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UID:26156-1712188800-1712275199@marketing.com.au
SUMMARY:Building Brands Foundations
DESCRIPTION:This masterclass will provide members and learners with an understanding and appreciation of core marketing principles that need to be in place to build a strong brand with a unique and relevant positioning and will help them build a distinctive personality. \nThis content is suitable for brand marketers\, brand owners\, small business owners\, and ageny client services. \nTopics Covered:\n\nWhat is a brand and why it is important to all marketing streams and the broader commercial team\nBrand Purpose – when to have one and when it may not be relevant\nBrand Equity – what it is\, how it is calculated and how can marketers influence it\nBrand Architecture – hierarchy frameworks and brand structure for growth\nBrand Positioning – why is it important\, how is it developed and how is it maintained.\nMental and Physical availability – what are they and how do they build brands\n\nLearnings Outcomes:  \n\nUnderstand the strategic role brand building plays in marketing and the broader business\nKnow the factors that influence building and maintaining a strong brand\nKnow how to structure and stretch a brand to optimise growth
URL:https://marketing.com.au/event/building-brands-foundations/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
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UID:26203-1712188800-1712275199@marketing.com.au
SUMMARY:The IAB & OMA Powering Digital Out of Home
DESCRIPTION:IAB Australia and the Outdoor Media Association (OMA) are back in 2024 bringing you Powering DOOH . The half-day conference which will be held on 4\, April 2024 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
URL:https://marketing.com.au/event/the-iab-oma-powering-digital-out-of-home/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand
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