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DTSTART;VALUE=DATE:20150826
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UID:6809-1440547200-1440719999@marketing.com.au
SUMMARY:Content Marketing for Government Masterclass - Canberra
DESCRIPTION:This two-day masterclass helps government communicators implement a content marketing approach to create and distribute useful and relevant content that directly engages with citizens.
URL:https://marketing.com.au/event/content-marketing-for-government-masterclass-canberra/
LOCATION:Dialogue Canberra\, 4 National Circuit \, Barton\, ACT\, 2600\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Canberra,Conference,Content Marketing,Digital Marketing,Marketing,Workshop
ORGANIZER;CN="Progress Media":MAILTO:davidl@progressmedia.com.au
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DTSTART;VALUE=DATE:20141112
DTEND;VALUE=DATE:20141114
DTSTAMP:20260419T234504
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UID:5882-1415750400-1415923199@marketing.com.au
SUMMARY:The Australian Government: Community and Marketing 2014
DESCRIPTION:This two day conference will focus on digital and social media strategies and tools to effectively engage and communicate with stakeholders for now for the future. Hear practical case study presentations from: CSIRO\, Creative Suburbs\, Australian National University\, London Live (Former BBC Reporter)\, Department of Premier and Cabinet\, Queensland Government\, Defence Housing Australia\, and the National Archives of Australia. At this forum\, you will gain insights and key learnings to: \n\nDevelop innovative and low-cost marketing strategies to engage with customers\nUnderstand how to overcome the challenges in government marketing\nUtilise digital and social media effectively to achieve cut-through\nEngage and communicate with stakeholders successfully\nImprove customer service and increase brand recognition\nIncorporate mobile marketing strategies and mobile apps
URL:https://marketing.com.au/event/australian-government-community-marketing/
LOCATION:Novotel Canberra\, 65 Northbourne Ave\, Canberra\, ACT\, 2601\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Canberra,Conference,Digital Marketing
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DTSTART;TZID=Australia/Melbourne:20141023T183000
DTEND;TZID=Australia/Melbourne:20141023T203000
DTSTAMP:20260419T234504
CREATED:20141001T221726Z
LAST-MODIFIED:20141001T221726Z
UID:5970-1414089000-1414096200@marketing.com.au
SUMMARY:The Branding Bridge
DESCRIPTION:The Branding Bridge – brand strategies that link client briefs to great creative. \nCatriona Burgess\, Strategy Director at Frost Collective will be in Canberra to speak on the role of brand strategy in setting direction for creative. \nCat will share with us case studies for clients such as the State Library of NSW\, Sydney Living Museums (previously Historic Houses Trust)\, University of Wollongong\, Redfern/Waterloo and Broken Hill destination brands and explain how Frost Collective got to the strategic position and then how this came to life in the creative. Cat will also share with some of the tools used to help tease out a brand’s positioning.
URL:https://marketing.com.au/event/branding-bridge/
LOCATION:Kendall Lane Theatre\, 19 Marcus Clarke Street\, Canberra\, Australian Capital Territory\, 2601\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Canberra,Conference,Graphic Design
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