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X-WR-CALDESC:Events for Marketing.com.au
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DTSTART;VALUE=DATE:20240801
DTEND;VALUE=DATE:20240802
DTSTAMP:20260411T152956
CREATED:20240602T031154Z
LAST-MODIFIED:20241006T014600Z
UID:26364-1722470400-1722556799@marketing.com.au
SUMMARY:Mumbrella Awards 2024
DESCRIPTION:Get ready for the highly-anticipated return of the Mumbrella Awards in 2024\, honoring excellence across marketing\, advertising\, media\, production\, PR\, and communications. Recognising outstanding teams\, individuals\, strategies\, and campaigns from Australia and New Zealand\, winners will be unveiled at a prestigious gala dinner at The Star Sydney following a rigorous judging process overseen by industry’s most senior leaders. \n\n\n\n\n\n2024 Award Categories\n\n\n\n\n\n\n\n\n\n\n\nAd Campaign of the Year\nBest Campaign with a Small Budget – NEW\nBest Influencer Strategy – NEW\nBest Use of Experiential Marketing\nBest Use of Real-Time Marketing\nBest Use of Retail Media\nBest Use of User Experience\nContent Marketing Strategy of the Year\nCreative Agency of the Year\nEmerging Agency of the Year\nFull-Service Agency of the Year\nIndependent Agency of the Year\nIndustry Leader of the Year\nMarketing Team of the Year\nMarketing Technology Company of The Year\nMedia Agency of the Year\nMedia Brand of the Year \n\n\n\n\n\n\n\n\n\n\nMedia Campaign of the Year\nMumbrella Award for Bravery\nMumbrella Award for Collaboration\nMumbrella Award for Culture\nMumbrella Award for Data-Driven Marketing\nMumbrella Award for Innovation\nMumbrella Award for Insight\nMumbrella Award for Sustainable Practices\nPR Agency of the Year\nPro Bono Campaign of the Year\nProduction Company of the Year\nPromo or Experiential Agency of the Year\nSales Team of the Year\nSocial Idea of the Year\nSpecialist Agency of the Year\nTV Ad of the Year\nUnder-30 Achiever of the Year
URL:https://marketing.com.au/event/mumbrella-awards-in-2024/
LOCATION:The Star\, 80 Pyrmont Street\, Sydney\, New South Wales\, 2009\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Award,Brand,Conference,Sydney
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DTSTART;VALUE=DATE:20240801
DTEND;VALUE=DATE:20240802
DTSTAMP:20260411T152956
CREATED:20240602T040522Z
LAST-MODIFIED:20241006T014600Z
UID:26381-1722470400-1722556799@marketing.com.au
SUMMARY:Transform services & product development with Design Thinking
DESCRIPTION:Would you like to solve wicked marketing problems?\nAre you keen to be more human centered in your marketing?\nWould you like to ask better questions? \nIf so\, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking and explore how it can add tremendous value to your role.Who should attend: \nAnyone who is interested in developing a human centred approach to innovation and problem solving and has had little or no exposure to Design Thinking.Topics Covered \nFull design cycle of empathise\, define\, ideate\, prototype and test\nEmpathy Mapping\nHow to frame a curious question\nIdeation techniques\nLearning Outcomes: \nThe value of engaging with real people to help them ground their design decisions\nThe importance of stepping out of your own shoes\nHow to reframe problems to make them human centred\nThat low-resolution prototypes are useful to learn from (take an iterative approach)\nThe importance of a bias toward action (you can make a lot of progress in a little bit of time if you start doing).\nHow to use empathy maps\nThe importance of not going straight to solution\nCourse experience \nDesign Thinking should really be called Design Doing. A hands-on approach builds people’s creative confidence as participants experience what it’s like to be a human-centred designer. Participants get the feel of a design approach\, gain some shared vocabulary\, and get a taste of each design “mode” (empathise\, define\, ideate\, prototype\, test). \nParticipants will receive: \nA copy of all course content\nAll templates used in the program for empathy mapping and ideation\nAn introduction to design thinking PDF\nWatch\, read and listen library of resources
URL:https://marketing.com.au/event/transform-services-product-development-with-design-thinking/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design,Online
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