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DTSTART;VALUE=DATE:20240711
DTEND;VALUE=DATE:20240712
DTSTAMP:20260411T150942
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UID:26387-1720656000-1720742399@marketing.com.au
SUMMARY:Fundamentals of Market Research
DESCRIPTION:Welcome to the AMI Fundamentals of Market Research course\, where you will gain a working knowledge in market research techniques\, methods\, and applications. The course covers the different types of market research\, including qualitative\, quantitative\, and ethnographic research\, so you can identify the best method for your needs. \nOver the half day we will guide you through the entire market research process\, from defining research aims and objectives to selecting the right methodology and data collection techniques. You’ll learn how the experts design effective questionnaires\, analyse data\, and identify patterns and insights through quantitative and qualitative analysis and how to effectively communicate research findings through the elements of a research report\, storytelling\, data visualisation techniques\, and tips for giving effective presentations. \nBy the end of this course\, you’ll have a foundation understanding of market research and a working knowledge of the skills required to conduct effective research that informs decision-making in marketing and related fields. \nJoin us and take the first step towards becoming adept in conducting and/or commissioning market research. \nWho should attend \nOverall\, this market research course is designed to be accessible and useful for a wide range of professionals and would particularly suit either those who are starting to undertake market research as part of their current or future careers\, those who are already undertaking some market research and want to build on their skills and those who are commissioning research on behalf of their organisation. \n \nLearning Outcomes: \n\nDevelop a foundational understanding of market research\, including its definition\, types\, and applications in marketing and related fields.\nIdentify the best method for your market research needs by learning about qualitative\, quantitative\, and ethnographic research methods.\nGain a working knowledge of the market research process\, from defining research aims and objectives to selecting appropriate data collection techniques and methods.\nUnderstand what is required to design effective questionnaires\, analyse data\, and identify patterns and insights through quantitative and qualitative analysis.\nLearn how to effectively communicate research findings by understanding the elements of a research report\, storytelling\, data visualisation techniques\, and tips for giving effective presentations.\n\nTopics covered:  \nIntroduction \n\nWhat is Market Research\nThe different types (Qualitative\, Quantitative\, Ethnographic) of research explained.\nUnderstanding the research process (An overview)\nSome typical applications of Market Research\n\nWriting the Brief \n\nWhat lead us to research (background and the need for research)\nWhat are we trying to solve? (The business problem)\nHow to translate a business problem into a research aim (Research objectives)\nThings to consider for the approach. (Methodological considerations)\nWhat are you looking to get out of it? (Deliverables and anticipated outcomes)\nSetting a scope\, budget\, and a timeframe.\n\nResearch Design \n\nWho are we going to speak to in the research (Defining the target group)\nWhat method(s) will we use (Choosing a methodology)\nUnderstanding sources of error and how to mitigate them (Sampling & non sampling error)\n\nQuestion Design \n\nIntroduction to writing a topic guide for qualitative research\nIntroduction to writing a questionnaire for quantitative\n\nData Collection and Analysis \n\nUnderstanding the different ways of collecting data\nQualitative – focus groups\, In depth interviews\, communities\nQuantitative – online\, phone\, face to face\nEthnographic – observations\nAnalysis\nIdentifying patterns\, themes\, and insights from qualitative data\nAn introduction to data processing & analysis for quantitative data\n\nReporting and Presenting Research Findings \n\nHow to build a plan for a Research Report\nFinding your story in the data\nIntroduction to effectively visualisation your data\nTips on conducting an effective research presentation
URL:https://marketing.com.au/event/fundamentals-of-market-research/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Online
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