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DTSTART;TZID=Australia/Melbourne:20190306T090000
DTEND;TZID=Australia/Melbourne:20190306T133000
DTSTAMP:20260518T133151
CREATED:20190301T010156Z
LAST-MODIFIED:20201002T014853Z
UID:13266-1551862800-1551879000@marketing.com.au
SUMMARY:Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the voice of your customers. Yet it is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Seminar is designed for senior marketers\, digital marketers and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.
URL:https://marketing.com.au/event/conversion-optimisation/
LOCATION:Bentleys Sydney\, Level 14\, 60 Margaret Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Sydney,Workshop
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DTSTART;TZID=Australia/Melbourne:20190310T080000
DTEND;TZID=Australia/Melbourne:20190310T223000
DTSTAMP:20260518T133151
CREATED:20190310T092419Z
LAST-MODIFIED:20190310T093217Z
UID:13342-1552204800-1552257000@marketing.com.au
SUMMARY:Customer Experience and Brand Loyalty - Melbourne
DESCRIPTION:Customers expect a seamless customer experience\, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase? \nIn April we explore how marketers are leveraging digital customer experiences to drive up the lifetime value of their customers. Is it all about data and personalisation or are there other key factors to implement that bring customers sustained joy? \nOur speakers will share: \n\n\n\nThe focused work they do on improving customer experience\nThe relationship between customer experience and loyalty\nWho takes responsibility for customer experience and how is it measured\nThe tech and strategies that work\n\n\n\nDon’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your customer experience. \nEarly Bird Tickets $65 each for a limited time.\nSpecial offer: Buy 3 ticket\, get 1 free!
URL:https://marketing.com.au/event/customer-experience-and-brand-loyalty-melbourne/
LOCATION:Torrens University Australia\, 196 Flinders Street\, Melbourne\, Victoria\, 3000
CATEGORIES:All Event Topics,All Event Types,Content Marketing,Melbourne
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
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DTSTART;VALUE=DATE:20190315
DTEND;VALUE=DATE:20190316
DTSTAMP:20260518T133151
CREATED:20190301T013746Z
LAST-MODIFIED:20190301T013746Z
UID:13278-1552608000-1552694399@marketing.com.au
SUMMARY:Marketing Automation Summit
DESCRIPTION:The purpose of marketing automation is to improve the customer experience\, making customers more likely to buy\, stay loyal\, and become advocates. This is a one day conference where you will learn how it has transformed\, how marketers build and execute in today’s digital landscape\, the latest and most powerful marketing automation tools and strategies to increase your sales\, revenue and profits. \nAs a modern marketer\, if you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping your business\, this conference is for you.
URL:https://marketing.com.au/event/marketing-automation-summit/
LOCATION:Novotel Sydney Central\, 169-179 Thomas Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Sydney
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DTSTART;TZID=Australia/Melbourne:20190321T133000
DTEND;TZID=Australia/Melbourne:20190321T170000
DTSTAMP:20260518T133151
CREATED:20190301T022042Z
LAST-MODIFIED:20201002T041828Z
UID:13292-1553175000-1553187600@marketing.com.au
SUMMARY:Digital Marketing Masterclass
DESCRIPTION:This event combines succinct presentations with in-depth discussions with leading digital experts\, the format allows you to focus on the topics that matter most to you. Core themes range from search and social media strategies to data management\, content marketing\, mobile marketing and programmatic advertising.
URL:https://marketing.com.au/event/digital-marketing-masterclass-2/
LOCATION:TBC Sydney\, TBC\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney,Workshop
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DTSTART;TZID=Australia/Melbourne:20190328T070000
DTEND;TZID=Australia/Melbourne:20190328T090000
DTSTAMP:20260518T133151
CREATED:20190301T014514Z
LAST-MODIFIED:20190310T093047Z
UID:13281-1553756400-1553763600@marketing.com.au
SUMMARY:AI to Drive Better Audience Engagement
DESCRIPTION:Join us at the Guru Breakfast with Alicia Olson-Keating\, Head of Audience Data & Insights at Australian Broadcasting Corporation (ABC). \nAlicia will unpack the changes happening in the media industry from a technology and impact on media consumption perspective. This presentation will delve into four key themed case studies demonstrating how the ABC are using machine learning to create a better understanding of their audiences and using key learnings to create meaningful and engaging relationships with their customers.
URL:https://marketing.com.au/event/ai-to-drive-better-audience-engagement/
LOCATION:Fraser’s Restaurant\, Fraser Avenue\, West Perth\, WA\, 6005\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Perth
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