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DTSTART;VALUE=DATE:20251125
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DTSTAMP:20260407T101630
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UID:26981-1764028800-1764115199@marketing.com.au
SUMMARY:Behavioural Science for Customer Journeys
DESCRIPTION:Make your customer the hero. Join us to look at the drivers of human behaviour\, and how a greater understanding of these touchpoints\, including digital experiences\, can be applied to customer experience. \nOnline Course structure \nThis workshop is also offered in an online format. A 1\,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \nYou will learn  \n\nChallenge yourself and your thinking (the who\, the what\, and the why).\nExplore the motivation behind ‘CX’.\nRelate organisational objectives to customer behaviour.\nIdentify opportunities to reduce friction and enhance relationships.\nUnderstand the principles of applied behavioural science and how to apply this to your organisation.\nConsider the bigger picture by understanding customer journeys at a deeper level.
URL:https://marketing.com.au/event/behavioural-science-for-customer-journeys/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
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DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260407T101630
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UID:27067-1764028800-1764115199@marketing.com.au
SUMMARY:Victorian Business Writers Conference 2025
DESCRIPTION:The Victorian Business Writers Conference 2025 is our one-day training event for corporate and government content writers. Since 2012\, this event has helped people increase their corporate writing skills and knowledge of best practice – and spend a great day with like-minded people. \nThis year\, our talented experts will give us real-world\, easy-to-implement advice on: \n\nmaking the most of Generative AI in our roles – and starting our AI journey\nediting content to a high standard when there’s no time for perfection\nunderstanding emotional triggers to create more effective change communication\nand more!
URL:https://marketing.com.au/event/victorian-business-writers-conference-2025-2/
LOCATION:RACV City Club\, 501 Bourke Street\, Melbourne\, VIC\, 3000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Melbourne
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DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260407T101630
CREATED:20250907T015727Z
LAST-MODIFIED:20250907T022313Z
UID:27072-1764028800-1764115199@marketing.com.au
SUMMARY:AMI Behavioural Science for Customer Journeys
DESCRIPTION:Make your customer the hero. Join us to look at the drivers of human behaviour\, and how a greater understanding of these touchpoints\, including digital experiences\, can be applied to customer experience. \nOnline Course structure \nThis workshop is also offered in an online format. A 1\,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \nYou will learn  \n\nChallenge yourself and your thinking (the who\, the what\, and the why).\nExplore the motivation behind ‘CX’.\nRelate organisational objectives to customer behaviour.\nIdentify opportunities to reduce friction and enhance relationships.\nUnderstand the principles of applied behavioural science and how to apply this to your organisation.\nConsider the bigger picture by understanding customer journeys at a deeper level.
URL:https://marketing.com.au/event/ami-behavioural-science-for-customer-journeys/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online,Sales
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