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DTSTART;TZID=Australia/Melbourne:20191008T180000
DTEND;TZID=Australia/Melbourne:20191008T200000
DTSTAMP:20260429T012028
CREATED:20190919T111403Z
LAST-MODIFIED:20191020T054325Z
UID:14198-1570557600-1570564800@marketing.com.au
SUMMARY:Intentional content: Pleasing humans and the Google Gods with Kate Toon
DESCRIPTION:These days the Google gods aren’t satisfied with basic blog posts. They want intelligent\, engaging\, well written\, problem-solving content that matches the searchers intent. And guess what\, humans want this too.\n* So what are the different types of search intent?\n* How do these fit into the brand awareness cycle?\n* What role does conversational search play?\n* And how can we ensure our post grabs the coveted position zero in the search results? \n_____________ \nKATE TOON\nSEO Lover\, Copywriter\, Speaker\, Author\, Hula Hooper\, Kate Toon Copywriter \nKate Toon is a writing entrepreneur\, as well as a popular coach\, speaker\, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content. \nNominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year\, 2 years running\, Kate runs Australia’s only dedicated copywriting conference COPYCON. Kate is also the author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself.
URL:https://marketing.com.au/event/intentional-content-pleasing-humans-and-the-google-gods-with-kate-toon/
LOCATION:CoWork Me\, 245 St Kilda Rd\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191008T080000
DTEND;TZID=Australia/Melbourne:20191008T110000
DTSTAMP:20260429T012028
CREATED:20190922T063130Z
LAST-MODIFIED:20201002T052118Z
UID:14273-1570521600-1570532400@marketing.com.au
SUMMARY:Commercial Acumen for Digital Sales - IAB Workshop
DESCRIPTION:The IAB is running a commercial acumen workshop for sales people within publisher and ad tech organisations. The basics of business seem simple: sales minus costs equals profit. However\, in the 21st Century businesses are constantly creating innovative\, fascinating ways of making money. In this IAB session\, we will investigate the fascinating business strategies of companies in advertising and beyond. \nUnderstanding these traditional and disruptive business models is a crucial skill for anyone who wants to be successful in the advertising industry. \nYou’ll learn the 3 building blocks that make up any business model and how to quickly chunk down and analyze a client’s business model. Plus\, you’ll be able to show how what you do affects your company’s bottom line. \n\nLearn a framework to quickly analyze businesses and their business models\nLearn the key terms\, metrics and commercial language in advertising companies\nIdentify ways in which your role can affect an organization’s commercial success\n\nThe workshop will be run by industry veteran Rob Pyne who runs Realizer\, a training & facilitation company specializing in decision-making\, management and productivity and it suitable for people with approximately 2-5 years sales experience. The workshop is free for people who work in IAB member companies but limited to 3 people from any one organisation.
URL:https://marketing.com.au/event/commercial-acumen-for-digital-sales-iab-workshop-2/
LOCATION:Facebook\, Level 41\, Tower 2\, 200 Barangaroo Avenue\, Barangaroo\, SYD\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191002T093000
DTEND;TZID=Australia/Melbourne:20191002T163000
DTSTAMP:20260429T012028
CREATED:20190922T032235Z
LAST-MODIFIED:20191020T054325Z
UID:14217-1570008600-1570033800@marketing.com.au
SUMMARY:Sub-Editing and Proofreading One-Day Short Course
DESCRIPTION:Who can benefit from this sub-editing and proofreading workshop? \nThis subbing course will help anyone improve their editing skills\, regardless of whether they’re new to editing or are an experienced editor who wants a refresher. \nPeople who usually attend are often involved in: \n\ncommunications\npublishing\njournalism\nmarketing\npublic relations (PR)\nblogging.\n\nTaught by a former Sydney Morning Herald editor\, this practical course covers: \n\ntightening sentences\nwriting in the active voice\nusing positive phrasing\nwriting strong intros\nconnecting paragraphs\nmaking sure the lead isn’t buried\nrestructuring articles\ngrammar and punctuation tips\nmaintaining consistency\nfact checking\nproofreading mark-up symbols\nwriting strong headlines for both print and online\n\nOnly nine places are available to ensure every participant receives personalised attention. \nEditing exercises are included throughout the class so you can immediately practise what you’ve learnt. \nHandbooks and certificates will be handed out to each participant.
URL:https://marketing.com.au/event/sub-editing-and-proofreading-one-day-short-course/
LOCATION:North Sydney Training Rooms\, Level 2\, 80 Mount Street\, North Sydney\, NSW\, 2060\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191002T080000
DTEND;TZID=Australia/Melbourne:20191002T103000
DTSTAMP:20260429T012028
CREATED:20190919T095056Z
LAST-MODIFIED:20191020T054325Z
UID:14196-1570003200-1570012200@marketing.com.au
SUMMARY:Spotlight on Paid Social Media - Brisbane
DESCRIPTION:Social media is a key channel in many marketing plans and it experiences perhaps the highest rate of change of them all. How are you adjusting your social media strategy to accommodate changes across these platforms? \nAt this event\, we explore the latest in social media advertising. You’ll find out how to get the most from your ad budget\, how to best leverage the targeting capabilities of these platforms and what creative is getting the most cut through. \nOur speakers will share how they use paid social media in conjunction with their organic presence and how they decide what content and ad types to use where. Plus\, see what reporting organisations have in place to track and deliver results. \nWhether you are in B2B or B2C\, if social media forms part of your marketing strategy\, make sure you don’t miss this event.
URL:https://marketing.com.au/event/spotlight-on-paid-social-media-brisbane/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland,Social Media
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191001T180000
DTEND;TZID=Australia/Melbourne:20191001T200000
DTSTAMP:20260429T012028
CREATED:20190922T035747Z
LAST-MODIFIED:20191020T054325Z
UID:14242-1569952800-1569960000@marketing.com.au
SUMMARY:Strategic Communication Masterclass
DESCRIPTION:Learn how to plan and implement communication initiatives grounded in business thinking that deliver real business results. \n\n\n\n\n\n\n\n\nIn today’s dynamic and challenging communication environment\, it’s more important than ever to plan and implement communication initiatives grounded in business thinking that add greater value to stakeholders and deliver business results. \nIABC Queensland is pleased to present a Strategic Communication Masterclass with Sia Papageorgiou FRSA\, SCMP\, President of IABC Victoria\, which will show you how to define communication needs\, deliver measurable outcomes and build your credibility as a trusted in-demand communication professional. \nThis interactive workshop will show you how to: \n• build alignment between business needs and communication outcomes\, from analysing the business environment to defining need\, segmenting audiences and delivering measurable outcomes \n• develop ROI for your communication efforts \n• drive value for stakeholders in today’s communication environment \n• increase your perceived value within your organisation.
URL:https://marketing.com.au/event/strategic-communication-masterclass/
LOCATION:Paddington Tavern\, 186 Given Terrace\, Paddington\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190922T080000
DTEND;TZID=Australia/Melbourne:20190922T170000
DTSTAMP:20260429T012028
CREATED:20190922T035349Z
LAST-MODIFIED:20191020T054325Z
UID:14238-1569139200-1569171600@marketing.com.au
SUMMARY:Supply Chain Innovation in an Era of Automation and Digitalisation
DESCRIPTION:Join us for an evening dedicated to supply chain innovation in an era of automation and digitalisation. \n\n\n\n\n\n\n\n\nAs competition heightens between today’s supply chains\, in response to the ever-increasing demands of consumers\, supply chain leaders need to think more innovatively in order to gain or maintain competitive advantage. \nThe Australian Graduate School of Entrepreneurship (AGSE) at Swinburne University and the Supply Chain & Logistics Association of Australia (SCLAA) proudly invite you to an evening dedicated to supply chain innovation. \nOur panel of industry experts will discuss modern-day challenges including digitalisation\, automation\, emerging technologies and the supply chains of the future. The discussion will be followed by networking and light refreshments.
URL:https://marketing.com.au/event/supply-chain-innovation-in-an-era-of-automation-and-digitalisation/
LOCATION:Swinburne University\, Wakefield Street\, Hawthorn\, VIC\, 3122\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190920T080000
DTEND;TZID=Australia/Melbourne:20190920T170000
DTSTAMP:20260429T012028
CREATED:20190728T021119Z
LAST-MODIFIED:20190818T004242Z
UID:13968-1568966400-1568998800@marketing.com.au
SUMMARY:Four disciplines of execution - Brisbane
DESCRIPTION:Get equipped with the business world’s most popular execution framework\, used by small business through to Australia’s largest companies including Coca-Cola\, ANZ and Pfizer. \nThe 4 Disciplines of Execution (4DX) provides immediately actionable\, simple principles and tools to translate strategy into action at all levels of an organisation. 4DX taps into the desire to win that exists in every individual\, establishing a common goal company wide. \nBack by popular demand\, execution expert and Wall Street Journal #1 national best-selling coauthor of The 4 Disciplines of Execution\, Chris McChesney returns to Australia to present his acclaimed\, full-day workshop. \nCreate a culture of execution\, and a determined team motivated to win big. \nYou Will Learn\nThe 4DX framework is a simple\, repeatable formula for sharp execution and exceptional performance. \n\nFocus on the Wildly Important – simplifying your strategic intent\nMore with less: How to achieve real leverage to produce extraordinary results\nEngagement – you want performance only passion and engagement can produce\nA cadence of shared accountability – create a self-managing team\nKeeping a compelling scoreboard – Implementing meaningful measures that motivate your team to win\nExecuting through a whirlwind of distraction\nDevelop your team’s execution muscle memory – how to sustain your culture of execution
URL:https://marketing.com.au/event/four-disciplines-of-execution-brisbane/
LOCATION:Brisbane Convention & Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190918T080000
DTEND;TZID=Australia/Melbourne:20190919T170000
DTSTAMP:20260429T012028
CREATED:20190728T022124Z
LAST-MODIFIED:20190818T004251Z
UID:13973-1568793600-1568912400@marketing.com.au
SUMMARY:DigiMarCon Singapore 2019
DESCRIPTION:DigiMarCon Singapore 2019 is your chance to …\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, collaborate with your peers and build your network in a beautiful atmosphere. \nDigiMarCon Singapore 2019 Digital Marketing Conference & Exhibition will be held from September 18th to 19th\, 2019 at the luxurious Marina Bay Sands Expo and Convention Centre in Singapore. Whatever your goal is; reinforcing customer loyalty\, improving lead generation\, increasing sales\, or driving stronger consumer engagement\, the DigiMarCon Singapore 2019 line up has been specifically designed to help you develop your audience. \nImmerse yourself in topics like digital strategy\, programmatic advertising\, web experience management\, usability / design\, mobile marketing & retargeting\, customer engagement\, user acquisition\, social media marketing\, targeting & optimization\, video marketing\, data science & big data\, web analytics & A/B testing\, email marketing\, content marketing\, conversion rate optimization\, search engine optimization\, paid search marketing\, geo-targeting\, predictive analysis & attribution\, growth hacking\, conversion rate optimization\, growth marketing tools\, marketing & sales automation\, sustainable growth strategies\, product marketing & UX / UI and much\, much more! \nAt DigiMarCon Singapore 2019\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head and notebooks full of action items and ideas to lead your agency / team / account to even greater success. \nBe a part of DigiMarCon Singapore 2019 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. \nSecure your seat now and take advantage of our discounted super early bird registration rates.
URL:https://marketing.com.au/event/digimarcon-singapore-2019/
LOCATION:Marina Bay Sands\, Singapore
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190918T080000
DTEND;TZID=Australia/Melbourne:20190918T170000
DTSTAMP:20260429T012028
CREATED:20190728T021009Z
LAST-MODIFIED:20191020T054325Z
UID:13966-1568793600-1568826000@marketing.com.au
SUMMARY:Four disciplines of execution - Melbourne
DESCRIPTION:Get equipped with the business world’s most popular execution framework\, used by small business through to Australia’s largest companies including Coca-Cola\, ANZ and Pfizer. \nThe 4 Disciplines of Execution (4DX) provides immediately actionable\, simple principles and tools to translate strategy into action at all levels of an organisation. 4DX taps into the desire to win that exists in every individual\, establishing a common goal company wide. \nBack by popular demand\, execution expert and Wall Street Journal #1 national best-selling coauthor of The 4 Disciplines of Execution\, Chris McChesney returns to Australia to present his acclaimed\, full-day workshop. \nCreate a culture of execution\, and a determined team motivated to win big. \nYou Will Learn\nThe 4DX framework is a simple\, repeatable formula for sharp execution and exceptional performance. \n\nFocus on the Wildly Important – simplifying your strategic intent\nMore with less: How to achieve real leverage to produce extraordinary results\nEngagement – you want performance only passion and engagement can produce\nA cadence of shared accountability – create a self-managing team\nKeeping a compelling scoreboard – Implementing meaningful measures that motivate your team to win\nExecuting through a whirlwind of distraction\nDevelop your team’s execution muscle memory – how to sustain your culture of execution
URL:https://marketing.com.au/event/four-disciplines-of-execution-melbourne/
LOCATION:Melbourne Convention and Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190916
DTEND;VALUE=DATE:20190917
DTSTAMP:20260429T012028
CREATED:20190728T020751Z
LAST-MODIFIED:20191020T054325Z
UID:13963-1568592000-1568678399@marketing.com.au
SUMMARY:Four disciplines of execution - Sydney
DESCRIPTION:Get equipped with the business world’s most popular execution framework\, used by small business through to Australia’s largest companies including Coca-Cola\, ANZ and Pfizer. \nThe 4 Disciplines of Execution (4DX) provides immediately actionable\, simple principles and tools to translate strategy into action at all levels of an organisation. 4DX taps into the desire to win that exists in every individual\, establishing a common goal company wide. \nBack by popular demand\, execution expert and Wall Street Journal #1 national best-selling coauthor of The 4 Disciplines of Execution\, Chris McChesney returns to Australia to present his acclaimed\, full-day workshop. \nCreate a culture of execution\, and a determined team motivated to win big. \nYou Will Learn\nThe 4DX framework is a simple\, repeatable formula for sharp execution and exceptional performance. \n\nFocus on the Wildly Important – simplifying your strategic intent\nMore with less: How to achieve real leverage to produce extraordinary results\nEngagement – you want performance only passion and engagement can produce\nA cadence of shared accountability – create a self-managing team\nKeeping a compelling scoreboard – Implementing meaningful measures that motivate your team to win\nExecuting through a whirlwind of distraction\nDevelop your team’s execution muscle memory – how to sustain your culture of execution
URL:https://marketing.com.au/event/four-disciplines-of-execution-sydney/
LOCATION:Amora Jameson Hotel
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190911T080000
DTEND;TZID=Australia/Melbourne:20190911T103000
DTSTAMP:20260429T012028
CREATED:20190818T010305Z
LAST-MODIFIED:20191020T054325Z
UID:14091-1568188800-1568197800@marketing.com.au
SUMMARY:Email Marketing - Opportunities\, Trends and Engagement - Melbourne
DESCRIPTION:Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently\, is known for consistent response rates and allows you to talk directly to your own database. \nWhen is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to your audience? \nAt this event\, we dive into the best practice email marketing methods that every marketer needs to know. We’ll find out how a range of organisations are using email\, their tips for deliverability and how they creatively find ways to engage with their customers. Plus\, it’s a good time to think about how you are growing and cleansing your email database on an ongoing basis. \nWhether you send 1\,000 emails a month or millions\, this seminar will ensure your email approach will exceed your customers’ expectations and allow this channel to continue to deliver for you. Book your ticket now. \nDon’t miss this event! Book your ticket now.
URL:https://marketing.com.au/event/email-marketing-opportunities-trends-and-engagement-melbourne/
LOCATION:One Roof Melbourne\, 77-83 City Rd\, Southbank\, VIC\, 3205\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190904T080000
DTEND;TZID=Australia/Melbourne:20190904T103000
DTSTAMP:20260429T012028
CREATED:20190818T004523Z
LAST-MODIFIED:20191020T054325Z
UID:14087-1567584000-1567593000@marketing.com.au
SUMMARY:Email Marketing - Opportunities\, Trends and Engagement - Brisbane
DESCRIPTION:Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently\, is known for consistent response rates and allows you to talk directly to your own database. \nWhen is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to your audience? \nAt this event\, we dive into the best practice email marketing methods that every marketer needs to know. We’ll find out how a range of organisations are using email\, their tips for deliverability and how they creatively find ways to engage with their customers. Plus\, it’s a good time to think about how you are growing and cleansing your email database on an ongoing basis. \nWhether you send 1\,000 emails a month or millions\, this seminar will ensure your email approach will exceed your customers’ expectations and allow this channel to continue to deliver for you. Book your ticket now. \nDon’t miss this event! Book your ticket now.
URL:https://marketing.com.au/event/email-marketing-opportunities-trends-and-engagement-brisbane/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Digital Marketing
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190828T090000
DTEND;TZID=Australia/Melbourne:20190829T190000
DTSTAMP:20260429T012028
CREATED:20181225T103159Z
LAST-MODIFIED:20190413T235058Z
UID:12952-1566982800-1567105200@marketing.com.au
SUMMARY:DigiMarCon Australia 2019
DESCRIPTION:DigiMarCon Australia 2019 is your chance to …\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, collaborate with your peers and build your network in a beautiful atmosphere. \nDigiMarCon Australia 2019 Digital Marketing Conference & Exhibition will be held from August 28th to 29th\, 2019 at the ANZ Stadium in Sydney\, Australia. Whatever your goal is; reinforcing customer loyalty\, improving lead generation\, increasing sales\, or driving stronger consumer engagement\, the DigiMarCon Australia 2019 line up has been specifically designed to help you develop your audience. \nImmerse yourself in topics like digital strategy\, programmatic advertising\, web experience management\, usability / design\, mobile marketing & retargeting\, customer engagement\, user acquisition\, social media marketing\, targeting & optimization\, video marketing\, data science & big data\, web analytics & A/B testing\, email marketing\, content marketing\, conversion rate optimization\, search engine optimization\, paid search marketing\, geo-targeting\, predictive analysis & attribution\, growth hacking\, conversion rate optimization\, growth marketing tools\, marketing & sales automation\, sustainable growth strategies\, product marketing & UX / UI and much\, much more! \nAt DigiMarCon Australia 2019\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head and notebooks full of action items and ideas to lead your agency / team / account to even greater success. \nBe a part of DigiMarCon Australia 2019 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. \nSecure your seat now and take advantage of our discounted super early bird registration rates.
URL:https://marketing.com.au/event/digimarcon-australia/
LOCATION:ANZ Stadium\, Edwin Flack Avenue\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190828T090000
DTEND;TZID=Australia/Melbourne:20190828T160000
DTSTAMP:20260429T012028
CREATED:20190224T055555Z
LAST-MODIFIED:20190310T093046Z
UID:13217-1566982800-1567008000@marketing.com.au
SUMMARY:TECHSPO Sydney 2019
DESCRIPTION:Where Business\, Tech and Innovation Collide in Sydney! \nTECHSPO Sydney 2019 is a two-day technology expo taking place August 28th to 29th\, 2019 at the ANZ Stadium in Sydney\, Australia. TECHSPO Sydney brings together some of the best developers\, brands\, marketers\, technology providers\, designers\, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation\, including; Internet\, Mobile\, AdTech\, MarTech and SaaS technologies. Be prepared to be inspired\, amazed and educated on how these evolving technologies will impact your business for greater growth. \nAs part of TECHSPO Sydney is a limited attendance event\, DigiMarCon Australia 2019 Digital Marketing Conference (https://digimarconaustralia.com). If the conference is where the learning\, theory and inspiration happens\, then the TECHSPO floor is where the testing\, networking and product interaction takes place.
URL:https://marketing.com.au/event/techspo-sydney-2019/
LOCATION:ANZ Stadium\, Edwin Flack Avenue\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Types,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190828
DTEND;VALUE=DATE:20190830
DTSTAMP:20260429T012028
CREATED:20190731T094518Z
LAST-MODIFIED:20201008T045517Z
UID:13997-1566950400-1567123199@marketing.com.au
SUMMARY:CXO Leaders Australia
DESCRIPTION:28 – 29 August 2019\, Sydney\nJoin Australia’s leading CMOs\, CDOs\, Heads of Customer at the CXO Leaders Summit Australia\, the country’s leading Marketing event. The CXO Leaders Summit Australia is invitation only and intended for Australia’s most senior marketing and customer experience leaders to gather for a strategic two day event in order to exchange knowledge and interact as one over a range of important issues facing the industry. The one-to-one meetings with leading supplier companies will also provide a wealth of knowledge and offer opportunities for all attending delegates\, while the informal networking sessions promise to create a unique interactive forum. \n7th Annual CXO Leaders Summit Australia being held on the 28th-29th August at the Hilton Hotel. \nFor more information visit: http://www.cxoleaders.com.au
URL:https://marketing.com.au/event/cxo-leaders-australia-2/
LOCATION:Hilton Sydney\, 488 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Sydney
ATTACH;FMTTYPE=image/png:https://marketing.com.au/wp-content/uploads/2019/07/CXO-Leaders-Australia.png
ORGANIZER;CN="Media Corp International":MAILTO:jennifer(at)mediacorpinternational.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190821T083000
DTEND;TZID=Australia/Melbourne:20190821T103000
DTSTAMP:20260429T012028
CREATED:20190728T014455Z
LAST-MODIFIED:20201002T052204Z
UID:13951-1566376200-1566383400@marketing.com.au
SUMMARY:Commercial Acumen for Digital Sales - IAB Workshop
DESCRIPTION:The IAB is running a commercial acumen workshop for sales people within publisher and ad tech organisations. The basics of business seem simple: sales minus costs equals profit. However\, in the 21st Century businesses are constantly creating innovative\, fascinating ways of making money. In this IAB session\, we will investigate the fascinating business strategies of companies in advertising and beyond. \nUnderstanding these traditional and disruptive business models is a crucial skill for anyone who wants to be successful in the advertising industry. \nYou’ll learn the 3 building blocks that make up any business model and how to quickly chunk down and analyze a client’s business model. Plus\, you’ll be able to show how what you do affects your company’s bottom line. \n\nLearn a framework to quickly analyze businesses and their business models\nLearn the key terms\, metrics and commercial language in advertising companies\nIdentify ways in which your role can affect an organization’s commercial success\n\nThe workshop will be run by industry veteran Rob Pyne who runs Realizer\, a training & facilitation company specializing in decision-making\, management and productivity and it suitable for people with approximately 2-5 years sales experience. The workshop is free for people who work in IAB member companies but limited to 3 people from any one organisation.
URL:https://marketing.com.au/event/commercial-acumen-for-digital-sales-iab-workshop/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190821
DTEND;VALUE=DATE:20190822
DTSTAMP:20260429T012028
CREATED:20190804T053839Z
LAST-MODIFIED:20191020T054326Z
UID:14025-1566345600-1566431999@marketing.com.au
SUMMARY:Digital Nexts: AI\, AR\, Automation & IoT
DESCRIPTION:This August we’re exploring the world of nexts! \nWhat’s next for the world of the consumer undoubtedly means a shift for marketers and brands alike as they adjust and optimise their efforts towards the new channels and tech adorned by their customers. \nAt this event\, we’ll be exploring five up and coming tech-driven consumer shifts\, and how you can prepare and indeed thrive with the rise of the machines. \nHere are just some of the topics our speakers will be discussing: \n\nFive tech trends underpinning consumer shifts for the years to come\nThe role Augmented Reality will play in brand social storytelling\nHow brands are using Robotics & Cognitive Automation to interact with their customers\nWhat new technology can we expect to be part of our everyday lives\nHow technology is driving brands to rethink how they engage with consumer and B2B brands
URL:https://marketing.com.au/event/digital-nexts-ai-ar-automation-iot/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190815T180000
DTEND;TZID=Australia/Melbourne:20190815T200000
DTSTAMP:20260429T012028
CREATED:20190728T015351Z
LAST-MODIFIED:20191020T054326Z
UID:13956-1565892000-1565899200@marketing.com.au
SUMMARY:The Challenges and Future of Marketing
DESCRIPTION:The Department of Marketing\, Macquarie Business School invites you to their upcoming showcase where you’ll deep-dive into the future of marketing and discuss whether traditional marketing is being consigned to the strategy bin\, and question what value marketing has in contributing to the contemporary organisation and customer in an increasingly challenging business environment. Meet some of the most successful marketers in town and hear from them about how they help local and global organisations in developing and improving their way to engage valuable prospects and generate the best possible returns from the business. \nJoin us and hear from industry leaders on the challenges marketers need to be prepared and trained for. You are welcome to ask questions from our industry panellists\, network with speakers and your Macquarie University alumni and academics. Following the panel discussion you’ll have the opportunity to ask our industry experts and academics your marketing questions. Or we can raise them for you\, just submit your questions and thoughts below. \nIf you’re driven to become a highly sought-after business and marketing professional\, a postgraduate Marketing degree from Macquarie Business School may be the key! Next year\, the School will be launching three newly designed postgraduate programs in Marketing\, aimed at building higher-level marketing knowledge and critical thinking skill to help navigate the increasingly complex marketing landscape. \nWe look forward to welcoming you to the next marketing thought leadership series on the Challenges and Future of Marketing.
URL:https://marketing.com.au/event/the-challenges-and-future-of-marketing/
LOCATION:Macquarie Room\, MGSM Executive Hotel\, 99 Talavera Rd\, Macquarie Park\, NSW\, 2113\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190814
DTEND;VALUE=DATE:20190815
DTSTAMP:20260429T012028
CREATED:20190728T014114Z
LAST-MODIFIED:20191020T054326Z
UID:13949-1565740800-1565827199@marketing.com.au
SUMMARY:The State of Data: Opportunities & Responsibilities in 2019
DESCRIPTION:Join us at the annual IAB Australia Data Council event at PwC in Sydney on August 14th. Data is currently the most discussed and critical topic in digital marketing in Australia. How can you effectively\, creatively and responsibly utilise data for marketing? What is the industry and the IAB doing to enable increased trust and transparency in data marketing practices? What are the current best practices and considerations with regards to consumer privacy? What do industry experts see happening in the identity space over the next 12-18 months? We’ll covering all of these topics in-depth and so much more. \nData Transparency panel – a panel of industry experts will discuss what the industry and IAB Australia are currently working on to enable increased trust and transparency across all aspects of digital data marketing practices. \nIdentity panel – everything that brands are wanting to do with marketing data puts identity management and consumer privacy front and centre. Particularly now with the growing restrictions on mobile devices\, the ever-evolving data privacy legislations and changes in the most popular browser standard settings.  Our expert panel will look to life the lid on the current state-of-play and build awareness around what to look out for over the next 12-18 months.
URL:https://marketing.com.au/event/the-state-of-data-opportunities-responsibilities-in-2019/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Market Research
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190808T080000
DTEND;TZID=Australia/Melbourne:20190808T090000
DTSTAMP:20260429T012028
CREATED:20190728T014928Z
LAST-MODIFIED:20191020T054326Z
UID:13953-1565251200-1565254800@marketing.com.au
SUMMARY:What is Intent Marketing & What Does It Matter
DESCRIPTION:Keep to enrich your marketing with intend data?\nWant to find out which companies in the market are looking for what you offer? \nWhat we’ll cover in this event… \n\n\n\nWhat is “intent data?” \n\n\n\n\nWhat are the different kinds of intent data? \n\n\n\n\nWhy all intent data is not created equal \n\n\n\n\nHow can intent data be used to enhance marketing and sales strategies?
URL:https://marketing.com.au/event/what-is-intent-marketing-what-does-it-matter/
LOCATION:Webinar
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190805T080000
DTEND;TZID=Australia/Melbourne:20190807T170000
DTSTAMP:20260429T012028
CREATED:20190728T021553Z
LAST-MODIFIED:20201002T041507Z
UID:13971-1564992000-1565197200@marketing.com.au
SUMMARY:Chief Marketing Officer Summit
DESCRIPTION:The CMO Summit allows you to meet and do business with Australia and New Zealand’s leading Chief Marketing Officers from the largest corporations in the most cost-effective way. \nWe partner only with a limited number of solution provider companies offering valuable services and expertise. Approved solution providers get the opportunity to conduct mutually selected and pre-scheduled one-on-one meetings with interested buyers of their products and services. Prior to the event\, they receive exclusive access to the profiles of all delegates\, allowing to make educated meeting selections and prepare for productive interactions. \nThe CMO Summit 2019 focuses on the key topics below: \n\n\n\nGoing Back to Basics – Instilling confidence in long term investments to recalibrate the focus on brand recognition\, awareness and perception\nCut the Clutter – Reviewing organisational structures\, skill sets and marketing mixes in a saturated market to differentiate the brand\nRoadmap for Results – Matching customer needs by assessing marketing opportunities across various platforms with effective segmentation and targeting\nKeeping Authenticity in Check – Sparking meaningful conversations with authentic content that resonates with target audiences\nAutomating with Finesse – Uncovering new\, improved ways to continually engage with customers amidst intensity of resources\nPowered by Digital – Embarking on a digital transformation journey in an ever more interconnected world to be competitive for the future
URL:https://marketing.com.au/event/chief-marketing-officer-summit-2/
LOCATION:RACV Royal Pines Resort\, Benowa\, Gold Coast\, QLD\, 4217\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190801T080000
DTEND;TZID=Australia/Melbourne:20190801T170000
DTSTAMP:20260429T012028
CREATED:20190728T020422Z
LAST-MODIFIED:20191020T054415Z
UID:13960-1564646400-1564678800@marketing.com.au
SUMMARY:Intrigue - The world's most intimate digital marketing summit
DESCRIPTION:For over 4 years\, Intrigue is Intriguing marketers all across the globe. Marketers attend this unique event to learn as well as inspire. The audience members get involved not just in asking questions\, but also give their perspective on a point discussed by the speakers. Marketers also attend this event to network and find solutions to their marketing problems. It is a themed as the digital marketing buyers and suppliers rendezvous for a reason. \nThe event is designed to bring together some of the finest minds in marketing under 1 roof. The topics discussed are all debate sessions which are very interactive and intimate in nature. If someone has a different point of view\, he/she can let the entire audience know about it. \nThe reasons why you should attend the Intrigue Summit is: \n– Meet decision makers from the marketing and sales departments \n– Learn from the best minds in marketing \n– Give your perspective during panel discussions \n– Meet some of the best brands in town \n– Meet exhibitors and sponsors to get your marketing problems solved \n– Enjoy a superb venue with an intimate setup \n– Make some amazing friends
URL:https://marketing.com.au/event/intrigue-the-worlds-most-intimate-digital-marketing-summit/
LOCATION:Sydney Cricket Ground\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190719T090000
DTEND;TZID=Australia/Melbourne:20190719T173000
DTSTAMP:20260429T012028
CREATED:20190505T052030Z
LAST-MODIFIED:20190505T052030Z
UID:13616-1563526800-1563557400@marketing.com.au
SUMMARY:The Digital Summit - Melbourne
DESCRIPTION:Now in its seventh year\, The Digital Summit returns in 2019 as a full day event in Melbourne\, bringing the best brains in marketing together for an epic day of learning\, inspiration and connection! \nThe Digital Summit is the must-attend conference in Australia for modern marketers who want to stay up to date\, discover best practice techniques\, and connect with the brightest minds in the industry. With two international keynote speakers\, plus a stellar range of marketing leaders from across the country\, the Summit covers the latest topics and tactics that every marketer needs to know to stay ahead. \nWe’ll be discussing topics from content to data\, transformation to organisation buy-in. With presentations\, panel discussions and networking opportunities\, you’ll walk away with both validation and fresh thinking to guide your approach. \nEarly bird tickets start at just $419 and include access to all sessions across the day including two international keynote speakers\, a stellar range of marketing leaders from across the country sharing their expertise\, plus full catering and networking drinks at the end of the day! \nWith extra discounts for group bookings\, why not bring the whole team? Or access exclusive benefits and become a conference VIP! Be quick\, Early Bird tickets are available only until 7th June 2019. \nGet your ticket to the marketing conference everyone will be at this year!
URL:https://marketing.com.au/event/the-digital-summit-melbourne/
LOCATION:MAIÀ & Sumac\, Shed 14\, Central Pier 161 Harbour Esplanade Docklands\,\, Docklands\, Victoria\, 3008\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190717T090000
DTEND;TZID=Australia/Melbourne:20190717T173000
DTSTAMP:20260429T012028
CREATED:20190505T052410Z
LAST-MODIFIED:20190505T052410Z
UID:13619-1563354000-1563384600@marketing.com.au
SUMMARY:The Digital Summit - Brisbane
DESCRIPTION:Now in its seventh year\, The Digital Summit returns in 2019 as a full day event in Brisbane\, bringing the best brains in marketing together for an epic day of learning\, inspiration and connection! \nThe Digital Summit is the must-attend conference in Australia for modern marketers who want to stay up to date\, discover best practice techniques\, and connect with the brightest minds in the industry. With two international keynote speakers\, plus a stellar range of marketing leaders from across the country\, the Summit covers the latest topics and tactics that every marketer needs to know to stay ahead. \nWe’ll be discussing topics from content to data\, transformation to organisation buy-in. With presentations\, panel discussions and networking opportunities\, you’ll walk away with both validation and fresh thinking to guide your approach. \nEarly bird tickets start at just $419 and include access to all sessions across the day including two international keynote speakers\, a stellar range of marketing leaders from across the country sharing their expertise\, plus full catering and networking drinks at the end of the day! \nWith extra discounts for group bookings\, why not bring the whole team? Or access exclusive benefits and become a conference VIP! Be quick\, Early Bird tickets are available only until 7th June 2019. \nGet your ticket to the marketing conference everyone will be at this year!
URL:https://marketing.com.au/event/the-digital-summit-brisbane/
LOCATION:Royal International Convention Centre\, Brisbane Showgrounds\, 600 Gregory Terrace\, Bowen Hills\, QLD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190625T080000
DTEND;TZID=Australia/Melbourne:20190626T170000
DTSTAMP:20260429T012028
CREATED:20190224T062338Z
LAST-MODIFIED:20190310T093046Z
UID:13243-1561449600-1561568400@marketing.com.au
SUMMARY:AgileAus19
DESCRIPTION:Agile Australia is the national Agile Conference held annually since 2009. AgileAus is a welcoming\, community-driven event attracting over 1200 delegates from areas such as telcos\, finance\, insurance\, nimble startups\, non-profits\, digital businesses and government. \nWith a unique and collegial blend of content – ranging from mind-stretching sessions on culture\, tools and tech; case studies; interactive Deep Dives; and blue-sky gazing – AgileAus inspires both budding and experienced Agilists. \nAgileAus19 will pivot on the theme of Seeking the Agile Mindset. The Conference will feature four concurrent streams of talks designed to represent the depth and breadth of the Australian Agile community. \nKeynote speakers at AgileAus19 include:\n– Jez Humble\, DevOps Research and Assessment LLC\n– Mark Dodgson\, UQ School of Business – University of Queensland\n– Emma Murray\, Richmond Football Club\n– Rebecca Parsons\, ThoughtWorks \nAccording to attendees\, these are the top four reasons to come along to AgileAus:\n– To learn from the Australian Agile community\n– To discover new approaches to work\n– To benefit from networking opportunities\n– To hear international speakers \nProudly supported by Agile Alliance since 2009 and run by Slatterys\, the AgileAus Conference is a space to support new ideas\, methods and tools\, and share the stories behind the growth of Australia’s Agile community. You can find out more about the history of AgileAus here. To visit the beating heart of the AgileAus community\, head over to The Hub!
URL:https://marketing.com.au/event/agileaus19/
LOCATION:Hilton Sydney\, 488 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Types,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190529T080000
DTEND;TZID=Australia/Melbourne:20190531T170000
DTSTAMP:20260429T012028
CREATED:20181225T102948Z
LAST-MODIFIED:20190512T054055Z
UID:12949-1559116800-1559322000@marketing.com.au
SUMMARY:Retail Global
DESCRIPTION:If you are selling literally any kind of product on Amazon or Ebay\, your own website or another marketplace and are ready to take your business to the next level – Retail Global is going to help you do that. \n \nWhy attend? \n– Focused on real solutions for retailers \n– Unparalleled networking opportunities \n– Excellent content \n– Access to more than 100 local and global industry experts \n– Targeted and approachable solution providers
URL:https://marketing.com.au/event/retail-global/
LOCATION:Gold Coast Conference & Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190528T080000
DTEND;TZID=Australia/Melbourne:20190529T170000
DTSTAMP:20260429T012028
CREATED:20181225T095549Z
LAST-MODIFIED:20201002T042405Z
UID:12920-1559030400-1559149200@marketing.com.au
SUMMARY:World Business Forum Sydney
DESCRIPTION:Learn and be inspired by some of the most influential figures in the business world and beyond; A blend of content delivered by CEOs\, entrepreneurs\, innovators\, thought leaders and creative minds. \nOffering a unique blend of ideas and inspiration\, the World Business Forum focuses on the issues most relevant to today’s businesspeople\, stimulating new thinking and motivating action\, whilst also offering a great opportunity for high-level networking. \nGet equipped for the exponential age at the World Business Forum Sydney 2019 – an age of movements\, of possibility\, of empowerment\, of impact. \nAs technological advancement accelerates transformation\, we are at an inflection point where the traditional ways of doing business are becoming rapidly obsolete. The principles of incrementalism and linear thinking\, once the foundations of our approach to strategy and business\, are being replaced by new principles of exponentialism. \nFor leaders and organisations capable of making the shift from an incremental to an exponential mindset lies the opportunity to drive unprecedented growth. \nAre you willing to make the leap? \n\nExponential ideas\nExponential performance\nExponential companies\nExponential results\n\n  \nThis year’s speakers and topics: \n\nJeff Immelt\nChairman and CEO\, General Electric (2001-2017)\nStrategy\nGary Hamel\nOne of the most influential figures in modern management\nNew Management\nMarcus Buckingham\nWorld’s leading expert on talent and pioneer on the future of work\nTalent\nDon Tapscott\nInfluential Management Thinker\nInnovation\nSusan David\nAward-winning Harvard Medical School psychologist\nPerformance\nMartha Rogers\nLeading authority on customer-focused business strategies\nMarketing\nJuan Enriquez\nLife sciences investigator\, author and entrepreneur\nFuture\nCharlene Li\nLeading expert on business and disruptive technology\nDigital Transformation\nStephen MR Covey\nOrganisational trust expert and #1 bestselling author\nLeadership
URL:https://marketing.com.au/event/world-business-forum-sydney-2/
LOCATION:Pyrmont
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190523
DTEND;VALUE=DATE:20190524
DTSTAMP:20260429T012028
CREATED:20190224T062110Z
LAST-MODIFIED:20201002T002312Z
UID:13240-1558569600-1558655999@marketing.com.au
SUMMARY:Writing for the web one-day short course – Sydney
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-sydney/
LOCATION:North Sydney Training Rooms\, Level 2\, 80 Mount Street\, North Sydney\, NSW\, 2060\, Australia
CATEGORIES:All Event Locations,All Event Types,Content Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190515T080000
DTEND;TZID=Australia/Melbourne:20190515T100000
DTSTAMP:20260429T012028
CREATED:20190505T052728Z
LAST-MODIFIED:20190505T052728Z
UID:13621-1557907200-1557914400@marketing.com.au
SUMMARY:Earned Media Spotlight
DESCRIPTION:Earned Media: PR\, Influence and Media of Tomorrow – 15 May\, Sydney\nIn today’s constantly changing media landscape\, how will your brand ensure they are leveraging the right earned media techniques to build consumer trust and stand out from their competitors? At this event\, our speakers will share their strategies for creating relationships with journalists\, story leads\, thought leaders and influencers and define storytelling techniques and media packaging tips for the modern age. \nOur expert speakers will cover: \nThreats and opportunities for earned media in 2019\nGetting your media mix right\nLeveraging and defining influence\nStorytelling for the modern age\nThe changing landscape of the media newsroom\nInclusions: \nThe opportunity to network with attendees (8:00am – 8:30am)\nTea\, coffee and a light snack will be served during the networking time\nThe audience will sit (theatre style) to listen to the presentations\nWe will have 4 speakers each presenting for 15-20 minutes\nQuestion and answer time will be held at the end\nAll attendees will automatically enter our business card draw on the day to have a chance to win great prizes!\nAnnual passes are now available for 2019! Find out more. \nSpeakers\nElizabeth Anderson\, Head of PR\, THE ICONIC \nLiz Anderson is a Communications and PR Specialist who has dedicated the past decade to helping brands master the art of storytelling and create meaningful conversations with their customers. Having built her PR career within the retail\, tech and lifestyle space\, both locally and internationally\, Liz is passionate about understanding consumer behaviour and the ‘why’ behind purchase intent. Such passion is fuelled by her keen interest in sociology\, anthropology and how social media has fundamentally changed the way we communicate and connect. \nLiz’s approach to developing holistic marketing strategies is that of ‘creative pragmatism’\, believing that ‘visionary’ and ‘culturally relevant’ ideas must be underpinned with data and insights to truly drive long-term brand affinity and engagement\, shift the commercial needle and achieve earned and owned media success. Liz also believes that the industry should focus on understanding how to harness the power of ‘influence’ rather than just that of ‘influencers’\, and sees this as an important part of PR’s digital transformation. \nAs Head of PR at Australia and New Zealand’s fastest growing online fashion and sports retailer\, THE ICONIC\, Liz will talk us through why authenticity and transparency matters in an age of ‘commoditised convenience’\, and how (and why) PR can help influence commercial business decisions beyond the marketing department. \nAshford Pritchard\, Co-Founder and Managing Director\, Kicker Communications \nAshford has spent the past decade helping people\, organisations and brands discover and tell their story. \nHe has worked as a journalist and editor\, curated international events\, managed public relations and communications campaigns\, and counselled senior business leaders. \nAs co-founder and director of Kicker Communications\, Ash assists organisations such as KPMG\, Techstars and the Australian Centre for Business Growth at UniSA to achieve their business goals through strategic communications. Kicker has offices in Sydney and Adelaide and works with some of Australia’s most exciting tech startups across industries such as Space/IoT\, Fintech\, Agtech and Edtech. \nAsh will talk us through experiences building consumer and stakeholder trust through PR\, storytelling for the modern age and strategies for marketing and communications professionals to work better together. \nLyndsey Gordon\, Senior Public Relations Manager\, P&O Cruises – Carnival \nLyndsey has a passion for working with consumer brands to build positive reputations through earned media. \nA natural storyteller\, she has a knack for thinking creatively to generate media headlines at times when brands have little to say – but want to make some noise! On the flip side\, Lyndsey has navigated many challenging media situations to assist brands in staying out of the spotlight when potential crises and issues unfold. \nAfter a long-standing career in consumer agency-land\, Lyndsey has spent the past two years leading the public relations and social media for P&O Cruises – part of the Carnival Australia family of cruise brands. \nAt this event\, Lyndsey will share her thoughts on the changing media landscape and the role of the influencer in today’s digital age. Who is an influencer and what role do they have play in creating the news agenda?
URL:https://marketing.com.au/event/earned-media-spotlight/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190502T093000
DTEND;TZID=Australia/Melbourne:20190502T163000
DTSTAMP:20260429T012028
CREATED:20190224T061921Z
LAST-MODIFIED:20190310T093046Z
UID:13237-1556789400-1556814600@marketing.com.au
SUMMARY:Linkedin Training Course (Sydney)
DESCRIPTION:There’s now 6 million Australians on Linkedin. Few are using it to its full potential. Very few have figured out how this platform can be used effectively for marketing (to find new business) or for their careers (to boost their online reputation.) In this one day Linkedin training course we’ll teach you how. \nThis is a live\, in-person class with small numbers where we step you through using Linkedin. It’s practical and hands-on. BYO laptop and we’ll get stuck in. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat you’ll learn in our Linkedin training\n\n\n\n\nImportant strategic aspects of Linkedin: \n\nCredibility – how to build it on Linkedin\nThought leadership – its role on Linkedin\nVisibility – how to be found on Linkedin\nLeads – how to find sales/work leads and reach out\n\n  \nHow to make the most of features including: \n\nProfile – what to write and how to write it\nConnections – who to connect with\, the right way to do it\nGroups – which to join and how to interact in them\nRecommendations – how to ask for and write recommendations\nCompanies – how to get the most out of business pages\nSearch – how to use Linkedin search to find sales/work leads\nPublishing – what to write and how to do it
URL:https://marketing.com.au/event/linkedin-training-course-sydney-4/
LOCATION:Media School Sydney\, 335 Clovelly Road\, Clovelly (Eastern Suburbs)\, Australia
CATEGORIES:All Event Locations,All Event Types,Marketing,Social Media
END:VEVENT
END:VCALENDAR