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DTSTART;TZID=Australia/Melbourne:20231004T123000
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SUMMARY:Webinar: Creative Measurement and What Makes a Winning Campaign
DESCRIPTION:Join Irene Joshy\, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards\, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign. \nThis webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation\, guided by insights from a seasoned professional. \nDon’t miss this unique opportunity to elevate your marketing strategies. \nTopics Covered \n\nThe impact of differentiation in driving brand growth\, with evidence from BrandZ.\nThe need for agility and customisation in modern marketing strategies.\nThe critical role of pre-testing creative campaigns\, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.\nHow to strike a balance between creativity and effectiveness\, with examples from high-performing Australian ads.
URL:https://marketing.com.au/event/webinar-creative-measurement-and-what-makes-a-winning-campaign/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
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