australia 2019
DESCRIPTION:VidCon’s Industry Track offers unparalleled access to top leading industry experts\, digital creators\, and media tastemakers. \nThis year’s Industry Track will provide deep\, industry-changing insights on how to grow and monetise your business through online video platforms\, building sustainable and profitable communities\, best practices for using video to sell products and services\, and in-depth strategy discussions that will change the course for the future of online video and media in APAC in general. \nThe Industry Track Days: Thursday 19 September – Friday 20 September\nFull days packed with strategies\, tips\, and tricks of the trade!
URL:https://marketing.com.au/event/vidcon-australia-2019/
LOCATION:Melbourne Convention Centre\, 1 Convention Centre Pl\, South Wharf\, Vic\, 3006\, Australia
CATEGORIES:Conference,Content Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190903T080000
DTEND;TZID=Australia/Melbourne:20190903T160000
DTSTAMP:20260420T001813
CREATED:20190622T065953Z
LAST-MODIFIED:20201002T053142Z
UID:13770-1567497600-1567526400@marketing.com.au
SUMMARY:Queensland Business Writers Conference
DESCRIPTION:This one-day training event is a great opportunity for people who write content as part of their job to increase their skills and knowledge of best practice. \nWe’re holding the event at the Brisbane Marriott Hotel on Tuesday 3 September 2019. \nThis year\, we’ll discuss how to become indispensable in this DIY world. How do we prove our value to stakeholders and customers when everyone thinks they can do our job? \nIn our training sessions\, we’ll cover:\n~ why plain language has evolved in recent years and how we can evolve with it\n~ how understanding the humans in the communication process can create better content\n~ how to create accessible print and web content that benefits everyone\n~ how to turn #@!*-ty first drafts into well-crafted prose\n~ how even the stodgiest organisation can communicate a compelling story. \nThis year we’re joined by longstanding Channel 7 journalist\, Kim Skubris and conference favourite\, Judy Gregory\, as well as other great speakers. And\, as always\, you’ll get a discount if you bring the team along.
URL:https://marketing.com.au/event/queensland-business-writers-conference/
LOCATION:Brisbane Marriott Hotel\, 515 Queen Street\, Brisbane\, VIC\, 4000\, Australia
CATEGORIES:Content Marketing,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190828T090000
DTEND;TZID=Australia/Melbourne:20190829T190000
DTSTAMP:20260420T001813
CREATED:20181225T103159Z
LAST-MODIFIED:20190413T235058Z
UID:12952-1566982800-1567105200@marketing.com.au
SUMMARY:DigiMarCon Australia 2019
DESCRIPTION:DigiMarCon Australia 2019 is your chance to …\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, collaborate with your peers and build your network in a beautiful atmosphere. \nDigiMarCon Australia 2019 Digital Marketing Conference & Exhibition will be held from August 28th to 29th\, 2019 at the ANZ Stadium in Sydney\, Australia. Whatever your goal is; reinforcing customer loyalty\, improving lead generation\, increasing sales\, or driving stronger consumer engagement\, the DigiMarCon Australia 2019 line up has been specifically designed to help you develop your audience. \nImmerse yourself in topics like digital strategy\, programmatic advertising\, web experience management\, usability / design\, mobile marketing & retargeting\, customer engagement\, user acquisition\, social media marketing\, targeting & optimization\, video marketing\, data science & big data\, web analytics & A/B testing\, email marketing\, content marketing\, conversion rate optimization\, search engine optimization\, paid search marketing\, geo-targeting\, predictive analysis & attribution\, growth hacking\, conversion rate optimization\, growth marketing tools\, marketing & sales automation\, sustainable growth strategies\, product marketing & UX / UI and much\, much more! \nAt DigiMarCon Australia 2019\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head and notebooks full of action items and ideas to lead your agency / team / account to even greater success. \nBe a part of DigiMarCon Australia 2019 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. \nSecure your seat now and take advantage of our discounted super early bird registration rates.
URL:https://marketing.com.au/event/digimarcon-australia/
LOCATION:ANZ Stadium\, Edwin Flack Avenue\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190727
DTEND;VALUE=DATE:20190728
DTSTAMP:20260420T001813
CREATED:20190622T071513Z
LAST-MODIFIED:20190622T071513Z
UID:13781-1564185600-1564271999@marketing.com.au
SUMMARY:LAUNCH INTO DIGITAL GROWTH MARKETING
DESCRIPTION:The bedrock for the survival of a company is its ability to get customers\, grow\, and scale. By mastering a range of powerful digital tools\, individuals and businesses are able to successfully sell a product or service. \nThe ability to move customers down the end-to-end marketing funnel is vital not only to the traction and scalability of a business but also the achievement of their business objectives. \nIf you’d like to develop the skills and digital growth marketing know-how to lead your team or business to success\, then our one-day bootcamp is for you. \nOn our one-day bootcamp\, our industry experts will take you through: \n-An overview of Digital Growth Marketing — its strategies\, processes\, and what a successful growth engine looks like for your project or business\n-The ability to differentiate between traditional marketing and digital marketing\n-Strategies\, tips\, and hacks to work towards your North Star Metric and achieve traction\n-A cohesive understanding of a customer at different stages of an optimised growth funnel (AARRR)\, and how to satisfactorily attract and retain them\n-Search Engine Optimisation (SEO) and paid search\n-Data-driven marketing\n-Google\, social (Facebook\, Instagram\, and Linkedin)\n-Email\, viral\, and content marketing\n-An understanding of how to optimise your landing pages and website to shape and influence customer decisions and actions\n-Career pathways and opportunities within the valuable and in-demand field of digital growth marketing
URL:https://marketing.com.au/event/launch-into-digital-growth-marketing/
LOCATION:Academy Xi – Melbourne\, Level 3\, 45 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Content Marketing,Digital Marketing,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190523T080000
DTEND;TZID=Australia/Melbourne:20190524T170000
DTSTAMP:20260420T001813
CREATED:20190414T004530Z
LAST-MODIFIED:20201002T055506Z
UID:13477-1558598400-1558717200@marketing.com.au
SUMMARY:Youth Marketing Australia Conference
DESCRIPTION:Youth Marketing Australia Conference (YMA) is a two day\, thoughtfully curated event designed to help marketing professionals keep up with the fast paced demographic\, Generation Z. \nOver the past two years\, we have hosted speakers from brands such as Google\, Facebook\, MTV\, Linkedin\, BuzzFeed\, Instagram and Contiki\, just to name a few. \nThis year hear from Spotify\, UNiDAYS\, Girlfriend\, Student Edge + many more. \nDay one of YMA follows a single stream conference structure with 12 speakers allocated 25min slots. Whereas the Day Two Skills Development Workshop has been designed for marketing professionals looking to catapult their career by building up their professional & personal development. Get the edge over your peers\, whilst networking with some of the brightest minds in Australia. \nEach speaker will share their experience of recent Gen Z focussed marketing campaigns\, including any failures\, hurdles and of course\, successes! Be inspired and leave armed with actionable marketing tactics\, future proofing strategies and candid insights from real life case studies. \nJoin 200+ like-minded individuals (Marketing Directors\, Marketing Managers\, Brand Managers\, Social Media Managers\, etc) from some of the biggest brands in Australia to hear from brilliant marketers and trusted industry leaders.
URL:https://marketing.com.au/event/youth-marketing-australia-conference-3/
LOCATION:Encore\, St Kilda Sea Baths 6/10-18 Jacka Boulevard\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190523
DTEND;VALUE=DATE:20190524
DTSTAMP:20260420T001813
CREATED:20190224T062110Z
LAST-MODIFIED:20201002T002312Z
UID:13240-1558569600-1558655999@marketing.com.au
SUMMARY:Writing for the web one-day short course – Sydney
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-sydney/
LOCATION:North Sydney Training Rooms\, Level 2\, 80 Mount Street\, North Sydney\, NSW\, 2060\, Australia
CATEGORIES:All Event Locations,All Event Types,Content Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190516
DTEND;VALUE=DATE:20190517
DTSTAMP:20260420T001813
CREATED:20190414T005535Z
LAST-MODIFIED:20190425T113130Z
UID:13487-1557964800-1558051199@marketing.com.au
SUMMARY:Video Council Event
DESCRIPTION:Join IAB Australia and our Video Advertising Council thought leader member companies on Thursday\, 16 May 2019 as we discuss key topics in the Australian digital video landscape.
URL:https://marketing.com.au/event/video-council-event/
LOCATION:Twitter\, Level 39\, 2 Park Street\, Sydney\, Sydney\, 2000\, Australia
CATEGORIES:Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190328T070000
DTEND;TZID=Australia/Melbourne:20190328T090000
DTSTAMP:20260420T001813
CREATED:20190301T014514Z
LAST-MODIFIED:20190310T093047Z
UID:13281-1553756400-1553763600@marketing.com.au
SUMMARY:AI to Drive Better Audience Engagement
DESCRIPTION:Join us at the Guru Breakfast with Alicia Olson-Keating\, Head of Audience Data & Insights at Australian Broadcasting Corporation (ABC). \nAlicia will unpack the changes happening in the media industry from a technology and impact on media consumption perspective. This presentation will delve into four key themed case studies demonstrating how the ABC are using machine learning to create a better understanding of their audiences and using key learnings to create meaningful and engaging relationships with their customers.
URL:https://marketing.com.au/event/ai-to-drive-better-audience-engagement/
LOCATION:Fraser’s Restaurant\, Fraser Avenue\, West Perth\, WA\, 6005\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190321T133000
DTEND;TZID=Australia/Melbourne:20190321T170000
DTSTAMP:20260420T001813
CREATED:20190301T022042Z
LAST-MODIFIED:20201002T041828Z
UID:13292-1553175000-1553187600@marketing.com.au
SUMMARY:Digital Marketing Masterclass
DESCRIPTION:This event combines succinct presentations with in-depth discussions with leading digital experts\, the format allows you to focus on the topics that matter most to you. Core themes range from search and social media strategies to data management\, content marketing\, mobile marketing and programmatic advertising.
URL:https://marketing.com.au/event/digital-marketing-masterclass-2/
LOCATION:TBC Sydney\, TBC\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190315
DTEND;VALUE=DATE:20190316
DTSTAMP:20260420T001813
CREATED:20190301T013746Z
LAST-MODIFIED:20190301T013746Z
UID:13278-1552608000-1552694399@marketing.com.au
SUMMARY:Marketing Automation Summit
DESCRIPTION:The purpose of marketing automation is to improve the customer experience\, making customers more likely to buy\, stay loyal\, and become advocates. This is a one day conference where you will learn how it has transformed\, how marketers build and execute in today’s digital landscape\, the latest and most powerful marketing automation tools and strategies to increase your sales\, revenue and profits. \nAs a modern marketer\, if you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping your business\, this conference is for you.
URL:https://marketing.com.au/event/marketing-automation-summit/
LOCATION:Novotel Sydney Central\, 169-179 Thomas Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190310T080000
DTEND;TZID=Australia/Melbourne:20190310T223000
DTSTAMP:20260420T001813
CREATED:20190310T092419Z
LAST-MODIFIED:20190310T093217Z
UID:13342-1552204800-1552257000@marketing.com.au
SUMMARY:Customer Experience and Brand Loyalty - Melbourne
DESCRIPTION:Customers expect a seamless customer experience\, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase? \nIn April we explore how marketers are leveraging digital customer experiences to drive up the lifetime value of their customers. Is it all about data and personalisation or are there other key factors to implement that bring customers sustained joy? \nOur speakers will share: \n\n\n\nThe focused work they do on improving customer experience\nThe relationship between customer experience and loyalty\nWho takes responsibility for customer experience and how is it measured\nThe tech and strategies that work\n\n\n\nDon’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your customer experience. \nEarly Bird Tickets $65 each for a limited time.\nSpecial offer: Buy 3 ticket\, get 1 free!
URL:https://marketing.com.au/event/customer-experience-and-brand-loyalty-melbourne/
LOCATION:Torrens University Australia\, 196 Flinders Street\, Melbourne\, Victoria\, 3000
CATEGORIES:All Event Topics,All Event Types,Content Marketing,Melbourne
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190306T090000
DTEND;TZID=Australia/Melbourne:20190306T133000
DTSTAMP:20260420T001813
CREATED:20190301T010156Z
LAST-MODIFIED:20201002T014853Z
UID:13266-1551862800-1551879000@marketing.com.au
SUMMARY:Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the voice of your customers. Yet it is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Seminar is designed for senior marketers\, digital marketers and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.
URL:https://marketing.com.au/event/conversion-optimisation/
LOCATION:Bentleys Sydney\, Level 14\, 60 Margaret Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181207
DTEND;VALUE=DATE:20181208
DTSTAMP:20260420T001813
CREATED:20181120T000207Z
LAST-MODIFIED:20181120T000207Z
UID:12749-1544140800-1544227199@marketing.com.au
SUMMARY:Social Media Course - Sydney (Dec)
DESCRIPTION:This course has been designed to help give you direction\, tools and confidence to help you become more focused and effective. You will learn to think strategically about your social media so that you can be successful and it will give you practical tips for quick gains.
URL:https://marketing.com.au/event/social-media-course-sydney-dec/
LOCATION:Media School Studio – Sydney\, 335 Clovelly Road\, Clovelly\, NSW\, 2031\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Social Media,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20181206T090000
DTEND;TZID=Australia/Melbourne:20181206T120000
DTSTAMP:20260420T001813
CREATED:20181118T235805Z
LAST-MODIFIED:20181118T235805Z
UID:12735-1544086800-1544097600@marketing.com.au
SUMMARY:Content Marketing - Creation\, Curation and Strategies
DESCRIPTION:Do you understand the basics of digital marketing and are you ready to take it to the next level? Then this event is for you. You will learn the inside track for creating and curating content and how to maximise your efforts. You will be given insider knowledge and practical advice to grow your business through digital marketing.
URL:https://marketing.com.au/event/content-marketing-creation-curation-and-strategies/
LOCATION:InterContinental Perth\, 815 Hay Street\, Perth\, WA\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Perth,Workshop
ORGANIZER;CN="Social Media Perth":MAILTO:info@smperth.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20181205T180000
DTEND;TZID=Australia/Melbourne:20181205T203000
DTSTAMP:20260420T001813
CREATED:20181119T234255Z
LAST-MODIFIED:20181119T234255Z
UID:12745-1544032800-1544041800@marketing.com.au
SUMMARY:TAS Marketing 2019 & Beyond: Trends and Predictions
DESCRIPTION:With the industry always changing it is not an easy task to forecast the future changes and trends\, particularly as it will be defined by the technologies and trends that aren’t even on anyone’s radar right now. At this event the speakers will be sharing their thoughts on the marketing trends that they think will define 2019 and how it will re-shape how we approach the future. \nThe speakers will be discuss 6 key areas: Content Marketing\, Creative Marketing\, Digital Marketing\, Customer Experience\, Data Driven Marketing and Career Management.
URL:https://marketing.com.au/event/tas-marketing-2019-beyond/
LOCATION:Athenaeum Club\, 29 Davey Street\, Hobart\, TAS\, 7000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181129
DTEND;VALUE=DATE:20181130
DTSTAMP:20260420T001813
CREATED:20181116T131025Z
LAST-MODIFIED:20181116T131025Z
UID:12703-1543449600-1543535999@marketing.com.au
SUMMARY:Search Engine Bootcamp
DESCRIPTION:Search Engine Bootcamp has been created for anyone who works for a small business\, marketing department or an agency who need a better understanding of search engine optimisation\, to help with their line of work that is remotely connected to driving sales\, visitors or customers. You will learn from the basics\, keyword research\, writing copy\, local search\, analytics or paid search marketing plus more.
URL:https://marketing.com.au/event/search-engine-bootcamp/
LOCATION:Cliftons Sydney\, Level 13\, 60 Margaret Street\, Sydney\, Victoria\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Market Research,Marketing,Presentation,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20181116T080000
DTEND;TZID=Australia/Melbourne:20181116T170000
DTSTAMP:20260420T001813
CREATED:20181116T122201Z
LAST-MODIFIED:20181116T122201Z
UID:12699-1542355200-1542387600@marketing.com.au
SUMMARY:Mobile Marketing APAC 2018
DESCRIPTION:With the year coming to a close this event will be a full day of content designed for both App Marketers and Digital Marketers. This event is perfect for Australian and Nw Zealand brands\, apps and tech companies. You will learn how to leverage mobile growth channels such as ad networks\, social media channels and also mobile web.
URL:https://marketing.com.au/event/mobile-marketing-apac-2018/
LOCATION:Impelus Limited\, Level 23\, 100 William Street\, East Sydney\, NWS\, 2011\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Market Research,Marketing,Presentation,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20181115T170000
DTEND;TZID=Australia/Melbourne:20181115T200000
DTSTAMP:20260420T001813
CREATED:20181019T025817Z
LAST-MODIFIED:20181019T025817Z
UID:12488-1542301200-1542312000@marketing.com.au
SUMMARY:Marketing in 2028 - Brisbane
DESCRIPTION:At this event\, you will be looking at where marketing has been over the past 10 years as well as what to expect over the next 10. There will a Futurist who will be discussing what to expect\, as well as a panel discussion to share ideas and insights for what is to come. \nHere are just some of the things we’ll be discussing: \n\nWhat might a marketer’s role look like in the next 10 years\nHow will we be working and what will change\nWhat channels will we be using\nWhat innovation we can expect\, plus more!\n\nAs marketers we need to keep looking ahead\, don’t miss out on this unique chance to prepare for the next decade!
URL:https://marketing.com.au/event/marketing-in-2028-brisbane/
LOCATION:Flight Centre HQ\, Southpoint\, 275 Grey Street\, South Brisbane\, QLD\, 4101\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Marketing,Presentation,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181101
DTEND;VALUE=DATE:20181102
DTSTAMP:20260420T001813
CREATED:20181019T023020Z
LAST-MODIFIED:20181019T023020Z
UID:12485-1541030400-1541116799@marketing.com.au
SUMMARY:Something Digital
DESCRIPTION:Something Digital is all about celebrating Brisbane’s digital ecosystem and the incredible people that power it. If digital marketing\, branding\, media and customers are your thing … then Something Digital is for YOU!  \nWith over 30 global\, interstate and local experts presenting 16 sessions over one epic day … choose which digital topics spark your interest to see what you can experience this November.
URL:https://marketing.com.au/event/something-digital/
LOCATION:Brisbane Convention and Exhibition Centre\, 80 Merivale Street\, South Brisbane\, Brisbane\, QLD\, 4101\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Conference,Content Marketing,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20181031T180000
DTEND;TZID=Australia/Melbourne:20181031T203000
DTSTAMP:20260420T001813
CREATED:20181019T055016Z
LAST-MODIFIED:20181019T055016Z
UID:12504-1541008800-1541017800@marketing.com.au
SUMMARY:QLD Marketing 2019 & Beyond: Trends and Predictions
DESCRIPTION:With the marketing industry changing so quickly and dramatically; marketers know that forecasting marketing’s future can be a risky business. At this event you will hear from some of the finest marketing minds who will share their thoughts on the marketing trends they think will define 2019 and re-shape how we approach the future. \nThe panel will discuss future marketing trends across 5 key areas: Content Marketing\, Creative Marketing\, Digital Marketing\, Customer Experience\, Data Driven Marketing and Career Management.
URL:https://marketing.com.au/event/qld-marketing-2019-beyond/
LOCATION:Pullman Brisbane King George Square\, Ann Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Digital Marketing,Marketing,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181030
DTEND;VALUE=DATE:20181101
DTSTAMP:20260420T001813
CREATED:20181019T042312Z
LAST-MODIFIED:20201002T055557Z
UID:12494-1540857600-1541030399@marketing.com.au
SUMMARY:Youth Marketing Australia Conference
DESCRIPTION:YMA is a two day\, designed to help brands keep up with the fast-paced demographics – Millennials & Gen Z. Featuring a line-up of inspirational speakers you will take home invaluable learnings. You’ll learn how Australia’s most influential and successful brands achieve real cut-through success. Plus\, hear the latest behavioural insights\, media consumption trends and spending changes that every brand must know.
URL:https://marketing.com.au/event/youth-marketing-australia-conference-2/
LOCATION:Dockside\, Cockle Bay Wharf\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181030
DTEND;VALUE=DATE:20181101
DTSTAMP:20260420T001813
CREATED:20181019T041034Z
LAST-MODIFIED:20181019T041034Z
UID:12353-1540857600-1541030399@marketing.com.au
SUMMARY:Maximising Social Strategies for Recruitment & Engagement in Higher Education
DESCRIPTION:This event has been designed for universities to help them promote their brand\, influence the decisions of future students and also keep the current students engaged. You will focus on exploring effective strategies from social media experts in universities and other digital media heavyweights to produce quality content\, promote brand reputation and identity\, measure impact of various social and digital strategies and drive recruitment. \nSome key take outs from this event is: \n\nUnderstand what works on social media for your target audience\nImprove your recruitment programs through insights from industry leaders in international social markets\nGenerate innovative & engaging social content\nCreate an authentic online voice through storytelling and user generated content\, plus more!
URL:https://marketing.com.au/event/maximising-social-strategies-for-higher-education/
LOCATION:Mercure Sydney\, 818 – 820 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Social Media,Sydney
ORGANIZER;CN="Criterion Conferences":MAILTO:customercare(at)criterionconferences.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181027
DTEND;VALUE=DATE:20181028
DTSTAMP:20260420T001813
CREATED:20180920T053808Z
LAST-MODIFIED:20180920T053808Z
UID:12364-1540598400-1540684799@marketing.com.au
SUMMARY:Marketing for Your Small Business
DESCRIPTION:In this workshop\, you’ll learn how to utilise marketing to drive sales and increase brand awareness. You will come away armed with the knowledge on how to create\, action and analyse your own marketing plan. \nKey takeaways: \n\nUnderstanding Your Audience – A look at the mindset behind your ideal client / audience and utilising this for your marketing plan\nCreating Your Marketing Plan – A step-by-step guide to creating a 12-month marketing calendar\nTo Outsource or not to Outsource – When and where you need to get external assistance\, plus more!
URL:https://marketing.com.au/event/marketing-for-your-small-business/
LOCATION:The Cowork Collective\, 421 Lygon Street\, Brunswick East\, Vic\, 3057\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
END:VEVENT
END:VCALENDAR