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DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260423T204646
CREATED:20211114T113056Z
LAST-MODIFIED:20211204T072949Z
UID:20641-1638403200-1638489599@marketing.com.au
SUMMARY:B2B Marketers: Seven Steps for Writing a Killer Creative Brief
DESCRIPTION:Does it sometimes feel like your writers\, graphic designers\, and video folks\, and/or your creative agency\, are not on the same page—and so the performance of your content suffers? If so\, it’s probably because the creative brief wasn’t rigorous enough\, if there was a brief at all. It’s time to up your content game. \nIf you’re a B2B marketer\, you know how much hard work goes into developing content\, but you don’t begrudge it because content is king\, right? And by “content” we mean customer-facing assets: blog posts\, infographics\, webpages\, videos\, podcasts\, social posts\, etc. \nUnfortunately\, all too often\, the content is off the mark and assets don’t perform well. Usually\, it’s because there wasn’t a rigorous creative brief with clear marching orders for your writer\, designer\, video team\, creative agency\, etc. A solid creative brief averts surprises\, rework\, and frustration that can happen late in the content review cycle. \nJoin us to learn: \n\nWhat is a creative brief?\nWhy is the brief so critical to building great content?\nWhat goes into a killer creative brief—the who\, what\, where\, when\, why\, and how?\nWhat are real-world examples of content done right?\n\n 
URL:https://marketing.com.au/event/b2b-marketers-seven-steps-for-writing-a-killer-creative-brief/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Content Marketing,Copywriting,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20211214
DTEND;VALUE=DATE:20211215
DTSTAMP:20260423T204646
CREATED:20211114T112604Z
LAST-MODIFIED:20211204T072954Z
UID:20639-1639440000-1639526399@marketing.com.au
SUMMARY:You Need a New Toolbox to Win the B2B Content Game
DESCRIPTION:IF YOU WANT TO RANK\, YOU NEED TO INNOVATE. \nSearch expert\, Wil Reynolds\, has a belief about winning in search: If everyone has the same off-the-shelf tools\, then everyone is looking at the same information to win. \nBut if you want to find the big blue ocean opportunity\, you need to break free of the “same tools\, same insights!” Sound good? Then this B2B Backstage is for you. \nJoin Wil to discover how tools like Power Bi\, Tableau\, SQL\, N-grams\, and surveys can help you get insights from your own data so you can develop smarter content that Google loves. \nYou’ll walk away knowing how to: \n\nAvoid the content “best practices” trap your competitors are following and use your own data\nUse Google’s “People also ask” to write the content people want\nFind wasted spend in your PPC accounts to fund writing the content you actually need
URL:https://marketing.com.au/event/you-need-a-new-toolbox-to-win-the-b2b-content-game/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Content Marketing,Online
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