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SUMMARY:Marketing Tech Symposium 2023
DESCRIPTION:Turbulent economic times mean that budgets are tightening\, and your marketing investments are under intense scrutiny. Teams are smaller and must do more with less. After significant data breaches\, consumers are demanding better protection from our government. \nAI is changing everything\, and fast. \nNavigating the ever-evolving MarTech landscape to identify new technologies and work with new data sources to better understand\, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners\, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth? \nStaying ahead of the fast-moving world of MarTech has never been more important. \nThat’s where the Marketing Tech Symposium comes in: it’s a gathering of 150 of the smartest marketers in ANZ\, providing you with a distillation of collective knowledge to help you uncover answers to the questions that are keeping you up at night and provide you with the solutions that your leaders are wanting during tricky economic times. \nKey themes for 2023 include: \nAI: your opportunity to demystify this game-changing technology; what does it mean for you\, your team\, and your job security? If used properly\, this will be an amazing opportunity…but what if it’s not? What are the right questions to ask so you can move with the tide\, and who do you ask them to?\nData Privacy & Ethics: What risk does the new and future federal government legislation mean for the way you operate your marketing? How can you adapt and pre-empt the forthcoming changes? What impact will this have on how you operate?\nUnified CX & Personalisation: How do you transform the way you communicate so it seamlessly aligns with your customer journeys? How likely is new legislation to prevent you from doing it\, and what can you do about it?\nData Democratisation: How do you empower your entire business to utilise one of your most powerful resources? What are the governance best practices you need to be aware of when putting data into the DNA of your business?\nMarketing Operations: How do you optimise your marketing process\, to prove the value of your marketing investments? Who is using it? Do they know how\, and\, is it being challenged in the right way?\nThe People Opportunity: What are the strategies for success that empower your people\, to superpower your tech?
URL:https://marketing.com.au/event/marketing-tech-symposium-2023/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney
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