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DTSTART;VALUE=DATE:20201001
DTEND;VALUE=DATE:20201003
DTSTAMP:20260417T163756
CREATED:20200906T053340Z
LAST-MODIFIED:20201010T112338Z
UID:16628-1601510400-1601683199@marketing.com.au
SUMMARY:International Search Summit
DESCRIPTION:Global ideas – Global people – Accessible virtually\nThe International Search Summit (ISS)\, the only event dedicated entirely to international search marketing topics and challenges\, is going global! \nThis fully interactive virtual event will feature a range of speakers\, with expertise in managing international websites and running global campaigns. They will share tips\, tactics and advice for improving your online presence in international markets and how to overcome common challenges. \nWith the ability to join virtual tables on different international topics\, plenty of live Q&A and dedicated networking opportunities\, attendees will have the chance to ask the questions that matter to them and their business and leave with the answers they need to drive online global performance – all whilst experiencing a virtual event like no other! \n\n\n\n\nWhy attend ISS\n\n\n\n\n\n\nThe International Search Summit remains the only event dedicated specifically to the challenges\, twists and turns of managing international websites and running global campaigns. \nKey benefits include: \n\nTruly internationally-focused topics\nTactics for expanding your SEO and SEM strategies\nTechnical insights on how to position your brand in international markets\nHands-on knowledge from seasoned marketers\nReal-time networking with other industry professionals\nLive Q&A sessions
URL:https://marketing.com.au/event/international-search-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,eCommerce,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200930T123000
DTEND;TZID=Australia/Melbourne:20200930T160000
DTSTAMP:20260417T163756
CREATED:20200712T071523Z
LAST-MODIFIED:20201010T112339Z
UID:15817-1601469000-1601481600@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Improve your content strategy and copywriting with an award-winning marketer\, Christopher Melotti from Melotti Media.\nContent strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively.  \nParticipants will gain knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200930
DTEND;VALUE=DATE:20201001
DTSTAMP:20260417T163756
CREATED:20200804T102934Z
LAST-MODIFIED:20201010T112339Z
UID:16363-1601424000-1601510399@marketing.com.au
SUMMARY:AI & Big Data Expo Virtual 2020
DESCRIPTION:A FREE online conference covering two days of top-level content and thought leadership discussions looking at the AI & Big Data ecosystem. \nThis virtual conference is for the ambitious enterprise technology professional\, seeking to explore the latest innovations\, implementations and strategies to drive businesses forward. \nConsisting of live and on-demand sessions\, don’t miss this opportunity to explore this innovative technology and its impact on a range of industries including\, manufacturing\, transport\, supply chain\, government\, legal sectors and financial services energy\, utilities\, insurance\, healthcare\, retail and more! \nOur community of industry experts will explore and debate the technological advancements across the AI & Big Data ecosystem and beyond. \nAI & Big Data topics include: Enterprise AI\, process optimisation\, cultural change\, AI for ROI\, data analytics & big data \n1\,000+ attendees are expected virtually for the event including IT decision makers\, developers & designers\, heads of innovation\, chief data officers\, chief data scientists\, brand managers\, data analysts\, start-ups and innovators\, tech providers\, c-level executives\, venture capitalists \, and many more. \nThe AI & Big Data Expo will showcase the most cutting-edge technologies from more 40+ speakers sharing their unparalleled industry knowledge and real-life experiences.
URL:https://marketing.com.au/event/ai-big-data-expo-virtual-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200928T190000
DTEND;TZID=Australia/Melbourne:20200928T193000
DTSTAMP:20260417T163756
CREATED:20200712T075422Z
LAST-MODIFIED:20201010T112339Z
UID:15845-1601319600-1601321400@marketing.com.au
SUMMARY:Writing Compelling Creative Briefs for Better Advertising
DESCRIPTION:In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target\, inspiring and drives business objectives. \nWe will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. \nWe will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve\, when. \n\n\nTakeaways\n\nWhat are the essential elements of a creative brief\nWhere to find the information needed to complete the essential elements\nHow to write those elements in a clear succinct way\nWhen to involve others in the process of writing the brief
URL:https://marketing.com.au/event/writing-compelling-creative-briefs-for-better-advertising/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Graphic Design,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200923T200000
DTEND;TZID=Australia/Melbourne:20200923T230000
DTSTAMP:20260417T163756
CREATED:20200712T075259Z
LAST-MODIFIED:20201010T112339Z
UID:15843-1600891200-1600902000@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:Consumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and ideas catalyzing behaviors. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey.\n\nTakeaways\nParticipants of this workshop will learn: \n\nWhere and how to find the necessary data and research inputs to customer journey maps\nProven consumer journey map design methodologies used for major brands and products\nHow to implement consumer journey maps as shown by real business case studies
URL:https://marketing.com.au/event/customer-journey-mapping-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200908
DTEND;VALUE=DATE:20200911
DTSTAMP:20260417T163756
CREATED:20200804T105632Z
LAST-MODIFIED:20201010T112425Z
UID:16377-1599523200-1599782399@marketing.com.au
SUMMARY:Digital Contact Centre
DESCRIPTION:Enhancing Customer Experience through Omni-Channel Integration\,\nCustomer Self Service and Culture Change\n\n\n\n\nIn an increasingly digital world\, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise\, and a key component of overall customer experience.\n\nKey to achieving this goal will be the utilization of new technologies to improve the efficiency and reduce the administrative burden on staff\, while simultaneously giving them the tools to effectively resolve complex customer issues.\n\nWith that in mind\, CCW Asia Online hosted by CX Network will be focused on:\n\nIntegrating interaction channels across the business to ensure a seamless experience\nLeveraging automation and customer self-service to reduce the number of high volume and transactional customer enquiries\nUsing Artificial Intelligence\, sentiment analysis and knowledge management systems to ensure staff have the right information at their disposal\nEngaging in training and building a culture of service excellence to increase staff effectiveness\n\nDay One: Tuesday 8th September 2020\n\n\n9:00 SGT   Case Study: Driving Brand Loyalty Through Delivering Exceptional Customer Experience\nOlga Quiros\, Director\, Customer Operations – Asia Pacific\, Expedia Group \n\n10:00 SGT   Transform Your CX Operations Today by Harnessing the Power of AI\, ML and Intelligent Automation\nRavi Saraogi\, Co-founder and President – Asia Pacific\, Uniphore  \n\n11:00 SGT   Providing Better Customer Experience and Building Strong Customer Relationships\nSenior Representative\, Zendesk\n\n\n\n12:00 SGT  Using Cloud-Native Intuitive Analytics to Manage People and Systems\nSenior Representative\, Genesys\n\nDay Two: Wednesday 9th September 2020\n\n9:00 SGT   How a Highly Digitalized Contact Center Can Stay Human and Deeply Engaged with Customers\nAnna Wang\, Head of the Customer Relations Center for Nespresso China  \n\n10:00 SGT   Achieving True Operational Excellence in the Contact Center\nSenior Representative\, Vonage\n\n11:00 SGT  Optimizing Workforce Planning and Delivery\n\n\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers\nK V Dipu\, President & Operations and CX Head\, Bajaj Allianz General Insurance Company\, India\n\nDay Three: Thursday 10th September 2020\n\n9:00 SGT   Case Study: Delivering a World Class Customer Experience\nAnila Fredericks\, Head of Customer Service Operations\, Telstra Global\n \n10:00 SGT  Monetizing Customer Insights to Drive Better Performance and Profitability\n\n\n11:00 SGT  Future-Proofing Contact Centres in the Digital Age\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers
URL:https://marketing.com.au/event/digital-contact-centre/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200903T190000
DTEND;TZID=Australia/Melbourne:20200903T213000
DTSTAMP:20260417T163756
CREATED:20200712T075125Z
LAST-MODIFIED:20201010T112426Z
UID:15841-1599159600-1599168600@marketing.com.au
SUMMARY:Crushing The TikTok Marketing Game | Online
DESCRIPTION:TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world\, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short\, looping videos with special effects and musical overlays\, is booming with more than 500 million monthly active users\, most of them young adults. \nDespite being such a young platform and only recently launching an advertising process and hyperlinking capabilities for brands\, it is not too early to say that it is “leaking” with opportunities. Brands can take advantage of TikTok to boost brand awareness and engage younger audiences through showing off a lighter side of themselves via funny videos\, challenges and other strategies unique to the platform. However\, in order to effectively navigate and incorporate TikTok into the marketing mix\, marketers need to familiarise themselves with the ins and outs of this emerging platform. \nIn this workshop\, you’ll get an introduction to TikTok\, its users and insights that you can use to build a scalable\, fun and creative TikTok strategy. \n\n\nTakeaways\n\nWhat is TikTok and how can marketers make use of it\nCase studies of companies and organisations that have already gone viral or achieved success on TikTok\nPractical TikTok strategies that you can adopt and scale to drive your marketing efforts
URL:https://marketing.com.au/event/crushing-the-tiktok-marketing-game-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200902
DTEND;VALUE=DATE:20200904
DTSTAMP:20260417T163756
CREATED:20200719T034834Z
LAST-MODIFIED:20201010T112427Z
UID:15894-1599004800-1599177599@marketing.com.au
SUMMARY:Writing for the web (webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200831T180000
DTEND;TZID=Australia/Melbourne:20200831T210000
DTSTAMP:20260417T163756
CREATED:20200712T074952Z
LAST-MODIFIED:20201010T112428Z
UID:15839-1598896800-1598907600@marketing.com.au
SUMMARY:Photoshop Class for Beginners
DESCRIPTION:Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop\, we will walk through Photoshop’s basic capabilities and use tools and techniques to edit images and create visual design mock-ups – no design experience required! \nThis workshop will help students visualise products and designs using Photoshop and learn some basic visual design tips. \nWhat we’ll cover: \n\nIntroduction to raster and vector graphics\, pixels and resolution\nImage size and file types for print and screen\nGrid structure of a page layout\nWhite space and hierarchy of information – less is more\nThe photoshop tool box\nSelection and move tools\nWorking in layers\, labelling and grouping\nIsolating an object from it’s background using masks\nRetouching or extending a background\nCreating gradients\, shadows and reflections\nTransforming an object\nLockups and alignment\nType\, legibility and placeholder text\nLogos on products and mock-ups\nDoing a resize – using transparency to help position and scale an image in context
URL:https://marketing.com.au/event/photoshop-class-for-beginners/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Graphic Design,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200812T190000
DTEND;TZID=Australia/Melbourne:20200812T213000
DTSTAMP:20260417T163756
CREATED:20200712T074232Z
LAST-MODIFIED:20200808T045155Z
UID:15835-1597258800-1597267800@marketing.com.au
SUMMARY:Video Production Fundamentals
DESCRIPTION:In the time constrained 21st century\, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format. \nStudents will learn about the strengths and weaknesses of video as a communication medium\, and also better understand the effectiveness of different video genres. They will be introduced to the entire video production process\, from pre-production to post-production. Topics that would be covered include scripting\, planning a shoot\, production jargon\, cinematography\, and video editing fundamentals. \nBy examining various case studies\, students will gain an insight into what goes on behind the scenes\, the challenges faced during video production\, and learn effective problem-solving methods. Students will be able to apply what they’ve learnt through a combination of live demonstrations and hands-on exercises. They will learn how to produce\, shoot\, and edit simple yet impactful videos using readily available tools such as the mobile phone and basic editing software. \nThis workshop is a beginner class catered for individuals interested in knowing how to create videos for the purposes of sending a message or increasing awareness of their corporate products and services. It is also useful for those looking to get videos done on bootstrap budgets. Individuals who outsource video production to creative agencies or production houses will also find this workshop useful.
URL:https://marketing.com.au/event/video-production-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Graphic Design,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200810T080000
DTEND;TZID=Australia/Melbourne:20200812T170000
DTSTAMP:20260417T163756
CREATED:20200612T104514Z
LAST-MODIFIED:20200808T045156Z
UID:15491-1597046400-1597251600@marketing.com.au
SUMMARY:ContentTECH Summit 2020
DESCRIPTION:Marketing has become chaotic and unpredictable. We’re ready to embrace it\, and the effective use of content and technology are paramount.\nOur ContentTECH conference mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create\, manage\, deliver and scale your enterprise content and provide your customers with better digital experiences. \nJoin us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of the 2020 ContentTECH conference will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who have set the bar for epic content marketing through technology. \n\n\n\nWhy ContentTECH Summit?\nIt’s time for an evolution. Senior marketing executives are truly focused on one thing: technology and its effective use to create\, manage\, deliver\, and scale enterprise content and marketing. ContentTECH Summit wants to keep pace with industry leaders and push our entire community forward. \n\n\nWho should register?\nVPs\, senior directors and directors in marketing\, digital marketing\, marketing innovation\, marketing technology\, demand generation\, marketing operations\, customer advocacy\, customer experience\, and ecommerce\, as well as CMOs\, CDOs\, CTOs\, CCOs\, and anyone else working at the convergence point of content\, technology and strategy. \n\n\nWhat will be answered?\nThe biggest questions you have: How do we ensure our business is using or preparing for the right content and marketing technology innovations? How do we fill our customers’ needs for epic experiences? How do we use content and technology to help us in the ever-changing marketing landscape? How do we sort through the thousands of opportunities available to us?
URL:https://marketing.com.au/event/contenttech-summit-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200805T183000
DTEND;TZID=Australia/Melbourne:20200805T203000
DTSTAMP:20260417T163756
CREATED:20200712T074018Z
LAST-MODIFIED:20200808T045157Z
UID:15833-1596652200-1596659400@marketing.com.au
SUMMARY:Podcasting Workshop
DESCRIPTION:For thought leaders with a need to amplify their authority and expand their reach\, podcasting is quickly becoming one of the best ways to communicate your ideas\, your passion\, and your unique insights to an engaged audience. In this interactive workshop\, we will review all the aspects of launching your podcast. You’ll learn the importance of well-planned launch\, as well as the keys to recording a professional sounding episode. Additionally\, we’ll dig into the best places to market your episodes once they are live. \n\n\nTakeaways\n\nOverview of podcasting landscape\nHow to develop a show idea\, including co-host decisions\nWhat tools and platforms you need to launch a show\nBest practices for reaching out to and engaging with podcast guests\, including email templates\nA list of the podcast directories to submit your show to\, including how to submit to the iTunes store\nWhere and how to get listeners\, and how to encourage those listeners to become superfans\nHow to make your podcast stand out\nWays to attract new listeners after your show has launched\nHow to get advertisers for your podcast and how to incorporate those into your show
URL:https://marketing.com.au/event/podcasting-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Podcast
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200623
DTEND;VALUE=DATE:20200625
DTSTAMP:20260417T163756
CREATED:20200519T104052Z
LAST-MODIFIED:20201002T004025Z
UID:15293-1592870400-1593043199@marketing.com.au
SUMMARY:Writing for the web (webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T130000
DTEND;TZID=Australia/Melbourne:20200618T150000
DTSTAMP:20260417T163756
CREATED:20200530T122550Z
LAST-MODIFIED:20200808T045256Z
UID:15406-1592485200-1592492400@marketing.com.au
SUMMARY:Intro to Digital Marketing
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\nBreak down the components of a digital marketing campaign.\nSurvey today’s digital marketing landscape and its career opportunities.\nLearn to approach a marketing campaign by identifying your objectives first.\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/intro-to-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200617T080000
DTEND;TZID=Australia/Melbourne:20200618T170000
DTSTAMP:20260417T163756
CREATED:20200530T122045Z
LAST-MODIFIED:20200808T045316Z
UID:15402-1592380800-1592499600@marketing.com.au
SUMMARY:Mumbrella Digital Essentials Virtual
DESCRIPTION:Mumbrella’s Digital Essentials\, powered by digitalbrief\, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies\, or someone new to the digital world\, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models\, content marketing\, website development\, paid media\, social\, retention marketing\, search\, strategy development – and look to the future. After attending the two-day virtual workshop\, you’ll walk away with greater confidence across digital marketing topics\, tools and techniques to help you long after the course has ended\, and a look at where your strategies and marketing activities sit compared to others across industries. \nTwo Day Course Outline\nCheck out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools\, techniques & chrome extensions along the way. \n\n\n\nDigital Marketing and Media Strategic Principles\n\n\nBefore heading into digital marketing examples\, ideas\, products and tech\, the course will bring you ‘back to basics’ with core strategic digital marketing models\, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing. \n\nBuild thorough groundwork in digital marketing and media strategic models\nAppreciate the underlying principles that drive digital marketing strategy\nGain the digital confidence to apply these to your day-to-day marketing\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAustralia’s Digital Landscape and Trends\n\n\nUnderstand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course\, within the online learning area. \n\nUnderstand the bigger picture of Australia’s digital landscape\nExplore the trends that are driving the innovation in digital strategies\nFocus your marketing efforts where the Australian audience resides\n\n\n\n\n\n\n\n\n\n\n\n\n\nOwning Owned Media\n\n\nTake a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals. \n\nLearn how to tweak your website\, apps\, emails & more to increase marketing results\nFollow an on-screen demonstration of a leading analytics package\nDiscover marketing tools and techniques to take your assets to the next level\n\n\n\n\n\n\n\n\n\n\n\n\n\nContent Marketing Strategy\n\n\nContent marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis\, reviews of strategic models and helpful marketing tools and on-screen demonstrations. \n\nDiscover the four major strategies to make content stick with your target audience\nReview examples of Australian and international content marketing campaigns\nLearn how to leverage your content across paid\, owned and earned media\n\n\n\n\n\n\n\n\n\n\n\n\n\n10 Steps to Social Media\n\n\nSocial media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies. \n\nBreak down social media strategies into 10 simple steps so you can can apply them to your business or brand\nLearn how to evaluate social media influencers and social media accounts\nGo behind the scenes of the largest paid social media platform in the world – Facebook\n\n\n\n\n\n\n\n\n\n\n\n\n\nManaging and Buying Digital Paid Media\n\n\nThrough a unique approach\, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets\, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment. \n\nGain a unique approach to managing digital paid media\nGet your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule\nBe more confident investing in and signing off on digital media plans\n\n\n\n\n\n\n\n\n\n\n\n\n\nProgrammatic Media Priming\n\n\nWatch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic. \n\nUnderstand the programmatic media landscape and the major benefits to the industry\nReview the major players and how the technology is working for marketers\nAppreciate the major challenges and pitfalls programmatic media can bring to marketers\n\n\n\n\n\n\n\n\n\n\n\n\n\nDelving into Data and Analytics\n\n\nLearn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy. \n\nSee first hand how popular analytics programs are being used\nLearn how to generate great consumer insights from your paid\, owned and earned media\nLeverage stacks of free tools to use the very next day after the workshop\n\n\n\n\n\n\n\n\n\n\n\n\n\nMarketing Automation Work\n\n\nMarketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand\, the attendees will walk through a live demonstration\, creating an automation strategy and developing an outline for their marketing automation program. \n\nWatch as we craft an automation program live in the workshop for one lucky participant\nUncover great resources to help you choose the technology that will help you implement an automation program\nLearn the major marketing applications of this under-utilised channel\n\n\n\n\n\n\n\n\n\nMeasuring and Presenting Your Return on Digital Investment\n\n\nSome things change\, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting. \n\nLearn how to simplify and confidently present your digital marketing reports\nAutomate and create shortcuts to fast track your regular reports\nReframe and position your reports differently to stakeholders to avoid confusion and information overload
URL:https://marketing.com.au/event/mumbrella-digital-essentials-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200613
DTSTAMP:20260417T163756
CREATED:20200422T091041Z
LAST-MODIFIED:20200808T045317Z
UID:15124-1591660800-1592006399@marketing.com.au
SUMMARY:Influencer Marketing Strategies Summit
DESCRIPTION:THE PREMIER INFLUENCER MARKETING CONFERENCE TO HELP MARKETERS LAUNCH\, SCALE AND MEASURE THEIR INFLUENCER PROGRAMS\nJune 9–12\, 2020\n6 REASONS OUR INFLUENCER MARKETING CONFERENCE NEEDS TO BE YOUR EVENT OF THE YEAR \nWe bring over 10 years of experience to digital marketing and social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your brand’s influencer marketing strategy.  \n\n\n\n\n\nLearn about best practices in influencer search\, discovery\, outreach and relationship management to position your brand for campaign success. \n\n\n\n\n\n\n\nAssess and audit your current influencer marketing initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\n\n\nNetwork with a unique gathering of senior-level\, cross-industry marketers\, brands\, agencies\, creators\, and social media practitioners that are shaping the influencer economy. \n\n\n\n\n\n\n\n\nKeep your brand relevant by understanding the state of the influencer industry and opportunities for your brand on different social channels. \n\n\n\n\n\n\n\n\nMeasure the performance of your influencer campaigns while building a framework to enable scalability and long-term growth. \n\n\n\n\n\n\n\n\nPrepare and protect your brand by thoroughly understanding FTC guidelines and other brand safety and fraud-prevention measures.
URL:https://marketing.com.au/event/influencer-marketing-strategies-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200613
DTSTAMP:20260417T163756
CREATED:20200422T090730Z
LAST-MODIFIED:20200808T045318Z
UID:15122-1591660800-1592006399@marketing.com.au
SUMMARY:#SMSSUMMIT - Social Media Strategies Summit
DESCRIPTION:6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR\n\n\n\n\n\nLearn the nuts and bolts of a successful social media strategy to position your brand for success. \n\n\n\n\n\n\nAssess and audit your current social media initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\nRevitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies. \n\n\n\n\n\n\nCultivate your arsenal of tools\, resources\, and connections to champion a social media marketing transformation back at your company. \n\n\n\n\n\n\nExperience a unique gathering of senior-level\, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own. \n\n\n\n\n\n\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/smssummit-social-media-strategies-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200601
DTEND;VALUE=DATE:20200604
DTSTAMP:20260417T163756
CREATED:20200503T013525Z
LAST-MODIFIED:20200808T045319Z
UID:15182-1590969600-1591228799@marketing.com.au
SUMMARY:Digital Growth Unleashed
DESCRIPTION:Optimizing the complete customer journey – Gathering of international digital growth experts\n\nDigital Growth Unleashed will leave you knowing how to attract the right audience\, align business models with the user experience\, optimize the lifetime value of client relationships and introduce you to the right technology to make it all happen. \nDigital Growth Unleashed evolved from Conversion Conference. Over the course of two dozen highly-rated shows in the US and Europe since 2010\, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Now it is time to create even more leverage across your whole business!
URL:https://marketing.com.au/event/digital-growth-unleashed/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200520
DTEND;VALUE=DATE:20200522
DTSTAMP:20260417T163756
CREATED:20200422T085511Z
LAST-MODIFIED:20210131T060803Z
UID:15118-1589932800-1590105599@marketing.com.au
SUMMARY:2020 Midwest Digital Marketing Conference - MDMC20
DESCRIPTION:The 2020 Midwest Digital Marketing Conference is now online event consisting of 2 parts: \n\nFREE LIVE 2-day virtual summit Wednesday\, May 20th and Thursday\, May 21st.  During this event\, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers.\n\nThe Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. The MDMC20 On-Demand Digital Experience will feature over 80 sessions led by across nine tracks: Data\, Digital\, Social Media\, Creative\, E-commerce\, Innovation\, academic/student\, Tech and entrepreneurial. \nABOUT THE MIDWEST DIGITAL MARKETING CONFERENCE\nIn 2013\, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014\, taking up all of the conference center\, and by 2015\, it was obvious the venue was too small as sessions\, the exhibit hall and keynote were packed. Then in 2016\, the event took over St. Louis Union Station\, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand\, now known as the Midwest Digital Marketing Conference\, or MDMC. \nThe Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC19 set attendance records with nearly 2\,000 marketers and friends. There were over 130 speakers including BuzzFeed\, Pandora\, Instagram\, Facebook\, Twitter\, Refinery29\, Pinterest\, GoDaddy\, Under Armour\, LinkedIn\, HubSpot\, Google\, Yahoo\, Nielsen and more. MDMC19 featured over 100 sessions across nine tracks: Data\, Digital\, Social Media\, Creative\, E-commerce\, Innovation\, academic/student\, Tech and entrepreneurial. MDMC19 will be held at St. Louis Union Station April 8 – 10\, 2020.
URL:https://marketing.com.au/event/2020-midwest-digital-marketing-conference-mdmc20/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200520
DTEND;VALUE=DATE:20200521
DTSTAMP:20260417T163756
CREATED:20200503T013212Z
LAST-MODIFIED:20200808T045321Z
UID:15179-1589932800-1590019199@marketing.com.au
SUMMARY:Impact Summit
DESCRIPTION:The UK’s leading purpose-led business event\nImpact Summit is an annual event that brings together some of the brightest minds of our time. We give a platform to the people shaking things up\, changing the status quo\, and using purpose-driven business models as a means of tackling global challenges. \nJoin us online to find inspiration\, discuss ideas and connect with the people who are not only sharing in this vision\, but bringing it to life. \n 
URL:https://marketing.com.au/event/impact-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200519
DTEND;VALUE=DATE:20200521
DTSTAMP:20260417T163756
CREATED:20200503T012905Z
LAST-MODIFIED:20200808T045322Z
UID:15177-1589846400-1590019199@marketing.com.au
SUMMARY:SMX London
DESCRIPTION:Join the biggest Search Marketing Conference Series worldwide – Programme by Search Engine Land\, the leading Source of Search Marketing News. \nSearch marketing is by far the biggest area of digital marketing. You can’t afford to waste time or money getting it wrong. Attend SMX\, and you’ll get it right! \nImmerse yourself in three days of SEO\, SEM and Online Marketing sessions and you’re guaranteed to leave with practical tips and techniques to immediately improve your search marketing efforts. SMX also has strategic sessions to help you with what’s coming over the horizon. \nWith sessions designed to serve a diverse search marketing audience\, you’ll discover topics tailored for your needs — whether you’re into SEO or SEM\, whether you’re an advanced search marketing veteran or are a beginner just learning the ropes. \nPlus — if you work at an agency or as part of an in-house team\, SMX team rates let you divide and conquer to attend multiple tracks simultaneously. \nFeatured 2020 SMX London Sessions:\n\nSEO \n\nCreating Blockbuster Content\nKeywords Are Dead — Long Live Concepts\, Entities & Audiences!\nThe Most Common SEO Mistakes\, And How to Fix Them\nMeet The Search Engines\nSEO Success Without Link Building\nPenguin Prevention: Link Acquisition & Audit Techniques You Need To Know\n\n\nSEM/Paid Search \n\nAmazing Paid Search Tactics & Tools\nDeep Dive: Ad Bidding Strategies & Bid Modifiers\nConversion Rate Rockstars\nTaking Retargeting To The Next Level\n\n\n\nSearch & Social \n\nBetter Together: Search and Social\nWinning Strategies With Facebook Ads\nFaceoff: Adwords\, Linkedin & Twitter Compared\nMeasuring Up With Social Analytics\n\n\n\n 
URL:https://marketing.com.au/event/smx-london/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Email marketing,Graphic Design,Marketing,Online,Public Relations,SEO,Social Media,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200518
DTEND;VALUE=DATE:20200519
DTSTAMP:20260417T163756
CREATED:20200422T084938Z
LAST-MODIFIED:20200808T045322Z
UID:15116-1589760000-1589846399@marketing.com.au
SUMMARY:Confab The Content Strategy Conference
DESCRIPTION:Everyone’s excited for the first-ever virtual Confab!\nSince we can’t come together in person this year\, we’re bringing Confab to you. Join us online wherever you are for three days of content strategy goodness (and various social antics). \nWhat will the online conference include?\n\nFrom UX to storytelling\, accessibility to structure\, Confab brings together curious folks who are committed to making content more useful and usable. At this year’s virtual event\, you’ll get: \n\nA live broadcast connecting you with content strategists all over the world\nQ&A sessions with some of the brightest minds in content strategy\nLive demos of helpful tools and processes\nSmall group networking opportunities and antics\nAn on-demand library of all conference content available for a full year
URL:https://marketing.com.au/event/confab-the-content-strategy-conference/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200516
DTEND;VALUE=DATE:20200517
DTSTAMP:20260417T163756
CREATED:20200421T215851Z
LAST-MODIFIED:20200808T045323Z
UID:15092-1589587200-1589673599@marketing.com.au
SUMMARY:Traffic Think Tank live 2020
DESCRIPTION:Join us for a free one-day virtual event that brings together a collection of the world’s leading marketing experts. Traffic Think Tank Live 2020 will deliver tactical sessions on SEO\, content marketing\, conversion optimization\, and automation – all available from the comfort of your home. \nInspirational & Informative talks\nForget the same churned out talks you see recycled and reused at the plethora of other marketing events out there. We work closely with all of our speakers – some of which can only be seen sharing their tactics at Traffic Think Tank Live – to ensure we give you the most interesting and relevant content to help you solve the problems you’re facing. \nGrab tickets\nYour all-inclusive ticket gets you access to the full day of virtual talks from our amazing lineup of speakers. There’ll also be regular breaks through the day as well as panel discussions\, live Q&A and the ability to chat to other attendees via the chat feature. \nThere will be a hard cap of 1\,000 attendees\, with 400 tickets reserved for non-Traffic Think Tank members\, to ensure that you have the opportunity to join. \nFinally\, all attendees will get access to the full recordings of the talk after the event so that you can look back on them again and again.
URL:https://marketing.com.au/event/traffic-think-tank-live-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200512
DTEND;VALUE=DATE:20200514
DTSTAMP:20260417T163756
CREATED:20200503T012417Z
LAST-MODIFIED:20200808T045324Z
UID:15174-1589241600-1589414399@marketing.com.au
SUMMARY:#OMR20
DESCRIPTION:At OMR20\, we are bringing together international superstars of the digial scene\, hidden industry champions and local heroes for 2 days of action in Hamburg. It’s a solid mix of absolute experts with profound insights and engaging personalities. Here’s a small taste of what’s to come—more details to come! \n#OMR20 TRACKS – THE PROGRAM AT OMR20\nCONFERENCE\ni\nIndustry a-listers\, CEOs\, movers and shakers at the world’s biggest companies deliver exclusive insights to the 7000-person strong audience.\n\n\nExpo Stages – Actionable strategies and relevant business insights you can use\nOMR20 will see three Expo stages for the first time in the history of the OMR Festival. That means\, more content than ever before. Speakers from around the world on both Festival days discussing their tips\, tricks and strategies they’ve employed to solve the challenges facing them in their digital business.\n\n\n\nTHE TOP EXHIBITORS AT #OMR20\n\n\n\n\nAt the Expo\, industry titans like Adobe\, Google\, Facebook & co. rub shoulders with medium-sized companies\, eCommerce enterprises and digital startups. Find out about the latest trends in digital marketing and meet up with business contacts face-to-face.
URL:https://marketing.com.au/event/omr20/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200506
DTEND;VALUE=DATE:20200508
DTSTAMP:20260417T163756
CREATED:20200422T083350Z
LAST-MODIFIED:20200808T045432Z
UID:15106-1588723200-1588895999@marketing.com.au
SUMMARY:Digital Summit At Home
DESCRIPTION:Why Attend Digital Summit At Home? \n\n25+ business critical digital marketing sessions you can view from anywhere.\nGet your biggest questions answered by our industry-leading speakers.\nFully interactive virtual networking space and vendor gallery.\nAll session recordings delivered to you post-event.\n$100 credit toward a future DS in-person event.\n\n\nAgenda-At-A-Glance \nMore than 25 practical sessions over 2 days! Topics include: \n\n\n\n\n\n\n\n\nThis is Marketing: A Live Q&A with Seth Godin on How We Move Forward\nHow to Be an Agile Digital Marketer in A Time of Crisis\nTips for Mastering Your Value Prop in a Changing Economy\n4 Ways to Measure Your Social Content Better Right Now (w/ Tool Recommendations!)\nHow Voice Tech Can Revolutionize Your Marketing During a Pandemic\nBuilding Trust in the Future: Human-Centric Marketing Strategies\nAnd much more!
URL:https://marketing.com.au/event/digital-summit-at-home/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200429T080000
DTEND;TZID=Australia/Melbourne:20200501T170000
DTSTAMP:20260417T163756
CREATED:20200421T215252Z
LAST-MODIFIED:20200808T045433Z
UID:15087-1588147200-1588352400@marketing.com.au
SUMMARY:Leap Into Live Streaming Bootcamp
DESCRIPTION:Leap Into Live Streaming Bootcamp\nA FREE Bootcamp For Everyone Ready to Take the Leap Into Live Video \nWith over 40 expert speakers in video marketing & live streaming \nApril 29 – May 1\, 2020 \n\n\n\n\n\n\n\n\n\n\nLive video is a powerful and effective way to increase your reach\, grow your audience\, boost engagement\, and drive leads. And now\, you’ll have everything you need to succeed with live video. \nLeap Into Live Streaming Bootcamp is a completely FREE 3-day crash course in all aspects of live video. Our 40+ expert presenters will help you understand how to get up and running with live streaming\, how to build confidence\, how to design graphics to use in live video\, what platforms to broadcast to and why\, and more! \nPlus! Get exclusive access to a private Facebook group where you can ask questions\, grab additional content\, watch live videos from some of our experts\, and practice what you’ve learned in a friendly environment. \nCome take the LEAP into LIVE video with us!
URL:https://marketing.com.au/event/leap-into-live-streaming-bootcamp/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200421
DTEND;VALUE=DATE:20200424
DTSTAMP:20260417T163756
CREATED:20200422T080815Z
LAST-MODIFIED:20200808T045436Z
UID:15097-1587427200-1587686399@marketing.com.au
SUMMARY:Discover MarTech
DESCRIPTION:A Virtual Event For Strategies & Solutions\n\n\nTues. April 21 – 1:00pm – 5:00pm ET\n\n\nWeds. April 22 – 1:00pm – 5:00pm ET\n\n\nThurs. April 23 – 1:00pm – 3:00pm ET\n\nDiscover MarTech: A Virtual Event For Strategies & Solutions is a free educational experience for senior-level marketers who need to stay up-to-speed on the latest developments in modern marketing and identify\, evaluate\, and implement time-saving\, profit-generating marketing technologies. \nThe all-new program will kick off with exclusive keynote presentations from MarTech program chair Scott Brinker and Real Story Group’s Tony Byrne. \nTopics include… \n\n\nWhat marketing might look like in a post-coronavirus world: What can you be doing to prepare? How will you adapt and thrive when the dust settles?\nFour archetypes of marketing technologists and a look at their roles and responsibilities\nThe current state of marketing technology and operations careers\, featuring insights from the latest chiefmartec.com/MarTech Today Career Survey\nA state-of-the-art martech stack: What does it look like? How does it work?\nHow you can manage change and uncertainty in marketing — in a changing and uncertain world\nPractical advice for vetting and buying marketing technology so you get the right fit for your specific enterprise needs\n\n\nDon’t miss this exciting opportunity to continue your learning initiatives\, engage with solution providers\, and connect with the MarTech community — all from the comfort and safety of your home or office. \n\n\n\n\n…with job titles like… \n\n\n\n\n\n\n\n\n\nChief Analytics Officer\nCreative Director\nDigital Marketing Director\nDirector of Data Engineering\, Marketing Technology\nDirector of Marketing\nDirector of MarTech\nDirector Software Development\nGlobal CRM Solutions Lead\nGlobal Marketing Technology Manager\nLead Developer\n\n\n\n\n\nMarketing Director\nMarketing Engineering Lead\nMarketing Technology Architect\nPrincipal IT Engineer\nPrincipal Solution Architect\nSenior Data Analyst\nSenior Manager\, Marketing Technology\nSVP Marketing Analytics\nVP Customer Engagement\nVP Marketing Technology
URL:https://marketing.com.au/event/discover-martech/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200415T080000
DTEND;TZID=Australia/Melbourne:20200415T170000
DTSTAMP:20260417T163756
CREATED:20200421T213940Z
LAST-MODIFIED:20200808T045436Z
UID:15066-1586937600-1586970000@marketing.com.au
SUMMARY:Marketers In Pajamas - Jo Feeney\, and Jenny Melhuish
DESCRIPTION:Your lighthearted lunch-and-learn during lockdown. \nAs we confront our new reality; seeing inside our colleagues’ kitchens\, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver. \nJoin Facebook and TRIBE’s Jules Lund\, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive\, not just survive. \nWe’ll deconstruct the tools\, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less.e \n\n\nIt’s the Jo\, Jenny and Jules Show! Jo Feeney\, Director of Marketing at McDonald’s and Jenny Melhuish\, Westpac’s Head of Group Brand\, Advertising & Media join forces to discuss:\n\n\n\n\n• The “no glitter” creative strategy every marketer can adopt\n• How Westpac is using brand messaging to be part of the solution\n• Jo’s advice on leading with EQ over IQ\n• Tips to avoid coming across “tone deaf”\n• How to harness your brand’s nostalgia to build comfort with your customers
URL:https://marketing.com.au/event/marketers-in-pajamas-jo-feeney-and-jenny-melhuish/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200303
DTEND;VALUE=DATE:20200304
DTSTAMP:20260417T163756
CREATED:20200107T112118Z
LAST-MODIFIED:20200222T051655Z
UID:14775-1583193600-1583279999@marketing.com.au
SUMMARY:Programmatic Summit 2020 Melbourne
DESCRIPTION:Join the sharpest minds in the industry at the Programmatic Summit 2020\, Australia & New Zealand’s #1 programmatic advertising conference. \nThe Programmatic Summit takes place in March 2020\, Melbourne (3rd March) & Sydney (5th March). Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2020-melbourne/
LOCATION:Novotel on Collins\, 270 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200219T080000
DTEND;TZID=Australia/Melbourne:20200219T103000
DTSTAMP:20260417T163756
CREATED:20200122T230316Z
LAST-MODIFIED:20200222T051654Z
UID:14799-1582099200-1582108200@marketing.com.au
SUMMARY:Content Opportunities in 2020
DESCRIPTION:Content marketing is a staple in every marketing plan\, but with an increasing range of content and publishing options available\, marketers need to strategically define the approach that will get the most cut through and encourage action. \nAt Interactive Minds’ first event for 2020\, we’ll review the hottest content opportunities that marketers should consider\, look at exactly how successful campaigns are being thought up and implemented and see how to think outside the box to generate content ideas that will meet business objectives. \nSpeakers:\n– Luke Wheatley\, Creative and Content Manager\, Flight Centre\n– Alissia Oddi\, Social Media and Content Specialist\, City Beach\n– Sarah Mak\, CEO\, TheStoryBoxes
URL:https://marketing.com.au/event/content-opportunities-in-2020/
LOCATION:The Grobe\, Level 32\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
END:VCALENDAR