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DTSTART;TZID=Australia/Melbourne:20260512T080000
DTEND;TZID=Australia/Melbourne:20260616T170000
DTSTAMP:20260513T091539
CREATED:20260403T060047Z
LAST-MODIFIED:20260403T065232Z
UID:27403-1778572800-1781629200@marketing.com.au
SUMMARY:Digital Analytics for Marketers
DESCRIPTION:Want to feel confident with data and analytics? Learn how to decode your marketing data with this accessible\, expert-led course.  \n\nReady to make data your superpower? \nThis course breaks down the complex world of digital analytics into straightforward strategies you can use to boost performance. \nFrom metrics and media attribution to Google Analytics\, you’ll explore the key tools and frameworks that help marketers measure their impact. And learn how to turn raw numbers into clear\, actionable insights. \nWith data informing your strategy\, you’re not just guessing – you’re growing. \n\n\n\nWhat you’ll learn \n\n\nYou’ll learn how to measure\, analyse and optimise your digital performance\, building practical skills you can apply right away. By the end of this course\, you’ll be able to: \n\nIdentify the metrics that matter and align them with your business goals\nUse Google Analytics and other tools to spot patterns in audience behaviour\nUncover key insights hiding in your content\, campaigns and customer journeys\nTrack and attribute conversions accurately across multiple channels\nOptimise targeting to reduce media waste and improve ROI\nTurn complex data sets into smart\, actionable marketing decisions
URL:https://marketing.com.au/event/digital-analytics-for-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260602
DTEND;VALUE=DATE:20260603
DTSTAMP:20260513T091539
CREATED:20260403T051124Z
LAST-MODIFIED:20260403T065232Z
UID:27377-1780358400-1780444799@marketing.com.au
SUMMARY:IAB Australia AdTech & Ops Summit Melbourne 2026
DESCRIPTION:Melbourne’s annual Ad Tech & Ops Summit is back Tuesday June 2\, 2026. The event will cover current key topics that are critical to our industry from both a local and global perspective impacting those working across product\, technical\, commercial and operational perspectives.
URL:https://marketing.com.au/event/iab-australia-adtech-ops-summit-melbourne-2026/
LOCATION:PwC Melbourne\, Lvl 19\, 2 Riverside Quay\, Southbank\, 3006\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260602
DTEND;VALUE=DATE:20260603
DTSTAMP:20260513T091539
CREATED:20260403T053458Z
LAST-MODIFIED:20260403T065232Z
UID:27392-1780358400-1780444799@marketing.com.au
SUMMARY:AI in Marketing Accelerator
DESCRIPTION:AI is changing the way we work – from content and research to planning\, strategy and delivery. This course gives you a full\, working system that gets results from day one. \nKey learnings \n\nAI Assistants (Custom GPTs\, Gems or Agents) that work and sound like you\nScalable AI workflows that save time and stay on-brand\nInsight and research strategies for smarter decisions\nContent tools for speed and scale – without losing creativity\nYour personal AI roadmap: what to use\, test\, and grow\nWork smarter. Market better. Build a repeatable AI system that sticks.\n\n\nWho should attend  \n\nMarketers and brand managers who want more control over how AI’s used day-to-day\nCMOs and senior marketers setting the safe\, ethical direction for their teams\nContent creators and social leads ready to scale without losing their voice\nFounders and lean teams needing to grow without big budgets\nCurious marketers across B2B\, B2C or agency-side wanting to do AI properly\n\nLearning experience  \nThe Skills-Lab Format: Learn it. Apply it. Use it. \nDesigned by marketers\, for marketers. We know how busy you are – that’s why we built this to work with your schedule\, not against it: \n\nLive Sessions – 6 x 2-hour interactive workshops (09:00–11:00 AM AEDT)\nDaily Challenges – Quick tasks to lock in what you’ve learned\nPlug-and-Play Resources – Save hours with prompts\, tools\, and templates\nDrop-In Clinics – Ask questions\, get feedback\, stay unstuck\nCatch-Up Recordings – Can’t make a session? Watch when it suits you\nYou’ll be confident building AI into your workflows and seeing results before the course ends.\n\nCourse Structure \n6 focused modules. Everything you need to work smarter with AI. \nModule 1: Unlocking AI’s Business & Marketing Growth\nModule 2: AI-Powered Productivity\, CustomGPTs & Your Tech Stack\nModule 3: AI for Smarter Insights\, Research & Decision-Making\nModule 4: AI-Powered Content\, Copy & Communication\nModule 5: AI for Visual\, Voice & Video Content – Maximise Your Impact\nModule 6: Building a Sustainable AI Roadmap\nBonus Module: Make AI Stick – Without Losing Momentum. 30 Day Check In \nWhat you will learn  \nMaster High-Impact Tools. Get hands-on with the best AI tools for marketing. Learn how to use them properly and plug them into workflows that save time and get results. \nDeliver Smarter\, Faster Marketing. Apply real-world tactics from teams already using AI well. You’ll apply what works – and skip what doesn’t. \nWork Confidently with AI. Prompt smarter\, set up tools effectively and learn when to delegate\, when to collaborate and when to make them part of your team. \nScale What Works. Cut the busy-work. Streamline your day-to-day and grow faster with repeatable\, proven systems. \nWhat you’ll walk away with \n\nA ready-to-use AI setup (assistants\, workflows\, tools)\nFrameworks and templates for faster content\, strategy\, and smarter decisions\nYour own AI Task Tracker + ROI Calculator to prove the impact\nPrompt packs and cheatsheets to save time when you’re under pressure\nOn-demand access to sessions\, updates and bonus resources\nLive support\, expert feedback and an ongoing community of AI marketing peers\n\nTestimonials  \nThe Impact \n\n95% of participants rated the course 10/10\n135% uplift in AI confidence across key marketing skill areas\n2.3 hours saved per day\, on average\n8-12+ hours saved per week with repeatable AI workflows\n\n“Changed my world as a one-person marketing team.” – Gemma Garratt \n“This course was not only amazing; it delivered on everything it promised -and was super engaging.” – Julie Fenwick \n“Such a brilliant course; superbly paced\, helpfully hands-on -both practical & strategy provoking ” – Emma Fulford \n“This isn’t just training. It’s how you actually get time back.” – Brett Parnham \nI’ve learned the most mind blowing AI strategies and tools – Georgia Church \nFacilitators  \nCatherine & Steve Toms \nWith over 35 years of hands-on industry experience\, we’ve upskilled more than 10\,000 marketers and teams worldwide to rethink how they work\, adapt to change\, and actually get results. \nNow? We’re focused on one thing: Helping marketers use AI the *right* way to save time\, think smarter\, and make better decisions. \nOur training is practical\, proven and super engaging – but most importantly- it’s built on everything we’ve learnt working with real-world marketing teams
URL:https://marketing.com.au/event/ai-in-marketing-accelerator/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260611
DTEND;VALUE=DATE:20260612
DTSTAMP:20260513T091539
CREATED:20260403T050755Z
LAST-MODIFIED:20260403T065232Z
UID:27373-1781136000-1781222399@marketing.com.au
SUMMARY:IAB Australia Affiliate & Partnership Marketing Summit Melbourne 2026
DESCRIPTION:The annual Affiliate and Partnerships Marketing Summit is the event where all sides of the market come together to discuss the big industry topics\, review the market and showcase great work. \nThe 2026 event will include: \n\nNew Affiliate and Partnership Marketing State of the Nation research\nWhat changes in consumer’s search and discovery behaviour means for the affiliate industry\nNew case study – driving growth through affiliate marketing\nMarket innovation\, measurement and responsibility
URL:https://marketing.com.au/event/iab-australia-affiliate-partnership-marketing-summit-melbourne-2026/
LOCATION:PwC Melbourne\, Lvl 19\, 2 Riverside Quay\, Southbank\, 3006\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260616
DTEND;VALUE=DATE:20260617
DTSTAMP:20260513T091539
CREATED:20260403T060435Z
LAST-MODIFIED:20260403T065232Z
UID:27407-1781568000-1781654399@marketing.com.au
SUMMARY:Email Marketing Strategy
DESCRIPTION:Want to make your emails impossible to ignore? Learn how to plan\, create and optimise email campaigns that convert. \n\nThink email marketing is past its prime? Think again. \nEmail is one of the most effective and profitable digital channels. But only when used strategically. \nThis course will show you how to plan and execute campaigns that cut through the clutter and deliver value for your customers. \nYou’ll learn to write compelling copy\, build effective layouts and segment your audiences for maximum relevance. \nYou’ll also master key testing and optimisation tactics to help refine your campaigns – boosting engagement\, inbox placement and conversions across every send. \n\n\n\nWhat you’ll learn \n\n\nYou’ll gain the practical skills to plan and execute impactful\, results-driven email campaigns. By the end of this course\, you’ll be able to: \n\nDevelop a customer-centric email strategy that supports your marketing goals\nWrite\, design and structure emails that drive engagement and conversion\nUse data to segment audiences and personalise content for maximum impact\nEnsure every campaign is compliant with current spam and privacy regulations\nTest\, measure and optimise campaigns to improve performance over time
URL:https://marketing.com.au/event/email-marketing-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260617
DTEND;VALUE=DATE:20260618
DTSTAMP:20260513T091539
CREATED:20251231T045200Z
LAST-MODIFIED:20251231T073701Z
UID:27278-1781654400-1781740799@marketing.com.au
SUMMARY:Digital Retail Summit NSW 2026
DESCRIPTION:This summit will bring together senior executives from leading retailers for strategic discussions on optmising tech stacks\, driving customer retention and engagement\, and channel strategy excellence. \nThe Digital Retail landscape is one that is constantly evolving. With cost-of-living pressures at the forefront of customers minds\, the need for retailers to provide value at every stage of the shopping journey is essential to remain relevant in a competitive & saturated market. \nThe Digital Retail Summit will explore how leading retailers are adapting their digital strategies to thrive in an uncertain market\, refining tech stacks & measuring ROI for overall uplift\, driving customer retention\, optimising channel & platform mix and enhancing customer experiences for long term loyalty.
URL:https://marketing.com.au/event/digital-retail-summit-nsw-2026/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260617
DTEND;VALUE=DATE:20260618
DTSTAMP:20260513T091539
CREATED:20260403T053258Z
LAST-MODIFIED:20260403T065232Z
UID:27390-1781654400-1781740799@marketing.com.au
SUMMARY:Digital Retail Summit NSW 2026
DESCRIPTION:The Digital Retail Summit brings together senior executives from leading retailers for strategic discussions on optmising tech stacks\, driving customer retention and engagement\, and channel strategy excellence — bringing ecommerce professionals and retail leaders together for meaningful industry dialogue. \nThe digital retail landscape is constantly evolving. With cost-of-living pressures front of mind for customers\, retailers must provide value at every stage of the customer journey in order to remain relevant in a competitive and saturated market. This ecommerce summit addresses the challenges facing the retail industry today. \nThe Digital Retail Summit explores how leading retailers are navigating this period of uncertainty. Thought leaders from top global brands will share insights and strategies around adapting to changes in consumer behaviour\, providing true value to customers outside of discount models\, innovating and optimising digital channels\, and identifying opportunities for growth. This tech conference is designed for retail leaders and ecommerce professionals across the retail industry.
URL:https://marketing.com.au/event/digital-retail-summit-nsw-2026-2/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,eCommerce,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260617
DTEND;VALUE=DATE:20260618
DTSTAMP:20260513T091539
CREATED:20260403T060720Z
LAST-MODIFIED:20260403T065232Z
UID:27409-1781654400-1781740799@marketing.com.au
SUMMARY:Insights\, Strategy\, Action!
DESCRIPTION:Turn customer understanding into business growth. In today’s data-rich world\, the real competitive edge doesn’t come from more information – it comes from the ability to turn data into insights that spark strategy and action. \nInsights\, Strategy\, Action! is an immersive\, hands-on program that equips marketers\, researchers and business leaders with the tools to transform customer understanding into growth-driving outcomes.\n\n\nWhat you’ll learn \n\nBy the end of the course\, participants will be able to: \n\nDistinguish between data\, knowledge\, and insight.\nIdentify roles of different sources of information\, including market research and brand tracking\nApply AI tools to optimise insights\, strategy\, and action outcomes\nLink brand knowledge with customer behaviour understanding to uncover patterns that lead to insight\nBuild insights that reveal customer motivations and unlock business opportunities.\nTranslate insights into marketing strategies\, goals and programs aligned with business priorities.\nApply insights to targeting\, segmentation\, personas\, and customer journeys.\nWrite insight-driven briefs and use them as catalysts for innovation and creative activation.\nCraft and deliver compelling growth stories that inspire stakeholder engagement.\n\n\n\n\n\n\nIs this course for me? This course is for… \n\nMarketing\, brand\, and innovation professionals seeking to strengthen their strategic toolkit.\nB2B\, B2C\, retail\, service and consumer marketers\nInsights and research teams who want to see their work have greater business impact.\nBusiness leaders who need to connect customer understanding to growth agendas.\nResearch specialists who want to understand the organisational application of research\nAnyone responsible for shaping marketing plans\, creative development\, or stakeholder engagement.
URL:https://marketing.com.au/event/insights-strategy-action/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Copywriting,Data,Design,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260623
DTEND;VALUE=DATE:20260624
DTSTAMP:20260513T091539
CREATED:20260403T055637Z
LAST-MODIFIED:20260403T065232Z
UID:27399-1782172800-1782259199@marketing.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Looking to upgrade your digital marketing skill set? Get ready to master the tools\, tactics and touchpoints that drive results online. \n\nWhether you’re a budding marketer\, switching careers or looking to stay sharp with the latest insights\, this course is your launchpad into digital marketing. \nYou’ll explore all the major digital channels\, from email\, social and paid media to SEO\, content and customer data. And learn how to connect them into one cohesive strategy that delivers. \n\n\n\nWhat you’ll learn \n\n\nYou’ll explore the key pillars of digital marketing and build skills you can apply right away. By the end of this course\, you’ll be able to: \n\nApply best-practice strategies for email\, SEO\, social and paid media\nUse data and analytics to make smart decisions and measure performance\nCombine multiple tactics into one cohesive strategy\nConfidently plan and run digital campaigns across platforms\n\n\n\n\n\n\nIs this course for me?\nThis is a Foundation Learning Level course. \nIt’s designed for anyone looking to build confidence in core marketing areas – from beginners and career changers to marketers keen to stay sharp with the latest insights. \nWith the right foundation\, there’s no limit to what you can do next.
URL:https://marketing.com.au/event/digital-marketing-essentials-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260628
DTEND;VALUE=DATE:20260630
DTSTAMP:20260513T091539
CREATED:20260404T013239Z
LAST-MODIFIED:20260404T020226Z
UID:27427-1782604800-1782777599@marketing.com.au
SUMMARY:B2B eCommerce World Asia Pacific 2026
DESCRIPTION:Join us in Melbourne for a dynamic two-day conference at B2B eCommerce World Asia Pacific. \nFeaturing transformative workshops\, exclusive networking opportunities\, and insightful sessions tailored for manufacturers and distributors\, this event will empower you to advance your digital strategy. \nCelebrate the industry’s finest at the B2B eCommerce Industry Awards 2026 and connect with leaders shaping the future of B2B eCommerce. \nDon’t miss this chance to elevate your digital journey!
URL:https://marketing.com.au/event/b2b-ecommerce-world-asia-pacific-2026/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Conference
END:VEVENT
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