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DTSTART;TZID=Australia/Melbourne:20231004T123000
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DTSTAMP:20260420T150827
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UID:25888-1696422600-1696426200@marketing.com.au
SUMMARY:Webinar: Creative Measurement and What Makes a Winning Campaign
DESCRIPTION:Join Irene Joshy\, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards\, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign. \nThis webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation\, guided by insights from a seasoned professional. \nDon’t miss this unique opportunity to elevate your marketing strategies. \nTopics Covered \n\nThe impact of differentiation in driving brand growth\, with evidence from BrandZ.\nThe need for agility and customisation in modern marketing strategies.\nThe critical role of pre-testing creative campaigns\, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.\nHow to strike a balance between creativity and effectiveness\, with examples from high-performing Australian ads.
URL:https://marketing.com.au/event/webinar-creative-measurement-and-what-makes-a-winning-campaign/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
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DTSTART;VALUE=DATE:20231011
DTEND;VALUE=DATE:20231012
DTSTAMP:20260420T150827
CREATED:20230827T032001Z
LAST-MODIFIED:20230910T053257Z
UID:25962-1696982400-1697068799@marketing.com.au
SUMMARY:Exploring Blockchain and Web3 Business Essentials: Concepts and Strategies
DESCRIPTION:Hey there\, future-focused business enthusiast! Ever wondered what blockchain and Web3 could do for your business? \nCome step into the realm of blockchain and Web3 with our beginner-friendly webinar to gain a better understanding of the core concepts driving Web3\, explore the significance of blockchain for businesses and unravel the mysteries of cryptocurrencies and tokens. Discover how Web3 is reshaping marketing strategies\, and learn how to harness its potential to stay ahead in the evolving market. \n\n\n\nTakeaways\n\n–Embrace Web3 Evolution: Understand Web3’s core concepts and how it’s reshaping business and marketing dynamics. \n–Leverage Blockchain Benefits: Discover how blockchain can enhance business efficiency\, security\, and innovation. \n–Revamp Marketing for Web3: Adapt strategies for Web3 marketing\, utilising NFTs\, cryptocurrencies\, and immersive customer engagement.
URL:https://marketing.com.au/event/exploring-blockchain-and-web3-business-essentials-concepts-and-strategies/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,Workshop
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DTSTART;VALUE=DATE:20231031
DTEND;VALUE=DATE:20231102
DTSTAMP:20260420T150827
CREATED:20230806T034651Z
LAST-MODIFIED:20230910T053255Z
UID:25900-1698710400-1698883199@marketing.com.au
SUMMARY:Product Marketing Summit 2023
DESCRIPTION:Brought to you by Product Marketing Alliance\, this is your chance to get in a room with the experts as they reveal case studies\, best practices\, and common challenges\, so you can:\n➡ Leverage the latest trends to amplify the differentiated value of your product➡ Discover the exact actions needed to accelerate your PMM career from those that have been there\, done that\n➡ Meet mentors and form relationships within the world’s biggest PMM community \nBreak the cycle\nStep away from the daily grind of being a PMM. Rejuvenate\, refocus\, & upskill in go-to-market\, sales enablement\, cross-functional collaboration\, plus a whole lot more. \nCollaborate\nFoster new connections with local peers and PMM experts and benchmark against the best in the business. \nSpark new ideas\nNetwork\, share ideas\, get feedback & trade perspectives. Solve the current challenges you’re facing as a PMM & elevate your career.
URL:https://marketing.com.au/event/product-marketing-summit-2023/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Digital Marketing,Email marketing,Sydney
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