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DTSTART;TZID=Australia/Melbourne:20200212T080000
DTEND;TZID=Australia/Melbourne:20200212T170000
DTSTAMP:20260420T014144
CREATED:20200105T102217Z
LAST-MODIFIED:20201002T055001Z
UID:14749-1581494400-1581526800@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:Consumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and idea­ catalyzing behaviors. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey. \nThis introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research\, design\, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross\, Sprint\, Target\, and Taco Bell\, this team of subject matter experts will use real project expertise to equip you with the approach\, tools\, and knowledge to successfully employ consumer journey mapping in product design\, service design\, marketing\, and business design.
URL:https://marketing.com.au/event/customer-journey-mapping/
LOCATION:General Assembly Melbourne
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200212
DTEND;VALUE=DATE:20200215
DTSTAMP:20260420T014144
CREATED:20200122T225106Z
LAST-MODIFIED:20200222T051724Z
UID:14791-1581465600-1581724799@marketing.com.au
SUMMARY:The Digital Marketers Australia Conference 2020
DESCRIPTION:Happening annually in Melbourne\, Australia\, the Digital Marketers Australia Conference is the country’s largest digital marketing and business growth conference. \nMore than 1\,000 of the top marketing professionals and business owners from around the country attend for enhanced networking opportunities and above all\, key takeaways to increase company profits. \nUnlike other start up events and social media events\, the Digital Marketers Australia Conference will be focusing specifically on digital marketing to help grow a business. \nThe conference involves 3 content-packed days featuring some of the best in the industry including Naomi Simson\, Mike Rhodes\, and so many more. \nThis year’s conference is taking place on February 12 – 14 at the Pullman Hotel\, Albert Park in Melbourne.
URL:https://marketing.com.au/event/the-digital-marketers-australia-conference-2020/
LOCATION:The Pullman Albert Park\, 65 Queens Road\, Albert Park\, Melbourne\, 3004\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200210T090000
DTEND;TZID=Australia/Melbourne:20200210T170000
DTSTAMP:20260420T014144
CREATED:20190818T015202Z
LAST-MODIFIED:20191020T054257Z
UID:14098-1581325200-1581354000@marketing.com.au
SUMMARY:Online Marketing Sydney Conference
DESCRIPTION:Prosperity Media are happy to announce that we will be running a Online Marketing Conference on the 10th of February 2020 in Sydney. \nWho is the conference going to be for? \n– SEO’s of any level – Entry\, Mid\, Advanced.\n– Digital Marketing Managers\n– PPC Managers\n– Business Owners looking to grow website traffic.\n– Affiliate Marketers\n– eCommerce Managers\n– Growth Hackers \nWhat will you learn from this event? \n\nActionable tips for SEO campaigns you can implement.\nGrowth hacks which have lead to exponential growth.\nActionable PPC advice.\nContent Marketing tactics.\nTime management advice and information.\nTips & strategies from successful Australian Agency owners.\nAll advice is from people who are working on these strategies day in day out we have selected speakers who can provide highly actionable advice for the audience. We want to have you attending this event and leaving with countless new ideas\, strategy and tactics.\n\nConfirmed Speakers – \n\nJared Codling – Founder New Hack Every Week and top growth hacker\nBernard Huang Co-founder of Clearscope & Twitchmetrics (USA)\nMatt Diggity – Diggity Marketing & Authority Builders (Thailand/USA)\nKate Toon – Founder Recipe for SEO Success\nCraig Campbell – SEO & Affiliate Marketing Expert (Scotland)\nDennis Graham – PPC Specialist\nLouisa Dahl – CEO Interactive Minds\nJames Norquay – SEO Director\nJeff Deutsch – SEO & Growth Marketing (USA)\nWill Wang – Growth Labz\nRay Corcoran – Time Management Expert\nRichard Brus – Founder SERPworx plugin & SEO Professional.\nDejan Mladenovski – Technical SEO\nPeter Mead – Founder of SEO Melbourne Meetup & SEO Professional\nWoj Kwaski – Founder Kwasi\nJames Richardson – Founder Optimising
URL:https://marketing.com.au/event/online-marketing-sydney-conference/
LOCATION:Amora Hotel\, 11 Jamison St Level 2\, 20 Hutchinson Street\, Level 2\, 20 Hutchinson Street\, Sydney\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200205T090000
DTEND;TZID=Australia/Melbourne:20200207T173000
DTSTAMP:20260420T014144
CREATED:20200122T225329Z
LAST-MODIFIED:20200222T051724Z
UID:14794-1580893200-1581096600@marketing.com.au
SUMMARY:Pause Fest 2020
DESCRIPTION:Pause Fest is the world’s leading independent festival for creativity and business\, and this year it is celebrating its 10th birthday. Founded by George Hedon\, Pause Fest brings together innovators from across the globe for three days of reflection\, creativity\, and ingenuity. Across the three days\, there will be plenty of opportunities for discovery\, inspiration\, learning\, and creating new connections.
URL:https://marketing.com.au/event/pause-fest-2020/
LOCATION:Melbourne Convention Exhibition Centre\, 1 Convention Centre Place\, South Wharf \, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200129
DTEND;VALUE=DATE:20200201
DTSTAMP:20260420T014144
CREATED:20191228T052932Z
LAST-MODIFIED:20200222T051724Z
UID:14626-1580256000-1580515199@marketing.com.au
SUMMARY:ANZ Influencer\, Millennial and Growth Hacking Marketing Forum
DESCRIPTION:In this new age of customer experience\, marketing professionals need to continuously evolve and adopt strategic differentiators to gain a competitive edge for their brands against the ultra-competitive landscape. Three key strategies have been repeatedly emphasized as what can set the leaders apart from the laggards: Influencer\, Millennial and Growth Hacking. With the Internet and social media platforms like Instagram\, Facebook and YouTube\, consumers have unlimited freedom and choice over the content they wish to view\, creating a huge problem for brands. Influencer marketing\, while not a new concept\, has made its way to the forefront of the marketing game and could offer a solution to this problem. Twitter estimates that the influencer marketing industry can hit $10 billion by 2020 and more brands are hopping on the influencer marketing train. \nUnderstanding your need to build your capabilities to serve the next generation customers\, Clariden Global cordially invites you to the inaugural ANZ Influencer\, Millennial and Growth Hacking Marketing Forum: Powerful Strategies to Reach the Largest and Most Influential Generation of Customer this coming January. Join the global gathering of marketing\, communications and CX experts and thought leaders in the region to better understand\, incorporate and devise successful and strategic customer-centric strategies. This event is carefully researched and crafted with the most desired and unparalleled insights on influencer\, millennial and growth hacking marketing that will help you ignite a successful transformation. \nMark 29 – 31 January 2020 on your calendar and book your seat now! Join us in harnessing the promising potential of the ANZ Influencer\, Millennial and Growth Hacking Marketing Forum by tapping into the expertise of marketing\, communications and CX professionals with leading case studies and proven solutions. We look forward to welcoming you!
URL:https://marketing.com.au/event/anz-influencer-millennial-and-growth-hacking-marketing-forum/
LOCATION:Hilton Sydney\, 488 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200128T173000
DTEND;TZID=Australia/Melbourne:20200128T200000
DTSTAMP:20260420T014144
CREATED:20191228T055450Z
LAST-MODIFIED:20200222T051725Z
UID:14663-1580232600-1580241600@marketing.com.au
SUMMARY:How to build your CREDIBILITY online
DESCRIPTION:Get a practical plan to build your credibility online to attract the business\, customers\, and followers you want\n\n\n\n\n\n\nAbout this Event\n\n\nAre you tired of…  \n– Failing to create traction online or deliver your message \n– Spending hours creating content that don’t deliver returns \n– Feeling overwhelmed with digital marketing options \nBeing good at what you do is no longer enough. If you operate in an industry where you provide expertise or knowledge\, it can be hard for others to see the value of your time or experience and for you to explain why you are different or even better. \n Why should clients trust you? Why is your service more expensive?  \nWould you like to get a practical plan to build your credibility and manage the way people perceive you online?  \nWe are going to explore why a piece of quality video content is a priceless way to deliver your marketing message\, your value proposition but most importantly your authentic YOU. \nDURING THIS MINI GROUP WORKSHOP YOU WILL LEARN HOW TO: \n– Build confidence to step out \n– How to create the content you need to get ahead \n– Build higher engagement with your community \n– Display your brand’s human side \n– Overcome the fear of being in front of the camera \n– Film your first video post \nThe goal of the session is to review what you are currently doing to grow your business online and find ways to effectively incorporate video into your marketing strategy to get better quality clients faster.
URL:https://marketing.com.au/event/how-to-build-your-credibility-online/
LOCATION:350 Williams St\, Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200119T093000
DTEND;TZID=Australia/Melbourne:20200119T163000
DTSTAMP:20260420T014144
CREATED:20191228T052349Z
LAST-MODIFIED:20200222T051725Z
UID:14623-1579426200-1579451400@marketing.com.au
SUMMARY:Instagram\, Influencers & Content
DESCRIPTION:There’s a breakfast blog in Sydney with more Instagram followers than Kia\, Ford and Telstra… combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies… combined. How is this possible? \nShow\, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range of sole traders\, commercial and not-for-profit organisations. \nThe brands who are winning new customers and social interactions are creating content to delight their audience and it’s not always who you might think. This course showcases some of the internet’s best original content creators. We’ll examine how new cutting edge content concepts are bucking the trend when it comes to social media content creation. \nWe’ll also cover every imaginable technical aspect of Instagram\, including intricacies of posting times\, geo-tagging hacks and why posting with particular image dimensions will get you more likes. We’ll also cover in detail the implications of Instagram’s new business profiles\, Instagram paid boosting and of course\, Instagram stories. (Yes\, it’s a copy of Snapchat) \nThe presenter\, Marcus Willis\, is the force behind many wildly popular Instagram accounts\, including @MelbourneToDo\, which has amassed over 90\,000 followers. Marcus also operates the Instagram marketing agency – Eight Clients which manages the social and Instagram accounts for many businesses across the world. He’ll share his key insights from his experience from working in fashion\, hospitality\, education\, tourism and FMCG on accounts with over 500\,000 followers.
URL:https://marketing.com.au/event/instagram-influencers-content/
LOCATION:WeWork – Melbourne\, 120 Spencer Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200118T080000
DTEND;TZID=Australia/Melbourne:20200118T170000
DTSTAMP:20260420T014144
CREATED:20191228T053116Z
LAST-MODIFIED:20200722T233902Z
UID:14629-1579334400-1579366800@marketing.com.au
SUMMARY:Create a Content Marketing Strategy in One Day
DESCRIPTION:Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing\, with 1 in 5 professionals using it as their number one approach ( Smart Insights\, January 2018). \nSo why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business? \nIn this full day bootcamp you’ll get your hands dirty using popular content marketing tools\, approaches and trends; developing and presenting an end-to-end content marketing plan – from developing marketing objectives\, social media campaigns\, through to measuring effectiveness. During the day\, you will deep dive into current tools and updates on emerging content marketing trends. \nThis workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.
URL:https://marketing.com.au/event/create-a-content-marketing-strategy-in-one-day/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200118
DTEND;VALUE=DATE:20200119
DTSTAMP:20260420T014144
CREATED:20191228T053310Z
LAST-MODIFIED:20201002T042224Z
UID:14631-1579305600-1579391999@marketing.com.au
SUMMARY:Digital Marketing Training - One Day Master Class
DESCRIPTION:LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS.\n\n\n\nCover all important aspects of digital marketing in one day\, at a convenient North Sydney CBD location or via Webinar.\nSuitable for business owners or employees looking to accelerate their digital marketing knowledge.\nLearn directly from Michael Verghios\, a worldwide Digital Marketing thought leader\, who has run the largest global websites e.g Dell.com North America.\nSmall workshop environment to ensure high tutor attention\, and tailor the day to your needs.\n\nTHE DAY’S CONTENT INCLUDES\n\nUnderstanding your audience: Demographics & Building a Reporting Framework.\nLaunching a website: choosing web platforms\, domain names\, hosting.\nSEO: Maximise FREE traffic from Search Engines using Audits\, Tools and Techniques.\nPaid Search: Google Search Ads\, Google Shopping\, Bing Ads.\nWeb Analytics: Conversion Rate Optimisation\, Google Analytics. Building and testing killer landing pages. Site Structure.\nDisplay & Retargeting: Google Display Network\, Biddable Media on Adroll.\nSocial Media Community Building & Content Marketing: Facebook Ads\, Hootsuite\, Social Calendars\, Article Development\, Canva & More.\nEmail marketing: Mailchimp campaigns and automation.\nShopping Engines\, Affiliate Networks & Couponing sites: eBay\, Amazon\, Ozbargain\, Commission Factory
URL:https://marketing.com.au/event/digital-marketing-training-one-day-master-class/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191218T080000
DTEND;TZID=Australia/Melbourne:20191218T170000
DTSTAMP:20260420T014144
CREATED:20191117T011926Z
LAST-MODIFIED:20200222T051739Z
UID:14478-1576656000-1576688400@marketing.com.au
SUMMARY:Content Marketing For Beginners | December 18
DESCRIPTION:About This Class\nContent Marketing has become the biggest buzzword in digital marketing\, but very few people really know how to integrate content into their brand in a cohesive\, strategic\, and optimised way. \nIn this class\, we’ll cover the need-to-know aspects of creating and executing a content marketing plan\, from creating a style guide to setting an editorial calendar\, to measuring performance. \nThe goal: you walk away with a clear picture of what content can do for your brand\, and what you can do to get started using it. \n\n\nTakeaways\n\nLearn how and why producing original content can benefit your brand\nLearn how to create continuous\, unique content that both engages readers and achieves your business goals\nLearn the three steps to approaching content strategy:\n\nWhat type of content should your brand create?\nHow should you speak to your customers/readers?\nHow do you create a map/plan for your content?\n\n\n\n\n\nPreparation\n\nSome knowledge of marketing is helpful\, but not required\nLaptops not necessary\, slides will be made available to attendants.
URL:https://marketing.com.au/event/content-marketing-for-beginners-december-18/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T083000
DTEND;TZID=Australia/Melbourne:20191205T173000
DTSTAMP:20260420T014144
CREATED:20191116T225437Z
LAST-MODIFIED:20200222T051739Z
UID:14437-1575534600-1575567000@marketing.com.au
SUMMARY:Video Strategy Workshop for Marketing and Business Leaders - Melbourne
DESCRIPTION:IDEO STRATEGY WORKSHOP – MELBOURNE \nEARLY BIRD TICKETS AVAILABLE – LIMITED SEATS \nThe Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness\, lead generation and conversion rate using the power of video. You will develop a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team. Delivered by the expert video strategist and producer Cristian Trujillo\, ex-PWC\, engineer and videographer. \nContent Structure | 4 Parts: \n\nIntroduction to Video.\nVideo Framework for Marketing.\nLead Generation Using Video on Social Media.\nTechniques and Tips to Film Video.\n\nPart 1: Introduction to Video \n\nLearn how video works and why it’s the most effective tool to promote your business\nDemystify video as a tool and learn why quality is vital to an effective video\nRedefine the buying process and learn why it’s an emotional process 100% of the time\nLearn the three components of video and their importance: Message\, Look & Feel and Quality\nIdentify your ideal client’s needs\, values and standards and discover their importance when producing video\nUnderstand the psychology of video and how it communicates on Auditory\, Visual and Kinaesthetic levels\nDiscover the difference between animation videos and videos with real people\nLearn why animations videos are not an effective selling tool\nLearn other applications of video and how it can support your entire organisation – not just marketing and sales\nLearn how to brief a videographer and what to consider when evaluating the quality and effectiveness of a video\n\nPart 2: Video Framework for Marketing  \n\nLearn a unique framework to use video strategically in your marketing and sales\nUnderstand how video can help you:\n\n\nIncrease Brand Awareness\nIncrease Conversion Rate\nIncrease Lead Generation\n\n\nUnderstand the client’s journey and the steps required to buy from you\nLearn about the different types of video productions and their specific use:\n\n\nProfile Videos\nCase Studies (Client Testimonials)\nEducational Videos (How to Videos)\n\n\nReceive a step by step guide to ensure these videos are produced effectively and achieve their purpose according to your business needs\nLearn how to prepare your scripts and what to consider when creating your videos\n\nPart 3: Lead Generation Using Video on Social Media \n\nLearn the basics of an effective Social Media Strategy\nLearn how educational videos can position you as the expert in your industry\nDesign and plan a 12-month video content strategy for social media\nIdentify 52 videos to produce for the next 12 months to increase lead generation\nLearn how to write your scripts for educational content\nReceive a guide on effective scriptwriting for educational content\nWrite your first script from start to finish\n\nPart 4: Techniques and Tips to Film Educational Videos \n\nLearn what’s required to film your videos\nLearn about the available equipment\, the different options and the costs:\n\n\nCameras\nTripods\nLights\nMicrophones\nTeleprompter\nEditing Software\n\n\nLearn how to put together a filming kit for under $500\nLearn how to achieve the best quality when filming videos\nLearn how to get the best sound with affordable equipment\nUnderstand how light works and how to get the most out of it\nLearn the basics of presenting in front of the camera\, body language\, preparation\, dress and make up\nLearn about the different editing software available\n\nYou will receive a book written by Cristian that contains all the content described above. You can use this book to produce your own videos\, to brief your marketing team and implement this strategy or to engage the right videographer to do all of this for you.
URL:https://marketing.com.au/event/video-strategy-workshop-for-marketing-and-business-leaders-melbourne/
LOCATION:The Cluster\, 31 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191120
DTEND;VALUE=DATE:20191122
DTSTAMP:20260420T014144
CREATED:20190922T061007Z
LAST-MODIFIED:20191020T054257Z
UID:14261-1574208000-1574380799@marketing.com.au
SUMMARY:FINCX2019
DESCRIPTION:FINCX2019 Future Digital Marketing Strategies\, Member Engagement & Customer Experience (CX) for Financial Services 2019 Forum \nReasons to attend: \n\nHear how the best in your sector across Australia are achieving substantial results through\ndeveloping the most effective digital marketing roadmap to fit their target market\nUnderstand how to innovate and create a shift in digital content to sustain impressive ROI\nLearn how to boost engagement and CX using personalisation and a blend of technology\,\nprocess and people\nImprove the efficiency and cost-effectiveness of your marketing initiatives through operational\ninnovation\nLeverage the experience of those who have created and seamlessly executed a holistic and\neffective digital marketing strategy
URL:https://marketing.com.au/event/fincx2019/
LOCATION:Grace Hotel\, Sydney\, 77 York street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191112T180000
DTEND;TZID=Australia/Melbourne:20191112T210000
DTSTAMP:20260420T014144
CREATED:20190922T033147Z
LAST-MODIFIED:20191020T054257Z
UID:14222-1573581600-1573592400@marketing.com.au
SUMMARY:SEMrush Australian Search Awards
DESCRIPTION:The SEMrush Australian Search Awards will be proudly presented by industry leaders at a gala dinner at Sydney Opera House on November 12\, 2019. Companies that have significantly improved their online presence in Australia in the past 18 months are welcome to enter. The awards are now open for entry\, and the deadline for submissions is 6 September 2019. \nThis year’s awards feature more than 20 categories\, and entries are open to anyone in the marketing sector in Australia and New Zealand\, including those working for brands and agencies. \nThe judging panel includes Lyndon Barnett (Vodafone)\, Shefali Joshi (Monash University)\, Jeremy Cabral (Finder) and Jeremy Brook (Deliveroo) – all esteemed senior executives in the marketing\, advertising\, digital and search space from Australia and all over the world. The award finalists and winners will be selected after a rigorous two-stage judging process\, including pre-scoring to determine the finalists and a judging meeting\, where entries will be discussed and evaluated in detail to decide the winning entries. A shortlist of finalists will be announced on 9 October.
URL:https://marketing.com.au/event/semrush-australian-search-awards/
LOCATION:Sydney Opera House
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Content Marketing,SEO,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191029T093000
DTEND;TZID=Australia/Melbourne:20191029T163000
DTSTAMP:20260420T014144
CREATED:20190907T130252Z
LAST-MODIFIED:20191020T054258Z
UID:14160-1572341400-1572366600@marketing.com.au
SUMMARY:Writing for the Web One-Day Short Course – Melbourne
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly nine places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-melbourne/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191010
DTEND;VALUE=DATE:20191012
DTSTAMP:20260420T014144
CREATED:20190922T040650Z
LAST-MODIFIED:20201002T005629Z
UID:14250-1570665600-1570838399@marketing.com.au
SUMMARY:Click Engage Convert
DESCRIPTION:Australia’s premier social media & digital marketing conference. \nIf your goal is to build brand awareness\, generate engagement\, drive traffic\, gain more leads\, increase sales or improve customer loyalty\, then join us for Click Engage Convert! \nClick Engage Convert will demonstrate how you can deploy the latest best-practice digital marketing and social media strategies\, tips and tools that will allow you to turn your digital marketing into a reliable and predictable revenue generating machine. \nClick Engage Convert takes a strategic approach to digital marketing\, exploring the opportunities and highlighting best-practice approaches to using social media\, social advertising\, email marketing\, messenger marketing\, video marketing\, content creation\, story telling\, SEO\, website optimisation\, artificial intelligence\, analytics and other digital marketing strategies\, to help generate more leads and sales for your businesses. \nYou’ll leave with ideas\, insights and inspiration that you can implement immediately that will transform your digital marketing practices and achieve measurable results for your business.
URL:https://marketing.com.au/event/click-engage-convert-2/
LOCATION:NAB\, 700 Bourke St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191008T180000
DTEND;TZID=Australia/Melbourne:20191008T200000
DTSTAMP:20260420T014144
CREATED:20190919T111403Z
LAST-MODIFIED:20191020T054325Z
UID:14198-1570557600-1570564800@marketing.com.au
SUMMARY:Intentional content: Pleasing humans and the Google Gods with Kate Toon
DESCRIPTION:These days the Google gods aren’t satisfied with basic blog posts. They want intelligent\, engaging\, well written\, problem-solving content that matches the searchers intent. And guess what\, humans want this too.\n* So what are the different types of search intent?\n* How do these fit into the brand awareness cycle?\n* What role does conversational search play?\n* And how can we ensure our post grabs the coveted position zero in the search results? \n_____________ \nKATE TOON\nSEO Lover\, Copywriter\, Speaker\, Author\, Hula Hooper\, Kate Toon Copywriter \nKate Toon is a writing entrepreneur\, as well as a popular coach\, speaker\, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content. \nNominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year\, 2 years running\, Kate runs Australia’s only dedicated copywriting conference COPYCON. Kate is also the author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself.
URL:https://marketing.com.au/event/intentional-content-pleasing-humans-and-the-google-gods-with-kate-toon/
LOCATION:CoWork Me\, 245 St Kilda Rd\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191002T093000
DTEND;TZID=Australia/Melbourne:20191002T163000
DTSTAMP:20260420T014144
CREATED:20190922T032235Z
LAST-MODIFIED:20191020T054325Z
UID:14217-1570008600-1570033800@marketing.com.au
SUMMARY:Sub-Editing and Proofreading One-Day Short Course
DESCRIPTION:Who can benefit from this sub-editing and proofreading workshop? \nThis subbing course will help anyone improve their editing skills\, regardless of whether they’re new to editing or are an experienced editor who wants a refresher. \nPeople who usually attend are often involved in: \n\ncommunications\npublishing\njournalism\nmarketing\npublic relations (PR)\nblogging.\n\nTaught by a former Sydney Morning Herald editor\, this practical course covers: \n\ntightening sentences\nwriting in the active voice\nusing positive phrasing\nwriting strong intros\nconnecting paragraphs\nmaking sure the lead isn’t buried\nrestructuring articles\ngrammar and punctuation tips\nmaintaining consistency\nfact checking\nproofreading mark-up symbols\nwriting strong headlines for both print and online\n\nOnly nine places are available to ensure every participant receives personalised attention. \nEditing exercises are included throughout the class so you can immediately practise what you’ve learnt. \nHandbooks and certificates will be handed out to each participant.
URL:https://marketing.com.au/event/sub-editing-and-proofreading-one-day-short-course/
LOCATION:North Sydney Training Rooms\, Level 2\, 80 Mount Street\, North Sydney\, NSW\, 2060\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190919T080000
DTEND;TZID=Australia/Melbourne:20190922T170000
DTSTAMP:20260420T014144
CREATED:20190711T104611Z
LAST-MODIFIED:20190711T104611Z
UID:13875-1568880000-1569171600@marketing.com.au
SUMMARY:VidCon Australia 2019
DESCRIPTION:VidCon’s Industry Track offers unparalleled access to top leading industry experts\, digital creators\, and media tastemakers. \nThis year’s Industry Track will provide deep\, industry-changing insights on how to grow and monetise your business through online video platforms\, building sustainable and profitable communities\, best practices for using video to sell products and services\, and in-depth strategy discussions that will change the course for the future of online video and media in APAC in general. \nThe Industry Track Days: Thursday 19 September – Friday 20 September\nFull days packed with strategies\, tips\, and tricks of the trade!
URL:https://marketing.com.au/event/vidcon-australia-2019/
LOCATION:Melbourne Convention Centre\, 1 Convention Centre Pl\, South Wharf\, Vic\, 3006\, Australia
CATEGORIES:Conference,Content Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190903T080000
DTEND;TZID=Australia/Melbourne:20190903T160000
DTSTAMP:20260420T014144
CREATED:20190622T065953Z
LAST-MODIFIED:20201002T053142Z
UID:13770-1567497600-1567526400@marketing.com.au
SUMMARY:Queensland Business Writers Conference
DESCRIPTION:This one-day training event is a great opportunity for people who write content as part of their job to increase their skills and knowledge of best practice. \nWe’re holding the event at the Brisbane Marriott Hotel on Tuesday 3 September 2019. \nThis year\, we’ll discuss how to become indispensable in this DIY world. How do we prove our value to stakeholders and customers when everyone thinks they can do our job? \nIn our training sessions\, we’ll cover:\n~ why plain language has evolved in recent years and how we can evolve with it\n~ how understanding the humans in the communication process can create better content\n~ how to create accessible print and web content that benefits everyone\n~ how to turn #@!*-ty first drafts into well-crafted prose\n~ how even the stodgiest organisation can communicate a compelling story. \nThis year we’re joined by longstanding Channel 7 journalist\, Kim Skubris and conference favourite\, Judy Gregory\, as well as other great speakers. And\, as always\, you’ll get a discount if you bring the team along.
URL:https://marketing.com.au/event/queensland-business-writers-conference/
LOCATION:Brisbane Marriott Hotel\, 515 Queen Street\, Brisbane\, VIC\, 4000\, Australia
CATEGORIES:Content Marketing,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190828T090000
DTEND;TZID=Australia/Melbourne:20190829T190000
DTSTAMP:20260420T014144
CREATED:20181225T103159Z
LAST-MODIFIED:20190413T235058Z
UID:12952-1566982800-1567105200@marketing.com.au
SUMMARY:DigiMarCon Australia 2019
DESCRIPTION:DigiMarCon Australia 2019 is your chance to …\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, collaborate with your peers and build your network in a beautiful atmosphere. \nDigiMarCon Australia 2019 Digital Marketing Conference & Exhibition will be held from August 28th to 29th\, 2019 at the ANZ Stadium in Sydney\, Australia. Whatever your goal is; reinforcing customer loyalty\, improving lead generation\, increasing sales\, or driving stronger consumer engagement\, the DigiMarCon Australia 2019 line up has been specifically designed to help you develop your audience. \nImmerse yourself in topics like digital strategy\, programmatic advertising\, web experience management\, usability / design\, mobile marketing & retargeting\, customer engagement\, user acquisition\, social media marketing\, targeting & optimization\, video marketing\, data science & big data\, web analytics & A/B testing\, email marketing\, content marketing\, conversion rate optimization\, search engine optimization\, paid search marketing\, geo-targeting\, predictive analysis & attribution\, growth hacking\, conversion rate optimization\, growth marketing tools\, marketing & sales automation\, sustainable growth strategies\, product marketing & UX / UI and much\, much more! \nAt DigiMarCon Australia 2019\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head and notebooks full of action items and ideas to lead your agency / team / account to even greater success. \nBe a part of DigiMarCon Australia 2019 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. \nSecure your seat now and take advantage of our discounted super early bird registration rates.
URL:https://marketing.com.au/event/digimarcon-australia/
LOCATION:ANZ Stadium\, Edwin Flack Avenue\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190727
DTEND;VALUE=DATE:20190728
DTSTAMP:20260420T014144
CREATED:20190622T071513Z
LAST-MODIFIED:20190622T071513Z
UID:13781-1564185600-1564271999@marketing.com.au
SUMMARY:LAUNCH INTO DIGITAL GROWTH MARKETING
DESCRIPTION:The bedrock for the survival of a company is its ability to get customers\, grow\, and scale. By mastering a range of powerful digital tools\, individuals and businesses are able to successfully sell a product or service. \nThe ability to move customers down the end-to-end marketing funnel is vital not only to the traction and scalability of a business but also the achievement of their business objectives. \nIf you’d like to develop the skills and digital growth marketing know-how to lead your team or business to success\, then our one-day bootcamp is for you. \nOn our one-day bootcamp\, our industry experts will take you through: \n-An overview of Digital Growth Marketing — its strategies\, processes\, and what a successful growth engine looks like for your project or business\n-The ability to differentiate between traditional marketing and digital marketing\n-Strategies\, tips\, and hacks to work towards your North Star Metric and achieve traction\n-A cohesive understanding of a customer at different stages of an optimised growth funnel (AARRR)\, and how to satisfactorily attract and retain them\n-Search Engine Optimisation (SEO) and paid search\n-Data-driven marketing\n-Google\, social (Facebook\, Instagram\, and Linkedin)\n-Email\, viral\, and content marketing\n-An understanding of how to optimise your landing pages and website to shape and influence customer decisions and actions\n-Career pathways and opportunities within the valuable and in-demand field of digital growth marketing
URL:https://marketing.com.au/event/launch-into-digital-growth-marketing/
LOCATION:Academy Xi – Melbourne\, Level 3\, 45 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Content Marketing,Digital Marketing,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190523T080000
DTEND;TZID=Australia/Melbourne:20190524T170000
DTSTAMP:20260420T014144
CREATED:20190414T004530Z
LAST-MODIFIED:20201002T055506Z
UID:13477-1558598400-1558717200@marketing.com.au
SUMMARY:Youth Marketing Australia Conference
DESCRIPTION:Youth Marketing Australia Conference (YMA) is a two day\, thoughtfully curated event designed to help marketing professionals keep up with the fast paced demographic\, Generation Z. \nOver the past two years\, we have hosted speakers from brands such as Google\, Facebook\, MTV\, Linkedin\, BuzzFeed\, Instagram and Contiki\, just to name a few. \nThis year hear from Spotify\, UNiDAYS\, Girlfriend\, Student Edge + many more. \nDay one of YMA follows a single stream conference structure with 12 speakers allocated 25min slots. Whereas the Day Two Skills Development Workshop has been designed for marketing professionals looking to catapult their career by building up their professional & personal development. Get the edge over your peers\, whilst networking with some of the brightest minds in Australia. \nEach speaker will share their experience of recent Gen Z focussed marketing campaigns\, including any failures\, hurdles and of course\, successes! Be inspired and leave armed with actionable marketing tactics\, future proofing strategies and candid insights from real life case studies. \nJoin 200+ like-minded individuals (Marketing Directors\, Marketing Managers\, Brand Managers\, Social Media Managers\, etc) from some of the biggest brands in Australia to hear from brilliant marketers and trusted industry leaders.
URL:https://marketing.com.au/event/youth-marketing-australia-conference-3/
LOCATION:Encore\, St Kilda Sea Baths 6/10-18 Jacka Boulevard\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190523
DTEND;VALUE=DATE:20190524
DTSTAMP:20260420T014144
CREATED:20190224T062110Z
LAST-MODIFIED:20201002T002312Z
UID:13240-1558569600-1558655999@marketing.com.au
SUMMARY:Writing for the web one-day short course – Sydney
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-sydney/
LOCATION:North Sydney Training Rooms\, Level 2\, 80 Mount Street\, North Sydney\, NSW\, 2060\, Australia
CATEGORIES:All Event Locations,All Event Types,Content Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190516
DTEND;VALUE=DATE:20190517
DTSTAMP:20260420T014144
CREATED:20190414T005535Z
LAST-MODIFIED:20190425T113130Z
UID:13487-1557964800-1558051199@marketing.com.au
SUMMARY:Video Council Event
DESCRIPTION:Join IAB Australia and our Video Advertising Council thought leader member companies on Thursday\, 16 May 2019 as we discuss key topics in the Australian digital video landscape.
URL:https://marketing.com.au/event/video-council-event/
LOCATION:Twitter\, Level 39\, 2 Park Street\, Sydney\, Sydney\, 2000\, Australia
CATEGORIES:Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190328T070000
DTEND;TZID=Australia/Melbourne:20190328T090000
DTSTAMP:20260420T014144
CREATED:20190301T014514Z
LAST-MODIFIED:20190310T093047Z
UID:13281-1553756400-1553763600@marketing.com.au
SUMMARY:AI to Drive Better Audience Engagement
DESCRIPTION:Join us at the Guru Breakfast with Alicia Olson-Keating\, Head of Audience Data & Insights at Australian Broadcasting Corporation (ABC). \nAlicia will unpack the changes happening in the media industry from a technology and impact on media consumption perspective. This presentation will delve into four key themed case studies demonstrating how the ABC are using machine learning to create a better understanding of their audiences and using key learnings to create meaningful and engaging relationships with their customers.
URL:https://marketing.com.au/event/ai-to-drive-better-audience-engagement/
LOCATION:Fraser’s Restaurant\, Fraser Avenue\, West Perth\, WA\, 6005\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190321T133000
DTEND;TZID=Australia/Melbourne:20190321T170000
DTSTAMP:20260420T014144
CREATED:20190301T022042Z
LAST-MODIFIED:20201002T041828Z
UID:13292-1553175000-1553187600@marketing.com.au
SUMMARY:Digital Marketing Masterclass
DESCRIPTION:This event combines succinct presentations with in-depth discussions with leading digital experts\, the format allows you to focus on the topics that matter most to you. Core themes range from search and social media strategies to data management\, content marketing\, mobile marketing and programmatic advertising.
URL:https://marketing.com.au/event/digital-marketing-masterclass-2/
LOCATION:TBC Sydney\, TBC\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190315
DTEND;VALUE=DATE:20190316
DTSTAMP:20260420T014144
CREATED:20190301T013746Z
LAST-MODIFIED:20190301T013746Z
UID:13278-1552608000-1552694399@marketing.com.au
SUMMARY:Marketing Automation Summit
DESCRIPTION:The purpose of marketing automation is to improve the customer experience\, making customers more likely to buy\, stay loyal\, and become advocates. This is a one day conference where you will learn how it has transformed\, how marketers build and execute in today’s digital landscape\, the latest and most powerful marketing automation tools and strategies to increase your sales\, revenue and profits. \nAs a modern marketer\, if you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping your business\, this conference is for you.
URL:https://marketing.com.au/event/marketing-automation-summit/
LOCATION:Novotel Sydney Central\, 169-179 Thomas Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190310T080000
DTEND;TZID=Australia/Melbourne:20190310T223000
DTSTAMP:20260420T014144
CREATED:20190310T092419Z
LAST-MODIFIED:20190310T093217Z
UID:13342-1552204800-1552257000@marketing.com.au
SUMMARY:Customer Experience and Brand Loyalty - Melbourne
DESCRIPTION:Customers expect a seamless customer experience\, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase? \nIn April we explore how marketers are leveraging digital customer experiences to drive up the lifetime value of their customers. Is it all about data and personalisation or are there other key factors to implement that bring customers sustained joy? \nOur speakers will share: \n\n\n\nThe focused work they do on improving customer experience\nThe relationship between customer experience and loyalty\nWho takes responsibility for customer experience and how is it measured\nThe tech and strategies that work\n\n\n\nDon’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your customer experience. \nEarly Bird Tickets $65 each for a limited time.\nSpecial offer: Buy 3 ticket\, get 1 free!
URL:https://marketing.com.au/event/customer-experience-and-brand-loyalty-melbourne/
LOCATION:Torrens University Australia\, 196 Flinders Street\, Melbourne\, Victoria\, 3000
CATEGORIES:All Event Topics,All Event Types,Content Marketing,Melbourne
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190306T090000
DTEND;TZID=Australia/Melbourne:20190306T133000
DTSTAMP:20260420T014144
CREATED:20190301T010156Z
LAST-MODIFIED:20201002T014853Z
UID:13266-1551862800-1551879000@marketing.com.au
SUMMARY:Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the voice of your customers. Yet it is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Seminar is designed for senior marketers\, digital marketers and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.
URL:https://marketing.com.au/event/conversion-optimisation/
LOCATION:Bentleys Sydney\, Level 14\, 60 Margaret Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181207
DTEND;VALUE=DATE:20181208
DTSTAMP:20260420T014144
CREATED:20181120T000207Z
LAST-MODIFIED:20181120T000207Z
UID:12749-1544140800-1544227199@marketing.com.au
SUMMARY:Social Media Course - Sydney (Dec)
DESCRIPTION:This course has been designed to help give you direction\, tools and confidence to help you become more focused and effective. You will learn to think strategically about your social media so that you can be successful and it will give you practical tips for quick gains.
URL:https://marketing.com.au/event/social-media-course-sydney-dec/
LOCATION:Media School Studio – Sydney\, 335 Clovelly Road\, Clovelly\, NSW\, 2031\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Social Media,Sydney,Workshop
END:VEVENT
END:VCALENDAR