BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20190406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20191005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20200404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20201003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20210403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20211002T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200902
DTEND;VALUE=DATE:20200904
DTSTAMP:20260517T184141
CREATED:20200719T034834Z
LAST-MODIFIED:20201010T112427Z
UID:15894-1599004800-1599177599@marketing.com.au
SUMMARY:Writing for the web (webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200903T190000
DTEND;TZID=Australia/Melbourne:20200903T213000
DTSTAMP:20260517T184141
CREATED:20200712T075125Z
LAST-MODIFIED:20201010T112426Z
UID:15841-1599159600-1599168600@marketing.com.au
SUMMARY:Crushing The TikTok Marketing Game | Online
DESCRIPTION:TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world\, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short\, looping videos with special effects and musical overlays\, is booming with more than 500 million monthly active users\, most of them young adults. \nDespite being such a young platform and only recently launching an advertising process and hyperlinking capabilities for brands\, it is not too early to say that it is “leaking” with opportunities. Brands can take advantage of TikTok to boost brand awareness and engage younger audiences through showing off a lighter side of themselves via funny videos\, challenges and other strategies unique to the platform. However\, in order to effectively navigate and incorporate TikTok into the marketing mix\, marketers need to familiarise themselves with the ins and outs of this emerging platform. \nIn this workshop\, you’ll get an introduction to TikTok\, its users and insights that you can use to build a scalable\, fun and creative TikTok strategy. \n\n\nTakeaways\n\nWhat is TikTok and how can marketers make use of it\nCase studies of companies and organisations that have already gone viral or achieved success on TikTok\nPractical TikTok strategies that you can adopt and scale to drive your marketing efforts
URL:https://marketing.com.au/event/crushing-the-tiktok-marketing-game-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200908
DTEND;VALUE=DATE:20200911
DTSTAMP:20260517T184141
CREATED:20200804T105632Z
LAST-MODIFIED:20201010T112425Z
UID:16377-1599523200-1599782399@marketing.com.au
SUMMARY:Digital Contact Centre
DESCRIPTION:Enhancing Customer Experience through Omni-Channel Integration\,\nCustomer Self Service and Culture Change\n\n\n\n\nIn an increasingly digital world\, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise\, and a key component of overall customer experience.\n\nKey to achieving this goal will be the utilization of new technologies to improve the efficiency and reduce the administrative burden on staff\, while simultaneously giving them the tools to effectively resolve complex customer issues.\n\nWith that in mind\, CCW Asia Online hosted by CX Network will be focused on:\n\nIntegrating interaction channels across the business to ensure a seamless experience\nLeveraging automation and customer self-service to reduce the number of high volume and transactional customer enquiries\nUsing Artificial Intelligence\, sentiment analysis and knowledge management systems to ensure staff have the right information at their disposal\nEngaging in training and building a culture of service excellence to increase staff effectiveness\n\nDay One: Tuesday 8th September 2020\n\n\n9:00 SGT   Case Study: Driving Brand Loyalty Through Delivering Exceptional Customer Experience\nOlga Quiros\, Director\, Customer Operations – Asia Pacific\, Expedia Group \n\n10:00 SGT   Transform Your CX Operations Today by Harnessing the Power of AI\, ML and Intelligent Automation\nRavi Saraogi\, Co-founder and President – Asia Pacific\, Uniphore  \n\n11:00 SGT   Providing Better Customer Experience and Building Strong Customer Relationships\nSenior Representative\, Zendesk\n\n\n\n12:00 SGT  Using Cloud-Native Intuitive Analytics to Manage People and Systems\nSenior Representative\, Genesys\n\nDay Two: Wednesday 9th September 2020\n\n9:00 SGT   How a Highly Digitalized Contact Center Can Stay Human and Deeply Engaged with Customers\nAnna Wang\, Head of the Customer Relations Center for Nespresso China  \n\n10:00 SGT   Achieving True Operational Excellence in the Contact Center\nSenior Representative\, Vonage\n\n11:00 SGT  Optimizing Workforce Planning and Delivery\n\n\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers\nK V Dipu\, President & Operations and CX Head\, Bajaj Allianz General Insurance Company\, India\n\nDay Three: Thursday 10th September 2020\n\n9:00 SGT   Case Study: Delivering a World Class Customer Experience\nAnila Fredericks\, Head of Customer Service Operations\, Telstra Global\n \n10:00 SGT  Monetizing Customer Insights to Drive Better Performance and Profitability\n\n\n11:00 SGT  Future-Proofing Contact Centres in the Digital Age\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers
URL:https://marketing.com.au/event/digital-contact-centre/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200923T200000
DTEND;TZID=Australia/Melbourne:20200923T230000
DTSTAMP:20260517T184141
CREATED:20200712T075259Z
LAST-MODIFIED:20201010T112339Z
UID:15843-1600891200-1600902000@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:Consumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and ideas catalyzing behaviors. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey.\n\nTakeaways\nParticipants of this workshop will learn: \n\nWhere and how to find the necessary data and research inputs to customer journey maps\nProven consumer journey map design methodologies used for major brands and products\nHow to implement consumer journey maps as shown by real business case studies
URL:https://marketing.com.au/event/customer-journey-mapping-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200928T190000
DTEND;TZID=Australia/Melbourne:20200928T193000
DTSTAMP:20260517T184141
CREATED:20200712T075422Z
LAST-MODIFIED:20201010T112339Z
UID:15845-1601319600-1601321400@marketing.com.au
SUMMARY:Writing Compelling Creative Briefs for Better Advertising
DESCRIPTION:In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target\, inspiring and drives business objectives. \nWe will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. \nWe will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve\, when. \n\n\nTakeaways\n\nWhat are the essential elements of a creative brief\nWhere to find the information needed to complete the essential elements\nHow to write those elements in a clear succinct way\nWhen to involve others in the process of writing the brief
URL:https://marketing.com.au/event/writing-compelling-creative-briefs-for-better-advertising/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Graphic Design,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200930
DTEND;VALUE=DATE:20201001
DTSTAMP:20260517T184141
CREATED:20200804T102934Z
LAST-MODIFIED:20201010T112339Z
UID:16363-1601424000-1601510399@marketing.com.au
SUMMARY:AI & Big Data Expo Virtual 2020
DESCRIPTION:A FREE online conference covering two days of top-level content and thought leadership discussions looking at the AI & Big Data ecosystem. \nThis virtual conference is for the ambitious enterprise technology professional\, seeking to explore the latest innovations\, implementations and strategies to drive businesses forward. \nConsisting of live and on-demand sessions\, don’t miss this opportunity to explore this innovative technology and its impact on a range of industries including\, manufacturing\, transport\, supply chain\, government\, legal sectors and financial services energy\, utilities\, insurance\, healthcare\, retail and more! \nOur community of industry experts will explore and debate the technological advancements across the AI & Big Data ecosystem and beyond. \nAI & Big Data topics include: Enterprise AI\, process optimisation\, cultural change\, AI for ROI\, data analytics & big data \n1\,000+ attendees are expected virtually for the event including IT decision makers\, developers & designers\, heads of innovation\, chief data officers\, chief data scientists\, brand managers\, data analysts\, start-ups and innovators\, tech providers\, c-level executives\, venture capitalists \, and many more. \nThe AI & Big Data Expo will showcase the most cutting-edge technologies from more 40+ speakers sharing their unparalleled industry knowledge and real-life experiences.
URL:https://marketing.com.au/event/ai-big-data-expo-virtual-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200930T123000
DTEND;TZID=Australia/Melbourne:20200930T160000
DTSTAMP:20260517T184141
CREATED:20200712T071523Z
LAST-MODIFIED:20201010T112339Z
UID:15817-1601469000-1601481600@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Improve your content strategy and copywriting with an award-winning marketer\, Christopher Melotti from Melotti Media.\nContent strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively.  \nParticipants will gain knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Marketing
END:VEVENT
END:VCALENDAR