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DTSTART;VALUE=DATE:20260616
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DTSTAMP:20260513T115549
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LAST-MODIFIED:20260403T065232Z
UID:27407-1781568000-1781654399@marketing.com.au
SUMMARY:Email Marketing Strategy
DESCRIPTION:Want to make your emails impossible to ignore? Learn how to plan\, create and optimise email campaigns that convert. \n\nThink email marketing is past its prime? Think again. \nEmail is one of the most effective and profitable digital channels. But only when used strategically. \nThis course will show you how to plan and execute campaigns that cut through the clutter and deliver value for your customers. \nYou’ll learn to write compelling copy\, build effective layouts and segment your audiences for maximum relevance. \nYou’ll also master key testing and optimisation tactics to help refine your campaigns – boosting engagement\, inbox placement and conversions across every send. \n\n\n\nWhat you’ll learn \n\n\nYou’ll gain the practical skills to plan and execute impactful\, results-driven email campaigns. By the end of this course\, you’ll be able to: \n\nDevelop a customer-centric email strategy that supports your marketing goals\nWrite\, design and structure emails that drive engagement and conversion\nUse data to segment audiences and personalise content for maximum impact\nEnsure every campaign is compliant with current spam and privacy regulations\nTest\, measure and optimise campaigns to improve performance over time
URL:https://marketing.com.au/event/email-marketing-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Online
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DTSTART;VALUE=DATE:20260623
DTEND;VALUE=DATE:20260624
DTSTAMP:20260513T115549
CREATED:20260403T055637Z
LAST-MODIFIED:20260403T065232Z
UID:27399-1782172800-1782259199@marketing.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Looking to upgrade your digital marketing skill set? Get ready to master the tools\, tactics and touchpoints that drive results online. \n\nWhether you’re a budding marketer\, switching careers or looking to stay sharp with the latest insights\, this course is your launchpad into digital marketing. \nYou’ll explore all the major digital channels\, from email\, social and paid media to SEO\, content and customer data. And learn how to connect them into one cohesive strategy that delivers. \n\n\n\nWhat you’ll learn \n\n\nYou’ll explore the key pillars of digital marketing and build skills you can apply right away. By the end of this course\, you’ll be able to: \n\nApply best-practice strategies for email\, SEO\, social and paid media\nUse data and analytics to make smart decisions and measure performance\nCombine multiple tactics into one cohesive strategy\nConfidently plan and run digital campaigns across platforms\n\n\n\n\n\n\nIs this course for me?\nThis is a Foundation Learning Level course. \nIt’s designed for anyone looking to build confidence in core marketing areas – from beginners and career changers to marketers keen to stay sharp with the latest insights. \nWith the right foundation\, there’s no limit to what you can do next.
URL:https://marketing.com.au/event/digital-marketing-essentials-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
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