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DTSTART;VALUE=DATE:20210413
DTEND;VALUE=DATE:20210414
DTSTAMP:20260517T094550
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UID:18185-1618272000-1618358399@marketing.com.au
SUMMARY:SMX Create: Content & Copy Training For Search Marketers
DESCRIPTION:“Great content” yields top results\, whether in organic rankings or paid search ROI… at least according to the search engines. SMX Create explores how great content and ad copy are developed and implemented\, all in the service of driving awareness\, traffic\, conversions\, and sales. \nAttend this exclusive edition of SMX for a deep dive on content strategy\, ad copywriting\, landing page optimization\, A/B testing\, and writing for intent\, among other crucial topics. You’ll also look at how recent changes such as passage-based indexing are affecting how search marketers approach content. \nContent makes or breaks search marketing performance. SMX Create delivers the most effective tactics from the expert marketers who are pioneering them. \nAgenda\nAfter attending SMX Create\, you’ll be able to… \n\nDevelop and execute a successful content strategy\nCraft compelling ad copy\nOptimize your landing pages\nIdentify winning ad copy through A/B testing\nNavigate recent industry changes that directly impact the value of content\n\nAll sessions will be available for viewing live or on-demand\, so you can train at your convenience.
URL:https://marketing.com.au/event/smx-create-content-copy-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online
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DTSTART;VALUE=DATE:20210427
DTEND;VALUE=DATE:20210430
DTSTAMP:20260517T094550
CREATED:20210214T091215Z
LAST-MODIFIED:20210410T092332Z
UID:18507-1619481600-1619740799@marketing.com.au
SUMMARY:Adobe Summit—The Digital Experience Conference
DESCRIPTION:The future of customer experience is waiting for you. Join us to expand your skills\, engage with other Experience Makers\, and be inspired to create exceptional experiences that drive business growth and customer loyalty. \n\n\nDevelop new skills\nLearn from more than 200 sessions and training workshops across 11 session tracks. \n\n\nAdobe Experience Platform\nAnalytics\, Insights\, and Activation\nB2B Marketing and ABM\nCampaign Management\nCollaborative Work Management\nContent Creation\nDeveloper Ecosystem\nDigital Commerce\nDigital Document Productivity\nPersonalization\nTrends and Inspiration\n\n\nLearn best practices\nWhatever your area of interest — from data to analytics\, content to commerce\, personalization to marketing automation — you’ll learn from other top brands like these. \n\n\nMake experience your business\n\n\n\nLearn how to make every interaction valuable — with experiences that are connected\, personal\, relevant\, and meet rising expectations. \nSummit 2021 will be an engaging virtual event with Experience Makers from around the globe.\nJoin us at Summit for expert content\, inspiring speakers\, and networking opportunities.
URL:https://marketing.com.au/event/adobe-summit-the-digital-experience-conference/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Design,Digital Marketing,Graphic Design,Online,Website
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