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DTSTART;VALUE=DATE:20250115
DTEND;VALUE=DATE:20250227
DTSTAMP:20260409T175810
CREATED:20241006T010929Z
LAST-MODIFIED:20250316T012206Z
UID:26604-1736899200-1740614399@marketing.com.au
SUMMARY:AMA Digital Marketing Copywriting
DESCRIPTION:Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business. \nThis small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media\, blogs and email. \nYou’ll learn how to drive action by using powerful\, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand\, convey their purpose and motivate people to become customers. Plus\, you’ll leave ready to write the perfect headline and produce content people actually want to read.
URL:https://marketing.com.au/event/ama-digital-marketing-copywriting/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250225
DTEND;VALUE=DATE:20250226
DTSTAMP:20260409T175810
CREATED:20241005T061458Z
LAST-MODIFIED:20250316T012205Z
UID:26541-1740441600-1740527999@marketing.com.au
SUMMARY:Privacy & Compliance for Marketers
DESCRIPTION:In today’s digital age\, data plays a crucial role in marketing strategies. However\, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection\, management\, and utilization of data is done in a compliant and ethical manner. \nWith an emphasis on privacy\, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach. \nWho is it ideal for: \nThis course is suitable for marketing professionals\, digital marketers\, data analysts\, and anyone involved in marketing activities that involve the collection\, management\, and utilization of data. \nLearning Outcomes: \nBy the end of this course\, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing\, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours. \n1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications. \n2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity. \n3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization. \n4. Regulatory Framework: Gain insights into the regulations governing the collection\, storage\, and use of personal data\, including GDPR\, CCPA\, and upcoming changes to the Privacy Act. \n5. Adherence to Principles: Explore key principles such as transparency\, accountability\, security\, and customer rights that underpin ethical data practices in marketing. \n6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance. \n7. Future Trends: Stay updated on upcoming changes to privacy regulations\, including amendments to the Privacy Act\, and their implications for marketing practices. \n8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities. \nTopics covered: \nDay 1 – The data privacy landscape. \nModule 1: Introduction to Data in Marketing \n\nImportance of data in marketing\nCommon types of data used in marketing activities.\n\nModule 2: Overview of Data Regulations \n\nThe principles of data privacy\nIntroduction to key data privacy regulations (e.g.\, Privacy Act\, GDPR\, CCPA\,)\nUnderstanding the scope and implications of regulations on marketing activities\n\nModule 3: Data Collection Methods \n\nOverview of data collection techniques (e.g.\, website\, surveys\, CRM systems)\nBest practices for ethical data collection\nImportance of obtaining consent and transparency in data collection\n\nClass Activity: Focus on a recent campaign. Summarise the data collected and used. Identify any issues with how that data has been processed. \nDay 2 – Managing compliance. \nModule 4: Data Storage and Management \n\nUnderstanding data storage systems (e.g.\, databases\, cloud storage)\nSecurity measures to protect stored data.\nData retention policies and compliance requirements\n\nModule 5: Compliance Framework for Marketers \n\nBuilding a privacy compliance framework\nPractical steps for ensuring compliance in marketing campaigns and initiatives.\n\nModule 6: Risk Mitigation Strategies \n\nIdentifying common risks and vulnerabilities in marketing data practices\nStrategies for minimizing the risk of data breaches and non-compliance.\n\nClass Activity: Review the summaries and discuss implications for their organisation.
URL:https://marketing.com.au/event/privacy-compliance-for-marketers-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Online,Workshop
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250225
DTEND;VALUE=DATE:20250227
DTSTAMP:20260409T175810
CREATED:20240820T120323Z
LAST-MODIFIED:20250316T012205Z
UID:26497-1740441600-1740614399@marketing.com.au
SUMMARY:eTail Australia 2025
DESCRIPTION:We are excited to announce that eTail Australia Summit will make a return next year. The annual Summit will be held in Sydney on 24 – 26 February 2025. \nAs a market leading annual meeting place for Australia’s top retail leaders\, only at eTail Australia can you learn from\, network and collaborate with leading Founders\, CEOs\, CMOs\, Heads of eCommerce and Digital Marketing Leaders (and more!) You’ll get action packed strategies on how to drive transformation across all parts of the company to create a standout brand and drive top-notch customer experience in a competitive omnichannel retail world. \nWe gather leaders from Australia’s top retail and ecommerce businesses to discuss winning strategies and solutions to your key challenges.
URL:https://marketing.com.au/event/etail-australia-2025/
LOCATION:Sheraton Grand Sydney Hyde Park
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,eCommerce,Management,Marketing,Sydney
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