BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20220402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20221001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20240406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20241005T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230215T123000
DTEND;TZID=Australia/Melbourne:20230215T163000
DTSTAMP:20260414T043033
CREATED:20230103T064627Z
LAST-MODIFIED:20230209T054520Z
UID:24243-1676464200-1676478600@marketing.com.au
SUMMARY:Masterclass: Building a Practical Marketing Plan
DESCRIPTION:Everything you need to know to about crafting a strong Marketing Plan\, including re-engaging with your business’ purpose\, mission\, goals\, objectives and strategies. \nA Marketing Plan is the basis of all Marketing Practice and Strategy. \nIn the fast-moving digital world we live in today\, businesses must set out their Marketing Plan and continually update it if they want to be successful. \nSpecifically designed for both Marketers who would like a refresher course\, as well as business owners who wish to learn more\, this Building A Practical Marketing Plan Workshop will take students through the theory\, demonstrate with examples and guide you through each step to build or refresh your own Marketing Plan. \nKey takeaways:  \n\nLearn the fundamentals of creating an effective marketing plan as the basis of marketing practice and strategy.\nUse a framework to get to know your business and create overarching goals\, company vision and mission statement.\nLearn the 8 Ps of the marketing mix and develop your business marketing model.\nHow to conduct a competitor analysis and identify where you sit in the market.\nExplore the foundations of setting budgets\, monitoring and measuring campaign performance and effectiveness.\n\nWho is this Workshop for: \n\nBusiness owners\, freelancers and individuals looking for better engagement and results from their marketing efforts\, needing a clear\, easy to action approach.\nAgency teams ready to deeply understand the drivers and influencers of successful marketing campaigns and wanting to stand out with expertise that outperforms the competition.\nMarketing professionals wanting to increase ROI and demonstrate advanced knowledge of strategic planning.
URL:https://marketing.com.au/event/masterclass-building-a-practical-marketing-plan/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
END:VCALENDAR