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DTSTART;VALUE=DATE:20201208
DTEND;VALUE=DATE:20201213
DTSTAMP:20260417T131723
CREATED:20201115T092757Z
LAST-MODIFIED:20210118T073333Z
UID:17657-1607385600-1607817599@marketing.com.au
SUMMARY:Marketing Boot Camp
DESCRIPTION:Marketing is the fuel for your business! \nThe hard part of being a small business owner is you have more tasks than time and money. \nYou want to be a better marketer for your business but you don’t know where to start\, and hiring a marketing professional is way too expensive. \nThe Empower Team knows how you feel. \nThat’s why we created the Marketing Boot Camp. \nWhat is Marketing Boot Camp? \nFREE One of a Kind Marketing Event. \nOver 20 Marketing Professionals. \n$1025 Value in Free Bonuses. \n 
URL:https://marketing.com.au/event/marketing-boot-camp/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T100000
DTEND;TZID=Australia/Melbourne:20201117T110000
DTSTAMP:20260417T131723
CREATED:20201010T092527Z
LAST-MODIFIED:20201017T043442Z
UID:17166-1605607200-1605610800@marketing.com.au
SUMMARY:Educational webinar: Converting visitors to leads
DESCRIPTION:On 17th November\, Zoho’s hosting a free\, educational webinar on how to convert website visitors to leads. You’ll learn best practices for optimizing webforms and CTAs in order to maximize the number of visitor conversions on your site. Join to get a better understanding of various business topics and learn how to run your business more efficiently. This webinar series on website basics is strictly educational and the topics change every week. \nWhy attend: \n\nLearn easy to-replicate\, step-by-step processes to optimize webforms and CTAs.\nLearn basics and best practices for using website analytics to increase conversion rates.\nAsk questions and receive answers in real-time.
URL:https://marketing.com.au/event/educational-webinar-converting-visitors-to-leads/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201120
DTSTAMP:20260417T131723
CREATED:20200804T101930Z
LAST-MODIFIED:20201010T112001Z
UID:16358-1605571200-1605830399@marketing.com.au
SUMMARY:DigiMarCon Latin America 2020 Online
DESCRIPTION:Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!\nDigiMarCon Latin America 2020 is your chance to …\n\n\nHear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nDigiMarCon Latin America 2020 Digital Marketing\, Media and Advertising Conference will take place November 17th to 19th\, 2020\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2020-online/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201111
DTEND;VALUE=DATE:20201112
DTSTAMP:20260417T131723
CREATED:20200906T063248Z
LAST-MODIFIED:20201010T112002Z
UID:16659-1605052800-1605139199@marketing.com.au
SUMMARY:The Virtual MarTech Summit
DESCRIPTION:Converging Marketing & Technology for a Winning Future\n#VirtualMarTech \nThe current worldwide pandemic alongside the digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time\, MarTech innovation through the likes of Data Analytics\, AI\, Machine Learning\, Automation and the use of chatbots to enhance customer experience is growing at an unprecedented speed. Join us at this 4th edition virtual summit where you will find out: \n\nHow will MarTech help your team tackle complexities in a digital world?\nWhat to consider when prioritizing new technologies & planning your MarTech roadmap?\nHow do you guarantee seamless customer experience while leveraging your investment?\n\nTopics\nCheck what will be covered during the sessions. \n\nData-Driven Marketing\nDigital Transformation\nDigital Transformation With New Partnerships\nHow GDPR Will Transform Digital Marketing\nImpact of 5G\, AI and IoT on MarTech\nMake the Most Out of Your Customer Data\nContent Marketing & Strategy\nBuilding a Data-Driven e-Commerce Strategy\nCapitalize on Disruptive Technologies\nCMO’s Role & the Importance of Cross-department Collaboration\nHow AI is Accelerating Marketing Performance\nCustomer Experience & Engagement\nCustomer Loyalty & Retention Strategy\nOmnichannel Marketing: Consistency vs. Engagement\nRedefining Your Customer Journey\nTechnology Redefining Communications\nUsing Chatbots and AI to Drive Engagement\nUtilizing Data & AI\n\nPresenters: \n\nRichard Barham\, Head of Digital Trading\, Post Office\nPatrick Kelley\, Head Of Digital\, ITV Commercial\nTom Kelleher\, Head of Technology\, MarTech\, Telegraph\nKerry Dawes\, Director of Marketing Technology\, Tui\nMaria Tarasidou\, Global Data Program Manager\, Facebook
URL:https://marketing.com.au/event/the-virtual-martech-summit/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201104T080000
DTEND;TZID=Australia/Melbourne:20201106T170000
DTSTAMP:20260417T131723
CREATED:20200906T062401Z
LAST-MODIFIED:20201010T112043Z
UID:16653-1604476800-1604682000@marketing.com.au
SUMMARY:Content Marketing Summit - Asia
DESCRIPTION:Content Marketing Summit\, as the name suggests\, is a premier event where some of the greatest minds\, savvy brands\, renowned publishers\, innovative technology enablers and leading practitioners from across the world come together to explore the exciting world of content marketing. \nWhile the discipline itself isn’t anything new\, the rapid expansion of digital media and the growing clout of social media have altered Content Marketing in unexpected ways. This metamorphosis presents exciting new opportunities for brands\, publishers\, agency partners and independent creators alike.
URL:https://marketing.com.au/event/content-marketing-summit-asia/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201027
DTEND;VALUE=DATE:20201030
DTSTAMP:20260417T131723
CREATED:20200906T060737Z
LAST-MODIFIED:20201010T112046Z
UID:16644-1603756800-1604015999@marketing.com.au
SUMMARY:Brand ManageCamp Marketing Conference 2020
DESCRIPTION:Why Brand ManageCamp 2020?\nSure\, we are one of Forbes’ “Must-Attend” Marketing Conferences. But here is why our VIRTUAL conference is going to rock! \nOptimized For Virtual!!!\nThis will NOT just be a live event done virtually. And it will NOT just be a series of webinars or talking heads. We are taking this opportunity to redesign how the content is delivered to ensure you can get the absolute most out of the virtual experience. \n360 Degree View of Brand\nWe understand that Brand Marketing is more than just Advertising and Media. Don’t get us wrong – we cover those. But this marketing conference covers a wide range of topics including Strategy\, Advertising\, Innovation\, Content\, Insights\, Customer Behavior\, Leadership\, Creativity\, and more. Plus all topics will be updated to reflect the realities of this new world in which we live. \nBest Pricing Ever\nWe recognize how tough this year has been and how much budgets have been impacted. As such\, we have developed 3 tiers of registration options to meet a wide range of budgets. It has never been more affordable to attend a Brand ManageCamp marketing conference! \nPost Event Content\nBrand ManageCamp is much more than a 3 day virtual conference – it is a full year of marketing content. PREMIUM and PLUS pass holders will get access to exclusive additional keynotes\, interviews\, live Q&A sessions\, blog posts\, whitepapers\, and more – delivered throughout the year. \nBrightest Minds in Brand\nEvery one of our speakers are best-selling business authors\, world-renowned experts\, or up-and-coming mavericks\, helping us become one of the best marketing conferences of 2020. They are all pushing the boundaries in their respective concentrations and are passionate about delivering their knowledge in an inspiring\, engaging\, and entertaining way. Who’s our keynote? Every single one of them. \nRave Reviews\nThis will mark our 18th annual Brand ManageCamp conference – albeit our first virtual one! We’ve got hundreds and hundreds of fantastic reviews from past attendees and we don’t plan on letting anyone down now! \nPresenters: \n\nJay Baer\, Customer Behavior\nMichael Brenner\, Marketing Trends\nShep Hyken\, Customer Experience\nCarla Johnson\, Innovation\nBrant Pinvidic\, Marketing Communications\nMarcus Sheridan\, Marketing Strategy\nJoe Pulizzi\, Content Marketing\nTodd Henry\, Creativity/Leadership\nJessica Best\, Email Marketing\nDavid Meerman Scott\, Brand Loyalty\nMitch Joel\, Brand Disruption\nAudrey Arbeeny\, Sonic Branding\nLen Herstein\, Leadership/Brand Strategy
URL:https://marketing.com.au/event/brand-managecamp-marketing-conference-2020-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Marketing,Online,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201014
DTEND;VALUE=DATE:20201016
DTSTAMP:20260417T131723
CREATED:20200906T055314Z
LAST-MODIFIED:20201010T112337Z
UID:16638-1602633600-1602806399@marketing.com.au
SUMMARY:SocialAtHome
DESCRIPTION:The conference that keeps Canadian digital marketers and communications professionals ahead of the trends and at the top of their game… is moving online.\nAfter an incredibly successful online conference in June\, SocialAtHome returns for our second online event! This will be your opportunity to ensure your company’s digital voice is ready for whatever 2021 might bring. It’s time we look forward. Let’s do it together. Tap into your audiences\, dig into your analytics\, and push beyond your comfort zone to power your strategies\, up your tactical game\, and deliver results. \nFor the past five years\, SocialWest\, SocialEast and SocialCentral have brought thousands of people together\, and with SocialAtHome Summit\, we’ll be continuing to offer unprecedented opportunities for networking and professional development\, just from the safety of your home. \nWhat to Expect \n\nTwo days of 25+ exceptional and tailored speaker sessions and workshops.\nA choice of three different speaker experiences every 45 minutes.\nAdvanced virtual conference experience with online networking and community-building.\nAccess to recorded sessions for 30 days\, so you don’t miss a moment (available as an optional add-on).\n\nDynamic Speakers\, Cutting-Edge Insights\nOur presenters have done the work — the budgeting\, strategizing\, management\, and reporting — so they know what it takes to build a successful social media and digital marketing strategy. Their experience\, enthusiasm\, and commitment to elevating the Canadian digital marketing industry is what sets SocialAtHome speakers apart. \nSocialAtHome will feature 30+ expert speakers. We announced the first 13 speakers below. Watch for more announcements in the coming weeks. \n 
URL:https://marketing.com.au/event/socialathome/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201013
DTEND;VALUE=DATE:20201017
DTSTAMP:20260417T131723
CREATED:20200712T070155Z
LAST-MODIFIED:20201010T112338Z
UID:15803-1602547200-1602892799@marketing.com.au
SUMMARY:Content Marketing World Conference and Expo
DESCRIPTION:Join us for the one event where you can learn from the best in the content marketing community and spend four days with our #CMWorld community.\nOur speakers will arm you with materials and knowledge you need to take a content marketing strategy back to your team and to implement a content marketing plan that will grow your business and inspire your audience. \n\n\n\nYou will grow:\nYou want to create epic content marketing and network with some of the brightest in the business. You want to build your team\, systems and processes\, and focus on your personal skills. \n\n\nYou will experience:\nOver 100 sessions\, workshops\, and industry forums presented by the leading brand marketers and experts from around the world are customized to you\, our attendees. We have an agenda covering every aspect of content marketing so your experience can be customized to you. \n\n\nYou will be inspired:\nJoin thousands of marketers from all over the world in our 2020 virtual experience. We have networking time and additional opportunities to connect before and after the event\, so we can spend time learning and connecting with each other. \n\n\n\nThe largest content marketing event on the planet – now virtual! \nWe’re looking forward to bringing you a digital event like you’ve never seen! The dates will remain the same: October 13-16\, 2020. Having spent the past year preparing for the event with our speakers\, exhibitors and event partners\, we’re genuinely disappointed not to be able to host you in person\, but the experience and safety of our community and everyone involved in the event continues to be our top priority. We’re looking through our orange-colored glasses at the great opportunities this virtual environment will provide to our amazing community. We’re hard at work on our end creating the epic CMI experience we’ve given our community for the past 10 years\, and this year will be no different. From the best speakers covering every aspect of content marketing\, to opportunities to network with our technology sponsors and event partners who may be the perfect solution for your needs in 2020 and beyond\, we think you’ll love what we’re putting together.
URL:https://marketing.com.au/event/content-marketing-world-conference-and-expo/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Online,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201006
DTEND;VALUE=DATE:20201009
DTSTAMP:20260417T131723
CREATED:20200906T050529Z
LAST-MODIFIED:20201010T112338Z
UID:16617-1601942400-1602201599@marketing.com.au
SUMMARY:Make It Big 2020
DESCRIPTION:Make it Big is a free\, three-day virtual conference.\nIf you’re a retailer\, entrepreneur or ecommerce professional looking to fuel your next stage of growth\, Make it Big is for you. Unlock your full potential with proven success strategies\, expert tips and actionable advice from global thought leaders. \nOver the course of three days\, we’ll dive into current industry trends and discuss ways to scale your business\, build your customer base and plan for the future. \n\n\nProven strategies\nLearn how to create\, refine and expand upon your ecommerce strategies to accelerate growth\, stay competitive\, and future-proof your business in an ever-changing ecommerce landscape. \n\n\nExpert tips and tactics\nUnlock exclusive access to detailed tips and tactics on topics like increasing organic traffic\, selling across channels\, and B2B — all crafted to build\, innovate and grow your business. \n\n\nReal-world success stories\nWe’ve curated a global lineup of speakers to share their stories\, so you can learn firsthand from our customers\, partners and industry experts from around the world.
URL:https://marketing.com.au/event/make-it-big-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201001T110000
DTEND;TZID=Australia/Melbourne:20201002T130000
DTSTAMP:20260417T131723
CREATED:20200909T101645Z
LAST-MODIFIED:20201010T112338Z
UID:16701-1601550000-1601643600@marketing.com.au
SUMMARY:Work Different
DESCRIPTION:How to rethink and reinvent research\n\nJoin us for 2 days of great insights from leading global researchers and iconic brands – including Uber Eats\, Chobani\, and Pinterest – to learn how to rethink and reinvent research for today’s rapidly changing world. \nDay 1 | Oct 1 – 11am AEST\, 9am SGT | 2 hours\n\n\n\n\n\n\nMove fast by eliminating the lagtime\nMaria Veronina // Chobani + Steven Wengrovitz // Uber Eats + Jesse Purewal // Qualtrics \nTune into a live panel discussion to see how UberEats and Chobani are using real-time feedback to help their organisations take quick action in times of change. \n\n\n\n\n\n\n\n\n\n\nGetting buy-in on urgent action-taking\nJD Schramm // Academic Leader\, Author + Kitty Xu // Pinterest \nDiscover how compelling storytelling combined with actionable data can help rally your organisation in times of crisis. \n\n\n\n\n\n\n\n\n\nDay 2 | Oct 2 – 11am AEST\, 9am SGT | 2 hours\n\n\n\n\n\n\n\n\n\nEvery voice matters\nEmily Geisen // Qualtrics XM Scientist + Mandy Sha // Research Director \nThe old way of collecting data wasn’t designed with Diversity and Inclusion in mind. In this Q&A\, we’ll discuss ways to ensure every voice is heard — not just the ones who look\, think\, or act like us. \n\n\n\n\n\n\n\n\n\n\nListen before you act\nMatt Dixon // Tethr + Jacqueline Lance // City National Bank \nTaking the right actions starts with listening to the right people. Join this live Q&A session as we discuss the importance of using multiple listening channels and how to choose the most relevant ones. \n \n\nFeaturing:\n\n\n\nJD Schramm\, EdD \nLecturer\, Author\nStanford University \nSince 2002 JD Schramm has taught thousands of students at Stanford University\, Columbia\, and NYU to communicate more effectively. In 2020 he released his first book\, Communicate with Mastery\, based on his work establishing the communication curriculum at Stanford’s Graduate School of Business. \n\n\n\n\n\n\nKitty Xu\, PhD \nQuantitative User Experience Research Lead\nPinterest \nKitty joined Pinterest as the second quantitative user experience researcher on the Research team\, and has been building and scaling the discipline for the past 4+ years within the company. Prior to Pinterest\, she spent a decade in academia doing neuroscience research and holds a PhD in Cognitive Neuroscience from Johns Hopkins University. \n\n\n\n\n\n\nMaria Veronina \nStrategic Planning Manager\nChobani \nMaria Veronina is a passionate and experienced marketing\, innovation & strategy expert\, she is currently heading the strategic planning process and long-term growth strategy development at Chobani. Maria has over 10 years of experience in different areas of marketing\, having worked in top-tier FMCG for such companies as L’Oreal and currently Chobani\, as well as growing businesses and academia. With a strong background in business\, economics & research\, Maria specialises in strategy\, innovation\, brand & experience management and consumer insights. \n\n\n\n\n\n\nSteven Wengrovitz \nHead of Research\nUber Eats \nSteven Wengrovitz is currently the Head of Research at Uber Eats. Prior to Uber\, he led research teams at Facebook\, focusing on understanding and improving the relevance\, quality\, and user experience of advertising\, news\, and video on Facebook. Steven has spent the past 15 years researching consumer decision making and directing data driven\, user centric product development in the media and technology space. He graduated from Wesleyan University\, from which he also received a master’s degree in psychology\, and lives with his husband\, dog\, and newborn daughter. \n\n\n\nMandy Sha \nResearch Director & Author of “The Essential Role of Language in Survey Research” \nMandy Sha directs research studies and increases the scientific body of knowledge through publications\, international speaking engagements\, and professional service. She is the lead editor of The Essential Role of Language in Survey Research (RTI Press\, 2020) and co-authored The Sociolinguistics of Survey Translation (Routledge\, 2019). Connect with Mandy at www.mandysha.com. \n\n\n\n\n\n\nEmily Geisen \nSenior Experience Management Scientist\nQualtrics \nEmily Geisen is a senior experience management (XM) scientist with a survey methodology background. She specialises in questionnaire design (with a focus on usability) in order to improve data quality and reduce respondent burden. Emily has over 20 years of experience supporting multiple industries with their research projects. \n\n\n\n\n\n\nJacquelane Lance \nSenior Vice President\, CX Insights\nCity National Bank \nAs senior vice president and head of client experience insights for City National Bank\, Jacqueline Lance has developed an innovative client feedback ecosystem. She leverages a wide range of data sources\, including survey\, interaction and operational data\, to ensure that the organisation has a complete understanding of the client experience picture. Her insights fortify the strong\, client-obsessed culture that City National has long been known for. \n\n\n\n\n\n\nMatt Dixon \nChief Product and Research Officer\nTethr \nAs Chief Product & Research officer\, Matt has responsibility for product strategy\, product management\, research and IP development. Prior to joining Tethr\, Matt was Senior Partner and Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and\, before that\, was Group Leader of the sales\, customer service and customer experience research and advisory practice at CEB\, now Gartner.
URL:https://marketing.com.au/event/work-different/
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Online
ATTACH;FMTTYPE=image/png:https://marketing.com.au/wp-content/uploads/2020/09/qualtrics-wd-reinvent-320x50@2x.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201001
DTEND;VALUE=DATE:20201003
DTSTAMP:20260417T131723
CREATED:20200906T053340Z
LAST-MODIFIED:20201010T112338Z
UID:16628-1601510400-1601683199@marketing.com.au
SUMMARY:International Search Summit
DESCRIPTION:Global ideas – Global people – Accessible virtually\nThe International Search Summit (ISS)\, the only event dedicated entirely to international search marketing topics and challenges\, is going global! \nThis fully interactive virtual event will feature a range of speakers\, with expertise in managing international websites and running global campaigns. They will share tips\, tactics and advice for improving your online presence in international markets and how to overcome common challenges. \nWith the ability to join virtual tables on different international topics\, plenty of live Q&A and dedicated networking opportunities\, attendees will have the chance to ask the questions that matter to them and their business and leave with the answers they need to drive online global performance – all whilst experiencing a virtual event like no other! \n\n\n\n\nWhy attend ISS\n\n\n\n\n\n\nThe International Search Summit remains the only event dedicated specifically to the challenges\, twists and turns of managing international websites and running global campaigns. \nKey benefits include: \n\nTruly internationally-focused topics\nTactics for expanding your SEO and SEM strategies\nTechnical insights on how to position your brand in international markets\nHands-on knowledge from seasoned marketers\nReal-time networking with other industry professionals\nLive Q&A sessions
URL:https://marketing.com.au/event/international-search-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,eCommerce,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200930T123000
DTEND;TZID=Australia/Melbourne:20200930T160000
DTSTAMP:20260417T131723
CREATED:20200712T071523Z
LAST-MODIFIED:20201010T112339Z
UID:15817-1601469000-1601481600@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Improve your content strategy and copywriting with an award-winning marketer\, Christopher Melotti from Melotti Media.\nContent strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively.  \nParticipants will gain knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200930
DTEND;VALUE=DATE:20201001
DTSTAMP:20260417T131723
CREATED:20200804T102934Z
LAST-MODIFIED:20201010T112339Z
UID:16363-1601424000-1601510399@marketing.com.au
SUMMARY:AI & Big Data Expo Virtual 2020
DESCRIPTION:A FREE online conference covering two days of top-level content and thought leadership discussions looking at the AI & Big Data ecosystem. \nThis virtual conference is for the ambitious enterprise technology professional\, seeking to explore the latest innovations\, implementations and strategies to drive businesses forward. \nConsisting of live and on-demand sessions\, don’t miss this opportunity to explore this innovative technology and its impact on a range of industries including\, manufacturing\, transport\, supply chain\, government\, legal sectors and financial services energy\, utilities\, insurance\, healthcare\, retail and more! \nOur community of industry experts will explore and debate the technological advancements across the AI & Big Data ecosystem and beyond. \nAI & Big Data topics include: Enterprise AI\, process optimisation\, cultural change\, AI for ROI\, data analytics & big data \n1\,000+ attendees are expected virtually for the event including IT decision makers\, developers & designers\, heads of innovation\, chief data officers\, chief data scientists\, brand managers\, data analysts\, start-ups and innovators\, tech providers\, c-level executives\, venture capitalists \, and many more. \nThe AI & Big Data Expo will showcase the most cutting-edge technologies from more 40+ speakers sharing their unparalleled industry knowledge and real-life experiences.
URL:https://marketing.com.au/event/ai-big-data-expo-virtual-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200928T190000
DTEND;TZID=Australia/Melbourne:20200928T193000
DTSTAMP:20260417T131723
CREATED:20200712T075422Z
LAST-MODIFIED:20201010T112339Z
UID:15845-1601319600-1601321400@marketing.com.au
SUMMARY:Writing Compelling Creative Briefs for Better Advertising
DESCRIPTION:In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target\, inspiring and drives business objectives. \nWe will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. \nWe will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve\, when. \n\n\nTakeaways\n\nWhat are the essential elements of a creative brief\nWhere to find the information needed to complete the essential elements\nHow to write those elements in a clear succinct way\nWhen to involve others in the process of writing the brief
URL:https://marketing.com.au/event/writing-compelling-creative-briefs-for-better-advertising/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Graphic Design,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200923T200000
DTEND;TZID=Australia/Melbourne:20200923T230000
DTSTAMP:20260417T131723
CREATED:20200712T075259Z
LAST-MODIFIED:20201010T112339Z
UID:15843-1600891200-1600902000@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:Consumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and ideas catalyzing behaviors. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey.\n\nTakeaways\nParticipants of this workshop will learn: \n\nWhere and how to find the necessary data and research inputs to customer journey maps\nProven consumer journey map design methodologies used for major brands and products\nHow to implement consumer journey maps as shown by real business case studies
URL:https://marketing.com.au/event/customer-journey-mapping-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200908
DTEND;VALUE=DATE:20200911
DTSTAMP:20260417T131723
CREATED:20200804T105632Z
LAST-MODIFIED:20201010T112425Z
UID:16377-1599523200-1599782399@marketing.com.au
SUMMARY:Digital Contact Centre
DESCRIPTION:Enhancing Customer Experience through Omni-Channel Integration\,\nCustomer Self Service and Culture Change\n\n\n\n\nIn an increasingly digital world\, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise\, and a key component of overall customer experience.\n\nKey to achieving this goal will be the utilization of new technologies to improve the efficiency and reduce the administrative burden on staff\, while simultaneously giving them the tools to effectively resolve complex customer issues.\n\nWith that in mind\, CCW Asia Online hosted by CX Network will be focused on:\n\nIntegrating interaction channels across the business to ensure a seamless experience\nLeveraging automation and customer self-service to reduce the number of high volume and transactional customer enquiries\nUsing Artificial Intelligence\, sentiment analysis and knowledge management systems to ensure staff have the right information at their disposal\nEngaging in training and building a culture of service excellence to increase staff effectiveness\n\nDay One: Tuesday 8th September 2020\n\n\n9:00 SGT   Case Study: Driving Brand Loyalty Through Delivering Exceptional Customer Experience\nOlga Quiros\, Director\, Customer Operations – Asia Pacific\, Expedia Group \n\n10:00 SGT   Transform Your CX Operations Today by Harnessing the Power of AI\, ML and Intelligent Automation\nRavi Saraogi\, Co-founder and President – Asia Pacific\, Uniphore  \n\n11:00 SGT   Providing Better Customer Experience and Building Strong Customer Relationships\nSenior Representative\, Zendesk\n\n\n\n12:00 SGT  Using Cloud-Native Intuitive Analytics to Manage People and Systems\nSenior Representative\, Genesys\n\nDay Two: Wednesday 9th September 2020\n\n9:00 SGT   How a Highly Digitalized Contact Center Can Stay Human and Deeply Engaged with Customers\nAnna Wang\, Head of the Customer Relations Center for Nespresso China  \n\n10:00 SGT   Achieving True Operational Excellence in the Contact Center\nSenior Representative\, Vonage\n\n11:00 SGT  Optimizing Workforce Planning and Delivery\n\n\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers\nK V Dipu\, President & Operations and CX Head\, Bajaj Allianz General Insurance Company\, India\n\nDay Three: Thursday 10th September 2020\n\n9:00 SGT   Case Study: Delivering a World Class Customer Experience\nAnila Fredericks\, Head of Customer Service Operations\, Telstra Global\n \n10:00 SGT  Monetizing Customer Insights to Drive Better Performance and Profitability\n\n\n11:00 SGT  Future-Proofing Contact Centres in the Digital Age\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers
URL:https://marketing.com.au/event/digital-contact-centre/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200903T190000
DTEND;TZID=Australia/Melbourne:20200903T213000
DTSTAMP:20260417T131723
CREATED:20200712T075125Z
LAST-MODIFIED:20201010T112426Z
UID:15841-1599159600-1599168600@marketing.com.au
SUMMARY:Crushing The TikTok Marketing Game | Online
DESCRIPTION:TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world\, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short\, looping videos with special effects and musical overlays\, is booming with more than 500 million monthly active users\, most of them young adults. \nDespite being such a young platform and only recently launching an advertising process and hyperlinking capabilities for brands\, it is not too early to say that it is “leaking” with opportunities. Brands can take advantage of TikTok to boost brand awareness and engage younger audiences through showing off a lighter side of themselves via funny videos\, challenges and other strategies unique to the platform. However\, in order to effectively navigate and incorporate TikTok into the marketing mix\, marketers need to familiarise themselves with the ins and outs of this emerging platform. \nIn this workshop\, you’ll get an introduction to TikTok\, its users and insights that you can use to build a scalable\, fun and creative TikTok strategy. \n\n\nTakeaways\n\nWhat is TikTok and how can marketers make use of it\nCase studies of companies and organisations that have already gone viral or achieved success on TikTok\nPractical TikTok strategies that you can adopt and scale to drive your marketing efforts
URL:https://marketing.com.au/event/crushing-the-tiktok-marketing-game-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200902
DTEND;VALUE=DATE:20200904
DTSTAMP:20260417T131723
CREATED:20200719T034834Z
LAST-MODIFIED:20201010T112427Z
UID:15894-1599004800-1599177599@marketing.com.au
SUMMARY:Writing for the web (webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200831T180000
DTEND;TZID=Australia/Melbourne:20200831T210000
DTSTAMP:20260417T131723
CREATED:20200712T074952Z
LAST-MODIFIED:20201010T112428Z
UID:15839-1598896800-1598907600@marketing.com.au
SUMMARY:Photoshop Class for Beginners
DESCRIPTION:Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop\, we will walk through Photoshop’s basic capabilities and use tools and techniques to edit images and create visual design mock-ups – no design experience required! \nThis workshop will help students visualise products and designs using Photoshop and learn some basic visual design tips. \nWhat we’ll cover: \n\nIntroduction to raster and vector graphics\, pixels and resolution\nImage size and file types for print and screen\nGrid structure of a page layout\nWhite space and hierarchy of information – less is more\nThe photoshop tool box\nSelection and move tools\nWorking in layers\, labelling and grouping\nIsolating an object from it’s background using masks\nRetouching or extending a background\nCreating gradients\, shadows and reflections\nTransforming an object\nLockups and alignment\nType\, legibility and placeholder text\nLogos on products and mock-ups\nDoing a resize – using transparency to help position and scale an image in context
URL:https://marketing.com.au/event/photoshop-class-for-beginners/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Graphic Design,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200812T190000
DTEND;TZID=Australia/Melbourne:20200812T213000
DTSTAMP:20260417T131723
CREATED:20200712T074232Z
LAST-MODIFIED:20200808T045155Z
UID:15835-1597258800-1597267800@marketing.com.au
SUMMARY:Video Production Fundamentals
DESCRIPTION:In the time constrained 21st century\, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format. \nStudents will learn about the strengths and weaknesses of video as a communication medium\, and also better understand the effectiveness of different video genres. They will be introduced to the entire video production process\, from pre-production to post-production. Topics that would be covered include scripting\, planning a shoot\, production jargon\, cinematography\, and video editing fundamentals. \nBy examining various case studies\, students will gain an insight into what goes on behind the scenes\, the challenges faced during video production\, and learn effective problem-solving methods. Students will be able to apply what they’ve learnt through a combination of live demonstrations and hands-on exercises. They will learn how to produce\, shoot\, and edit simple yet impactful videos using readily available tools such as the mobile phone and basic editing software. \nThis workshop is a beginner class catered for individuals interested in knowing how to create videos for the purposes of sending a message or increasing awareness of their corporate products and services. It is also useful for those looking to get videos done on bootstrap budgets. Individuals who outsource video production to creative agencies or production houses will also find this workshop useful.
URL:https://marketing.com.au/event/video-production-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Graphic Design,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200810T080000
DTEND;TZID=Australia/Melbourne:20200812T170000
DTSTAMP:20260417T131723
CREATED:20200612T104514Z
LAST-MODIFIED:20200808T045156Z
UID:15491-1597046400-1597251600@marketing.com.au
SUMMARY:ContentTECH Summit 2020
DESCRIPTION:Marketing has become chaotic and unpredictable. We’re ready to embrace it\, and the effective use of content and technology are paramount.\nOur ContentTECH conference mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create\, manage\, deliver and scale your enterprise content and provide your customers with better digital experiences. \nJoin us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of the 2020 ContentTECH conference will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who have set the bar for epic content marketing through technology. \n\n\n\nWhy ContentTECH Summit?\nIt’s time for an evolution. Senior marketing executives are truly focused on one thing: technology and its effective use to create\, manage\, deliver\, and scale enterprise content and marketing. ContentTECH Summit wants to keep pace with industry leaders and push our entire community forward. \n\n\nWho should register?\nVPs\, senior directors and directors in marketing\, digital marketing\, marketing innovation\, marketing technology\, demand generation\, marketing operations\, customer advocacy\, customer experience\, and ecommerce\, as well as CMOs\, CDOs\, CTOs\, CCOs\, and anyone else working at the convergence point of content\, technology and strategy. \n\n\nWhat will be answered?\nThe biggest questions you have: How do we ensure our business is using or preparing for the right content and marketing technology innovations? How do we fill our customers’ needs for epic experiences? How do we use content and technology to help us in the ever-changing marketing landscape? How do we sort through the thousands of opportunities available to us?
URL:https://marketing.com.au/event/contenttech-summit-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200805T183000
DTEND;TZID=Australia/Melbourne:20200805T203000
DTSTAMP:20260417T131723
CREATED:20200712T074018Z
LAST-MODIFIED:20200808T045157Z
UID:15833-1596652200-1596659400@marketing.com.au
SUMMARY:Podcasting Workshop
DESCRIPTION:For thought leaders with a need to amplify their authority and expand their reach\, podcasting is quickly becoming one of the best ways to communicate your ideas\, your passion\, and your unique insights to an engaged audience. In this interactive workshop\, we will review all the aspects of launching your podcast. You’ll learn the importance of well-planned launch\, as well as the keys to recording a professional sounding episode. Additionally\, we’ll dig into the best places to market your episodes once they are live. \n\n\nTakeaways\n\nOverview of podcasting landscape\nHow to develop a show idea\, including co-host decisions\nWhat tools and platforms you need to launch a show\nBest practices for reaching out to and engaging with podcast guests\, including email templates\nA list of the podcast directories to submit your show to\, including how to submit to the iTunes store\nWhere and how to get listeners\, and how to encourage those listeners to become superfans\nHow to make your podcast stand out\nWays to attract new listeners after your show has launched\nHow to get advertisers for your podcast and how to incorporate those into your show
URL:https://marketing.com.au/event/podcasting-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Podcast
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200623
DTEND;VALUE=DATE:20200625
DTSTAMP:20260417T131723
CREATED:20200519T104052Z
LAST-MODIFIED:20201002T004025Z
UID:15293-1592870400-1593043199@marketing.com.au
SUMMARY:Writing for the web (webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T130000
DTEND;TZID=Australia/Melbourne:20200618T150000
DTSTAMP:20260417T131723
CREATED:20200530T122550Z
LAST-MODIFIED:20200808T045256Z
UID:15406-1592485200-1592492400@marketing.com.au
SUMMARY:Intro to Digital Marketing
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\nBreak down the components of a digital marketing campaign.\nSurvey today’s digital marketing landscape and its career opportunities.\nLearn to approach a marketing campaign by identifying your objectives first.\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/intro-to-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200617T080000
DTEND;TZID=Australia/Melbourne:20200618T170000
DTSTAMP:20260417T131723
CREATED:20200530T122045Z
LAST-MODIFIED:20200808T045316Z
UID:15402-1592380800-1592499600@marketing.com.au
SUMMARY:Mumbrella Digital Essentials Virtual
DESCRIPTION:Mumbrella’s Digital Essentials\, powered by digitalbrief\, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies\, or someone new to the digital world\, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models\, content marketing\, website development\, paid media\, social\, retention marketing\, search\, strategy development – and look to the future. After attending the two-day virtual workshop\, you’ll walk away with greater confidence across digital marketing topics\, tools and techniques to help you long after the course has ended\, and a look at where your strategies and marketing activities sit compared to others across industries. \nTwo Day Course Outline\nCheck out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools\, techniques & chrome extensions along the way. \n\n\n\nDigital Marketing and Media Strategic Principles\n\n\nBefore heading into digital marketing examples\, ideas\, products and tech\, the course will bring you ‘back to basics’ with core strategic digital marketing models\, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing. \n\nBuild thorough groundwork in digital marketing and media strategic models\nAppreciate the underlying principles that drive digital marketing strategy\nGain the digital confidence to apply these to your day-to-day marketing\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAustralia’s Digital Landscape and Trends\n\n\nUnderstand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course\, within the online learning area. \n\nUnderstand the bigger picture of Australia’s digital landscape\nExplore the trends that are driving the innovation in digital strategies\nFocus your marketing efforts where the Australian audience resides\n\n\n\n\n\n\n\n\n\n\n\n\n\nOwning Owned Media\n\n\nTake a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals. \n\nLearn how to tweak your website\, apps\, emails & more to increase marketing results\nFollow an on-screen demonstration of a leading analytics package\nDiscover marketing tools and techniques to take your assets to the next level\n\n\n\n\n\n\n\n\n\n\n\n\n\nContent Marketing Strategy\n\n\nContent marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis\, reviews of strategic models and helpful marketing tools and on-screen demonstrations. \n\nDiscover the four major strategies to make content stick with your target audience\nReview examples of Australian and international content marketing campaigns\nLearn how to leverage your content across paid\, owned and earned media\n\n\n\n\n\n\n\n\n\n\n\n\n\n10 Steps to Social Media\n\n\nSocial media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies. \n\nBreak down social media strategies into 10 simple steps so you can can apply them to your business or brand\nLearn how to evaluate social media influencers and social media accounts\nGo behind the scenes of the largest paid social media platform in the world – Facebook\n\n\n\n\n\n\n\n\n\n\n\n\n\nManaging and Buying Digital Paid Media\n\n\nThrough a unique approach\, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets\, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment. \n\nGain a unique approach to managing digital paid media\nGet your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule\nBe more confident investing in and signing off on digital media plans\n\n\n\n\n\n\n\n\n\n\n\n\n\nProgrammatic Media Priming\n\n\nWatch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic. \n\nUnderstand the programmatic media landscape and the major benefits to the industry\nReview the major players and how the technology is working for marketers\nAppreciate the major challenges and pitfalls programmatic media can bring to marketers\n\n\n\n\n\n\n\n\n\n\n\n\n\nDelving into Data and Analytics\n\n\nLearn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy. \n\nSee first hand how popular analytics programs are being used\nLearn how to generate great consumer insights from your paid\, owned and earned media\nLeverage stacks of free tools to use the very next day after the workshop\n\n\n\n\n\n\n\n\n\n\n\n\n\nMarketing Automation Work\n\n\nMarketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand\, the attendees will walk through a live demonstration\, creating an automation strategy and developing an outline for their marketing automation program. \n\nWatch as we craft an automation program live in the workshop for one lucky participant\nUncover great resources to help you choose the technology that will help you implement an automation program\nLearn the major marketing applications of this under-utilised channel\n\n\n\n\n\n\n\n\n\nMeasuring and Presenting Your Return on Digital Investment\n\n\nSome things change\, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting. \n\nLearn how to simplify and confidently present your digital marketing reports\nAutomate and create shortcuts to fast track your regular reports\nReframe and position your reports differently to stakeholders to avoid confusion and information overload
URL:https://marketing.com.au/event/mumbrella-digital-essentials-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200613
DTSTAMP:20260417T131723
CREATED:20200422T091041Z
LAST-MODIFIED:20200808T045317Z
UID:15124-1591660800-1592006399@marketing.com.au
SUMMARY:Influencer Marketing Strategies Summit
DESCRIPTION:THE PREMIER INFLUENCER MARKETING CONFERENCE TO HELP MARKETERS LAUNCH\, SCALE AND MEASURE THEIR INFLUENCER PROGRAMS\nJune 9–12\, 2020\n6 REASONS OUR INFLUENCER MARKETING CONFERENCE NEEDS TO BE YOUR EVENT OF THE YEAR \nWe bring over 10 years of experience to digital marketing and social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your brand’s influencer marketing strategy.  \n\n\n\n\n\nLearn about best practices in influencer search\, discovery\, outreach and relationship management to position your brand for campaign success. \n\n\n\n\n\n\n\nAssess and audit your current influencer marketing initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\n\n\nNetwork with a unique gathering of senior-level\, cross-industry marketers\, brands\, agencies\, creators\, and social media practitioners that are shaping the influencer economy. \n\n\n\n\n\n\n\n\nKeep your brand relevant by understanding the state of the influencer industry and opportunities for your brand on different social channels. \n\n\n\n\n\n\n\n\nMeasure the performance of your influencer campaigns while building a framework to enable scalability and long-term growth. \n\n\n\n\n\n\n\n\nPrepare and protect your brand by thoroughly understanding FTC guidelines and other brand safety and fraud-prevention measures.
URL:https://marketing.com.au/event/influencer-marketing-strategies-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200613
DTSTAMP:20260417T131723
CREATED:20200422T090730Z
LAST-MODIFIED:20200808T045318Z
UID:15122-1591660800-1592006399@marketing.com.au
SUMMARY:#SMSSUMMIT - Social Media Strategies Summit
DESCRIPTION:6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR\n\n\n\n\n\nLearn the nuts and bolts of a successful social media strategy to position your brand for success. \n\n\n\n\n\n\nAssess and audit your current social media initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\nRevitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies. \n\n\n\n\n\n\nCultivate your arsenal of tools\, resources\, and connections to champion a social media marketing transformation back at your company. \n\n\n\n\n\n\nExperience a unique gathering of senior-level\, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own. \n\n\n\n\n\n\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/smssummit-social-media-strategies-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200601
DTEND;VALUE=DATE:20200604
DTSTAMP:20260417T131723
CREATED:20200503T013525Z
LAST-MODIFIED:20200808T045319Z
UID:15182-1590969600-1591228799@marketing.com.au
SUMMARY:Digital Growth Unleashed
DESCRIPTION:Optimizing the complete customer journey – Gathering of international digital growth experts\n\nDigital Growth Unleashed will leave you knowing how to attract the right audience\, align business models with the user experience\, optimize the lifetime value of client relationships and introduce you to the right technology to make it all happen. \nDigital Growth Unleashed evolved from Conversion Conference. Over the course of two dozen highly-rated shows in the US and Europe since 2010\, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Now it is time to create even more leverage across your whole business!
URL:https://marketing.com.au/event/digital-growth-unleashed/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200520
DTEND;VALUE=DATE:20200522
DTSTAMP:20260417T131723
CREATED:20200422T085511Z
LAST-MODIFIED:20210131T060803Z
UID:15118-1589932800-1590105599@marketing.com.au
SUMMARY:2020 Midwest Digital Marketing Conference - MDMC20
DESCRIPTION:The 2020 Midwest Digital Marketing Conference is now online event consisting of 2 parts: \n\nFREE LIVE 2-day virtual summit Wednesday\, May 20th and Thursday\, May 21st.  During this event\, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers.\n\nThe Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. The MDMC20 On-Demand Digital Experience will feature over 80 sessions led by across nine tracks: Data\, Digital\, Social Media\, Creative\, E-commerce\, Innovation\, academic/student\, Tech and entrepreneurial. \nABOUT THE MIDWEST DIGITAL MARKETING CONFERENCE\nIn 2013\, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014\, taking up all of the conference center\, and by 2015\, it was obvious the venue was too small as sessions\, the exhibit hall and keynote were packed. Then in 2016\, the event took over St. Louis Union Station\, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand\, now known as the Midwest Digital Marketing Conference\, or MDMC. \nThe Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC19 set attendance records with nearly 2\,000 marketers and friends. There were over 130 speakers including BuzzFeed\, Pandora\, Instagram\, Facebook\, Twitter\, Refinery29\, Pinterest\, GoDaddy\, Under Armour\, LinkedIn\, HubSpot\, Google\, Yahoo\, Nielsen and more. MDMC19 featured over 100 sessions across nine tracks: Data\, Digital\, Social Media\, Creative\, E-commerce\, Innovation\, academic/student\, Tech and entrepreneurial. MDMC19 will be held at St. Louis Union Station April 8 – 10\, 2020.
URL:https://marketing.com.au/event/2020-midwest-digital-marketing-conference-mdmc20/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200520
DTEND;VALUE=DATE:20200521
DTSTAMP:20260417T131723
CREATED:20200503T013212Z
LAST-MODIFIED:20200808T045321Z
UID:15179-1589932800-1590019199@marketing.com.au
SUMMARY:Impact Summit
DESCRIPTION:The UK’s leading purpose-led business event\nImpact Summit is an annual event that brings together some of the brightest minds of our time. We give a platform to the people shaking things up\, changing the status quo\, and using purpose-driven business models as a means of tackling global challenges. \nJoin us online to find inspiration\, discuss ideas and connect with the people who are not only sharing in this vision\, but bringing it to life. \n 
URL:https://marketing.com.au/event/impact-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online,Public Relations,Social Media
END:VEVENT
END:VCALENDAR