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UID:26305-1715126400-1715212799@marketing.com.au
SUMMARY:Google Analytics 4
DESCRIPTION:GA4 is a revamped analytics system\, with different reports than what you’re used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them? \nJoin facilitator Nick Guebhard\, Founder & Digital Analytics Consultant at DataTribe\, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools and focus on the critical metrics that can make a big difference to you in your role as a marketer. \nWho Should Attend \nMarketers who want to understand\, and use GA4 to assess performance of marketing campaigns and make changes. \nTopics Covered \n\nHow GA4 works\nOverview of best practice setup/configuration of GA4\nThe differences of Universal Google Analytics and GA4\nOverview of the standard reports and segments\n\nLearning Outcomes \n\nUnderstand how to assess the performance of their marketing campaigns\nUnderstand how to use GA4 to prioritise website changes\nUnderstand how to use data to understand how to drive more decision making\nUnderstand how to better understand how their digital agencies are performing\n\n\nCourse Experience \nA live session will be held each Wednesday for 90 minutes over 4 weeks . The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.
URL:https://marketing.com.au/event/google-analytics-4/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing
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