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DTSTART;VALUE=DATE:20221014
DTEND;VALUE=DATE:20221016
DTSTAMP:20260417T021442
CREATED:20220402T113214Z
LAST-MODIFIED:20220425T054107Z
UID:21459-1665705600-1665878399@marketing.com.au
SUMMARY:CopyCon 2022
DESCRIPTION:CopyCon\, Australia’s favourite dedicated copywriting conference is back in 2022. \nFrom client management and content marketing\, to multicultural copywriting\, health copywriting\, SEO\, personal branding and conquering imposter syndrome\, CopyCon is overflowing with good stuff this year. \nThe event will also feature an exclusive Mastermind day on Friday 14 October\, with the opportunity for attendees to workshop with seven top experts on topics including scaling-up\, prices and packaging\, websites and SEO\, and effective time management. \nFounder of CopyCon and The Clever Copywriting School\, Kate Toon\, says the event is shaping up to be the best it’s ever been in 2022\, after having to be put on hold for the past three years: \n“After the Zoom fatigue and working from home doldrums of 2021\, the copywriting community has been crying out for opportunities to connect with real people\, in real life\, again. The line-up of speakers\, amazing topics and money-can’t-buy collaborations that come out of CopyCon mean we have people travelling from all over Australia to attend\,” says Kate.
URL:https://marketing.com.au/event/copycon-2022/
LOCATION:The Kirribilli Club Sydney\, 11 Harbourview Crescent\, Lavender Bay\, NSW\, 2060
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Copywriting,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221009
DTEND;VALUE=DATE:20221013
DTSTAMP:20260417T021442
CREATED:20220731T074350Z
LAST-MODIFIED:20220814T044616Z
UID:22332-1665273600-1665619199@marketing.com.au
SUMMARY:Content Strategy Conference 2022
DESCRIPTION:The conference world is changing\, and CMC is leading the way. Virtual learning is the way to go\, and here to stay. On-demand access to content is a must\, to start the learning now. And networking and collaboration face-to-face must continue\, to get us all on the same page. \n\n\n\nSecure your FREE\, virtual 3 Day Ticket to access 70 sessions\, 12 keynotes\, and 6 workshops launching November 9-12th\, 2022.
URL:https://marketing.com.au/event/content-strategy-conference-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221005
DTEND;VALUE=DATE:20221006
DTSTAMP:20260417T021442
CREATED:20220731T073221Z
LAST-MODIFIED:20220814T044617Z
UID:22325-1664928000-1665014399@marketing.com.au
SUMMARY:Reshape 2022
DESCRIPTION:RESHAPE is Insider’s annual conference that brings together marketers and digital disruptors from leading brands to explore A Brand New Way™ in customer experience. \n\n\n\n\n\n\nJoin a community of CMOs\, CDOs\, CEOs\, customer experience experts\, product leaders\, digital disruptors\, and changemakers to explore best practices from top brands\, success stories and iconic technologies that enable companies to see their customers in a different light\, embrace their individuality and create more brand love. You’ll come away more informed about the latest trends\, industry-first technologies\, new approaches in CX\, and pratical insights that are directly applicable to your brand. Become a part of A Brand New Way™ movement. \nMarketing as we know it is over. This is our call for a mindshift — away from “delivering\,” “selling” or “marketing.” Join the movement to explore how you can embrace the individuality of your customers with the power of AI and technology.
URL:https://marketing.com.au/event/reshape-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220901
DTEND;VALUE=DATE:20220902
DTSTAMP:20260417T021442
CREATED:20220723T111701Z
LAST-MODIFIED:20220814T044620Z
UID:22259-1661990400-1662076799@marketing.com.au
SUMMARY:Rakuten Advertising DealMaker Asia-Pacific 2022
DESCRIPTION:Join us in Sydney this September to connect\, learn\, grow\, deal and\, dare we say\, party with nearly 300 of the best (and best-performing) professionals from our tight-knit group of advertisers and publishers. It turns out networking doesn’t have to feel like work. Start building close relationships that close big deals—without a zoom call in sight. \n\n\nRakuten Advertising has spent two decades building a close community of publishers\, advertisers and innovative marketing leaders\, and DealMaker is where we bring them all together. Meet representatives from hundreds of companies\, make connections and find out how much fun doing business can be.
URL:https://marketing.com.au/event/rakuten-advertising-dealmaker-asia-pacific-2022/
LOCATION:Four Seasons Sydney\, 199 George Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220823
DTEND;VALUE=DATE:20220825
DTSTAMP:20260417T021442
CREATED:20220529T055148Z
LAST-MODIFIED:20220814T044623Z
UID:21877-1661212800-1661385599@marketing.com.au
SUMMARY:Global Virtual Martech Summit - APAC Track
DESCRIPTION:After having almost recovered from the disruptions caused by COVID-19\, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result\, their business needs\, priorities and processes are under revision. The MarTech Summit Team invite you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and\, most importantly\, learn how to sustainably take this momentum of innovation to the next level to connect with customers. \nThis LIVE streaming two-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 44+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics\, personalisation\, brand loyalty\, digital capabilities\, customer-centricity and much more.
URL:https://marketing.com.au/event/global-virtual-martech-summit-apac-track/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220707
DTEND;VALUE=DATE:20220709
DTSTAMP:20260417T021442
CREATED:20220529T060809Z
LAST-MODIFIED:20220814T044627Z
UID:21889-1657152000-1657324799@marketing.com.au
SUMMARY:DigiMarCon America 2022
DESCRIPTION:DigiMarCon America 2022 Digital Marketing\, Media and Advertising Conference will take place July 7th to 8th\, 2022\, Online; Live and On Demand.\n\nIt’s the one digital marketing event for marketing professionals in North America you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon America 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nAccount-Based Marketing\nBehavioral & Neuromarketing\nContent Marketing\nConversational Marketing\nConversion Rate Optimization\nData Science & Big Data\nEmail Marketing\nGeo-Targeting &Proximity Marketing\n\n\n\n\nGrowth Hacking\nInbound & Outbound Marketing\nInfluencer Marketing\nMobile Marketing\nNative & Contextual Advertising\nOmnichannel Marketing\nPaid Search Marketing\nPersonalization & Privacy\n\n\n\n\nPodcast & Webinar Marketing\nPR & Cause Marketing\nPredictive Analytics & Attribution\nProgrammatic Advertising\nSales & Marketing Automation\nSearch Engine Optimization\nShopper Marketing\nSmarketing & Customer Experience\n\n\n\n\nSocial Commerce\nSocial Media Marketing\nUI / UX Design\nUser-Generated Content\nVideo Marketing\nViral & Buzz Marketing\nVisual & Voice Search\nWeb Analytics
URL:https://marketing.com.au/event/digimarcon-america-2022-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220607
DTEND;VALUE=DATE:20220609
DTSTAMP:20260417T021442
CREATED:20220529T060515Z
LAST-MODIFIED:20220814T044628Z
UID:21887-1654560000-1654732799@marketing.com.au
SUMMARY:DigiMarCon Latin America 2022
DESCRIPTION:DigiMarCon Latin America 2022 Digital Marketing\, Media and Advertising Conference will take place July 7th to 8th\, 2022\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals. \n\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\n\n\n\n\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\n\n\n\n\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\n\n\n\n\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220427
DTEND;VALUE=DATE:20220428
DTSTAMP:20260417T021442
CREATED:20220306T054728Z
LAST-MODIFIED:20220425T054110Z
UID:21294-1651017600-1651103999@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220421
DTEND;VALUE=DATE:20220423
DTSTAMP:20260417T021442
CREATED:20220306T051950Z
LAST-MODIFIED:20220425T054111Z
UID:21277-1650499200-1650671999@marketing.com.au
SUMMARY:DigiMarCon At Home 2022
DESCRIPTION:DigiMarCon At Home 2022 Digital Marketing\, Media and Advertising Conference will take place April 21st to 22nd\, 2022\, Online; Live and On Demand.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon At Home 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-at-home-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220407
DTEND;VALUE=DATE:20220408
DTSTAMP:20260417T021442
CREATED:20220306T051118Z
LAST-MODIFIED:20220425T054111Z
UID:21270-1649289600-1649375999@marketing.com.au
SUMMARY:LocalU Advanced
DESCRIPTION:We are excited to offer access to our entire 9+ hour event recorded on April 7\, 2021!  You will view the following presentations in their entirety – including Q&A and more – just add to the cart above and you’ll be given instant access upon payment! \nThis training is available on demand.  Consume at your own pace\, rewind\, replay\, or just save for when you have a few minutes to spare.  Our intention is to leave this up and available to you for as long as possible. \n\nShades Of Grey: Controversial Local SEO Tactics that Drive Results\n\nColan Nielsen\, SterlingSky.ca\n\n\n\n\nSuccessful Local SEO for Hotels – A Model for Success when Google Restricts your Access\n\nTim Capper\, OnlineOwnership.com\n\n\n\n\nGMB/Spamfighting Q&A Panel\n\nTim Capper\, Colan Nielsen\, Tom Waddington & Joy Hawkins\n\n\n\n\nHow to Factor E-A-T into Your Local SEO Strategy\n\nLily Ray\, AmsiveDigital.com\n\n\n\n\nAn In-Depth Look at Local Services Ads and Upgraded GMB Profiles\n\nTom Waddington\, Wachae.com\n\n\n\n\nTable Stakes – Automation Storytelling for Local SEO\n\nNoah Learner\, TwoOctobers.com\n\n\n\n\nLocal SEO – The Proof is In The Pudding\n\n– Greg Gifford\, SearchLabDigital.com\n\n\n\n\nOffline to Online – Strategies to Make the Transition\n\nTrevor Grace\, Erin Jones\, Noah Learner\n\n\n\n\nGoogle Posts – Ranking\, Tactics & Strategy for Local Businesses\n\nJoy Hawkins\, SterlingSky.ca\n\n\nFinal Q&A
URL:https://marketing.com.au/event/localu-advanced/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220322
DTEND;VALUE=DATE:20220324
DTSTAMP:20260417T021442
CREATED:20220220T104318Z
LAST-MODIFIED:20220220T105604Z
UID:21185-1647907200-1648079999@marketing.com.au
SUMMARY:DigiMarCon Australia 2022
DESCRIPTION:DigiMarCon Australia 2022 is your chance to …\n\n\nExperience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment.\nHear from some of the most audacious and thought-provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nThe 4th annual DigiMarCon Australia\, the Premier Digital Marketing\, Media and Advertising Conference & Exhibition in Australia returns March 22nd to 23rd\, 2022 to the iconic Accor Stadium in Sydney\, Australia. Join your peers in-person or online for 2 days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking\, also check out the next generation of technology & innovation; Internet\, Mobile\, AdTech\, MarTech & SaaS Technology.\n\nBe a part of DigiMarCon Australia 2022 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes\, case studies\, strategy sessions\, networking and more in a safe and hygienic environment! See why people keep coming back year after year to this must-attend event! Register and secure your seat today. \nThis year’s edition will feature topics such as:\n\n\n\nAccount-Based Marketing\nBehavioral & Neuromarketing\nContent Marketing\nConversational Marketing\nConversion Rate Optimization\nData Science & Big Data\nEmail Marketing\nGeo-Targeting & Proximity Marketing\n\n\n\n\nGrowth Hacking\nInbound & Outbound Marketing\nInfluencer Marketing\nMobile Marketing\nNative & Contextual Advertising\nOmnichannel Marketing\nPaid Search Marketing\nPersonalization & Privacy\n\n\n\n\nPodcast & Webinar Marketing\nPR & Cause Marketing\nPredictive Analytics & Attribution\nProgrammatic Advertising\nSales & Marketing Automation\nSearch Engine Optimization\nShopper Marketing\nSmarketing & Customer Experience\n\n\n\n\nSocial Commerce\nSocial Media Marketing\nUI / UX Design\nUser-Generated Content\nVideo Marketing\nViral & Buzz Marketing\nVisual & Voice Search\nWeb Analytics
URL:https://marketing.com.au/event/digimarcon-australia-2022/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,eCommerce,Email marketing,Graphic Design,Market Research,Marketing,PPC,Public Relations,SEO,Social Media,Sydney,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220315
DTEND;VALUE=DATE:20220318
DTSTAMP:20260417T021442
CREATED:20220205T070419Z
LAST-MODIFIED:20220220T105604Z
UID:21120-1647302400-1647561599@marketing.com.au
SUMMARY:Adobe Summit — The Digital Experience Conference
DESCRIPTION:Join a community of Experience Makers from around the world to learn\, be inspired\, and make connections that will empower you to create better\, more personalized customer experiences. \n\nLearn how top brands from around the world create loyal customers through exceptional experiences.\nGain and amplify skills from more than 200 sessions and training workshops.\nDiscover Adobe’s current strategy\, vision for the future\, and new product capabilities.\nMake solid connections and build your network with other Experience Makers.\nExplore how to make the most of your Adobe Experience Cloud investment.\n\n  \nMeet innovators across industries and roles.\n\n\nAdvertisers\nAnalysts\nContent managers\nData scientists\nDesigners\nDevelopers\nDigital marketers\nEcommerce professionals\nEmail managers\nIT executives\nIT managers\nIT professionals\nMarketing executives\nRetailers\nProject managers\nPublishers\nSales professionals\nSocial marketers\n\nFind your path to knowledge. \n\nAnalytics for Customer Journeys\nB2B Marketing\nCollaborative Work Management\nContent Management for Personalized Experiences\nOmnichannel Marketing and Optimization\nCustomer Data Management\nDigital Commerce\nDeveloper Ecosystem\nPersonalization at Scale\nTrends and Inspiration
URL:https://marketing.com.au/event/adobe-summit-the-digital-experience-conference-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Data,Design,Digital Marketing,eCommerce,Email marketing,Graphic Design,Online,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220302
DTEND;VALUE=DATE:20220306
DTSTAMP:20260417T021442
CREATED:20220220T105442Z
LAST-MODIFIED:20220220T105604Z
UID:21193-1646179200-1646524799@marketing.com.au
SUMMARY:Women In Publishing
DESCRIPTION:The biggest virtual event for women in the publishing industry! \nOver 40 workshops for Nonfiction/General\, Fiction\, and Children’s book authors! \nThis event is for: authors\, editors\, publishers\, marketers. Culminating on International Women’s Day\, we celebrate\, empower\, encourage\, and support women writers and professionals in the publishing industry. \n4 days: \n\nDay 1: Writing Craft\nDay 2: Editing\, production\, routes to publishing\nDay 3: Marketing Extravaganza!\nDay 4: Tools for business growth!\n\nNetworking\, connection\, publishers\, agents\, experts! We’ve got you covered!
URL:https://marketing.com.au/event/women-in-publishing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220119T123000
DTEND;TZID=Australia/Melbourne:20220119T160000
DTSTAMP:20260417T021442
CREATED:20211204T060743Z
LAST-MODIFIED:20211204T072950Z
UID:20756-1642595400-1642608000@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220106T110000
DTEND;TZID=Australia/Melbourne:20220106T120000
DTSTAMP:20260417T021442
CREATED:20211202T034612Z
LAST-MODIFIED:20211204T072954Z
UID:20745-1641466800-1641470400@marketing.com.au
SUMMARY:The Gartner Top Marketing Predictions for 2022 and Beyond
DESCRIPTION:The world remains torn between a desire for a prior sense of normalcy and a recognition that many of the changes we’ve experienced are permanent. A new equilibrium for marketing remains elusive. Economic and social upheaval continue to reshape the lives of customers and employees\, disrupt supply chains and put new demands on businesses and brands and the landscape in which we operate. Join this complimentary webinar as Gartner experts reveal the future of marketing based on a present filled with tension and uncertainty. \nDiscussion Topics:\n\nUncover the top predictions for the future of marketing\nUnderstand the implications for CMOs and marketing leaders\nActions you should take to prepare for the future
URL:https://marketing.com.au/event/the-gartner-top-marketing-predictions-for-2022-and-beyond/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211214
DTEND;VALUE=DATE:20211215
DTSTAMP:20260417T021442
CREATED:20211114T112604Z
LAST-MODIFIED:20211204T072954Z
UID:20639-1639440000-1639526399@marketing.com.au
SUMMARY:You Need a New Toolbox to Win the B2B Content Game
DESCRIPTION:IF YOU WANT TO RANK\, YOU NEED TO INNOVATE. \nSearch expert\, Wil Reynolds\, has a belief about winning in search: If everyone has the same off-the-shelf tools\, then everyone is looking at the same information to win. \nBut if you want to find the big blue ocean opportunity\, you need to break free of the “same tools\, same insights!” Sound good? Then this B2B Backstage is for you. \nJoin Wil to discover how tools like Power Bi\, Tableau\, SQL\, N-grams\, and surveys can help you get insights from your own data so you can develop smarter content that Google loves. \nYou’ll walk away knowing how to: \n\nAvoid the content “best practices” trap your competitors are following and use your own data\nUse Google’s “People also ask” to write the content people want\nFind wasted spend in your PPC accounts to fund writing the content you actually need
URL:https://marketing.com.au/event/you-need-a-new-toolbox-to-win-the-b2b-content-game/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260417T021442
CREATED:20211114T113056Z
LAST-MODIFIED:20211204T072949Z
UID:20641-1638403200-1638489599@marketing.com.au
SUMMARY:B2B Marketers: Seven Steps for Writing a Killer Creative Brief
DESCRIPTION:Does it sometimes feel like your writers\, graphic designers\, and video folks\, and/or your creative agency\, are not on the same page—and so the performance of your content suffers? If so\, it’s probably because the creative brief wasn’t rigorous enough\, if there was a brief at all. It’s time to up your content game. \nIf you’re a B2B marketer\, you know how much hard work goes into developing content\, but you don’t begrudge it because content is king\, right? And by “content” we mean customer-facing assets: blog posts\, infographics\, webpages\, videos\, podcasts\, social posts\, etc. \nUnfortunately\, all too often\, the content is off the mark and assets don’t perform well. Usually\, it’s because there wasn’t a rigorous creative brief with clear marching orders for your writer\, designer\, video team\, creative agency\, etc. A solid creative brief averts surprises\, rework\, and frustration that can happen late in the content review cycle. \nJoin us to learn: \n\nWhat is a creative brief?\nWhy is the brief so critical to building great content?\nWhat goes into a killer creative brief—the who\, what\, where\, when\, why\, and how?\nWhat are real-world examples of content done right?\n\n 
URL:https://marketing.com.au/event/b2b-marketers-seven-steps-for-writing-a-killer-creative-brief/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211111
DTEND;VALUE=DATE:20211112
DTSTAMP:20260417T021442
CREATED:20210410T023341Z
LAST-MODIFIED:20210410T092207Z
UID:18978-1636588800-1636675199@marketing.com.au
SUMMARY:Global Content Awards 2021
DESCRIPTION:Global Content Awards 2021\, organized by Don’t Panic Events and the 2021 Winners will be announced via a virtual awards ceremony on Thursday\, November 11. \nThe Global Content Awards celebrate excellence in content marketing and rewards agencies and in-house teams across the world who are creating high-quality\, valuable content that attracts\, informs\, engages\, and retains an audience to ultimately deliver traffic and profit. \nThere are a number of categories open to entry\, which will be judged by a panel of industry experts in a rigorous two stage judging process. You can find more about the entry process here. \nEntries are welcomed from businesses based in any country or region and entrants do not need to have entered any of our awards programmes to qualify. Campaigns can be either local to a specific country or region or worldwide. \nAll categories will be judged by an influential and respected judging panel working in the digital industry. The judging is a robust\, credible and transparent two-step process\, involving pre-scoring and a judging session where the panel discusses each entry in detail. \nImportant Dates:\n\nEntry Deadline: September 10\nJudging Session: September 29\nShortlist Announced: October 1\nAwards Ceremony: November 11
URL:https://marketing.com.au/event/global-content-awards-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211030T110000
DTEND;TZID=Australia/Melbourne:20211030T130000
DTSTAMP:20260417T021442
CREATED:20210919T042505Z
LAST-MODIFIED:20211204T072951Z
UID:20311-1635591600-1635598800@marketing.com.au
SUMMARY:Free Intro to Digital Marketing
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\n\nBreak down the components of a digital marketing campaign. \n\n\nSurvey today’s digital marketing landscape and its career opportunities. \n\n\nLearn to approach a marketing campaign by identifying your objectives first. \n\n\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/free-intro-to-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211025
DTEND;VALUE=DATE:20211030
DTSTAMP:20260417T021442
CREATED:20210919T043136Z
LAST-MODIFIED:20211204T072951Z
UID:20315-1635120000-1635551999@marketing.com.au
SUMMARY:GrowthHackers Conference 2021 - #GHCONF21
DESCRIPTION:For it’s 5th edition\, GrowthHackers Conference is bringing together the people behind the experimentation process in SaaS\, Mobile Apps\, Fintech\, E-Commerce and Services. Experts from these verticals will be sharing experiments they have tested across each lever in the AARRR funnel\, bringing actionable insights on how to structure and execute experiments across the entire customer journey. \nEach day will be focussed on an industry\, with mornings reserved for 5 AARRR free talks\, and the afternoons reserved for exclusive paid workshops to help companies from experimentation first steps up to advanced training. \nConfirmed Speakers \n\n Sean Ellis – Founder at GrowthHackers.com\n Kristina Quinones – Director\, Growth Marketing for WordPress.com at Automattic\n Jeremy Epperson – Founder and CEO at Conversion Guides\n Ramli John – Managing Director at ProductLed\n Ethan Garr – Growth Trainer and Coach at BreakoutGrowth.net\n Eric Keating – VP\, Marketing at Appcues\n Tiago Kasa – Sr. Growth Manager at Shapermint\n Imteaz Ahamed – Director\, DTC eCommerce at Reckitt Group\n Shanelle Mullin – Experimentation & L Analysis Lead at Shopify\n Guilherme Gomes – Commercia Growth Lead\, Nordincs – Volvo Cars\n Maja Arvidson – Commercial Growth Manager at Care by Volvo Nordics\n Vincent Tollesson – Commercial Growth\, Global Online Business at Volvo Cars\n… more soon!
URL:https://marketing.com.au/event/growthhackers-conference-2021-ghconf21/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211021T183000
DTEND;TZID=Australia/Melbourne:20211021T193000
DTSTAMP:20260417T021442
CREATED:20210919T040607Z
LAST-MODIFIED:20211204T072950Z
UID:20299-1634841000-1634844600@marketing.com.au
SUMMARY:Content marketing for brand authority and website traffic
DESCRIPTION:Harness the power of blogging as a way to engage your customers\, get found on Google and boost your brand reputation. You’ll learn from blog copywriter\, Kate Merryweather\, who has 20 years of experience in the field. \nIn this session\, Kate will show you how to get started blogging and what to blog about. She’ll also share her insights into writing quality blogs that your audience will read and share.
URL:https://marketing.com.au/event/content-marketing-for-brand-authority-and-website-traffic/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211020T080000
DTEND;TZID=Australia/Melbourne:20211022T170000
DTSTAMP:20260417T021442
CREATED:20210919T042229Z
LAST-MODIFIED:20211204T072949Z
UID:20308-1634716800-1634922000@marketing.com.au
SUMMARY:Button - The Content Design Conference
DESCRIPTION:At Button\, you’ll finally connect with folks who love content design and UX writing as much as you do. Hear from expert leaders\, beloved authors\, and inspiring new voices\, and take advantage of all Button has to offer: \n\nJoin the three-day live broadcast online.\nHang out in Button Slack with friends old and new.\nParticipate in live Q&A with speakers.\nAttend small-group Zoom calls.\nWatch the on-demand video library (for a whole year!).
URL:https://marketing.com.au/event/button-the-content-design-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Design,Digital Marketing,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211012T080000
DTEND;TZID=Australia/Melbourne:20211014T170000
DTSTAMP:20260417T021442
CREATED:20210919T041233Z
LAST-MODIFIED:20211204T072952Z
UID:20302-1634025600-1634230800@marketing.com.au
SUMMARY:Inbound 2021
DESCRIPTION:INBOUND 2021\, is a fully immersive\, online experience\, that gives you access to transformative business trends\, proactive conversations\, and key actionable takeaways that future you will appreciate. Connect with leaders across industries and spark the catalyst that awaits you. Sessions were built with remote work in mind\, so you can learn from anywhere with audio sessions\, meetups and on demand content. Hear from Oprah Winfrey\, Spike Lee\, Tim Stokely and more.
URL:https://marketing.com.au/event/inbound-2021-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210824
DTEND;VALUE=DATE:20210826
DTSTAMP:20260417T021442
CREATED:20210321T084421Z
LAST-MODIFIED:20210410T092207Z
UID:18788-1629763200-1629935999@marketing.com.au
SUMMARY:State of Social 21
DESCRIPTION:Australia’s brainiest digital marketing event is back to help you choose the right path when the apocalypse comes out of leftfield. \nHow do you find the silver lining in the dark cloud of a global pandemic? How do you open the door to new opportunities when your best-laid plans go out the window? How do you clean up when Facebook throws its toys out of the pram? Find out at SOS ’21. \n\n\nTwo days of killer keynotes\, discussions and breakout brainstorms analysing the latest trends\, techniques and real-world case studies to help you plan\, create and convert\, no matter what the world throws at you. \nRub shoulders\, butt heads\, swap notes and share a barista-brewed coffee with the brightest minds in the business. \nWhat’s included in the ticket price?\nIn addition to an all-you-can-eat buffet of insightful inspiration and intelligent inference delivered by our roll call of social and digital royalty\, your ticket includes: \n\nan equally mouth-watering menu of morning coffee\, lunch and afternoon treats\nthe now legendary State of the Social gift bag\nentry to post-conference #SMPerth Drinksw
URL:https://marketing.com.au/event/state-of-social-21/
LOCATION:NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Social Media,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210712T080000
DTEND;TZID=Australia/Melbourne:20210714T170000
DTSTAMP:20260417T021442
CREATED:20210321T073347Z
LAST-MODIFIED:20210410T092208Z
UID:18765-1626076800-1626282000@marketing.com.au
SUMMARY:MozCon Virtual
DESCRIPTION:Not Your Typical Marketing Conference. \nBy popular demand\, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. \n\n\nConnect virtually with the MozCon community\, speakers and Moz staff. Discover new tools to add to your marketing stack\, and even receive a virtual hug from our friendly Ringmaster\, Roger Mozbot. \n\n\n\n\n\n\nWho you’ll meet at MozCon Virtual\n\n\n\n\n\n\n\nSEO\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage. \nAgencies \nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!). \nContent marketers \nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners. \nMarketers of all stripes \nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you! \nMarketing executives \nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Market Research,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210608
DTEND;VALUE=DATE:20210611
DTSTAMP:20260417T021442
CREATED:20210410T031847Z
LAST-MODIFIED:20210410T092229Z
UID:18999-1623110400-1623369599@marketing.com.au
SUMMARY:ContentTECH Summit 2021
DESCRIPTION:The effective use of content and technology will help us navigate and bring stability to the chaotic and unpredictable marketing world we’re living in. If we learned anything in the past 12 months\, it’s that we need to be ready for what the world throws at us. \nRobust technology and better processes will help your strategic efforts to create\, manage\, deliver and scale your enterprise content and provide your customers with better digital experiences. \nAnd ContentTECH Summit can help you. \nJoin us to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of the 2021 ContentTECH conference will learn from practitioners and experts in content technology and marketing strategy. Speakers and attendees are trailblazing pioneers who have set the bar for epic content marketing through technology. \nWhy ContentTECH Summit?\nIt’s time for an evolution. Senior marketing executives are truly focused on one thing: technology and its effective use to create\, manage\, deliver\, and scale enterprise content and marketing. ContentTECH Summit wants to stay ahead of pace for and with industry leaders in an effort to push our entire community forward. \nWho should register?\nVPs\, senior directors and directors in marketing\, digital marketing\, marketing innovation\, marketing technology\, demand generation\, marketing operations\, customer advocacy\, customer experience\, and ecommerce\, as well as CMOs\, CDOs\, CTOs\, CCOs\, and anyone else working at the convergence point of content\, technology and strategy. \nWhat will be answered?\nThe biggest questions you have: How do we ensure our business is using or preparing for the right content and marketing technology innovations? How do we fill our customers’ needs for epic experiences? How do we use content and technology to help us in the ever-changing marketing landscape? How do we sort through the thousands of opportunities available to us?
URL:https://marketing.com.au/event/contenttech-summit-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Online,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210602
DTEND;VALUE=DATE:20210604
DTSTAMP:20260417T021442
CREATED:20210410T031527Z
LAST-MODIFIED:20210410T092231Z
UID:18997-1622592000-1622764799@marketing.com.au
SUMMARY:#DMWF Digital Marketing World Forum 2021
DESCRIPTION:With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of online top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \nThis fully online event will explore the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \n#DMWF Global prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. A paid online conference and expo that hosts practical how-to sessions\, live demos and product launches\, and premium online networking.
URL:https://marketing.com.au/event/dmwf-digital-marketing-world-forum-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210505
DTEND;VALUE=DATE:20210508
DTSTAMP:20260417T021442
CREATED:20210214T092054Z
LAST-MODIFIED:20210410T092237Z
UID:18509-1620172800-1620431999@marketing.com.au
SUMMARY:Confab - The Content Strategy Conference
DESCRIPTION:From UX to accessibility\, structure to storytelling\, Confab brings content strategy to life like no other event. Join smart\, curious folks from around the world who care about making content more useful and usable for all. We’ll all be together—virtually! \nWhat is the virtual Confab experience like?\nYou’ve never attended an online event like this before! The camaraderie you’ll feel with speakers and attendees alike is hard to describe—real-time connections play out over three days of learning and fun. \nFor an up-close look at how the three days of the virtual Confab experience are structured\, check out the Confab 2021 schedule. \nThe main components of the conference are: \n\nA three-day live broadcast featuring keynotes\, panel discussions\, fireside chats\, and various virtual antics\nSmall-group discussions and watch parties throughout the event\, moderated by speakers and attendees\nThe exclusive Confab Slack workspace where you’ll engage in ongoing conversations about the program; meet new friends with common interests; and reconnect with old pals\nThe on-demand video library featuring dozens of pre-recorded talks by new voices and experts across many industries and specializations; you’ll also have access to full recordings of the live broadcast after the event—unlimited viewing for 365 days\n\nWhat is content strategy?\nAt Confab\, content strategy is a big tent! We welcome anyone who practices (or wants to learn more about) the design\, creation\, management\, and governance of useful\, usable content—across websites\, apps\, AI\, marketing\, technical documents\, and everywhere else users experience content. \nWhat is the focus of Confab?\nThe program spans several areas related to content strategy\, including: \n\nResearch\, analysis\, and strategy\nContent design and UX writing\nAnalytics and performance\nAccessibility and inclusivity\nWorkflows and stakeholders\nTeams and leadership\n\nWho attends Confab?\nConfab 2021 will welcome attendees logging in from all over the world! You’ll meet folks who work at Fortune 500 brands\, retailers\, nonprofits\, government institutions\, and agencies of every size. Attendee job titles have included (but are certainly not limited to): \n\nContent strategists\nContent designers\nUX writers\nContent engineers\nContent marketers\nWriters and editors\nTechnical communicators\nContent managers
URL:https://marketing.com.au/event/confab-the-content-strategy-conference-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Design,Graphic Design,Marketing,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210427
DTEND;VALUE=DATE:20210430
DTSTAMP:20260417T021442
CREATED:20210214T091215Z
LAST-MODIFIED:20210410T092332Z
UID:18507-1619481600-1619740799@marketing.com.au
SUMMARY:Adobe Summit—The Digital Experience Conference
DESCRIPTION:The future of customer experience is waiting for you. Join us to expand your skills\, engage with other Experience Makers\, and be inspired to create exceptional experiences that drive business growth and customer loyalty. \n\n\nDevelop new skills\nLearn from more than 200 sessions and training workshops across 11 session tracks. \n\n\nAdobe Experience Platform\nAnalytics\, Insights\, and Activation\nB2B Marketing and ABM\nCampaign Management\nCollaborative Work Management\nContent Creation\nDeveloper Ecosystem\nDigital Commerce\nDigital Document Productivity\nPersonalization\nTrends and Inspiration\n\n\nLearn best practices\nWhatever your area of interest — from data to analytics\, content to commerce\, personalization to marketing automation — you’ll learn from other top brands like these. \n\n\nMake experience your business\n\n\n\nLearn how to make every interaction valuable — with experiences that are connected\, personal\, relevant\, and meet rising expectations. \nSummit 2021 will be an engaging virtual event with Experience Makers from around the globe.\nJoin us at Summit for expert content\, inspiring speakers\, and networking opportunities.
URL:https://marketing.com.au/event/adobe-summit-the-digital-experience-conference/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Design,Digital Marketing,Graphic Design,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210413
DTEND;VALUE=DATE:20210414
DTSTAMP:20260417T021442
CREATED:20210118T074711Z
LAST-MODIFIED:20210410T092335Z
UID:18185-1618272000-1618358399@marketing.com.au
SUMMARY:SMX Create: Content & Copy Training For Search Marketers
DESCRIPTION:“Great content” yields top results\, whether in organic rankings or paid search ROI… at least according to the search engines. SMX Create explores how great content and ad copy are developed and implemented\, all in the service of driving awareness\, traffic\, conversions\, and sales. \nAttend this exclusive edition of SMX for a deep dive on content strategy\, ad copywriting\, landing page optimization\, A/B testing\, and writing for intent\, among other crucial topics. You’ll also look at how recent changes such as passage-based indexing are affecting how search marketers approach content. \nContent makes or breaks search marketing performance. SMX Create delivers the most effective tactics from the expert marketers who are pioneering them. \nAgenda\nAfter attending SMX Create\, you’ll be able to… \n\nDevelop and execute a successful content strategy\nCraft compelling ad copy\nOptimize your landing pages\nIdentify winning ad copy through A/B testing\nNavigate recent industry changes that directly impact the value of content\n\nAll sessions will be available for viewing live or on-demand\, so you can train at your convenience.
URL:https://marketing.com.au/event/smx-create-content-copy-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online
END:VEVENT
END:VCALENDAR