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Victorian Business Writers Conference 2025
2025-11-25 | RACV City Club, 501 Bourke Street, Melbourne, VIC, 3000
The Victorian Business Writers Conference 2025 is our one-day training event for corporate and government content writers. Since 2012, this event has helped people increase their corporate writing skills and knowledge of best practice – and spend a great day with like-minded people.
This year, our talented experts will give us real-world, easy-to-implement advice on:

making the most of Generative AI in our roles – and starting our AI journey
editing content to a high standard when there’s no time for perfection
understanding emotional triggers to create more effective change communication
and more!

AMI Behavioural Science for Customer Journeys
2025-11-25 | Online
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.
Online Course structure
This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.
You will learn

Challenge yourself and your thinking (the who, the what, and the why).
Explore the motivation behind ‘CX’.
Relate organisational objectives to customer behaviour.
Identify opportunities to reduce friction and enhance relationships.
Understand the principles of applied behavioural science and how to apply this to your organisation.
Consider the bigger picture by understanding customer journeys at a deeper level.
