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DTSTART;VALUE=DATE:20230124
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SUMMARY:Responsible Marketing Update: Legitimate Interest
DESCRIPTION:The data and marketing landscape is constantly changing. So how can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA\, Data Compliant\, and Macmillan Cancer Support. \n\nHead online with Chris Combemale\, DMA CEO\, to explore the key changes in the data protection legislative environment.\n\nChris will also outline the DMA’s new GDPR Code of Conduct. This document provides practical guidance on how marketers can use legitimate interest (one of the six lawful bases for processing personal data) for customer acquisition and retention.\n\nPlus\, dive into a presentation to examine why the government extended the soft opt-in exception for non-profits.\n\nChaired by Chris Combemale\, CEO\, DMA\, you’ll also hear from:\n\nVictoria Tuffill\, Managing Director\, Data Compliant\nPete Meacham\, Fundraising & Marketing Compliance Manager\, Macmillan Cancer Support \nMatt Radford\, EDI & Vulnerability Consultant
URL:https://marketing.com.au/event/responsible-marketing-update-legitimate-interest/
LOCATION:Online
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