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DTSTART;TZID=Australia/Melbourne:20191002T093000
DTEND;TZID=Australia/Melbourne:20191002T163000
DTSTAMP:20260518T041958
CREATED:20190922T032235Z
LAST-MODIFIED:20191020T054325Z
UID:14217-1570008600-1570033800@marketing.com.au
SUMMARY:Sub-Editing and Proofreading One-Day Short Course
DESCRIPTION:Who can benefit from this sub-editing and proofreading workshop? \nThis subbing course will help anyone improve their editing skills\, regardless of whether they’re new to editing or are an experienced editor who wants a refresher. \nPeople who usually attend are often involved in: \n\ncommunications\npublishing\njournalism\nmarketing\npublic relations (PR)\nblogging.\n\nTaught by a former Sydney Morning Herald editor\, this practical course covers: \n\ntightening sentences\nwriting in the active voice\nusing positive phrasing\nwriting strong intros\nconnecting paragraphs\nmaking sure the lead isn’t buried\nrestructuring articles\ngrammar and punctuation tips\nmaintaining consistency\nfact checking\nproofreading mark-up symbols\nwriting strong headlines for both print and online\n\nOnly nine places are available to ensure every participant receives personalised attention. \nEditing exercises are included throughout the class so you can immediately practise what you’ve learnt. \nHandbooks and certificates will be handed out to each participant.
URL:https://marketing.com.au/event/sub-editing-and-proofreading-one-day-short-course/
LOCATION:North Sydney Training Rooms\, Level 2\, 80 Mount Street\, North Sydney\, NSW\, 2060\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
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DTSTART;TZID=Australia/Melbourne:20191008T180000
DTEND;TZID=Australia/Melbourne:20191008T200000
DTSTAMP:20260518T041958
CREATED:20190919T111403Z
LAST-MODIFIED:20191020T054325Z
UID:14198-1570557600-1570564800@marketing.com.au
SUMMARY:Intentional content: Pleasing humans and the Google Gods with Kate Toon
DESCRIPTION:These days the Google gods aren’t satisfied with basic blog posts. They want intelligent\, engaging\, well written\, problem-solving content that matches the searchers intent. And guess what\, humans want this too.\n* So what are the different types of search intent?\n* How do these fit into the brand awareness cycle?\n* What role does conversational search play?\n* And how can we ensure our post grabs the coveted position zero in the search results? \n_____________ \nKATE TOON\nSEO Lover\, Copywriter\, Speaker\, Author\, Hula Hooper\, Kate Toon Copywriter \nKate Toon is a writing entrepreneur\, as well as a popular coach\, speaker\, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content. \nNominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year\, 2 years running\, Kate runs Australia’s only dedicated copywriting conference COPYCON. Kate is also the author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself.
URL:https://marketing.com.au/event/intentional-content-pleasing-humans-and-the-google-gods-with-kate-toon/
LOCATION:CoWork Me\, 245 St Kilda Rd\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Meetup,Melbourne
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DTSTART;VALUE=DATE:20191010
DTEND;VALUE=DATE:20191012
DTSTAMP:20260518T041958
CREATED:20190922T040650Z
LAST-MODIFIED:20201002T005629Z
UID:14250-1570665600-1570838399@marketing.com.au
SUMMARY:Click Engage Convert
DESCRIPTION:Australia’s premier social media & digital marketing conference. \nIf your goal is to build brand awareness\, generate engagement\, drive traffic\, gain more leads\, increase sales or improve customer loyalty\, then join us for Click Engage Convert! \nClick Engage Convert will demonstrate how you can deploy the latest best-practice digital marketing and social media strategies\, tips and tools that will allow you to turn your digital marketing into a reliable and predictable revenue generating machine. \nClick Engage Convert takes a strategic approach to digital marketing\, exploring the opportunities and highlighting best-practice approaches to using social media\, social advertising\, email marketing\, messenger marketing\, video marketing\, content creation\, story telling\, SEO\, website optimisation\, artificial intelligence\, analytics and other digital marketing strategies\, to help generate more leads and sales for your businesses. \nYou’ll leave with ideas\, insights and inspiration that you can implement immediately that will transform your digital marketing practices and achieve measurable results for your business.
URL:https://marketing.com.au/event/click-engage-convert-2/
LOCATION:NAB\, 700 Bourke St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation
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DTSTART;TZID=Australia/Melbourne:20191029T093000
DTEND;TZID=Australia/Melbourne:20191029T163000
DTSTAMP:20260518T041958
CREATED:20190907T130252Z
LAST-MODIFIED:20191020T054258Z
UID:14160-1572341400-1572366600@marketing.com.au
SUMMARY:Writing for the Web One-Day Short Course – Melbourne
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly nine places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-melbourne/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne
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