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SUMMARY:AMI's Assessing Ideas
DESCRIPTION:The only online course in the world that teaches you how to assess ideas\, underpinned by a systematic method. \nLearn how to evaluate ad concepts and make better creative decisions. \nDesigned to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic way. The content is designed to be practical\, fun and easy to implement. \n\n\nWho should attend? \nThe course is designed for anyone who is actively involved in assessing and deciding upon creative ideas. \nIt’s designed for both B2C and B2B marketers and is considered a foundational skill of the profession. \nThis course is a great way to learn how to make strong creative decisions that get you to richer and more impactful creative work. \nIt will make you a better marketer overnight. \nTopics covered \n\nImportance of creativity\nThe emotional brain\nThe rational brain\nIdea vs execution\nConstructive feedback\nSelecting an idea\n Keeping an idea pure
URL:https://marketing.com.au/event/amis-assessing-ideas/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Graphic Design,Management,Market Research,Marketing,Online,Workshop
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