BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20250405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20251004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20260404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20261003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20270403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20271002T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260407
DTEND;VALUE=DATE:20260408
DTSTAMP:20260406T221942
CREATED:20260403T052117Z
LAST-MODIFIED:20260403T065233Z
UID:27381-1775520000-1775606399@marketing.com.au
SUMMARY:AI Ready for Marketers
DESCRIPTION:An 8-week\, marketing-first program designed to help modern marketing teams move from AI experimentation to confident\, governed execution — using real tools\, real workflows and real campaigns.  \nReal Tools. Real Strategy. Real-World AI. \n\n\nAI Ready for Marketers is an 8-week online program built to give you the confidence and practical skills to harness AI across the entire marketing cycle. You’ll learn directly from senior marketers\, AI pioneers\, and technology experts while building your own AI-enabled campaign. \nWhat Makes This Course Different \n\nMarketing-first design: purpose-built for marketers\, not technologists.\nInside stories from leading brands: hear directly from senior marketers as they share how AI is transforming their campaigns\, teams\, and results.\nLive tool demos so you can see AI in action and understand how to apply it.\nPractical portfolio: graduate with a complete AI-enabled campaign ready to roll out in your own organisation.\nBadge of recognition: earn your AI Ready Marketer credential to showcase your capability.\n\nThe course includes: \n\n8 weekly on-demand modules. Self-paced lessons covering the full marketing lifecycle through the lens of AI.\nWeekly live “The Wrap” sessions. Live Q&A and discussions with AI in marketing experts\, industry SMEs and guest practitioners.\nCohort community. Connect with other marketers\, share ideas\, ask questions and learn together.\nAccess to video insights. Weekly exclusive interviews with CMOs\, SMEs and technology leaders to deepen understanding and bring concepts to life.\nCertification. Receive an ACAM “AI Ready for Marketers” certificate upon completion.\n\nKey Details \n\nStart date: 6 April\nFormat: 8 weeks online | 3 hours per week of pre-recorded modules to watch in your time \nThe weekly live sessions/Q&As are from 12.30 to 1.30pm every Friday. They are also recorded and sent to all participants straight after via email. \nACAM “AI Ready Marketer” Certificate\n\nWho should attend \nThis course is perfect for mid-to-senior marketers across enterprises\, agencies\, and SMEs who want to stay ahead of the curve. Whether you enrol as an individual or bring your whole team\, you’ll gain the skills to confidently lead AI adoption in your organisation. \nWhat You’ll Learn \n\nHow to apply AI to every stage of marketing: from strategy and insights\, to creative\, media\, CX\, measurement\, and workflow.\nHands-on experience with leading AI tools\, shown in action. Not just theory.\nReal-world lessons from marketing leaders\nHow to embed ethics\, data\, and governance into AI-powered marketing.\n\nCourse content \nModule 1: Introduction to AI \n\n101 AI in marketing\nData and AI – What every marketer needs to know\nLaw\, ethics and compliance – Ensuring responsible use of AI\nMeasuring the impact of AI investments\nSME interview – Dr Suresh Sood\, UTS – Five cool AI tricks\nSME interview – Luise Cummins ACAM – Prompt like a Pro\nSME interview – Andrea Roberts\, Aviana – Custom GPTs\nSME interview – Kieran Hagan\, IBM – The importance of data readiness\n\nModule 2: Insights\, strategy and brand \n\nThe AI revolution – insights\, strategy and brand part 1: Market research\nThe AI revolution – insights\, strategy and brand part 2: Personas and segmentation\nThe AI revolution – insights\, strategy and brand part 3: Brand tracking\nSME interview – Naomi O’Connor Woolworths – AI driven insights\nSME interview – Celia Harding\, LEOPRD – Brand visibility in the age of AI\nSME interview – Libby Hodgson – ROI with Purpose: UNICEF’s Lessons in segmentation\, ethics and impact\nTech Insider – Ideally\nTech insider – Evidenza\nIndustry viewpoint – Ipsos\nCase Study – Zaras use of AI in customer segmentation\n\nModule 3: Content and Creative \n\nCore: AI for content and creative\nCore: SME interview: Suresh Sood\, UTS – AI in action: image\, video\, audio creation\nCore: Tech insider: Adobe\nSME interview: Miki Luong\, IBM – How IBM scaled creativity with AI\nTech insider: Jasper.ai\nCase study: How Unilever used AI to make soap go viral\n\nModule 4: Search and Discoverability \n\nCore: AI implications: Search and discoverability\nCore: SME interview: Celia Harding\, Leoprd – Building trust\, authority and visibility in the AI era\nCore SME interview: Lexie Alker\, Thomson Reuters – From search to summaries\nTech Insider: Adobe\n\nModule 5: Media and Channel optimisation \n\nSuperpower 1: Signals for insight\nSuperpower 2: Predictive planning\nSuperpower 3: Personalisation\nSuperpower 4: Optimisation\nSuperpower 5: Feedback\nRisks\, safeguards and what’s next\nSME interview: Gemma Dawkins\, PHD & Alex Pacey\, OMG – AI in media planning and buying\nTech Insider: Wondaris\nCase study: Nespresso – dynamic creative optimisation at scale\n\nModule 6: Customer Experience and Personalisation \n\nPart 1: Awareness\nPart 2: Consideration\nPart 3: Purchase\nPart 4: Onboarding\nPart 5: Use and support\nPart 6: Loyalty and advocacy\nSME Interview: Anthony O’Byrne\, Kayo Sports & Binge – Beyond Broadcast: How Foxtel personalised experiences with AI\nSME Interview: Kate Limbach Clarke\, Quantium – Personalisation that scales: Turning predictive insights into customer value\nSME Interview: Kirsten Hasler\, IKEA – Insights to action: Personalising the IKEA journey with AI\nCase study: Woolworths AI driven personalisation in the everyday rewards program\n\nModule 7: Measurement and ROI \n\nMeasuring marketing with AI\nSME interview: Lexie Walker\, Thomson Reuters – Using AI to prove marketing ROI\nTech insider: Meltwater\nTech Insider: Xpon\nTech Insider: Salesforce\nCase Study: THE ICONIC – How real time campaign effectiveness tracing improved ROI\n\nModule 8: Operations and workflows \n\nAI impact on marketing operations and workflows\nSME interview: Aaron Michie\, Foxtel – Transforming marketing operations with AI\nSME interview: Bree McAusland\, Procore – Using AI to streamline operations\nTech Insider: Aether\nTech Insider: Adobe – AI for campaign management\nBonus Module – AI agents\nAI agents for marketers – from tasks to autonomous actions\nTech Insider: Salesforce AI agents\nSME interview: Dave King\, Move37 – AI agents Part 1\nSME interview: Dave King\, Move37 – AI agents Part 2\nResources\n\nOther benefits: \nAttendees of the course will receive ongoing access to the Air Hub community which will have ongoing fresh high value content and will be able to access to the course for 6 months after completion of the course
URL:https://marketing.com.au/event/ai-ready-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,Online,Presentation,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260414
DTEND;VALUE=DATE:20260415
DTSTAMP:20260406T221942
CREATED:20251231T030827Z
LAST-MODIFIED:20251231T073702Z
UID:27245-1776124800-1776211199@marketing.com.au
SUMMARY:Your Instagram broadcast strategy [what everyone is sleeping on in 2026]
DESCRIPTION:Instagram Broadcast Channels are one of the most underutilised tools in the 2026 marketing toolkit — and yet\, they’re quietly driving some of the highest engagement and conversion rates on the platform. While everyone else is stuck in the scroll\, you could be building a community that feels closer\, more connected\, and ready to take action. \nIn this one-hour virtual Lunch n’ Learn\, we’ll uncover why broadcast channels are the smartest move for brands and business owners and creators right now\, and show you exactly how to design\, launch\, and grow a channel that cuts through the algorithm. You’ll leave with a plug-and-play strategy for building intimacy at scale — the kind that translates directly into growth\, loyalty\, and sales. \nWhat we’ll cover: \n\nWhy broadcast channels are Instagram’s most overlooked [and undervalued] feature in 2026\nHow to set up and structure a broadcast channel that delivers value without burning you out\nContent frameworks that keep subscribers engaged and wanting more\nHow to integrate broadcast channels into your wider Instagram + funnel strategy\nMonetisation opportunities: turning broadcast engagement into bottom-line results\nCase studies of brands and creators successfully using broadcast to drive growth\nStep-by-step guide to implementing your own broadcast strategy immediately
URL:https://marketing.com.au/event/your-instagram-broadcast-strategy-what-everyone-is-sleeping-on-in-2026/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260415
DTEND;VALUE=DATE:20260416
DTSTAMP:20260406T221942
CREATED:20260403T045616Z
LAST-MODIFIED:20260403T065233Z
UID:27369-1776211200-1776297599@marketing.com.au
SUMMARY:Brand strategy in a post-digital world: what still matters and what must change
DESCRIPTION:Brand strategy is being challenged like never before. AI\, platforms\, performance media and creator economies have changed how brands are built\, experienced and scaled. Yet the fundamentals still matter. \nThis practical\, thought-provoking webinar reframes brand strategy for the modern era\, helping marketers understand which principles remain timeless\, which must evolve\, and how to apply brand thinking in a world dominated by data\, digital channels and AI-driven decision making. \nMany organisations are investing heavily in digital\, AI and performance marketing — but without a clear brand strategy\, these efforts often fail to compound long-term value. \nIn this session\, you’ll revisit the origins and foundations of branding\, then explore how brand strategy must adapt to today’s fragmented\, algorithm-led and experience-driven environment. Drawing on real-world examples and contemporary frameworks\, this webinar equips marketers with practical tools to build relevance\, differentiation and commercial impact in a post-digital world. \nWhether you work in brand\, digital\, growth or leadership roles\, this session will help you reconnect strategy to execution with real world brand to business outcomes.
URL:https://marketing.com.au/event/brand-strategy-in-a-post-digital-world-what-still-matters-and-what-must-change/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260415
DTEND;VALUE=DATE:20260416
DTSTAMP:20260406T221942
CREATED:20260403T051932Z
LAST-MODIFIED:20260403T065233Z
UID:27379-1776211200-1776297599@marketing.com.au
SUMMARY:Brand strategy in a post-digital world: what still matters and what must change
DESCRIPTION:Brand strategy is being challenged like never before. AI\, platforms\, performance media and creator economies have changed how brands are built\, experienced and scaled. Yet the fundamentals still matter. \nThis practical\, thought-provoking webinar reframes brand strategy for the modern era\, helping marketers understand which principles remain timeless\, which must evolve\, and how to apply brand thinking in a world dominated by data\, digital channels and AI-driven decision making. \nMany organisations are investing heavily in digital\, AI and performance marketing — but without a clear brand strategy\, these efforts often fail to compound long-term value. \nIn this session\, you’ll revisit the origins and foundations of branding\, then explore how brand strategy must adapt to today’s fragmented\, algorithm-led and experience-driven environment. Drawing on real-world examples and contemporary frameworks\, this webinar equips marketers with practical tools to build relevance\, differentiation and commercial impact in a post-digital world. \nWhether you work in brand\, digital\, growth or leadership roles\, this session will help you reconnect strategy to execution with real world brand to business outcomes.
URL:https://marketing.com.au/event/brand-strategy-in-a-post-digital-world-what-still-matters-and-what-must-change-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260420
DTEND;VALUE=DATE:20260421
DTSTAMP:20260406T221942
CREATED:20260403T052748Z
LAST-MODIFIED:20260403T065233Z
UID:27387-1776643200-1776729599@marketing.com.au
SUMMARY:Association Communications Summit 2026
DESCRIPTION:This comprehensive one-day event will provide delegates with an understanding of the current issues and trends emerging from associations producing communications across multiple platforms and walk away with some practical tips and tools that they can apply in their respective associations. Suitable for delegates from associations\, industry bodies and not-for profit organisations. \n\n\n\n\n\n\nWHO SHOULD ATTEND?\nPublications | Marketing | Communications | Public Affairs | Media | Member Liaison | Member Engagement | Members Services | Membership
URL:https://marketing.com.au/event/association-communications-summit-2026/
LOCATION:RYDGES WORLD SQUARE\, 389 Pitt Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260421
DTEND;VALUE=DATE:20260422
DTSTAMP:20260406T221942
CREATED:20260403T045816Z
LAST-MODIFIED:20260403T065233Z
UID:27371-1776729600-1776815999@marketing.com.au
SUMMARY:IAB Australia Affiliate & Partnership Marketing Summit Sydney 2026
DESCRIPTION:The annual Affiliate and Partnerships Marketing Summit is the event where all sides of the market come together to discuss the big industry topics\, review the market and showcase great work. \nThe 2026 event will include: \n\nNew Affiliate and Partnership Marketing State of the Nation research\nBrand Visibility – the role of affiliate content and commerce in a changing world of discovery\nNew case study – driving growth through affiliate marketing\nMarket innovation\, measurement and responsibility
URL:https://marketing.com.au/event/iab-australia-affiliate-partnership-marketing-summit-sydney-2026/
LOCATION:NSW Teachers Federation Auditorium\, NSW
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260422
DTEND;VALUE=DATE:20260425
DTSTAMP:20260406T221942
CREATED:20260403T052457Z
LAST-MODIFIED:20260403T065233Z
UID:27385-1776816000-1777075199@marketing.com.au
SUMMARY:iMedia Retail Summit Australia 2026
DESCRIPTION:iMedia Retail Summit Australia is the country’s premier retail and eCommerce leadership event — connecting senior retail executives and digital commerce innovators from enterprise-level brands with top-tier technology and solution partners. \nOver two and a half transformative days\, Australia’s top retail decision-makers connect through iMedia’s unique format of curated networking\, strategic 1:1 meetings\, and interactive sessions\, designed to explore the innovations\, technology trends\, customer strategies\, and partnership opportunities powering the next era of retail growth in Australia. \n\n\n\nDesigned for senior retail leaders & innovators.\n\n\n\n\n\n\n\nRetailers\nJoin an exclusive group of 200 senior retail and eCommerce leaders from Australia’s top enterprise brands at the country’s most influential retail experience. \nAttendance is by invitation only\, ensuring every participant brings valuable perspective and strategic intent. \nAs an approved retailer delegate\, you’ll enjoy complimentary access to all summit sessions\, networking events\, accommodation\, and hospitality across the two-and-a-half days. \nApproved retailer invitations are strictly limited and confirmed on a first-come\, first-served basis until places are allocated. \n\n\nTech & Solutions Vendors (Networkers)\nBe part of an elite network of 200 approved technology and solution providers connecting directly with Australia’s most influential retail decision-makers. \nAs a paid delegate\, your Networker pass includes strategic 1:1 meetings\, access to all content and networking sessions\, premium hospitality\, and the opportunity to form partnerships that drive real commercial outcomes. \nPasses and sponsorship opportunities are in high demand and available only to a limited number of approved businesses.
URL:https://marketing.com.au/event/imedia-retail-summit-australia-2026/
LOCATION:Sheraton Grand Mirage\, Gold Coast\, QLD
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brisbane,Communications,Conference,Content Marketing,eCommerce,Market Research,Marketing,Presentation,Queensland
END:VEVENT
END:VCALENDAR