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DTSTART;VALUE=DATE:20240910
DTEND;VALUE=DATE:20240911
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UID:26379-1725926400-1726012799@marketing.com.au
SUMMARY:Privacy & Compliance for Marketers
DESCRIPTION:How to ensure you collect\, store\, and use personal information in an ethical and privacy compliant way. \nIn today’s digital age\, data plays a crucial role in marketing strategies. However\, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection\, management\, and utilization of data is done in a compliant and ethical manner. \nWith an emphasis on privacy\, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach. \nWho is it ideal for: \nThis course is suitable for marketing professionals\, digital marketers\, data analysts\, and anyone involved in marketing activities that involve the collection\, management\, and utilization of data.Learning Outcomes: \nBy the end of this course\, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing\, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours. \n1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications. \n2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity. \n3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization. \n4. Regulatory Framework: Gain insights into the regulations governing the collection\, storage\, and use of personal data\, including GDPR\, CCPA\, and upcoming changes to the Privacy Act. \n5. Adherence to Principles: Explore key principles such as transparency\, accountability\, security\, and customer rights that underpin ethical data practices in marketing. \n6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance. \n7. Future Trends: Stay updated on upcoming changes to privacy regulations\, including amendments to the Privacy Act\, and their implications for marketing practices. \n8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities.
URL:https://marketing.com.au/event/privacy-compliance-for-marketers-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
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DTSTART;VALUE=DATE:20240910
DTEND;VALUE=DATE:20240911
DTSTAMP:20260411T200431
CREATED:20240820T113950Z
LAST-MODIFIED:20241006T014559Z
UID:26487-1725926400-1726012799@marketing.com.au
SUMMARY:AI Marketing Insights: The Basics for Modern Marketers
DESCRIPTION:Are you ready to unlock the power of Artificial Intelligence in your marketing strategies? Join us for a 1-hour webinar where we will explore the impact of AI on today’s marketing landscape. Come and understand how you can utilise AI to improve your marketing efforts and stay ahead of the curve in the competitive world of digital marketing. \nDuring the session\, you will learn: \n–AI in Marketing: Covering what AI is\, its relevance in modern marketing strategies\, and dispelling common myths or fears about AI. \n–Real-Life Case Studies: Showcasing how leading brands effectively use AI to enhance their marketing efforts\, highlighting practical examples and measurable outcomes. \n–Practical Implementation Tips: Providing actionable insights on selecting appropriate AI tools\, integrating them into existing workflows\, and optimising their use to drive results. \nWhether you are a marketer looking to learn more or a business owner eager to leverage AI for your marketing strategies\, this webinar will equip you with the knowledge and tools to enhance your marketing approach. Don’t miss this opportunity to gain valuable insights into the future of marketing with AI. Register today to secure your spot.
URL:https://marketing.com.au/event/ai-marketing-insights-the-basics-for-modern-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
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