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DTSTART;VALUE=DATE:20210309
DTEND;VALUE=DATE:20210310
DTSTAMP:20260517T104746
CREATED:20210214T082325Z
LAST-MODIFIED:20210410T092341Z
UID:18497-1615248000-1615334399@marketing.com.au
SUMMARY:Customer Journey Maps for Marketers: Understand\, Deliver\, and Exceed Expectations
DESCRIPTION:The process of journey mapping is powerful. \nIt gives you an understanding of your customers’ journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint. \nWith 10 bite-sized lessons\, designed for marketers by marketers\, this Master Class will demystify the mapping process. After you’ve completed all of the lessons\, you’ll have a visual representation of your customer journey that you can use to create an experience that is truly customer-centric. \nYou have multiple ways to complete the lessons and earn your certificate of completion: \n\nAttend all of the Watch Parties\nAttend some Watch Parties and complete the rest of the lessons on-demand\nWatch all of the lessons on-demand (starting March 9) when it works for you\n\n\n\nMaster Classes are designed to give you the very best online learning experience with: \n\nAccess to live viewing parties with Q&A\, so you can stay focused and ask the instructor any questions that come up along the way\nComprehensive step-by-step instruction (exactly what you need: no more\, no less)\nBite-sized lessons so you can stop and start on your schedule\nHigh quality audio (because there’s nothing more distracting than echoes!)\, crisp video\, and stellar graphics\nA certificate of completion to proudly showcase to your boss (or future boss) that you’ve mastered marketing strategy\n\n\n\n\nWHAT YOU’LL LEARN\nThe Master Class lessons are broken down into bite-sized chunks to make learning (and retaining what you learn) easy. \n\n\n\n\n\n\n\nCustomer Experience Goes Beyond Marketing\nYour customer’s journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer’s point of view. \n LENGTH: 15 minutes\n\n\n\n\n\nDetermine Your Goals\nA map is all about getting somewhere! In this lesson\, you’ll determine the goals of both your brand and your customers. \n LENGTH: 15 minutes\n\n\n\n\n\nGet the Right Data\nDiscover how to utilize your marketing and customer experience data\, feedback from customers\, and input from employees to see things from your customer’s perspective. \n LENGTH: 15 minutes\n\n\n\n\n\nStages of the Journey\nEach customer’s journey is unique\, but every customer journey includes certain stages. Learn what typical stages you can use to build your journey map. \n LENGTH: 15 minutes\n\n\n\n\n\nThinking/Feeling/Doing: Customer Actions and Experiences\nDiscover what your customers are actually experiencing as they travel through their journey with your brand. \n LENGTH: 15 minutes\n\n\n\n\n\nChannels\, Touchpoints\, and Moments of Truth\nDo you know what channels are more important to your customers? Understanding these interactions help define the moments where you can have the biggest impact. \n LENGTH: 15 minutes\n\n\n\n\n\nPain Points & Opportunities\nWhat are the barriers that can stop your customer from progressing at each stage and touchpoint? Areas of friction. Roadblocks. Points where customers get stuck or frustrated. \n LENGTH: 15 minutes\n\n\n\n\n\nBusiness Goals & KPIs\nCustomer journey maps should drive results! You’ll learn to define these outcomes and assign appropriate KPI’s to deliver on them. \n LENGTH: 15 minutes\n\n\n\n\n\nLeading Actionable Outcomes\nYour journey map will show you where improvements are needed. In this lesson\, you’ll learn how to drive those improvements with cross-functional support\, coalition building\, and marketing leadership. \n LENGTH: 15 minutes\n\n\n\n\n\nYou Have Your CJM! Now What?\nYour Customer Journey Map is a tool. Discover how you can use it now and into the future to drive change\, improve your customer communications\, and create better customer experiences? \n LENGTH: 15 minutes
URL:https://marketing.com.au/event/customer-journey-maps-for-marketers-understand-deliver-and-exceed-expectations/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
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DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260517T104746
CREATED:20210321T081257Z
LAST-MODIFIED:20210410T092339Z
UID:18775-1616313600-1616346000@marketing.com.au
SUMMARY:online MASTERCLASS: Content Marketing
DESCRIPTION:In many of our projects\, we have learned to work on a shoestring budget. We know how vital a proper strategy is to achieve goals effectively. Especially in marketing\, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to make an impact while improving the bottom line. \n\n\n\n\n\n\nContent marketing is more relevant than ever before. As more people are searching online for ways to solve their problems you want to make sure that your service is effectively represented online. Instead of pitching and selling your services\, you need to provide genuinely relevant and valuable content to your prospects and customers to help them solve their most pressing issues. \nContent marketing has proven to increase sales\, save costs and attract more loyal customers. You need great content to implement your digital marketing strategy and in this masterclass we teach you how to produce content fast on a shoe string budget. \nThis masterclass caters to all industries and is suitable for: \n\nContent Marketing professionals\nSocial Media Marketing professionals\nMarketing professionals\nBrand managers\nPublic Relations professionals\nCommunications professionals\nDigital marketing professionals\nCustomer service professionals\n\nWhile all role levels are welcome\, this masterclass has been designed for those positioned at a manager or executive level.
URL:https://marketing.com.au/event/online-masterclass-content-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210324
DTEND;VALUE=DATE:20210326
DTSTAMP:20260517T104746
CREATED:20210214T095704Z
LAST-MODIFIED:20210410T092337Z
UID:18522-1616544000-1616716799@marketing.com.au
SUMMARY:Digital Marketing World Forum #DMWF North America 2021
DESCRIPTION:Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \nWith a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \n#DMWF North America prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. \nThis fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office. \nThe agenda will focus on supporting marketers to tackle the challenges you’re facing\, to inspire and share practical advice to help our community to plan\, implement and execute new strategies to impact their campaigns for the future. \n#DMWF North America is free to attend and will be exclusively for the community of Senior Marketing Professionals within America and surrounding regions. \nThis online event will be running on an application model to uphold the seniority of our #DMWF attendees.
URL:https://marketing.com.au/event/digital-marketing-world-forum-dmwf-north-america-2021/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,eCommerce,Marketing,Online,SEO,UX,Website
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