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DTSTART;VALUE=DATE:20260520
DTEND;VALUE=DATE:20260522
DTSTAMP:20260420T102421
CREATED:20251231T054425Z
LAST-MODIFIED:20251231T073701Z
UID:27289-1779235200-1779407999@marketing.com.au
SUMMARY:B2B Marketing Leaders Forum APAC 2026
DESCRIPTION:APAC’s largest B2B marketing conference focused on driving pipeline\, revenue\, profitable growth\, brand\, leadership and personal career advancement! \nNow in its 11th year\, APAC’s largest gathering of 500+ B2B CMOs and marketing leaders will gather in May to discuss our roles as business leaders driving profitable growth\, how we balance brand with performance and revenue investments\, sharing leadership challenges\, advising  future aspiring CMOs and CEOs\, discuss how we get more CMOs onto boards\, how we maintain a firm and respected seat at the leadership table\, all while investing in our personal career development\, ensuring we personally stay relevant as modern marketers…and much\, much more!
URL:https://marketing.com.au/event/b2b-marketing-leaders-forum-apac-2026/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Conference
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260628
DTEND;VALUE=DATE:20260630
DTSTAMP:20260420T102421
CREATED:20260404T013239Z
LAST-MODIFIED:20260404T020226Z
UID:27427-1782604800-1782777599@marketing.com.au
SUMMARY:B2B eCommerce World Asia Pacific 2026
DESCRIPTION:Join us in Melbourne for a dynamic two-day conference at B2B eCommerce World Asia Pacific. \nFeaturing transformative workshops\, exclusive networking opportunities\, and insightful sessions tailored for manufacturers and distributors\, this event will empower you to advance your digital strategy. \nCelebrate the industry’s finest at the B2B eCommerce Industry Awards 2026 and connect with leaders shaping the future of B2B eCommerce. \nDon’t miss this chance to elevate your digital journey!
URL:https://marketing.com.au/event/b2b-ecommerce-world-asia-pacific-2026/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Conference
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260723
DTEND;VALUE=DATE:20260724
DTSTAMP:20260420T102421
CREATED:20260404T014818Z
LAST-MODIFIED:20260404T020226Z
UID:27448-1784764800-1784851199@marketing.com.au
SUMMARY:B2B Marketing Fundamentals
DESCRIPTION:Join a practical and interactive session which objectively examines the B2B nuances at play globally and in Australia\, with helpful comparisons to B2C and reference to relevant marketing theory. \nWho should attend \nFrom entry-level marketers to seasoned B2B practitioners (10 years+)\, the course caters for all levels\, with the opportunity to work individually and within small groups to apply the content. \nTopics Covered \n\n Account Based Marketing theory & practice\nBuyer Group Marketing theory & practice\nGrowing B2B Brands via Category Entry Points\nAnalysing B2B campaign types by effectiveness & role\nProduct Led Growth ‘vs’ Sales Led Growth\nModern Sales\, Business Development and Marketing organisational structures & KPIs / benchmarks\n\nCase studies and mini-tasks are peppered throughout the content to enable discussion and debate. \nLearning Outcomes \n\nDescribe and apply B2B marketing principles\, throughout the funnel (both acquisition and retention)\nUnderstand the tension and synergies between Sales\, BD and Marketing\nHave an objective view of the promises of Product Led Growth models\nWalk away with a clear view of any ‘gaps’ and areas to prioritise in your own B2B marketing efforts
URL:https://marketing.com.au/event/b2b-marketing-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260730
DTEND;VALUE=DATE:20260731
DTSTAMP:20260420T102421
CREATED:20260404T013550Z
LAST-MODIFIED:20260404T020225Z
UID:27430-1785369600-1785455999@marketing.com.au
SUMMARY:Generate Summit 2026
DESCRIPTION:Join us at Generate Summit to learn how other B2B marketers are driving impact with industry-leading marketing and actionable tactics. \n‍Organised by the Generate Community\, the leading B2B marketing community in Australia and New Zealand\, top B2B marketers get together for a day of sharing marketing good practices and learning.
URL:https://marketing.com.au/event/generate-summit-2026/
LOCATION:W Hotel Sydney\, NSW\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Conference
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