BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20210403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20211002T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20220402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20221001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221117T120000
DTEND;TZID=Australia/Melbourne:20221117T130000
DTSTAMP:20260422T112234
CREATED:20221001T022242Z
LAST-MODIFIED:20221009T002706Z
UID:22731-1668686400-1668690000@marketing.com.au
SUMMARY:Customer Relationships in the Digital World: The role of Online Brand Advocacy
DESCRIPTION:Research shows that user-generated content (UGC) is more authentic and trustworthy\, and subsequently\, more influential\, than brand-generated content (BGC). So\, in this new era of social influence and multiple digital touchpoints\, it is consumers – just like you and I – that have the power. In this webinar\, we will talk about building customer relationships to generate online brand advocacy (OBA) for your brand. \nKey takeaways: \n\nUnderstand what OBA is and how to nurture your consumers to become your online brand advocates.\nView examples of OBA given by consumers\nExplore how brands integrate OBA into their digital marketing strategies\nPreview the latest research into OBA
URL:https://marketing.com.au/event/customer-relationships-in-the-digital-world-the-role-of-online-brand-advocacy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing
END:VEVENT
END:VCALENDAR