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DTSTART;VALUE=DATE:20150319
DTEND;VALUE=DATE:20150320
DTSTAMP:20260521T220356
CREATED:20150302T054032Z
LAST-MODIFIED:20150302T054032Z
UID:6449-1426723200-1426809599@marketing.com.au
SUMMARY:Tinderbox - The Art of Digital Conversation
DESCRIPTION:Humans exist through their community and their conversation. Brands are no different\, and particularly brand that have been created through the Brand Storytelling process. Conversation is the oxygen that sustains great\, human brands\, and done well\, creates tribes of customers and fans. \nThe art of digital conversation teaches you how to take that authentic story you have developed for your brand\, and expressing it in a way that triggers deep emotional responses. It’s about discovering a language that shapes the content you create or curate online\, forming it into a natural expression of your brand.
URL:https://marketing.com.au/event/tinderbox-art-digital-conversation/
LOCATION:Unnamed Venue\, Perth\, Western Australia\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Perth,Workshop
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DTSTART;VALUE=DATE:20150320
DTEND;VALUE=DATE:20150321
DTSTAMP:20260521T220356
CREATED:20150302T050510Z
LAST-MODIFIED:20150302T050510Z
UID:6443-1426809600-1426895999@marketing.com.au
SUMMARY:Content Marketing Fundamental Workshop
DESCRIPTION:“Content marketing is a marketing technique concerned with creating and distributing relevant and valuable content to attract\, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action” (The Content Marketing Institute 2013).  \nIn this one day intensive workshop participants will learn the principles and methodology of content marketing\, including how to develop a content marketing strategy\, writing a content marketing plan\, and how to develop your content machine to realise results. Participants will also gain an understanding of how to optimise content to generate leads.  \nInformation presented includes case studies\, current research\, and practical hands-on tips. Participants have the opportunity to learn from each other with discussion of experiences encouraged by the facilitator.  \nPlease bring your laptop computer
URL:https://marketing.com.au/event/content-marketing-fundamental-workshop/
LOCATION:Cliftons Sydney\, Level 13\, 60 Margaret Street\, Sydney\, Victoria\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney,Workshop
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DTSTART;VALUE=DATE:20150324
DTEND;VALUE=DATE:20150325
DTSTAMP:20260521T220356
CREATED:20141230T140400Z
LAST-MODIFIED:20201002T005441Z
UID:6311-1427155200-1427241599@marketing.com.au
SUMMARY:ADMA Data Day - Sydney
DESCRIPTION:ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year\, Data Day will provide a world class list of speakers\, delivering real insights into how companies are winning with data. \nYour competitors are planning to make more of data. Make sure you’re ahead of them. Register today. \nTHE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES \n\nUnlock data success for your business by using it as an asset.\nLearn how to find real insights to derive deeper relationships with your customers.\nDiscover how to influence behavioUr in real-time.\nFind out how to manage data talent and integrate IT into your organisation.\n\nRegister today at www.admadataday.com.au
URL:https://marketing.com.au/event/adma-data-day/
LOCATION:Sofitel Sydney Wentworth Hotel\, 61-101 Philip Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Sydney
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20150327
DTEND;VALUE=DATE:20150328
DTSTAMP:20260521T220356
CREATED:20150302T051534Z
LAST-MODIFIED:20150302T051534Z
UID:6445-1427414400-1427500799@marketing.com.au
SUMMARY:Online Writing Fundamentals Workshop
DESCRIPTION:This one day intensive workshop aims to equip participants with particular writing skills to enhance their ability to produce engaging online copy. Most people find themselves needing to write for an online medium and the demand for web based copy is on the rise. This can mean producing engaging copy for your company’s website\, creating interesting articles for a blog or meaningful e-newsletters to your stakeholders.  \nWriting engaging copy for online mediums involves skill\, thought and planning as well as technique. Web-based writing does differ from writing for print and is something we all increasingly need to be able to produce. Through this workshop\, you will learn a variety of writing techniques and skills that will help transform your words from drab to fab and engage your target audience.
URL:https://marketing.com.au/event/online-writing-fundamentals-workshop/
LOCATION:Cliftons Brisbane\, Level 3\, 288 Edward Street\, Brisbane\, Queensland\, 5000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Digital Marketing,Workshop
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