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DTSTART;VALUE=DATE:20211214
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DTSTAMP:20260424T011144
CREATED:20211114T112604Z
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UID:20639-1639440000-1639526399@marketing.com.au
SUMMARY:You Need a New Toolbox to Win the B2B Content Game
DESCRIPTION:IF YOU WANT TO RANK\, YOU NEED TO INNOVATE. \nSearch expert\, Wil Reynolds\, has a belief about winning in search: If everyone has the same off-the-shelf tools\, then everyone is looking at the same information to win. \nBut if you want to find the big blue ocean opportunity\, you need to break free of the “same tools\, same insights!” Sound good? Then this B2B Backstage is for you. \nJoin Wil to discover how tools like Power Bi\, Tableau\, SQL\, N-grams\, and surveys can help you get insights from your own data so you can develop smarter content that Google loves. \nYou’ll walk away knowing how to: \n\nAvoid the content “best practices” trap your competitors are following and use your own data\nUse Google’s “People also ask” to write the content people want\nFind wasted spend in your PPC accounts to fund writing the content you actually need
URL:https://marketing.com.au/event/you-need-a-new-toolbox-to-win-the-b2b-content-game/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Content Marketing,Online
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