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DTSTART;VALUE=DATE:20260210
DTEND;VALUE=DATE:20260211
DTSTAMP:20260513T141009
CREATED:20251231T030356Z
LAST-MODIFIED:20251231T073704Z
UID:27241-1770681600-1770767999@marketing.com.au
SUMMARY:Nailing AEO & GEO in 2026
DESCRIPTION:Your go-to series of bite-sized social media masterclasses—delivered over lunch and packed with real-world strategies. Join us for practical sessions that’ll supercharge your online presence\, all while you finish your midday meal. \nSearch is evolving faster than ever—and it’s no longer just about SEO. With Google shifting its weight behind AEO [Answer Engine Optimisation] and GEO [Generative Engine Optimisation]\, the way your brand shows up in search is changing for good. In this power-packed one-hour virtual Lunch n’ Learn\, we’ll cut through the jargon and show you exactly how to prepare your digital strategy for 2026 and beyond. From optimising your content for AI-driven search to building authority signals that answer engines can’t ignore\, you’ll leave with practical frameworks\, real examples\, and future-proof tactics that put your business ahead of the curve. What we’ll cover: \n\nWhat AEO & GEO actually are—and why they’re replacing traditional SEO\nHow answer engines and generative search are changing the way users find brands\nPractical steps to optimise your content for AI-driven search visibility\nAuthority-building tactics that matter most in 2026\nThe role of structured data\, conversational content\, and EEAT signals in this new landscape\nCase studies + examples of brands already winning with AEO & GEO
URL:https://marketing.com.au/event/nailing-aeo-geo-in-2026/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,SEO
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260216
DTEND;VALUE=DATE:20260218
DTSTAMP:20260513T141009
CREATED:20251231T041852Z
LAST-MODIFIED:20251231T073704Z
UID:27271-1771200000-1771372799@marketing.com.au
SUMMARY:Search Marketing Summit 2026
DESCRIPTION:Australia’s longest-running and most prestigious Search Marketing conference returns for its 20th Anniversary in 2026. \nJoin us as the Search Marketing Summit and Advanced SEO event celebrate two decades of industry leadership on February 16\, 17 & 18\, 2026. This milestone event promises to deliver the most comprehensive\, cutting-edge\, and enriching experience we’ve ever produced.
URL:https://marketing.com.au/event/search-marketing-summit-2026/
LOCATION:Sydney
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,SEO,Website
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260218
DTEND;VALUE=DATE:20260219
DTSTAMP:20260513T141009
CREATED:20251231T000522Z
LAST-MODIFIED:20251231T073703Z
UID:27228-1771372800-1771459199@marketing.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Facebook\, Twitter\, Instagram\, TripAdvisor – names you’ve probably heard\, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers? \nThis session examines a range of digital marketing options\, including social media\, email marketing and blogging\, to help you understand what would work for your business. \nThis topic covers:\n\nThe best social media platforms to use for your customers\nHow often to post\nIn-depth looks at Facebook\, Twitter\, LinkedIn\, YouTube\, Pinterest and Instagram\nIdeas for creating content\nAn introduction to blogging\nEmail marketing\nMobile marketing\nUnderstanding review sites\n\nYou’ll receive a practical workbook that will help you to clarify your digital marketing strategy\, and there will be an opportunity to ask questions. \nThis session is the ideal starting point if you’re feeling overwhelmed by social media. Or perhaps you’ve set up your Facebook page and aren’t getting the results you expected.
URL:https://marketing.com.au/event/digital-marketing-essentials-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Perth,Social Media
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260224
DTEND;VALUE=DATE:20260225
DTSTAMP:20260513T141009
CREATED:20260118T072214Z
LAST-MODIFIED:20260121T024806Z
UID:27325-1771891200-1771977599@marketing.com.au
SUMMARY:The Marketing Analytics Symposium Sydney (MASS) 2026
DESCRIPTION:The best marketing decisions are backed by rigorous research. The best research creates real-world impact.\nJoin 150+ marketing researchers and industry leaders at Australia’s only symposium designed for both. Where academic rigour meets business application. \nThe Marketing Analytics Symposium Sydney (MASS)\, in its fifth edition\, is a distinguished annual event hosted by the University of New South Wales Sydney. As the foremost event in the Australian marketing analytics landscape\, MASS is recognised as the most significant gathering of marketing analytics professionals and academics from across the southern hemisphere. \nSet in the iconic International Convention Centre Darling Harbour\, MASS 2026 promises an impressive line-up of keynote and guest speakers. \nThe Challenge We’re Solving\nMarketing analytics research is advancing rapidly. Yet most of that research never reaches the practitioners who could apply it. And most practitioners are making critical decisions without access to the latest evidence-based frameworks. \nYou’re facing budget pressure\, privacy reforms\, and AI integration with limited time to sift through academic literature. You need frameworks that work\, backed by rigorous research\, explained in language you can use Monday morning. \nMASS brings both groups together. Researchers present to audiences ready to implement. Practitioners access evidence before competitors. Both benefit from perspectives they wouldn’t encounter anywhere else. \nFeatured Speakers\nIndustry Leaders:\n\nOmer Shai – Global CMO\, WIX\nKat Warboys – APAC Marketing Director\, HubSpot\nSophie McKay – Head of APAC Marketing\, Notion\nLisa Turnbull – CMO\, Encompass\nLucio Ribeiro – Chief AI & Innovation Officer\, TBWA\n\nWorld-Leading Academics:\n\nProf Bernd Skiera (Goethe University\, European Marketing Academy Distinguished Scholar) – Growing via new vs existing customers: which path wins?\nProf Vijay Viswanathan (Northwestern University) – Why AI works for some firms and fails for others\nProf Thomas Reutterer (Vienna University) – Winning in generative search: How to show up when customers ask ChatGPT instead of Google\nProf Dominik Papies (Tuebingen University) – The dark side of influencer marketing: What the data really shows\nDr Ta-Wei Huang (National University of Singapore) – Personalisation without guesswork: Predicting what works for which customers\n\nProgram Highlights – Tuesday 24 February\nIndustry + Academic Track:\n\nAI-human collaboration – How AI augmentation is reshaping B2B sales and marketing operations\nE-commerce dynamics – Competition strategies\, algorithmic decision-making\, and platform ecosystems\nFirm-level marketing intelligence – Does AI actually drive performance? Turning abstract marketing concepts into actionable data\nLarge Language Models – AI adoption in customer complaints\, content optimisation for generative search\, consumer-facing AI applications\nVisual AI in marketing – How machines perceive visual marketing compared to humans\, video advertisement evaluation\nCustomer relationship management – Intervention personalisation\, incrementality testing\, customer acquisition vs retention strategies\nInfluencer marketing & consumer data – Investment advice on social platforms\, profile inconsistencies\, data breach impacts\n\nPanel Spotlight: “The Metrics That Matter: When Brand Building Pays Off (And When It Doesn’t)”\nDate: Tuesday 24 February 2026\nLocation: International Convention Centre\, Darling Harbour\, Sydney \nWhere marketing decisions meet research evidence.
URL:https://marketing.com.au/event/the-marketing-analytics-symposium-sydney-mass-2026/
LOCATION:International Convention Centre Sydney\, Darling Drive\, Darling Harbour\, NSW\, 2000\, Australia
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,Management,Market Research,Marketing,Presentation,Sydney,Website
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260226
DTEND;VALUE=DATE:20260227
DTSTAMP:20260513T141009
CREATED:20251231T032654Z
LAST-MODIFIED:20251231T073703Z
UID:27256-1772064000-1772150399@marketing.com.au
SUMMARY:Canva for Social Media
DESCRIPTION:You’ll finally know exactly what to do\, from creating cover photos for your reels to designing highlight graphics that people actually click on. Oh\, and those carousel templates you’ve been avoiding? You’ll master them.
URL:https://marketing.com.au/event/canva-for-social-media/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Design,Melbourne
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