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DTSTART;VALUE=DATE:20160404
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UID:7369-1459728000-1459900799@marketing.com.au
SUMMARY:Google Analytics Training presented by Loves Data\, Brisbane 4 & 5 April 2016
DESCRIPTION:Unlock the potential of Google Analytics and learn how to build a successful online presence with Google Analytics Certified experts from Loves Data. More info is found on: http://lovesdata.co/W1AyH
URL:https://marketing.com.au/event/google-analytics-training-presented-by-loves-data-brisbane-4-5-april-2016/
LOCATION:University of Queensland Business School\, Central Plaza One\, 345 Queen St\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Digital Marketing,Marketing,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
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DTSTART;TZID=Australia/Melbourne:20160414T083000
DTEND;TZID=Australia/Melbourne:20160414T123000
DTSTAMP:20260425T154905
CREATED:20160404T092055Z
LAST-MODIFIED:20160404T092055Z
UID:7567-1460622600-1460637000@marketing.com.au
SUMMARY:Fundamental Workshop: Video Marketing
DESCRIPTION:Learn how to think strategically about video content as part of the marketing mix\, as well as how to create engaging content that can be used in a variety of different business contexts. \nWho should Attend?\nMarketing\, PR and communications managers in B2B or B2C roles\, no detailed production experience required.
URL:https://marketing.com.au/event/fundamental-workshop-video-marketing/
LOCATION:Cliftons Brisbane\, Level 3\, 288 Edward Street\, Brisbane\, Queensland\, 5000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Digital Marketing,Workshop
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DTSTART;TZID=Australia/Melbourne:20160420T084500
DTEND;TZID=Australia/Melbourne:20160420T163000
DTSTAMP:20260425T154905
CREATED:20160404T092557Z
LAST-MODIFIED:20160404T092557Z
UID:7569-1461141900-1461169800@marketing.com.au
SUMMARY:Master Workshop: SEO for Marketers
DESCRIPTION:Optimising your website for search is the lowest cost and most effective marketing tactics that you can deploy online\, out performing most other online and digital marketing activities in delivering ROI for your marketing spend. \nWhile this is not a hands-on workshop\, you will learn how to manage your SEO team and effectively work with them on leveraging the most up-to-date search strategies in the market. You will learn this through case studies of successful SEO results; discussions on your onsite marketing\, review and use marketing tools that can contribute strongly to your website’s organic search results. \nThe workshop isn’t over-technical or geeky and you certainly don’t have to know HTML. You’ll learn and cover areas including leveraging content marketing to boost your SEO rankings\, how to promote and share your onsite content on social media for SEO benefit; and why building links remains an important SEO tactic.
URL:https://marketing.com.au/event/master-workshop-seo-marketers/
LOCATION:Cliftons Brisbane\, Level 3\, 288 Edward Street\, Brisbane\, Queensland\, 5000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,SEO,Workshop
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DTSTART;TZID=Australia/Melbourne:20160427T121500
DTEND;TZID=Australia/Melbourne:20160427T134500
DTSTAMP:20260425T154905
CREATED:20160404T102413Z
LAST-MODIFIED:20160404T102413Z
UID:7586-1461759300-1461764700@marketing.com.au
SUMMARY:Digital Stream - Content Chaos\, are you ready to disrupt?
DESCRIPTION:Generating and sharing compelling content has quickly become a vital weapon in the professional services marketing arsenal. But how do you meet the challenge to produce professional content that cuts through the clutter and finds its way to the right audience? \nMelita Francis from Melita.Digital will share her thoughts on the current content marketing landscape and what marketers need to consider prior to planning and distributing content. She will address what content disruption looks like and provide examples of who has successfully used content to create ‘chaos’ within their industries. \nMelita will also take a broad look at what content marketing strategy looks like; from planning\, developing and reviewing different content distribution channels (paid\, owned and earned) through to effectively measuring content performance. \nThis session will arm marketers with new ideas to better manage their content marketing strategy as well as tips and tools for achieving greater engagement (and hopefully creating content anarchy!).
URL:https://marketing.com.au/event/digital-stream-content-chaos-ready-disrupt/
LOCATION:Pilot Partners\, Level 10 Waterfront Place\, 1 Eagle Street\, Brisbane\, Queensland\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,Brisbane,Content Marketing,Digital Marketing
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DTSTART;TZID=Australia/Melbourne:20160428T084500
DTEND;TZID=Australia/Melbourne:20160428T130000
DTSTAMP:20260425T154905
CREATED:20160404T093954Z
LAST-MODIFIED:20160404T093954Z
UID:7574-1461833100-1461848400@marketing.com.au
SUMMARY:Fundamental Workshop: Communicating for Change
DESCRIPTION:Workshop Outline\nEffective communication is your greatest tool in leading stakeholders towards productive change. The half-day workshop can be applied internally or externally – stakeholders will vary\, but the process is essentially the same. \nKey Learning Outcomes\nTo provide a best-practice overview in the area of communicating change: \n\nSession one – Change and it’s management: To help clarify attendees’ relevant opportunity for change.\nSession two – Communicating of change: To assist attendees’ ensure the right communication environment for their change to occur\n\nWhat will we cover?\nThis facilitated communications workshop involves two main sessions:\n>> Workshop one: Change and it’s management\n>> Types of change\n>> Change Process\, and\n>> Change models\n>> Workshop two: Communication for change\n>> Feedback loop\n>> Recent communication developments and\n>> A four-step process \nWho Should Attend?\nC-suite\, Executives and Managers
URL:https://marketing.com.au/event/fundamental-workshop-communicating-change/
LOCATION:Cliftons Brisbane\, Level 3\, 288 Edward Street\, Brisbane\, Queensland\, 5000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Marketing,Workshop
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