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DTSTART;VALUE=DATE:20230328
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UID:22664-1679961600-1680739199@marketing.com.au
SUMMARY:Retail Fest 2023
DESCRIPTION:In what will be a shakeup to how Australia’s online retail community comes together\, Retail Global is moving away from the traditional 3-day conference format to bring you Australia’s very own Retail Fest on the Gold Coast. A week-long celebration of all things eCommerce. \n\nTaking place 28 – 31 March 2023 Retail Fest will encompass an Awards evening\, Marketplace Meetups\, Sponsored Parties\, eCommerce workshops\, Charity Gala along with the traditional 3-day Retail Global conference & exhibition.
URL:https://marketing.com.au/event/retail-fest-2023/
LOCATION:Gold Coast Conference & Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference
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DTSTART;VALUE=DATE:20230329
DTEND;VALUE=DATE:20230331
DTSTAMP:20260414T043005
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UID:24210-1680048000-1680220799@marketing.com.au
SUMMARY:Ad World 2023
DESCRIPTION:Join 20\,000+ of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor two days on 29-30 March 2023\, Ad World will stream 6+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
URL:https://marketing.com.au/event/ad-world-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Content Marketing,Copywriting,Digital Marketing,eCommerce,Email marketing,Graphic Design,Marketing,Online,Podcast,PPC,Presentation,Public Relations,Sales,SEO,Social Media,UX,Video,Website
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DTSTAMP:20260414T043005
CREATED:20230103T065911Z
LAST-MODIFIED:20230131T073538Z
UID:24253-1680179400-1680192000@marketing.com.au
SUMMARY:Masterclass: Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Workshop is designed for digital marketers\, all-rounders\, and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand. \nTopics Covered  \n\nLatest tools and techniques brands are using to intimately understand their customers and their online behaviour\nHow to balance smart data insights and inspired strategy to drive competitive marketing strategies\nHow to increase a company’s customer orientation through better understanding of customer’s online behaviour\nEffectiveness of digital marketing tactics and evidence-based understanding of customer behavioural patterns\nOptimising digital marketing strategies by taking personal opinions out of the discussion and using data to drive decision-making\nExtracting meaningful insights and build actionable strategies that will dominate the competition
URL:https://marketing.com.au/event/masterclass-conversion-optimisation-reaching-your-full-digital-potential-using-customer-data/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
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