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DTSTART;TZID=Australia/Melbourne:20260403T080000
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DTSTAMP:20260417T164544
CREATED:20260403T060159Z
LAST-MODIFIED:20260403T065233Z
UID:27405-1775203200-1775235600@marketing.com.au
SUMMARY:Retention Marketing Strategy
DESCRIPTION:Looking to turn one-time buyers into repeat customers? Learn how to create smart\, strategic retention programs that grow value and loyalty. \n\nThis course is designed to help you build meaningful customer relationships that last. \nYou’ll learn how to keep customers engaged\, encourage repeat purchases and turn buyers into loyal advocates – by applying practical\, proven strategies. \nBy the end\, you’ll have a clear understanding of the frameworks\, psychology and program types that keep customers coming back. \n\n\n\nWhat you’ll learn \n\n\nYou’ll build the skills to design smart\, customer-first retention strategies. By the end of this course\, you’ll be able to: \n\nUnderstand what drives loyalty and long-term engagement\nIdentify the right program type – from lifecycle to win-back and advocacy\nCreate compelling customer value propositions with both hard and soft benefits\nUse data and analytics to uncover insights and measure impact\nAlign retention activities with brand strategy and broader marketing goals
URL:https://marketing.com.au/event/retention-marketing-strategy/
LOCATION:NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
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